The document outlines innovative strategies for expense management and revenue generation for a banking business, emphasizing a shift from reliance on interest income to a platform-based model. Key components include design thinking, customer-centric features, strategic partnerships, and enhancing user experience through data analytics. The goal is to diversify revenue streams by integrating services that facilitate transactions and improve customer engagement while maintaining compliance and security.

1. Team -2 Innovative ways of
Expense Management and
Revenue Generation
September, 2024

2. 1. Design
Thinking
Outline
2. Prioritization Criterial
3. Statement of the
Problem
4. How might we Questions
5. Framework for Platform Banking
Business
6. Ideation With
7. Proposed Solution
8. Respect to Insurance Business
10. Support and Challenge
9. Next Sprint

3. Addressed by Design Thinking
Low staff productivity
The bank mainly dependent on interest income, which is costly
and risky
Predominantly manual/paper based process “Most of the work units
uses paper”
Low Work unit productivity
Our Digital channels doesn’t create value to generate
additional income
High Cost of fund

4. Prioritization Criterial
Strategic Alignment
Impact on Revenue generation
Impact on Cost
Impact customer experience
Impact on cost and income structure

5. Reframe Statement of the
Problem
“ How might we diversify and stabilize our bank's revenue stream by shifting
from a reliance of interest income to a platform-based business model that
generates income through service charges, commissions, and fees?’’

6. How Might We Questions
1 How might we identify and prioritize the most promising services or features that our
platform could offer to attract a diverse customer base?
2 How might we design a user-friendly platform that encourages customers to utilize our
services?
3 How might we leverage data analytics to tailor our service charges, commissions, and fees to
maximize customer satisfaction and profitability?
4 How might we create strategic partnerships or integrations with other businesses to enhance
our platform’s value and generate additional revenue?
5 How might we ensure that our platform remains secure and trustworthy, thereby maintaining
customer confidence in our new revenue model?
6 How might we effectively market our platform’s new features and services to shift customer
behavior from traditional banking to use our platform-based offerings?
7 How might we develop a scalable platform architecture that can accommodate growth and
adapt to emerging trends in the financial services industry?
8 How might we measure and track the success of our transition to a platform-based model to
ensure we meet our revenue diversification goals?

7. Framework for Platform Banking Business
Conveniences /user
friendly
Customer centric Generate service charge fee and
commission
one that is designed to be
easy to use, intuitive, and
accessible
 Is designed with the
primary focus on meeting
and exceeding the needs
and expectations of its
users
 Personalization:-Tailoring
experience
 Accessibility:-Ensuring
the platform is usable by
people with various needs
 Responsive support:-
providing prompt, helpful
and easily accessible
customer support to
address issues and
inquiries
 User feedback
often with a focus on service and
transaction that generate service fees, or
commissions

8. Co creation Customer centric Value proposition
Designed to facilitate
collaboration and innovation
between multiple
stakeholders
Designed to handle increased
load and growth efficiently,
ensuring that system and
service can expand services
can expand or contract based
on demand without
compromising performance
or stability
Designed to help business and
organization define, communicate and
deliver their unique value propositions to
the target group
Integration Regulatory Compliance Security
Utilize APIs for integrating
with other financial services
and third parties
applications.
Obtain necessary license and
ensure compliance with
financial regulation.
Ensure strong security measures

9. Ideation
Experts
Selected Directors
Fintech Companies
Customers
Startups /BITS
Students
Foreign
Experience

10. Insights From Ideation
10
Develop a Digital
Platform Strategy
 Digital Banking Services
 Financial Management Tools
 Eco system participation
Offer New
Financial Products
 Wealth Management Services
 Insurance Products
 Consultancy service
 Capital Market
Create
Marketplace
Opportunities
 Third-Party Services
 Merchant Services
Leverage Data
and Analytics
 Customized Solutions
 Data Monetization
Expand into Non-
Financial Services
 Lifestyle and Wellness
 Educational Content
 Research and development
center
 Health and medical center
Enhance
Customer
Experience
 Personalized Banking
Solutions
 Customer Support Upgrades

11. Insights From Ideation
Explore Strategic Partnerships
Innovate Payment Solutions API Monetization
 Fintech Partnerships
 Corporate Partnerships
• Digital Payment Systems
• Cross-Border Payments
• The bank can monetize API by offering them to
Fintech Company and developers. These allow
third parties to build application that leverage
banking data or services, creating additional
revenue through transaction fees or licensing
agreement.

12. Delivery companies
Banks Customers Air Ticket Office
Bureau
Ecosystem participants–
Insurance
companies
Ethiopian Shipping
and logistics
Brokers/Agents
Product and
service provider
(like Vehicle repair
and Maintenance
company)
Government
Organs

13. 01 02 03 04
Product and services
 Motor
 Fire and Allied Perils
 Burglary and House Breaking
 All Risk
 Marine
 Plate Glass
Property Insurance
 Contractor All Risk
 Erection All Risk
 Contractors Plant and
Machinery
 Electronics Equipment
 Boiler and Pressure Vessel
Engineering
Insurance
 Bid Bond
 Performance Bond
 Advance Payment Bond
 Supply Band
 Customs Bond
 Money Insurance
 Fidelity Guarantee
Pecuniary Insurance
 Carriers Liability
 Professional Indemnity
 Product Liability
 Workmen's Compensation
Liability Insurance

14. Continues…
14
 Motor
 Fire and Allied Perils
 Burglary and House Breaking
 All Risk
 Marine
 Plate Glass
Property Insurance
05

15. The Role of Bunna Bank in the Ecosystem
Digital Market place
Ecosystem integration
Customer convenience

16. Transactional
deposits
Monetize
transactional
income
Additional
income in
the form of
Fee,
s/charge and
commission
Customer
Base
The Benefits of the Bank
The bank will be have

17. Value offer and Scope
17
Value offer
• The bank will provide micro loans to policy holders at time of purchase or renewal
• Market place
Scope
• From the list of services an insurance companies provided to policy holders, the
service will prioritize based on criteria;
• Easily Applicable
• Number of Policy Buyers
• Significant Impact on Revenue
• Number of Insurance company, which provide the policy

18. Conscience
Consideration
Decision
Purchase
Post-Purchase
Bunna Platform
The Customer Journey Map in Insurance: Identifying Pain Points and
Opportunities
Customer
Renovation

19. Pain Points
Gain Points
Provide Clear and concise Information .
Intuitive comparison tools and
personalized advice
Simplification of the application process
and clear assistance.
Agile document approval and delivery
process.
Improved call center experience and fast
response times.
Personalized renewal offers and timely
reminders.
Provide micro loans
Lack of easy policy alternatives.
Complex comparison between
policies
Confusing application process.
Wait for the policy documentation
Slow response times.
Lack of personalized communicatio
Lack of fund

20. 20
Quotation
Search for more
options
Purchase
Onboardin
g
Is the process easy?
Does the customer end
the right offer
Customer
assistance
Policy usage
Satisfied with policy
Renewal
Reevaluatio
n
Customer compares other insurance provides
Customer request quota and reviews the
coverage options
Customer selects a policy and completes
the purchase
The insurer provides detailed information
the policy and services
Customer uses policies services and
benefits
Customer receives assistance to resolve questions or issues
Customer chooses renew the policy
Customer consider switching to another
issuer
Discover Research

21. Thank You!!