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Marc Stickdorn | ExperienceFellow | @MrStickdorn
Jakob Schneider | ExperienceFellow | @jakoblies
Mobile Ethnography
ExperienceFellow:
a service design start-up
October 3rd, New York City
78.4 % ARE SATISFIED
WITH YOUR PRODUCT.
YEAH, NUMBERS.
NOW WHAT?
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
ASSUMPTION
BASED
RESEARCH
BASED
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
BASE YOUR
CUSTOMER
JOURNEY
ON F***ING
RESEARCH!Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
QUALITATIVE
 
QUANTITATIVE
 
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
Big Data
Customer segmentation
A/B testing Heatmaps
Conversion analysis
Surveys Tracking
… AND MANY MORE
QUALITATIVE
 
QUANTITATIVE
 
… AND MANY MORE
Contextual interviews
Participant observation
Non-participant observation
Self-documentation
WorkalongCultural probes
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
Big Data
Customer segmentation
A/B testing Heatmaps
Conversion analysis
Surveys Tracking
QUALITATIVE
 
QUANTITATIVE
 
Contextual interviews
Participant observation
Non-participant observation
Self-documentation
WorkalongCultural probes
Mobile EthnographyWELCOME THE
NEW CREW MEMBER
since 2008
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
SELF-CONDUCTED
DESIGN RESARCH
Mobile Ethnography
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
Free smartphone app for participants
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
Real-time Visualization as journey map
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
Advanced filtering techniques
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
Advanced filtering techniques
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
Location-based visualization with clustering
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
Location-based visualization with clustering
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
High-resolution PDF export for large format prints
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
www.experiencefellow.com
DISCOUNT VOUCHER
150 EURO
VALUE
CODE
SDGC2015
VALID UNTIL
31 December 2015
Just sign up on our website and use this code.
Vouchers can only be used once.
Please see our website for terms and conditions.
JOHN, IT IS
UN-BE-LIE-VABLE!
IF YOU CALL RIGHT
NOW, YOU GET
THIS VOUCHER
FOR FREE!
COMMERCIAL PRESENTATION MODE ON
COMMERCIAL PRESENTATION MODE OFF
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
SERVICE DESIGN
START-UPS
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
LEAN UX
LEAN STARTUP
DESIGN THINKING
SERVICE DESIGN
AGILE DEVELOPMENT
… AND MANY MORE
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
ITERATIVE PROCESSLEANUX
LEANSTARTUP
DESIGNTHINKING
SERVICEDESIGN
AGILEDEVELOPMENT
IT’S ALL ABOUT THE
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
VISUALIZE
CUSTOMER
EXPERIENCE
RESEARCH
CUSTOMER
EXPERIENCE
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
WE USE SERVICE DESIGN
TO BUILD
SERVICE DESIGN TOOLS
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
WE USE SERVICE DESIGN
TO BUILD
SERVICE DESIGN TOOLS
SINCE 2008, OH YEAH.
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
AND THIS
WORKS
AWESEOME!SOMETIMES.
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
PRACTICING SERVICE DESIGN
HIGH FIDELITY MOCKUP LOW FIDELITY MOCKUP
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
PRACTICING SERVICE DESIGN
HIGH FIDELITY MOCKUP LOW FIDELITY MOCKUP
#WIN#FAIL
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
PRACTICING SERVICE DESIGN
Development	 12 hours
Testing	 20 hours
Discussion	 26 hours
Insights	 04
Iterations	 02
Development	 20 mins
Testing	 20 mins
Discussion	 02 hours
Insights	 31
Iterations	 27
HIGH FIDELITY MOCKUP LOW FIDELITY MOCKUP
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
Photo Credit: Shutterstock / CTR Photos
WISELY
THE FORCE
YOU MUST USE.
PRACTICING SERVICE DESIGN
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
Troll face from Whynne via Reddit
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
#TROLL
IF WE ALL KNOW HOW TO
DESIGN KICK-ASS SERVICES …
WHY DON’T WE SEE MORE
START-UPS EVOLVING FROM
THE SERVICE DESIGN
COMMUNITY?
Troll face from Whynne via Reddit
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn
Marc Stickdorn
Jakob Schneider
@MrStickdorn
@jakobliesTHANK YOU!
OUT 2016
Marc Stickdorn
Markus Edgar Hormeß
Adam Lawrence
Jakob Schneider
Marc Stickdorn
Markus Edgar Hormeß
Adam Lawrence
Jakob Schneider
Mobile Ethnography
@jakobliesExperienceFellow:a service design start-up @MrStickdorn

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