Telkomsel Branch Bengkulu Projection RIDER (2015) Telkomsel Telkomsel Branch Bengkulu Projection RIDER ditahun 2015. Setelah di 2014 menjadi Branch Telkomsel terbaik se-sumbagsel. Ada 8 projection yang dibuat 2015 di Branch Bengkulu: 1. Fibonacci Project 2. Heavy Bundling (Program NOTATION) 3. Mkios Data (Program DANCE) 4. Growth TCASH 5. True Broadband Experiences (TRUBEX) 6. UX Things (Program User Experiences) 7. Empowering Mitra AD 8. Empowering GraPARI Youth is the new senior and takecare of High Value Customers.

1. ABDI J. PUTRA
@abepoetra
1
BRANCH BENGKULU 2015
Where Broadband & Digital BEGIN!
2014
We HAVE CREATED HISTORIES
2015
Are YOU ready
to create MORE..

2. ABDI J. PUTRA
@abepoetra
2
ACHIEVEMENT 2014
We are not finished at B15A but we recognized as THE BEST BRANCH (Collaborate Sales & NSA)

3. ABDI J. PUTRA
@abepoetra
3
LESSON LEARN – NETWORK
“PREVENTIF” bukan “Pemadam Kebakaran” – Yogi R Bahar
0
50
100
150
200
250
300
Bengkulu1 Bengkulu2 Lahat Linggau
#BTS 2013
#BTS 2014
Challenge : BTS Bertambah (26%) yg handle with care (TS) tetap SAMA.
1. Lahat - Transputer : Deni Ramadhan
2. Lubuk Linggau - Arifindo : Engko Hardani
3. Bengkulu2 – Kop. Telkomsel : By Project
4. Bengkulu1 – Global Distribution : On Progress
NSAD - Network Support by Mitra AD

4. 4
ABDI J. PUTRA
@abepoetra
LESSON LEARN - OFFICE (UNDERWARE) ANYWHERE
Prinsipnya BERBAGI - Telkomsel punya knowledge & experience, MitraAD punya budget.
Stay at LAIS & TAIS. Stay at Watervang,
Using Budget Mandiri
Stay at Argamakmur
& Muko-muko.
First Project Office
Anywhere. Budget
mandiri.
HOW to MOBILIZE
team with SMART
BUDGET.

5. ABDI J. PUTRA
@abepoetra
5
EIGHT PROJECTION 2015
Strategic focus to DDG (Double Digit Growth)
01 02 03 04
08 07 06 05
Fibonacci Bundling MkiosData T-Cash
Emp GraPARI Emp Mitra
AD
UX TRUEBex

6. ABDI J. PUTRA
@abepoetra
6
01. FIBONACCI PROJECT
A Project to design Double Digit Growth

7. ABDI J. PUTRA
@abepoetra
7
02. HEAVY BUNDLING
Bundling is the KEY- Program NOTATION
01 Money?
Mencari titik-titik broadband yg
menghasilkan uang
02 People?
Titik dimana orang-orang
berkumpul. Doing PROMOTION,
subsidi with BP Area. WIN THE
PEOPLE.
03 Market?
Dimana target marketnya?
SAMUDERA BIRU, find new
NIECHE.
04 Competitors?
Apa yg sedang dilakukan
kompetitor? What kind of
Promotion should be delivered?
05 Whatto Do?
Promosi apa yg tepat? Fokus on
target & milestones!

8. ABDI J. PUTRA
@abepoetra
8
PROGRAM NOTATION
Play the music, don’t forget to see the Non Data Taker Penetration..

9. ABDI J. PUTRA
@abepoetra
9
03. INCREASE MKIOS DATA
Bengkulu is Broadband & Digital City, Absolutely.. J
No. 01
How far that all cluster
Bengkulu today?
No. 02
Each cluster set the milestone.
Increase 10% from BAU/Month.
No. 03
Inline to the KPI’s Mitra AD.
Sustaining growth.
No. 04
Focus on transaction on NEW
SUBS and maintain LoS.
No. 05
SPV Broadband give exact
numbers to each clusters. Also,
mapping strong & weakness
kec.

10. ABDI J. PUTRA
@abepoetra
10
PROGRAM DANCE
Well sir, we name it as “Mkios DAta enhaNCE”

11. 11
ABDI J. PUTRA
@abepoetra
04. GROWTH T-CASH
CFO – Disrupted Payment Methode Indonesia
SECOND
ACTION
FIRST
ACTION
EXPERIENCES
Semua Bengkulu Crew wajib
daftar, recognize every step
and memorize.
INTROduce
Spread the benefit to our
team, our family and then
to the whole outlets.
USE-IT
Internal team min
do 1 trx. Mis PLN,
Payment Indomaret,
Alfamaret, At least
Isi Pulsa.
Believe
At first we gotta be BELIEVE internally,
then we use it, then we have to influence
others, then sharing our experiences to
Outlet. Thendo it again& again.
Noted the trx and CB. Use it to pay PLN,
tokens, indomaret, alfamaret, and pulse.

12. ABDI J. PUTRA
@abepoetra
12
Broadband as the revenue mainstream (core)
05. TRUE BROADBAND EXPERIENCES
Broadband & Bundling
Selling broadband product at the right time and the right place. Do bundling consitently. Deliver
suitable package. Collaboration with outlet to provide FREE bundling card.
TRUE-BEX
-: TRUE BROADBAND EXPERIENCE :-
75% of outlet
Atleast 1 trx Mkios data
a week
75% 90% 60% 55%
90% bundling’s card
Should be delivered
To the new IMEI
@outlet-device
60% outlet device
Get Merchandising
(Neonbox), the rest
40% get layar toko.
Focus on each
Kabupaten, which
Outlet should be focus
(min 2 outlet)

13. 13
ABDI J. PUTRA
@abepoetra
06. UX THINGS
Find the sthrengtness & the weakness
123
54
Execute 01
Experiences High
Speedtest @100 strong
hotspot. And @25 spot
each cluster.
Execute 02
Listing 25 TRUEBEX
(TRUE Broadband
Experiences).
Explore by Sales &
MitraAD.
Execute 03
Also find 25 weakest
spot that crowd to
be covered by team
network.
Execute 04
Profilng & Listing
Outlets at STRONG
hotspots to treat
differently.
Execute 05
UX Key Concepts :
Testing, Testing,
and Testing again.
LISTEN carefully.
User
eXperiences
How to be WOW and WIN the UX (User
eXperiences) .
Bengkulu as the Broadband & Digital city
shouldbe WIN the ADVOCACY.
UX Key is TESTING feel the experience
yourself then you can feel what your
customers’ feels.
Notes:
Will be REVIEWED Q per Q, in order to
maintain UX.

14. ABDI J. PUTRA
@abepoetra
14
PROGRAM User eXperiences
Where you can find the WOWING experiences

15. ABDI J. PUTRA
@abepoetra
15
07. EMPOWERING MITRA-AD
Accompanied by STRONG MitraAD
Action 01
Sharing budget in
program OFFICE
ANYWHERE.
Action 02
Supporting FIBONACCI
PROJECT. Collaborate
Sales, RTPO, & Mitra AD.
Action 03
WOW Project by
Mitra AD : NSAD
Project. Network
Support by Mitra AD.
Action 04
The key is
Collaboration.
Collaborate among
SALES, RTPO, &
MITRA AD.

16. ABDI J. PUTRA
@abepoetra
16
08. EMPOWERING GraPARI
We LISTEN to customer carefully
01
02
03
Program 01
Collecting UX from GraPARI & Mobile GraPARI
(MoGI). Report complaint network to RTPO
directly.
Program 02
SHOP-A-HALO. Penjualan Halo get
fresh money. Promotion to kartu
Halo. Collaborate RAM and HVC
Program 03
T-CASHBACK. Give 5% till 10%
cashback to customers.
Periodically Q per Q.
User eXperience

17. 17
ABDI J. PUTRA
@abepoetra
YOUTH is..
the NEW SENIOR
Every Youth should be feels “Deep
Connected”.
Deliver right produt to youth segment.
Be PROUD & create the NEED!

18. ABDI J. PUTRA
@abepoetra
18
HIGH VALUE CUSTOMER
All those who have helped us succeed
How to serve
High Value Customerss
How to WOW-ing our customers
There are 25 merchant in
Bengkulu. Can be used by all
priority customer in
Bengkulu.
Merchant Loyalty
Program loyalti pelanggan
priority. Visit top 5
pelanggan each month
who have birthday.
Halo Birthday
Pasang baru kartu halo. Equiped
additional AO to sell halo in
Linggau & Lahat.
Collaborate with RAM Dept.
Selling Halo

19. ABDI J. PUTRA
@abepoetra
19
SUPPORT NEEDED - 2015
Bagaimana menemu-kenali kekuatan
Bantuan DOA supaya
tetap Istiqamah dan
semangat.
Budget to “DANCE”
over BAU. And play
the “NOTATION”.
Man Power Planning
tambahan untuk:
- SOO Inner
- BDS
- HVC
- Spv. SME (last)
Perlu tambahan MBP
untuk mencover
PEMADAMAN LISTRIK
oleh PLN.
BUDGET
MBP
MPP
DOA

20. ABDI J. PUTRA
@abepoetra
20
TEAM SALES
Orang-orang ganteng, cerdas, dan tangkas.. ^_^
ABDI J. PUTRA
(ABIE)
ARDEE
SPV BDS
DEDDY RUSIKA
SPV Y&C
PAINO
SPV FINANCE
SURIDHO RAHMAT
SPV SOO INNER
WAHYUDANTO
SPV SOO LAHAT
BAMBANG PURNOMO
SPV HVC
ARIS M ANTONI
SPV SOO LINGGAU

21. ABDI J. PUTRA
@abepoetra
21
TEAM NETWORK
To whom we have to thanks for..
Kolaborasi antara sales dan network. Saling berbagi
kelebihan dan menutupi kelemahan bahu membahu
secara simultan.
DONA SYAPUTRA
SPV RTPO
Bengkulu Inner
BAYU S. ROSYAD
Spv RTPO
Lubuklinggau.
DOAN OKTAYUSMAN
Spv RTPO
Lahat

22. ABDI J. PUTRA
@abepoetra
22
TERIMA KASIH
BE PROUD become member of Branch Bengkulu.
BENGKULU JUARA
Please KEEP ON YOUR MIND that we are the
CHAMPION. So behave like a champion.
BENGKULUKOTA BROADBAND & DIGITAL.