Charting your path to app nirvana with AEM Mobile

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Charting your path to app nirvana with AEM Mobile
Bruce Lefebvre | Computer Scientist, Lead

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
Bruce Lefebvre
Computer Scientist, Lead
@brucelefebvre

Many routes to the Summit

| Roadblocks on your path to app nirvana
| Route 1: You have AEM content
| Route 2: You have an app
| Route 3: You have an AEM Mobile app

Apps made easy

Leverage existing
app investment
Extend reach of
existing content
Delight customers
with
personalization

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
If there is a reason for an audience to
do this, you have unprecedented
access to that audience.

App Nirvana
 Manage all mobile apps in one place
 Author content as a non-technical user
 Update apps without requiring store re-submission
 Analyze usage to inform decisions
 Personalize content for each user
 Notify users to keep them coming back

Roadblocks

Problem: Mobile Platforms in 2016
12
Objective-
C/Swift
C#, C++
Java
Java

 For use with full-screen images or diagrams that look good on black
Black Content Area Layout
13
Vendor lock-in

 For use with full-screen images or diagrams that look good on gray
Gray Content Area Layout
15
 Siloed teams create inconsistent branding across channels
 Reusing content from other mediums is tedious, error prone, and
expensive
Problem: Content Reuse

Problem: Stale Content Gets Uninstalled
 Apps which don’t continue to offer value
will be removed
 Store driven updates are easy to ignore

Problem: Various point solutions
App Prototyping
for UX Design
Mobile App Dev
Platform
(MADPs)
Point
App Services

Route 1:
You have existing AEM content

You are here: existing Adobe Experience Manager content
 Using AEM to create, manage, and optimize digital experiences
 Authors are experts with AEM’s touch first UI
 Developers adept with building templates, components, and workflows
 Using Java, JSP, ESP, and/or Sightly
 Using the power of the web for maximum reach

You’d like to be able to
 Have a presence in popular app stores
 Reuse existing content
 Commerce
 Assets
 Sites
 Reuse author skillset

Demo: AEM Mobile & content reuse

 Lab L325: Build Enterprise Apps Fast with Experience Manager Mobile
 When: Tuesday March 22nd @ 2:00PM
 Where: Lido 3105
 Lab L305: Add power to your apps with Cordova in Adobe Experience Manager
Mobile
 When: Thursday March 24th @ 1:00PM
 Where: Lido 3105 SOLD OUT!
 Lab L325: Build Enterprise Apps Fast with Experience Manager Mobile
 When: Wednesday March 23rd @ 8:30AM
 Where: Lido 3105 SOLD OUT!
Next Steps
23

Route 2:
You have an app

You are here: an existing app
 Using point solutions for:
 Analytics
 Push notifications
 Content management
 Authentication
 Using hybrid technology to extend reach

 Manage all applications from a central location
 Use an integrated platform instead of a variety of
disjointed solutions
 Author parts of the app with a user friendly editor
 Preview app changes on real hardware
 Without wasting time configuring certs and provisioning
profiles

Solution: Vendor lock-in
 Web tech
 Write once, run everywhere
 Deliver content to many form factors
 Open standards, open platforms
“If a browser doesn’t do something it’s not because it can’t; it’s
just because we haven’t gotten around to implementing that
part yet.”
- Brian LeRoux

Things you can do on Mobile
28
Nothing ALL the things
Mobile website Native app(2016)
Gap!

Solution: Vendor lock-in
Apache
Cordova

Solution: Supporting multiple platforms
 Cordova/PhoneGap
 A cross-platform app framework
 Initially PhoneGap, created by Nitobi
 Donated to ASF in 2011 as Cordova
 Supported platforms
 iOS
 Android
 BB10
 WP7, WP8, Windows 8
 Amazon Fire OS
 Tizen
 and more…

App management
31

Analytics
32

Demo: Hybrid import & App preview

 L324: Manage your existing mobile apps & content with Experience Manager
Mobile
 When: Thursday March 24th @ 10:00AM
 Adobe Experience Manager Mobile: Hybrid App Reference sample
 github.com/Adobe-Marketing-Cloud-Apps/aem-mobile-hybrid-reference
 L330 - Drive mobile app acquisition and retention through Adobe Mobile Services
 When: Wednesday, Mar 23rd @ 2:00PM
Next steps
34

Route 3:
You have an AEM Mobile app

You are here: an existing AEM Mobile app
 Leveraging the power of the Marketing Cloud in your mobile apps
 Providing Over-the-air content updates to keep your apps relevant
 Using Mobile Services to make informed changes

 Deep link into the application via push
notifications
 Use templates to create new apps quickly
 Personalize content with Adobe Target
 Push new offers over-the-air

Adobe Target
 Author personalized content AEM Sites
tools
 User profile data is used to determine
segment
 Content can be updated at any time using
an OTA update

Push notifications (now with deep link support)
39

Demo: Targeted content & OTA updates

 Using AEM 6.1?
 AEM Mobile Feature Pack 3: CQ-6.1.0-APPS-FEATUREPACK
 Feature Pack 3 Samples: CQ-6.1.0-APPS-FEATUREPACK-SAMPLES
 Stay tuned for AEM 6.2!
Next steps
41

Leverage existing
app investment
Extend reach of
existing content
Delight customers
with
personalization

Q&A
43
Bruce Lefebvre
Twitter: @brucelefebvre

Creative resources
 Devices image: http://www.anchormobile.net/category/mobile-marketing/
 Jail image: ©iStock.com/wsmahar - http://www.istockphoto.com/photo/hands-on-
cell-bars-9019693
 Silo image:
http://commons.wikimedia.org/wiki/File:Ralls_Texas_Grain_Silos_2010.jpg
 Thumbs up image
 Pedestrian Detour
 Unixstickers ‘all the things’
 Swiss army knife
 Person Raising Both Hands in Celebration emoji

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Editor's Notes