This document discusses best practices for mobile governance in the enterprise. It outlines 5 key ideas: 1) multi-device support is more important than multi-screen, 2) adopt a mobile-first not mobile-only approach, 3) create an internal app store, 4) engage with users to understand their needs, and 5) empower users rather than strictly controlling devices. It also provides examples of effective and ineffective mobile dashboard use cases and discusses deployment options and security considerations for mobile analytics.

1. Meeting Governance
Needs Without
Sacrificing User
Experience
Vinay Kapoor
Sr. Director, Product Management

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PLEASE!!!

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400%

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Mobile has killed (or is killing)…

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According to Gartner…
“Application leaders must embrace many new
ways of interacting with mobile apps to keep
consumers engaged as mobility becomes the
gateway to digital business.”
Sources: Mobile Apps and Their Development, December 2016, Gartner, Predicts 2017
Competitive Landscape: Managed Mobility Services, March 2018, Gartner
>70%
Of enterprise software
interactions will occur
on mobile
By 2022…
75%
of smartphones used
in the enterprise will be
BYOD

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78%
Enterprise apps are abandoned after their first
use
Meanwhile, in the enterprise world…

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5 Key Ideas
#5: Multi-device trumps Multi-screen
#4: Mobile First, not Mobile only
#3: An app store for your enterprise
#2 Talk to your users
#1 Avoid broadcast and control

8. #5: Multi-
device trumps
Multi-screen

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Context influences device choices

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Use cases
Snacking
Chunking
Glimpsing
Immersing
Connecting

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Enterprise “devices”

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Mobile Security

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Mobile Security
Endpoint

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EMM UEM=>

15. #4: Mobile
First, not
Mobile only

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Graceful degradation v/s progressive
disclosure

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Graceful degradation v/s progressive
disclosure
21

22. #3: An app
store for your
enterprise

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35%
Enterprises are using internal app stores

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Why Enterprise App Stores Matter
• Easier to manage and control
• Separation of private and
corporate content
• BYOD friendly

25. #2 Talk to
your users

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78%
Enterprise apps are abandoned after their first
use

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How to avoid the “My-mobile-app-looks-awesome-so-
why-is-no-one-using-it” syndrome
Does it:
• Solve a real problem?
• Focus on the core problem?
• Load fast?
• Work reliably (even when the network is slow)?
• Give them a reason to come back? (notifications)

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Not just content…
Invest in user research

29. #1 Avoid
broadcast
and control

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Netflix subscriber growth
Source: Netflix

31. Empowerment, not control

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Keys to empowerment
• Built security into the fabric of
your apps
- Guardrails instead of
consequences
• Seamless single sign-on
- Use SAML/Oauth to your
advantage
- Beware the scourge of reverse
proxies and overzealous MFA
• Per-app VPN vs Device VPN
- Device, app and user
certificates/tokens are your
best friends
• Measure time-to-analytics

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Qlik ® Sense empowers you
and your users…
True self service content creation
Associative model
Flexible rules engine

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QlikView
Web Client
QlikView
Mobile
QlikView
For
Blackberry
Qlik Sense
Web Client
Qlik Sense
Mobile
(with EMM
support)
Mobile @ Qlik
Qlik Sense
Mobile for
BlackBerry

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Deployment options
Browser
• Create shortcut on home-screen
• Direct access to dashboard app
• SSO possible to help land users into the
dashboard
• Online only
Native app
• Add server in server list
• One extra hop to get to analytics
• SSO possible to help land users into the
dashboard
• Offline available

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Demo

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Mobile dashboard examples: The good, bad
and ugly
• Good
- Helpdesk Management
- Pharma sales demo (limited to iPad)
- Insurance claims
• Bad
- Retail analytics
• Ugly
- Plant operations

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5 Key Ideas
#5: Multi-device trumps Multi-screen
#4: Mobile First, not Mobile only
#3: An app store for your enterprise
#2 Talk to your users
#1 Avoid broadcast and control

39. Empower your users
vinay.kapoor@qlik.com