1. NASSCOM – Innovation Awards Indiagames Ltd.

2. Indiagames – Defining Characteristics

3. Our innovation Complex!

4. It’s a simple story!

5. What is Games on Demand (GoD)?

6. Massive TV, Print, Radio Advertising

7. Users came to website to sign-up & play

8. Pathetic Conversions < 1%

9. We were stressed!

10. We started thinking…hard

11. Gaming Audiences in India

12. Real Gaming Audiences in India

13. India is techsavvy

14. Most Indians are Technophobic

15. Most Internet users are afraid

16. We gave them our ears

17. All they needed was a some help…

18. A crack team was put together

19. Solution : Gaming Ambassadors

20. Promote, Educate, Guide

21. Where do we find the Doot’s

22. BPOoooooooh

23. BPO jobs are ….

24. We got the experts…DOOT

25. Pilot in Mumbai

26. DOOT -Online, Phone, Email, Chat

27. Doots got India Gaming!

28. Conversion = 64%

29. Doots bane Kadam Kadam ke Saathi

30. English is very phunny language!

31. 200 Doots in Bhopal & Indore

32. Next Phase TN, UP, AP, Punjab

33. Small Towns Big Market

34. Target

35. Big Picture - NASSCOM

36. What is the innovation?

37. What is the innovation?

38. Takeaway Menu… BPO Tadka – DOOTs to evangelize gaming Masala Garlic Bread – Local language & small town Family Dosa – More Jobs No Bheja Fry – Gaming Try

39. Chak De Gaming