Mobile Couponing Ideas Lounge
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McArthurGlen is a retail landlord with villages across Europe. They wanted to better track customers and quantify the success of marketing events at their Roermond, Netherlands village. They implemented a solution using scanners and different invitation campaigns to scan customers. This provided detailed reporting on customer numbers, times, and campaign performance. It allowed for re-targeting customers and improved oversight of the VIP events.
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Mobile Couponing Ideas Lounge
- 1. Tracking emails offline How we helped a retail outlet quantify marketing success
- 2. McArthurGlen
- 3. McArthurGlen › “Landlord” for retail “villages” › 21 villages in Europe (7 in UK) › Bricks and Mortar – no MAG online sales channel › Central marketing, local MDs › Changes to digital marketing leadership – renewed focus
- 4. Roermond › Netherlands
- 5. France
- 6. Roermond › Netherlands › Larger village format
- 8. Roermond › Netherlands › Larger village format › High influx of German/Belgian customers on weekend › Local marketing manager
- 9. VIP events › 4 days (Thu-Sun) › 6-monthly, invitation only › Over 300,000 invitations in 2012 › Objectives: customer acquisition and reactivation › Customer should feel special – getting excusive treatment
- 10. Historic issues › Aggregate data: no re-targeting › Scanning: manual workaround (!!!!) › Manual process: low central oversight
- 11. Solution › 4 entry level scanners › 3 campaigns: › Existing customer list › Online sign-up
- 14. Solution › 4 entry level scanners › 3 campaigns: › Existing customer list › Online sign-up › Printed invitations
- 17. Solution › 4 entry level scanners › 3 campaigns: › Existing customer list › Online sign-up › Printed invitations › Partner integration / cooperation › Customer level and Aggregate reporting › Campaign management / Support
- 18. Benefits › Seamless VIP experience › Very little local effort required › Centrally visible, detailed results: › Times and volumes › Campaign performance › Source and Home country › Able to re-target
- 19. Future plans › Touchscreen kiosks – app UI
- 21. Future plans › Touchscreen kiosks – app UI › Events at other locations › More SMS campaigns via shortcode
- 22. James Maxwell Try it at our stand! Digital Sales, UK james.maxwell@prinovis.com Text “coffee” to 83118
- 23. Any questions? James Maxwell Digital Sales, UK james.maxwell@prinovis.com
Editor's Notes
- Brief intro including a little about what we do – only enough for context.
- I’m James, I head up sales of our digital solutions in the UK.I work for Prinovis UK. We provide print and related services to major retailers and publishers in the UK, and our network extends across Europe and N America. We also belong to Bertelsmann, which is a major international media group.Come and see us at stand XXXwe’re demo-ing the solution, and you get £1 off your next coffee. To try out the SMS process, just text “word” to 12345we’ve also got prizes for the competitive amongst you – come along to our stand and have a go at our shooting game