The document discusses trends in mobile banking and financial applications. It describes how banks are developing their own mobile apps in response to growing iPhone banking usage. Customers want apps that provide features like bill pay, expense tracking, and money transfer beyond just mobile websites. Third party apps are fulfilling some of these needs. The document recommends banks provide inclusive information across channels and consider social media, promotions, peer-to-peer payments, NFC technologies, and mobile check deposit features.

1. Future of Mobile Banking
Trends in Financial Mobile Apps
Services
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2. Future of Mobile Banking
Architecture
Mobile Payments Recommendations
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3. Mobile Channel Maturity Roadmap
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4. Mobile Channel Maturity Roadmap
• From Infosys Finsights
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5. Financial Institutions & Mobile Applications
•Banks -
• iPhone banking usage skyrocketing
• Banks are rushing into the fray to develop applications
•Customers
• Expect more than just the banks mobile web site
• Provide active feedback to Bankʼs on features wanted
• Moving quickly to third party applications.
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6. State of the Union
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7. State of the Union
•Forrester report on mobile banking
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8. Third Parties are stepping up
• Customers are looking for key functions on their mobile phones
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9. Third Parties are stepping up
• Customers are looking for key functions on their mobile phones
• CheckBook management
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10. Third Parties are stepping up
• Customers are looking for key functions on their mobile phones
• CheckBook management
• Bill notifications/reminders
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11. Third Parties are stepping up
• Customers are looking for key functions on their mobile phones
• CheckBook management
• Bill notifications/reminders
• Expense management
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12. One in Particular
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13. One in Particular
•
First year growth in traffic 965%
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14. What do customer want from their Banks?
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15. Outside the Box
Just our ATMʼs vs All ATMʼs
Providing inclusive information provides a channel marketing strategy
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16. Social Media & Banking
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17. Promotions can be viral
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18. P2P Payments
Paypal mobile application runs on the
“Bump” API, allowing for exchange of
money through a physical phone-to-phone
interaction. Like the Bump contact
exchange interaction, users are able to
transfer information by bumping their fists
together with phones in hand. The
application includes tax, tip and check
calculating features, making transfer of
money in split-check situations easier for
all involved.
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19. Near Field Communications
NFC allows mobile phones to
communicate with other NFC devices in
order to exchange data. This allows for a
number of applications including mobile
ticketing, mobile payment, e-money,
electronic keys, smart billboards and
more.
Apple has filed numerous NFC patents
covering a wide range of potential NFC
areas.
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20. No cash, No problem!
Square iPhone app allows
anyone with an iPhone to
accept and process credit card
transactions. The cardʼs swipe
data is transferred to the
application on the iPhone and
the customer confirms the
transaction by scrawling their
signature using the touch
screen.
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21. Check Deposit (now a standard feature)
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