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Flight to 1000000 users - Lviv IT Arena 2016

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Talk on our journey from 0 to 1000000 users at Lviv IT Arena 2016

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Flight to a 1,000,000 users Bayram Annakov, App in the Air
0-10k users
Buzz
Launch 0 3500 7000 10500 14000 0 250000 500000 750000 1000000 Launch 1 day 7 day 30 day Dream Reality
Lesson #1 - launch is just the beginning
Which one do you prefer?
Lesson #2 - Retention matters
0 5000 10000 15000 20000 TechCrunch Gizmodo dream: PR
0 3000 6000 9000 12000 TechCrunch Gizmodo reality: PR
10k-100k users
dream: What CEO does
reality: what CEO does
dream: startup party
reality: startup party
lesson #3 - gatekeepers matter
lesson #4 - team matters
100k-1M users
%ofrespondents 0 15 30 45 60 Number of trips 0 1-2 3-4 5+
Lesson #5 - Industry matters
lesson #6 - feedback loops Active UsersDownloads widgets by 3rd party developers Paying users ASO visibility Revenue + + + + + + + + revenue by 3rd party developers
Lesson #7 - Think big
Think about Frequency Retention Gatekeepers Team Industry Feedback loops and Vision
Good luck!

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