Gerard KM Lim: MAD over Mobile Apps!!!

The document discusses the growing market opportunity for mobile apps. It notes that there are now over 3.8 billion mobile phone users globally, more than personal computers. The mobile app software market is one of the fastest growing at 10% annually and worth $380 billion globally. However, the market for apps on mobile phones is just beginning. Examples from Apple's App Store launching in 2008 show huge demand and revenue potential from mobile apps. The document promotes mobile phones as the new computing platform and discusses the diversity of app categories and platforms that developers can create for.