This document provides a report on area mapping, target customer identification, consumer behavior analysis, and product development strategy for Matrix Cellular Services. It includes an introduction to the company, literature review on the telecom industry and sales habits. The report also discusses Matrix's products, competitors, strategies for new product development, and includes a survey analysis and recommendations.
This document provides a summary of a summer training report submitted by Narendra Kumar Koli on a study of sales promotion activities and consumer age on Bharti Airtel's network. It includes an introduction describing the objectives and scope of the study. It also includes sections on Bharti Airtel's company profile, history, vision, governance, competitors, marketing strategy, promotional strategy, and target market segments. The report will analyze collected data on Airtel's sales promotion schemes and consumer retention on networks to determine best practices and opportunities for improvement.
The document summarizes a summer project report analyzing high value win back customers for Bharti Airtel. The objectives of the study were to understand what constitutes a high value customer, compare Airtel's call and data rates to competitors, survey 1500 customers to understand grievances and whether they still use Airtel or switched to another provider. The methodology section describes the research methodology, data collection process involving surveys, and data analysis. The findings and recommendations section provides the results of the analysis and suggestions for winning back customers.
The document is a project report submitted by Ankush Sinha for their summer internship at Vodafone East Ltd. It includes:
1. Acknowledgements thanking various people who helped and supported the internship.
2. Certificates from the project guide and faculty guide approving the project report.
3. Declarations and executive summary outlining the objectives and work done during the internship.
4. Table of contents and list of figures in the report.
5. Literature review of a news article on Vodafone India's bond offering and funding plans.
I'm Md. Riad Shahriar Riaz, student of Comilla University, Department Of MArketing.This is my BBA final internship report which is solely prepared by me.
This document provides a summary of an internship report submitted by Anupam Kumar for his Master of Business Administration degree. The 6-week internship was completed at Bharti Airtel Ltd. in Noida, India from May 27th to July 6th, 2013. The report includes insights gathered on data marketing and Airtel Money in Uttar Pradesh - West Circle. It covers company profile, industry analysis, financial analysis and details of research projects conducted during the internship related to customer insights.
Project report on consumer behaviour of AirtelAshish Dubey
This document provides background information on Bharti Airtel Limited, which was incorporated in 1995 to promote investments in telecommunications services. It operates telecom services across India through its subsidiaries. Bharti Airtel is India's largest private sector telecom provider with over 50 million customers. Airtel provides a range of telecom services including cellular, basic, internet, and long distance services. The government of India recognizes telecommunications infrastructure as key to rapid economic and social development. The Indian telecom market has undergone major transformation in the past couple decades.
25310916 project-on-customer-satisfaction-towards-mobile-service-providersHiral Shah
This document appears to be a project report on customer satisfaction with mobile service providers in India. It includes an introduction, theoretical background on topics like customer satisfaction and the telecom industry, research objectives and limitations. It also outlines the research methodology, data analysis and interpretation, and conclusion. The report was submitted in partial fulfillment of requirements for a postgraduate diploma in business management.
- Customer satisfaction is determined by how well a company meets or exceeds a customer's expectations. It is the result of comparing perceived performance to expectations.
- Mobile phone companies need to satisfy both individual and corporate customers. Meeting diverse expectations is important.
- Customer satisfaction leads to customer loyalty and repeat business over time. Companies aim to understand what satisfies and dissatisfies customers.
- Factors like friendly employees, quality service, competitive pricing, and accurate billing impact customer satisfaction. Getting these right results in very satisfied customers.
- Customer satisfaction is positively correlated with high product and service quality. Quality is delivering a level of service that meets or exceeds
This document provides a summary of a summer training report submitted by Narendra Kumar Koli on a study of sales promotion activities and consumer age on Bharti Airtel's network. It includes an introduction describing the objectives and scope of the study. It also includes sections on Bharti Airtel's company profile, history, vision, governance, competitors, marketing strategy, promotional strategy, and target market segments. The report will analyze collected data on Airtel's sales promotion schemes and consumer retention on networks to determine best practices and opportunities for improvement.
The document summarizes a summer project report analyzing high value win back customers for Bharti Airtel. The objectives of the study were to understand what constitutes a high value customer, compare Airtel's call and data rates to competitors, survey 1500 customers to understand grievances and whether they still use Airtel or switched to another provider. The methodology section describes the research methodology, data collection process involving surveys, and data analysis. The findings and recommendations section provides the results of the analysis and suggestions for winning back customers.
The document is a project report submitted by Ankush Sinha for their summer internship at Vodafone East Ltd. It includes:
1. Acknowledgements thanking various people who helped and supported the internship.
2. Certificates from the project guide and faculty guide approving the project report.
3. Declarations and executive summary outlining the objectives and work done during the internship.
4. Table of contents and list of figures in the report.
5. Literature review of a news article on Vodafone India's bond offering and funding plans.
I'm Md. Riad Shahriar Riaz, student of Comilla University, Department Of MArketing.This is my BBA final internship report which is solely prepared by me.
This document provides a summary of an internship report submitted by Anupam Kumar for his Master of Business Administration degree. The 6-week internship was completed at Bharti Airtel Ltd. in Noida, India from May 27th to July 6th, 2013. The report includes insights gathered on data marketing and Airtel Money in Uttar Pradesh - West Circle. It covers company profile, industry analysis, financial analysis and details of research projects conducted during the internship related to customer insights.
Project report on consumer behaviour of AirtelAshish Dubey
This document provides background information on Bharti Airtel Limited, which was incorporated in 1995 to promote investments in telecommunications services. It operates telecom services across India through its subsidiaries. Bharti Airtel is India's largest private sector telecom provider with over 50 million customers. Airtel provides a range of telecom services including cellular, basic, internet, and long distance services. The government of India recognizes telecommunications infrastructure as key to rapid economic and social development. The Indian telecom market has undergone major transformation in the past couple decades.
25310916 project-on-customer-satisfaction-towards-mobile-service-providersHiral Shah
This document appears to be a project report on customer satisfaction with mobile service providers in India. It includes an introduction, theoretical background on topics like customer satisfaction and the telecom industry, research objectives and limitations. It also outlines the research methodology, data analysis and interpretation, and conclusion. The report was submitted in partial fulfillment of requirements for a postgraduate diploma in business management.
- Customer satisfaction is determined by how well a company meets or exceeds a customer's expectations. It is the result of comparing perceived performance to expectations.
- Mobile phone companies need to satisfy both individual and corporate customers. Meeting diverse expectations is important.
- Customer satisfaction leads to customer loyalty and repeat business over time. Companies aim to understand what satisfies and dissatisfies customers.
- Factors like friendly employees, quality service, competitive pricing, and accurate billing impact customer satisfaction. Getting these right results in very satisfied customers.
- Customer satisfaction is positively correlated with high product and service quality. Quality is delivering a level of service that meets or exceeds
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL...Sahil Grover
This document appears to be a student's research project report on mobile operators preferred by college students in India. It includes sections on the introduction/background, objectives of the study, research methodology, data analysis and findings, and conclusions/recommendations. The student conducted a survey of college students to determine which mobile operators they prefer and why. Key factors studied include service quality, pricing, network coverage, and advertising effectiveness. The aim was to understand mobile provider preferences among the college demographic in India.
This document is a research project report submitted for a Master's degree in Business Administration. It examines customer acquisition and retention of Airtel customers in Agra, India. The report includes an introduction to the topic, objectives of the study, literature review, research methodology, data analysis and findings. It also provides recommendations and conclusions, along with limitations and scope for further research. The project was conducted under the guidance of a faculty member and aims to understand strategies for improving Airtel's customer base in Agra.
The document discusses a project on measuring the brand awareness of Mahindra Xylo vehicles in and around Siliguri, India. It was prepared by Pramit Chhetri for partial fulfillment of a Bachelor of Business Administration degree. The project aims to study the current level of brand awareness for Mahindra Xylo and identify ways to increase awareness. Mahindra & Mahindra is introduced as a leading Indian automaker that started by assembling Willys Jeeps and now produces a range of vehicles and tractors with a global market.
The document discusses the history and development of the Indian cellular market, noting early roadblocks like high license fees and the regulatory changes and market consolidations that helped address these issues. It then outlines the current state of the industry, focusing on factors like the ongoing consolidation among major players, the rollout of additional operators, and cellular operators' increasing emphasis on brand visibility and enterprise service offerings to drive future growth.
A study on customer satisfaction, customer relationship managementalakunte
This document provides information about a project report submitted by Rahul V. Machakanur to Karnataka University, Dharwad in partial fulfillment of a Master of Business Administration degree. The project report focuses on a study of customer satisfaction, customer relationship management, and competitor profiles for Airtel in Bangalore Rural. It includes sections on the company profile of Airtel, the project title, research design conducted with customers and retailers in Kolar and Chikballapur districts, data analysis, testing of hypotheses, findings and suggestions.
The document provides an introduction and overview of Bharti Tele-Ventures Limited (Bharti), a leading Indian telecommunications company. It acknowledges those who provided guidance and assistance during the project. It discusses Bharti's vision, mission, values, business areas including cellular services, fixed line services, internet and broadband, and national and international long distance services. It also describes Bharti's products and services offered with Airtel landline and broadband such as ISDN, broadband, WiFi, and Centrex. Finally, it outlines Bharti's main competitors in the market including MTNL and Reliance Infocom.
Internship Training Report of Dawood Engineering (Pvt.) Ltd.Muhammad Asif Khan
This document is an internship report for a marketing internship at Dawood Engineering (Pvt) Limited from March 28 to April 2016. It provides an executive summary of the internship tasks and activities. It also includes sections on marketing strategies, digital marketing, the four P's of marketing, forging, die casting, machining, precision engineering, surface treatment, and an overview of Dawood Engineering and the Hannover Messe trade fair.
This document provides an assessment of the value propositions and customer experiences of Apple and TalkTalk. It analyzes their value propositions using the IDIC model, which examines how they identify customers, differentiate customers, interact with customers, and customize offers. It also looks at how they manage customer complaints and the customer experience. Improvement strategies are developed, such as improving value propositions and customer experiences, drawing from CRM frameworks.
I-Byte Telecommunication & Media April 2021EGBG Services
This document brings together a set
of latest data points and publicly
available information relevant for
Telecommunication & Media
Industry. We are very excited to share
this content and believe that readers
will benefit from this periodic
publication immensely.
A study on retailers’ perspective about market performance of airtel in selec...Bella Meraki
This project aims to find the market performance of Airtel in selected regions of Trivandrum city. Airtel has been the number one player in the market for the past few years, however to maintain the market leadership Airtel needs to continuously modify its strategy and tactics. In this project factors that make Airtel both customer friendly and retailer friendly are analyzed. The other facts analyzed include: - how far the retailers are benefitting from Airtel, why Airtel is the most preferred brand for customers, what are the tactics used by Airtel to retain market leadership etc.
A STUDY ON CUSTOMERS SATISFACTION OF BARTI AIRTEL TELECOMMUNICATION IN TIRUPU...saravana vel.k
This document provides a literature review on customer satisfaction studies related to the telecommunications industry. It discusses several past studies that have found a direct relationship between increasing customer satisfaction and improved profits, market share, positive recommendations and lower marketing costs for companies. The review also summarizes various past studies that have analyzed customer satisfaction and perceptions of services from telecom providers in India such as BSNL, analyzing factors like promotional strategies, service quality and meeting customer expectations.
This document provides a profile of Bharti Airtel Limited, one of the largest telecommunications companies in the world. It operates mobile and fixed line services across 19 countries in Asia and Africa. In India, Airtel is the largest mobile service provider with over 164 million subscribers. The company provides 2G and 3G mobile services as well as fixed line, broadband, and DTH television services. Airtel's strategy focuses on maximizing revenue and market share by offering multiple telecommunication services and satisfying customers.
This report provides an overview of Bharti Airtel, India's largest telecom company. It discusses Bharti Airtel's history and organizational structure, describes its core business areas including mobile services, telemedia services, and enterprise services. The report also analyzes Bharti Airtel's marketing strategies using tools like the BCG matrix, Porter's five forces model, and SWOT analysis. It finds that Bharti Airtel has the largest market share in India due to its diverse service offerings and strategic acquisitions.
Customer preference and experiences with mobile phone services in j.p.nagar, ...Dr. Raghavendra GS
This document discusses a study on customer preferences and experiences with mobile phone services in J.P. Nagar, Bengaluru. The study aims to understand customer satisfaction levels with various mobile service providers and identify areas of dissatisfaction. It also seeks to understand what new services are being offered and how customer expectations are evolving. The methodology involves conducting a survey to collect primary data on customer opinions regarding quality, pricing, features and customer service experiences when issues arise. The findings will help service providers improve service quality and better meet rising customer expectations in the competitive mobile market.
Project report on bharti airtel by bharat goyalbharatgoyal44
This document outlines the contents of a project report on customer acquisition and retention for Airtel. It includes 5 chapters that cover an introduction, literature review, research methodology, data analysis and findings, and conclusions. It also includes appendices and a bibliography. The project examines consumer trends, behavior, preferences and satisfaction levels through a survey of 50 Airtel customers and suppliers in Delhi. It performs a SWOT analysis and provides suggestions to improve customer acquisition and retention strategies.
This document is a dissertation submitted by Ankit Yadav in 2009 analyzing Reliance Communication's strategy and its impact on the Indian mobile telecommunications industry. It begins with an acknowledgements and declaration section. The abstract indicates that the dissertation will examine Reliance Communication's vision, pricing strategies including major offers, and sales/marketing strategies that helped grow India's mobile penetration rate. It will also discuss the challenges Reliance faced in shaping their vision into reality and establishing themselves in the industry.
This document contains a student's research project report on conducting a value added service survey for Vodafone Odisha. The report includes an introduction outlining the objectives and importance of the study. It also describes the research methodology, including data collection methods and tools for data analysis. The report is submitted in partial fulfillment of an MBA degree and includes sections on the company profile, data analysis and interpretation, observations, findings, and conclusions.
This presentation discusses why customers choose Matrix over other service providers in the telecom industry. It analyzes the growth of the Indian telecom sector and provides an overview of Matrix, including its products, partnerships, offices, competitors, and sales processes. A SWOT analysis identifies Matrix's strengths in international partnerships and competitive rates, and weaknesses in employee strength and lack of mobile number portability.
This project report discusses Matrix Country Specific SIM cards and the international SIM card industry. It provides an overview of Matrix, including its vision, services offered, brand strategies, and target audience. Matrix is the largest private provider of country specific SIM cards in India, with a goal of consolidating its position as a leading integrated provider. The report also describes Matrix's redesign of its logo and brand strategy to appeal to a wider audience and smaller cities as it expands across India.
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL...Sahil Grover
This document appears to be a student's research project report on mobile operators preferred by college students in India. It includes sections on the introduction/background, objectives of the study, research methodology, data analysis and findings, and conclusions/recommendations. The student conducted a survey of college students to determine which mobile operators they prefer and why. Key factors studied include service quality, pricing, network coverage, and advertising effectiveness. The aim was to understand mobile provider preferences among the college demographic in India.
This document is a research project report submitted for a Master's degree in Business Administration. It examines customer acquisition and retention of Airtel customers in Agra, India. The report includes an introduction to the topic, objectives of the study, literature review, research methodology, data analysis and findings. It also provides recommendations and conclusions, along with limitations and scope for further research. The project was conducted under the guidance of a faculty member and aims to understand strategies for improving Airtel's customer base in Agra.
The document discusses a project on measuring the brand awareness of Mahindra Xylo vehicles in and around Siliguri, India. It was prepared by Pramit Chhetri for partial fulfillment of a Bachelor of Business Administration degree. The project aims to study the current level of brand awareness for Mahindra Xylo and identify ways to increase awareness. Mahindra & Mahindra is introduced as a leading Indian automaker that started by assembling Willys Jeeps and now produces a range of vehicles and tractors with a global market.
The document discusses the history and development of the Indian cellular market, noting early roadblocks like high license fees and the regulatory changes and market consolidations that helped address these issues. It then outlines the current state of the industry, focusing on factors like the ongoing consolidation among major players, the rollout of additional operators, and cellular operators' increasing emphasis on brand visibility and enterprise service offerings to drive future growth.
A study on customer satisfaction, customer relationship managementalakunte
This document provides information about a project report submitted by Rahul V. Machakanur to Karnataka University, Dharwad in partial fulfillment of a Master of Business Administration degree. The project report focuses on a study of customer satisfaction, customer relationship management, and competitor profiles for Airtel in Bangalore Rural. It includes sections on the company profile of Airtel, the project title, research design conducted with customers and retailers in Kolar and Chikballapur districts, data analysis, testing of hypotheses, findings and suggestions.
The document provides an introduction and overview of Bharti Tele-Ventures Limited (Bharti), a leading Indian telecommunications company. It acknowledges those who provided guidance and assistance during the project. It discusses Bharti's vision, mission, values, business areas including cellular services, fixed line services, internet and broadband, and national and international long distance services. It also describes Bharti's products and services offered with Airtel landline and broadband such as ISDN, broadband, WiFi, and Centrex. Finally, it outlines Bharti's main competitors in the market including MTNL and Reliance Infocom.
Internship Training Report of Dawood Engineering (Pvt.) Ltd.Muhammad Asif Khan
This document is an internship report for a marketing internship at Dawood Engineering (Pvt) Limited from March 28 to April 2016. It provides an executive summary of the internship tasks and activities. It also includes sections on marketing strategies, digital marketing, the four P's of marketing, forging, die casting, machining, precision engineering, surface treatment, and an overview of Dawood Engineering and the Hannover Messe trade fair.
This document provides an assessment of the value propositions and customer experiences of Apple and TalkTalk. It analyzes their value propositions using the IDIC model, which examines how they identify customers, differentiate customers, interact with customers, and customize offers. It also looks at how they manage customer complaints and the customer experience. Improvement strategies are developed, such as improving value propositions and customer experiences, drawing from CRM frameworks.
I-Byte Telecommunication & Media April 2021EGBG Services
This document brings together a set
of latest data points and publicly
available information relevant for
Telecommunication & Media
Industry. We are very excited to share
this content and believe that readers
will benefit from this periodic
publication immensely.
A study on retailers’ perspective about market performance of airtel in selec...Bella Meraki
This project aims to find the market performance of Airtel in selected regions of Trivandrum city. Airtel has been the number one player in the market for the past few years, however to maintain the market leadership Airtel needs to continuously modify its strategy and tactics. In this project factors that make Airtel both customer friendly and retailer friendly are analyzed. The other facts analyzed include: - how far the retailers are benefitting from Airtel, why Airtel is the most preferred brand for customers, what are the tactics used by Airtel to retain market leadership etc.
A STUDY ON CUSTOMERS SATISFACTION OF BARTI AIRTEL TELECOMMUNICATION IN TIRUPU...saravana vel.k
This document provides a literature review on customer satisfaction studies related to the telecommunications industry. It discusses several past studies that have found a direct relationship between increasing customer satisfaction and improved profits, market share, positive recommendations and lower marketing costs for companies. The review also summarizes various past studies that have analyzed customer satisfaction and perceptions of services from telecom providers in India such as BSNL, analyzing factors like promotional strategies, service quality and meeting customer expectations.
This document provides a profile of Bharti Airtel Limited, one of the largest telecommunications companies in the world. It operates mobile and fixed line services across 19 countries in Asia and Africa. In India, Airtel is the largest mobile service provider with over 164 million subscribers. The company provides 2G and 3G mobile services as well as fixed line, broadband, and DTH television services. Airtel's strategy focuses on maximizing revenue and market share by offering multiple telecommunication services and satisfying customers.
This report provides an overview of Bharti Airtel, India's largest telecom company. It discusses Bharti Airtel's history and organizational structure, describes its core business areas including mobile services, telemedia services, and enterprise services. The report also analyzes Bharti Airtel's marketing strategies using tools like the BCG matrix, Porter's five forces model, and SWOT analysis. It finds that Bharti Airtel has the largest market share in India due to its diverse service offerings and strategic acquisitions.
Customer preference and experiences with mobile phone services in j.p.nagar, ...Dr. Raghavendra GS
This document discusses a study on customer preferences and experiences with mobile phone services in J.P. Nagar, Bengaluru. The study aims to understand customer satisfaction levels with various mobile service providers and identify areas of dissatisfaction. It also seeks to understand what new services are being offered and how customer expectations are evolving. The methodology involves conducting a survey to collect primary data on customer opinions regarding quality, pricing, features and customer service experiences when issues arise. The findings will help service providers improve service quality and better meet rising customer expectations in the competitive mobile market.
Project report on bharti airtel by bharat goyalbharatgoyal44
This document outlines the contents of a project report on customer acquisition and retention for Airtel. It includes 5 chapters that cover an introduction, literature review, research methodology, data analysis and findings, and conclusions. It also includes appendices and a bibliography. The project examines consumer trends, behavior, preferences and satisfaction levels through a survey of 50 Airtel customers and suppliers in Delhi. It performs a SWOT analysis and provides suggestions to improve customer acquisition and retention strategies.
This document is a dissertation submitted by Ankit Yadav in 2009 analyzing Reliance Communication's strategy and its impact on the Indian mobile telecommunications industry. It begins with an acknowledgements and declaration section. The abstract indicates that the dissertation will examine Reliance Communication's vision, pricing strategies including major offers, and sales/marketing strategies that helped grow India's mobile penetration rate. It will also discuss the challenges Reliance faced in shaping their vision into reality and establishing themselves in the industry.
This document contains a student's research project report on conducting a value added service survey for Vodafone Odisha. The report includes an introduction outlining the objectives and importance of the study. It also describes the research methodology, including data collection methods and tools for data analysis. The report is submitted in partial fulfillment of an MBA degree and includes sections on the company profile, data analysis and interpretation, observations, findings, and conclusions.
This presentation discusses why customers choose Matrix over other service providers in the telecom industry. It analyzes the growth of the Indian telecom sector and provides an overview of Matrix, including its products, partnerships, offices, competitors, and sales processes. A SWOT analysis identifies Matrix's strengths in international partnerships and competitive rates, and weaknesses in employee strength and lack of mobile number portability.
This project report discusses Matrix Country Specific SIM cards and the international SIM card industry. It provides an overview of Matrix, including its vision, services offered, brand strategies, and target audience. Matrix is the largest private provider of country specific SIM cards in India, with a goal of consolidating its position as a leading integrated provider. The report also describes Matrix's redesign of its logo and brand strategy to appeal to a wider audience and smaller cities as it expands across India.
Customer acquisition and retention project on virgin mobileProjects Kart
- Virgin Mobile targets young customers aged 14-25 in India, a key market segment that contributes over half of industry revenues.
- It focuses on customer acquisition and retention through innovative offerings like getting paid for incoming calls and affordable nationwide call rates.
- Virgin builds its brand through a youth-centric website, advertisements, and value-added services tailored for young users.
Marketing strategy of telecom sector in india(project)ankan sengupta
The document provides an overview of the telecom sector in India and marketing strategies of major telecom companies. It discusses the rapid growth of the telecom sector in India due to government policies and entrepreneurship. It then summarizes the key services and marketing strategies of major players like Bharti Airtel, Reliance Communications, Vodafone, and BSNL to gain customers and market share. The objectives and methodology of the study are also outlined which involves primary research through surveys to analyze customer preferences and challenges faced by telecom companies.
Mobile Business Intelligence Market Growth, Demand and Challenges of the Key ...IMARC Group
The global mobile business intelligence market size reached US$ 13.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 51.5 Billion by 2032, exhibiting a growth rate (CAGR) of 15.3% during 2024-2032.
More Info:- https://www.imarcgroup.com/mobile-business-intelligence-market
"Mobile World–2014"
Dear Participant,
On behalf of Virtue Insight, I would like to share the participation opportunity at our upcoming "Mobile World–2014" The conference will be held on 03rd April 2014, Kohinoor Continental Hotel, Mumbai, India.
Let me know if you will be interested to discuss regarding registration and your participation in detail as delegate, Exhibitor or Sponsor.
It would be great to have a quick phone call and book your seats under Early Bird Discounted Price.
Please revert back with your interest.
Thanks & Regards,
Deepak Raj
Delegate and Sponsorship Sales
Virtue Insight
Gsm - + 091 9171350244;
Tel - + 091 44 65515693;
E Mail - deepak@virtueinsight.com, deepakrajvirtueinsight@gmail.com
Skype - edeepakraj143
This document provides details of the Mobile World 2014 conference organized by Virtue Insight. The conference was held on 3rd April 2014 in Mumbai, India and brought together key speakers and panelists from major mobile operators, device manufacturers, content providers and other organizations.
The conference focused on key themes in the mobile industry including enabling BYOD, customer experience management, content and apps that drive user stickiness, challenges and opportunities in the mobile ecosystem, factors that attract more customers - content or devices, native vs cross-platform development, mobile cloud computing, and the potential of Internet of Things in India. It provided a platform for networking and discussions around latest trends and innovations shaping the mobile landscape in India.
1. The document discusses mobile commerce (m-commerce), including its history and future growth potential. M-commerce allows people to access information and make purchases from mobile devices like smartphones.
2. It outlines the m-commerce value chain, including major players like device manufacturers, application providers, content providers, and service providers. It also discusses enabling technologies and considerations for m-commerce applications and business models.
3. The document covers both opportunities for and challenges facing m-commerce adoption. Opportunities include personalization and convenience for users. Challenges include developing mobile-friendly websites and apps and addressing limitations of small screens and data speeds on mobile networks.
A mobile virtual network operator is a GSM phenomenon in which operators do not own licensed spectrum, but lease it from mobile network providers and resell it to consumers using software. Increasing penetration of mobile network subscribers across the globe is driving the growth of the market for virtual mobile network operators. They work in different ways, such as as a full MVNO, a reseller, a service operator, and so on. Mobile virtual network operators focus on certain parts of the market and make plans that fit those parts. Compared to mobile network operators (MNOs), they offer lower prices and more benefits because they don't need a large staff or a lot of money to build and run networks.
Matrix Cellular is India's leading provider of telecommunication solutions for international travelers. It offers country-specific SIM cards and data cards for over 30 countries, providing connectivity at local rates and avoiding high international roaming costs. Matrix has over 1.85 lakh customers and aims to enhance the travel experience for Indians abroad through innovative services. It has a nationwide network of over 1400 professionals and envisions connecting everyone with convenient, affordable mobile solutions globally.
Digital Mobile Money offers mobile financial services consulting and technology products. They help banks, mobile network operators, and merchants provide digital financial services. Their products and solutions portfolio includes a mobile wallet platform, agent and distribution management, KYC and customer care tools, AML solutions, microfinance products, and on-demand software development services. They have experience launching mobile money services across many global markets since 2008.
Cloud-Based Contact Center Market PPT: Growth, Outlook, Demand, Keyplayer Ana...IMARC Group
The global cloud-based contact center market reached a value of US$ 17.7 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 63.8 Billion by 2027, exhibiting a growth rate (CAGR) of 23.10% during 2022-2027.
More Info:- https://www.imarcgroup.com/cloud-based-contact-center-market
The document provides an overview of branding and the telecommunications industry in India. It discusses what branding is, the objectives and scope of studying Airtel's brand, and the need for such a study. It then covers the methodology used, including primary and secondary research. The document also provides an industry profile of the Indian telecom sector, covering its history, key statistics, market dynamics, and recent developments and investments.
The document provides information about branding and brand management. It discusses how brands are used to identify and distinguish products/services, and how branding seeks to develop expectations and perceptions associated with a brand. It also covers how carefully crafted advertising can influence consumers to pay high prices for inexpensive products by manipulating perceived brand value.
Building a successful enterprise mobility roadmapPomeroy
Enterprise Mobility is not a new concept, but these days it is having a disruptive impact on many organizations. Many IT departments feel unable to respond effectively due to the influx of new devices and the growing internal demand for app development. When trying to deal with these challenges, the result is often the sacrifice of long-term effectiveness to meet short-term goals.
Now is the time to actively create a roadmap to guide your organization's mobility efforts, especially if Gartner's predictions prove accurate- that within 2 to 3 years, 40% of the workforce will be mobile and 70% of customers will interact with you via mobile device.
This document appears to be a project report submitted for an academic course. It includes sections on introduction, objectives, methodology, data analysis and interpretation, conclusions, and suggestions. The main findings are that Reliance Communication's customers reported the lowest satisfaction levels for after-sales service compared to other providers. The top concerns for RCom customers were service level issues. Suggestions to improve customer retention and sales within the limited territory are provided.
Market Analysis and a Detailed Study of Leading Cloud Telephony and SMS Gatew...IJSRD
The process in an IT service provider company depends on the products and the services it is providing to the customers. As there are many competitors present in the market with same services This Company wanted to have a different quality which separates them from other competitors. This Project is about the study of wireless services provided by the telecom industry which consist Cloud telephony and SMS gateway. Many different products come under cloud telephony and SMS gateway. A detail study of the products like IVR Studio, Integrated analytics, API integration, Miss Call Solutions, Call Forwarding and Conferencing Services & SMS Services like SMS Short Code, SMS Long Code, Enterprise Messaging solutions, Mobile Marketing, Email2SMS, are done in this project. And also a detailed study on the company Competitors and their Products are conducted. As compared to others the services provided by the company was at a lower price with good quality and 24/7 available support team and constant up gradation with new technology. This survey was made to find out whether the customers using the services are happy and satisfied comparing with the competitors’ products for Pricing, Quality and Customer Support.
Reliance Communication is a major Indian telecommunications company that was founded in 2002. It has over 108 million subscribers, making it the 3rd largest telecom provider in India with 11.9% market share. The document discusses Reliance Communication's background, operations, strategies for targeting rural customers, dependence on technology, availability of human resources, competitors, and trends in the Indian telecommunications market.
This document provides an overview of Madmart Ltd., a digital advertising company in Bangladesh. It discusses Madmart's profile, vision, products, and digital advertising sales models. Madmart was launched in 2013 in partnership with Robi Axiata, one of Bangladesh's largest telecom operators, to provide brands with targeted mobile advertising opportunities. Madmart is powered by Flytxt's big data technology platform, which analyzes telecom operator data to create detailed consumer profiles that allow advertisers to run highly segmented mobile campaigns. The document outlines Madmart's goal of unlocking new revenue streams for operators while giving brands a way to effectively engage consumers through their mobile devices.
1. Matrix Cellular Services Page 1
A REPORT
ON
AREA MAPPING AND IDENTIFICATIONOF
TARGET CUSTOMER FOR SALES, CONSUMER
BEHAVIOR ANALYSIS
&
ANALYSIS OF PRODUCT DEVELOPMENT AND
STRATEGY IN MATRIX
BY
ALOK KUMAR RAJ (14BSP0130)
MATRIX CELLULAR SERVICES
2. Matrix Cellular Services Page 2
A REPORT
ON
AREA MAPPING AND IDENTIFICATIONOF TARGET
CUSTOMER FOR SALES, CONSUMERBEHAVIOR ANALYSIS
&
ANALYSIS OF PRODUCT DEVELOPMENT AND STRATEGY IN
MATRIX
BY
ALOK KUMAR RAJ (14BSP0130)
MATRIX CELLULAR SERVICES
A report submitted in partial fulfillment of the requirements of PGPM
program of IBS MUMBAI
Submitted To:
Varun Kayal Prof. Naisha Sujan
Manager-International Sales ICFAI Business School
Matrix Cellular services Pvt. Ltd. Mumbai
Date of submission: 9th
JUNE, 2015.
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ACKNOWLEDGEMENT
I have taken efforts in this project. However, it would not have been possible
without the kind supportand help of many individuals and organizations. I would
like to extend my sincere thanks to all of them.
I am highly indebted to Mr. Varun Kayal, international sales manager of Matrix
Cellular International Services Pvt. ltd. for his guidance and constantsupervision
as well as for providing necessary information regarding the project & also for his
supportin completing the project.
I am highly thankful to my project faculty guide Prof. Naisha Sujan, whosesupport
and invaluable guidance helped me understand the project better.
I would like to express my gratitude towards my parents & member of “Matrix
Cellular International Services Pvt. Ltd.” for their kind co-operation and
encouragement which help me in completion of this project.
Although there may be many who remain unacknowledged in this humble note of
gratitude there are none who remain unappreciated.
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TABLE OF CONTENTS
Sr. no Chapters Page no.
1 Chapter 1 – INTRODUCTION
1.1 About the Company
1.2 MethodologyUsed
8
11
2 Chapter 2 – LITERATURE REVIEW
2.1 Indian TelecomIndustry
2.2 Factors consideredin Indian TelecomIndustry
2.3 Porter’s Five Force analysis ofIndustry providing
International Telephonysolutions to Indians Travelling
abroad
2.4 SevenHabits of highly successfulSales people
13
14
16
18
3 Chapter 3 – DISCUSSION
3.1 How I incorporatedabove seven habits
3.2 Mode of Communication
3.3 ConsumerBehavior
21
23
25
4 Chapter 4 – COMPARATIVE ANALYSIS
4.1 Matrix & its Competitors
4.2 MarketShare
28
30
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5 Chapter 5 – PRODUCT DEVELOPMENT
5.1 Matrix Product Development
5.2 Voice & its SWOT Analysis
5.3 Data Card & its SWOT Analysis
5.4 FOREX& its SWOT Analysis
5.5 TravelInsurance & its SWOT Analysis
31
34
34
36
37
39
6 Chapter 6 – ANALYSIS
6.1 SWOT Analysis of Matrix Cellular
6.2 Analysis of Survey Questionnaire
41
42
7 Conclusion 47
8 Recommendations 48
9 References 50
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ABSTRACT
Matrix cellular is the leading Telecom solution provider for the Indians travelling
abroad. It is the leading provider of complete Mobile and Data solutions. Matrix
provides service all around the world and has presence across India. With Matrix,
one cansave big ontheir international roaming expenses and can always stay in touch
with Matrix connectivity. The company started with a Vision to connect every
international traveler with convenient and cost-effective mobile solutions. Their hard
work paid off as they are the current market leaders with over 90% market share in
this segment. But there is still a lot to achieve.
The aim ofthis studyis identification oftarget customers and pitching them forsales,
through area mapping and understanding consumer behavior. Another area of this
study is product development and strategies adopted by Matrix cellular. Area
mapping helps in figuring out the mosteffective target area for the product. Accurate
Area mapping is of prime importance, as it helps in identifying potential target
customers in an efficient manner. So it becomes easy for sales personnel if area is
properly mapped. We can sell a product to a customer easily if we understand that
customer’s behavior and pitch him accordingly.
In order to keep up and remain a top player in the market a company needs to
constantly improve existing products and develop new ones. A company may need
to engage in new product development (NPD) due to changes in consumer
preferences, increasing competition and advancement in technologies. Matrix keeps
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track of its competitor and tries to launch a better productin terms of price, service,
etc.
INTRODUCTION
ABOUT THE COMPANY:
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As globetrotting becomes a way of life, it becomes equally important to seek
communication options which provide good connectivity and convenience to stay
connected across the world. Started in 1995, matrix cellular is the leading telecom
solution provider for Indian travelers going abroad.
Matrix caters to a wide audience including leisure & business travelers and students
studying abroad. Matrix provides service all around the world and has presence
across India. Matrix services include international SIM and Data solutions. With
Matrix one can save big on international roaming expenses and can always stay
connected. Matrix ever increasing portfolio of countries focuses on fulfilling
customer’s specific communication needs, when traveling abroad. Apart from SIM
and Data solutions, Matrix also offers FOREX card and travelling insurance is just
added to its portfolio.
Matrix has carved a niche for itself as a telecom consultant to International travelers.
Matrix has always believed in innovating new products and services to suit the
0market needs and enhancing the travel experience of every Indian going abroad.
Matrix is not alone in this segment, there are many competitors like lycamobile,
uniconnect, clay telecom, which are niche telecom service provider like Matrix but
Matrix is a true market leader with over 90% market share. Other than these
competitors there are many national telecom players like Airtel, Vodafone, Idea
which offer international roaming.
Thus, Matrix has a tough task to excel from its competitor by establishing a USP and
focusing on R&D for New Product Development in order to remain as a market
leader.
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STRENGTHS OF THE COMPANY:
• It has got a popular and widely accepted Brand name.
• Matrix has many office and presence of distributors across India.
• Matrix cellular has got a very sound Database.
• It has strong corporatetie-ups.
• Every employee in Matrix has a Samsung Tablet to reduce paper work load.
• Matrix is enjoying first mover advantage and market leader position.
• Best of class infrastructure facility.
Matrix product portfolio broadly consists of international SIM cards, Data cards,
FOREXcard and Travel insurance. There are 2 types ofSIM card available- postpaid
and prepaid, to cater different types of people. Matrix believes in tailor made
solutions so they offer customization. They offer 32 country specific SIM cards and
a Global SIM card which can be used in more than 150 countries. They have
customized plans for different countries. They have Data cards for laptop and they
even offer iPad and tablet solutions. Apart from Data cards they offer Data packs
(BOLTONS) for Smartphone’s and Blackberry. Matrix offers FOREX card and
Currency for which they have tie up with ICICI bank, FOREX card can be used
across all VISA ATM’s and merchant establishments worldwide. FOREX cards are
of great help to avoid currency fluctuations, they are safe and secure, can be used
easily for E-commerce transactions, reloadable anytime anywhere. Recently Matrix
has added Travel insurance to their list of products. Basically they have formed an
Umbrella which caters to international traveler completely.
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SOME KEY HIGHLIGHTS OF THE PROJECT:
1. Understand the business scenario of matrix.
2. Understand consumer behavior in buying matrix products.
3. Comparative analysis between Matrix and of its competitors.
4. To understand the various competitive parameters in the telecom industry.
5. Analyze Market Gap in terms of Matrix products.
6. Suggest area of improvement to fill in market Gaps if any.
7. To enhance the negotiating power and communication skills.
8. To understand the importance of ProductDevelopment.
9. To work in a team as a Team player and be able to handle Team effectively.
10. Observe and understand corporatework culture.
These are some highlights of the project which I will try to achieve.
METHODOLOGY USED:
PROJECTI
• Area mapping through Secondarydata for identifying Target customers.
• Tele-calling and speaking with administrative department head.
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• Analyzing the competitor and comparing it with our products through
secondarydata available.
• Visiting the targeted company and fixing a meeting with concerned person.
• Understanding the customer, his needs and reacting accordingly.
• Performing relative analysis at the customerend through Personal interviews
and Questionnairemethod.
• With the help of Personal interviews or questionnaire filled by customers
-Analyze the perception of consumer towards the organization
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-To derive out the consumer expectations & identifying gaps between
consumer expectation and service standards of the organization
-Identifying the gap between consumer expectation and actual productwhich
is being offered.
PROJECT II
• To study the products offered by Matrix.
• To analyze the productlife cycle.
• To analyze the pattern of increasing productportfolio of Matrix.
• Comparative and strategic analysis of the products offered by its competitors.
• Understanding the need of new ProductDevelopment keeping in mind market
dynamics.
• Finding market gap for new products through Personal interviews and
Questionnairemethod.
• Working on the gathered information, understanding the differences and
drawing inferences.
• Recommending necessary changes to improve on the necessary parameters in
comparison to competitors.
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LITERATURE REVIEW
INDIAN TELECOM INDUSTRY
Indian telecommunication market is one ofthe largest in the world, with the number
of telecom subscribers second only to China's. In terms of infrastructure, India's
telecommunication network is the third largest in the world on the basis of its
customer base and it has one of the lowest tariffs in the world enabled by the hyper-
competition in its market. Themajor sectors oftheIndia telecommunication industry
are telephony, internet and broadcasting. Indian telecom industry underwent a high
pace of market liberalization and growth since 1990s and now has become the
world's most competitive and one of the fastest growing telecom markets. India has
the world's second-largest mobile phone user base with over 929.37 million users as
of May 2012. It has the world's third-largest Internet user basewith over 155 million
as of August 2014. There are around 15 operators competing in the market for the
telecom space in India. As per the latest annual report from Telecom Regulatory
Authority of India (TRAI), the total revenue in the telecom service sector was INR
4, 29,087 crore for the 2013-14, growth of about 10.1% from the previous year.
The industry is one of the most competitive and has the lowest tariff rates than
anywhere in the world. The call rates dropped from INR 16.80 in 1995 to INR 0.30
in 2012. Operators have been announcing new promotional schemes including
reduction in tariffs for voice call, slashing roaming charges and many more such
lucrative offers. Due to the fierce price war the profit margin and return of capital
has been declining over the years.
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FACTORS CONSIDERED IN INDIAN TELECOM INDUSTRY:
• Price – Due to competitive nature the price is very low
• Traditional mobile services – Talk, SMS, MMS, Ringtones etc.
• Network Quality and coverage – The mobile infrastructure in India is still not
up to the mark and the Quality of service is effected (rated low based onTRAI
report)
• Internet and broadband services – Most of the major players are offering this
service but the quality and reach is not high.
• Pay for what you use – While most of the operators offer full talk time, but
most of time operators add value added services like ringtone, daily astrology
reports etc. without customer consent. TRAI report also shows that there is
deterioration on QoS in metering and billing credibility.
• Roaming Charges – Roaming charges in India are quire erratic and just
moving even within a state attracts roaming charges although the operator
does not incur in cost.
• Variety in Usage plans – Every operator has multiple usage plans for bothpost
pad and pre-paid services.
• Traditional Value added services- Standard value added services like call
forwarding, itemized billing, caller ringtones, music downloads are now a
standard in the Indian telecom industry. However there is lot of scope for
adding more features.
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• M Commerce – Though most of the providers offer this service, the
penetration is still low because of security and customer awareness issue.
• Video Calls – New 3G players are only offering his service but the pricing is
very high. So this parameter has been ranked low.
• Entertainment (music download, IPTV) - Penetration is quite low and mostof
the subscribers do not see much value in the in this offering. The main reason
behind is the higher pricing and content not meeting expectations. Hence this
parameter is ranked low.
• Customer Services – Normally the high customer base is managed by
comparatively lower customer support executives; the QoS in this parameter
is low.
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Porter’s Five Forces Model
Porter’s five forces model identifies and
analyzes 5 competitive forces that shape
every industry, and helps determine an
industry's weaknesses and strengths.
1. Competition in the industry
2. Potential of new entrants into
industry
3. Power of suppliers
4. Power of customers
5. Threat of substitute products
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Porter’s Five Forces Analysis of Industry Providing
International Telephony Solutions to Indians Travelling
Abroad.
1. Rivalry among Existing Firms: There are many players like lycamobile,
Uniconnect, clay telecom, Matrix which are niche telecom service provider. There
are many national telecom players like Airtel, Vodafone, Idea which offer
international roaming.
2. Threat of New Entrants: For existing national telecom players, it’s not a tough
task to enter into this niche Industry. But for a whole new firm, it will not be easy to
enter this segment, as it requires, high capital investment, continuously evolving
technology and to provide lower tariffs.
3. Bargaining Power of Suppliers: Improved competitive scenario and
commoditization oftelecom services has led to reduced bargaining powerfor services
providers.
4. Bargaining Power of Customers: A wide variety of choices available to
customers has resulted in increased bargaining power for customers.
5. Threat of Substitutes: a). International Roaming, b). Prepaid Sim Card, c)Local
PCO
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SEVEN HABITS OF HIGHLY SUCCESSFUL SALES PEOPLE
Habit #1: Be Pro-active.
Know your productand know your competition. It is impossible to sell effectively if
a customer is shopping your product as well as your competition. The first step in
effective selling is to know your producti.e. its strengths and its weakness and what
it offers to its target audience. The next step is to evaluate the competition's strengths
and weakness and compare it to your product. A personal inspection and honest
assessment will place the sales person in a position of strength in convincing a
customer to buy your productover the competition.
Habit #2: Begin with the end in mind.
This means to focus on the Goal. That is, if we know the destination we can build
the steps needed to get there. For example using numbers, 20 calls=6
appointments=2 sales.
Habit #3: Put first things first.
This means that we should prioritize things accordingly and then execute them. First
we should consider doing most important things then important and then less
important things, this will help to increase our efficiency.
Habit #4: Think WIN/WIN.
This means that Focus on the greatest good, that is think not only of you but also of
fellowmen. The best business is referral business. Identify key people that can help
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you in your business. Introduce yourself and offer to help them. They in turn will
help you too.
Habit #5: Seek first to understand, then to be understood.
This tells us to be a good listener. Ask good questions to customers so that we can
understand their needs and wants properly.
Habit #6: Synergize.
One should be a great Team player. “The whole is greater than the sum of its parts.”
A sales team working together can produce far greater results than individuals
competing against each other.
Habit #7: Sharpen the Saw.
The only way to succeed is to continuously invest in yourself and your skills. One
should have balance in life: physical, emotional, spiritual and social.
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DISCUSSION
As a marketing intern, for the initial stages of internship area mapping was allotted
to me. But I did not choose any specific area, as the whole city is full of
opportunities. Secondary data available through various sites online is very helpful
in area mapping. After this, I needed to pitch my Matrix products for sales. For
pitching our company’s product it was very important to gain complete knowledge
of Matrix products which I got through smart information website of the company
that they allowed me to access. Now there were two ways to pitch products either
by Tele-calling or directly visiting the targeted company. Both ways have their pros
and cons. I used both the methods for cold calling. It is easy to enter in some
companies whereas difficult in others, as some companies do not entertain sales
person and marketing executives. After entering a company, it is very important to
strike a conversation effectively. If we are able to create a good impression through
our communication, then there is bright chance for the meeting to be successful.
Implementation of SevenHabits of Highly SuccessfulSales people provided to be
of great help to me.
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HOW I INCORPORATED ABOVE 7 HABITS:
Habit #1: Being proactive is the key to success. One should be proactive in their
approach rather being reactive. This habit increased my self-confidence, and was
ready to tackle any question asked by customer, as apart from knowing my products,
properevaluation of alternatives was done by me.
Habit #2:Forinstance my manager told me to generate 5 leads in a day. So in order
to get 5 leads I knew calling approximately 50 clients was needed, so that at least 5
leads are generated.
Habit #3: Sub dividing the work and giving priority accordingly is of prime
importance.
Habit #4: This habit helps a lot and increases flexibility. Suppose I am going to
some area and my colleague has his delivery in that area only, so I’ll do his work
and save his time. Some other day he will be helpful to me and reduce my burden.
Habit #5:Oneshould bea good listener. Whenever any customeris talking orasking
me any question, I made sure to listen to them carefully and understand them so that
solving their problem will be easy and accurate.
Habit #6: United we stand and Divided we fall. Same logic gets applied here. One
is better performer if he has a backsupport. WhenI needed something, like my client
is waiting and productneeds to be delivered on an urgent basis, but I dint have stock
so at that time my team member will act as a life saver. If a team is working in unity
helping each other then the target can be achieved easily.
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Habit #7: I always try to update my knowledge with current affairs, technology, so
that I don’tget left behind and stay sharp & focused.
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MODE OF COMMUNICATION
As per the statistics available provided byMatrix on modeof communication people
use when they travel abroad are as follows:
Decoding the above pie chart:-
38%-40% People use international roaming while traveling abroad, 25% people use
prepaid SIM card, and 30% people use calling cards or local PCO while traveling.
And around 5% people traveling abroad use Matrix SIM cards.
Therefore, Matrix caters around 5% people traveling abroad on all India bases.
Mode of Communication
International roaming
prepaid simcard
Callingcard/local pco
MATRIX cards
40%
25%
30%
5
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The abovechart shows that there is a huge market which is untapped and opportunity
lying around.
Thus we can infer that Matrix cellular services have great opportunity to tap the
market as they have many advantages. They are leader in this niche market of
country specific SIM cards. Theyneed to focus ontheir marketing strategies in order
to attract untapped market and also focus on product development in order to
increase their credibility and try to retain their existing customers by providing them
with top quality service and assistance. Major chunk of share shows people use
international roaming while traveling which is exorbitant, so educating customers in
a properway might be a good factor in attracting those customers as Matrix is quite
costeffective and helps to save a lot if compared to international roaming.
Market share
Others
Matrix
95%
5%
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CONSUMER BEHAVIOR
Consumer Behavior Analysis has endeavored to increase the diversity of
theoretical positions, methodological perspectives and empirical approaches
available to marketing research.
Consumer behavior is the study of when, why, how, and where people do or do not
buy product. It blends elements from psychology, sociology, social anthropology
and economics. It attempts to understand the buyer decision making process, both
individually and in groups. If we are able to understand our customer, we can
respond to them in an effective manner.
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CONSUMER BEHAVIOR MODEL
I visited nearly 150 companies till date and interacted with various individuals. One
thing I have noticed that everyone was little different in their approach, but in most
of the cases customers were cost conscious. This shows the price sensitivity of
consumer which is commonly noticed in Indian markets.
Thus, in order to cater different types of consumer, Matrix has adopted
customization strategy. There are different cost structure and tailored plan for
27. Matrix Cellular Services Page 27
different countries. There is huge demand for prepaid-cards, but matrix currently
focuses on post-paid.
Somecustomers are more knowledgeable then accepted, thatis why we should never
under estimate any one and be ready to answer all sorts of questions. Some
customers analyze the competitors thoroughly and have strong questions on why
they should chooseour productover others. Thus, we should be prepared to answer
them properly and even if we don’t know the answer we should answer them in a
witty manner.
Based on my observations two types of customer can be clearly classified, one is
corporatecustomer and other is individual customer. Corporate customers are more
satisfied compared to individual customers. Matrix offers various benefits to
corporate as they thrive on good relationships. Matrix has special tariff plans for
corporate customers. There is a one year tie-up between Matrix and other
organization to avail specialbenefits. Contractcanberenewed. Individual customers
are not able to get special offers which corporate customers get, although Matrix
provides tailored solutions for individuals, as each customer is important to a
company.
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COMPARATIVE ANALYSIS
MATRIX AND ITS COMPETITORS:
DATA PACKS
Price/MB For 2 GB usage Savings
Vodafone,
idea
airtel, Rs 5.5/10kb=
Rs 564/MB
=564*(2*1024)
=1,155,072
---------
Matrix Rs 25-30/MB =61,400 90%
The above table shows that by using Matrix Data cards one can save up to 90%.
VOICE
For example tariff for GERMANY
RELIANCE AIRTEL VODAFONE MATRIX
Plan charges 499 3535 1499 499
Incoming calls 0 64 28 0
Local outgoing
calls
15 56 28 6
INTL calls to
INDIA
25 101 56 20.3
Local texts 10 21 6 20.3
Intl texts --- 21 --- 20.3
On an average Matrix customer saves up to 80% on Voice calls.
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MATRIX FOREX CARD
Examples Credit Card Debit Card Traveler’s
Cheque
Matrix FOREX
card
Exchange
Fluctuation
Rs. 250 Rs. 250 No charge No Charge
Cross currency
Exchange
Rs. 875 Rs. 875 No Charge No Charge
Commission No Charge No Charge Rs.375 No Charge
Swipe charge 3% 1.56% --- No Charge
Thus from the above table we can very well see that Matrix FOREXcard is superior
to others. Apart from above mentioned benefits it has many other benefits as well
like- Standbycard available at the time ofsign up, E-commerce transaction, safe and
secure, avoid foreign exchange fluctuation, reloadable anytime anywhere, online
access to your account, insurance cover.
From above data we can see that Matrix has advantage over its competitors in terms
of products, service may stand as the differentiating factor.
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MARKET SHARE:
COUNTRY SPECIFIC SIM CARDS
The above pie chart shows the market share of companies competing in country
specific SIM cards.
Matrix cellular is the market leader in this niche market. Matrix is India’s first
company to venture in this segment.
Uniconnect which started in 1996 is second company who ventured in this segment
and is a closestcompetitor compared to others.
Clay telecom started in 2000 also ventured in this niche market and gain good share
quite close to Uniconnect.
Reliance which is a big national player also jumped into country specific SIM card
market by offering “Reliance PassportService” but failed to attract more number of
customers.
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Airtel Indian market leader also entered in this segment with “Airtel World” service,
but has a quite low market share.
PRODUCT DEVELOPMENT
With rapid advancements in materials and technologies, the product life cycle is
getting shorterand shorter. In orderto keep up and remain a top player in the market,
a companyneeds to constantly improve existing products and develop new ones. For
small companies, it can be especially difficult to invest in R&D. Product
Development helps to improve products and services in order to continuously satisfy
existing customers and attract new ones.
New Product Development (NPD) is the process ofbringing a new productto
the marketplace. Your business may need to engage in this process due to changes
in consumer preferences, increasing competition and advances in technology.
Innovative businesses thrive by understanding what their market wants, making
smart product improvements, and developing new products that meet and exceed
their customers' expectations.
'New products' canbe:
• Products that your business has never made or sold before but have been taken to
market by others
• Productinnovations created and brought to the market for the first time. They may
be completely original products, orexisting products that you have modified and
improved.
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NEW PRODUCT DEVELOPMENT STRATEGY
With a well-considered new product development (NPD) strategy, we can avoid
wasting time, money and business resources. An NPD strategy will help us organize
our product planning and research, capture our customers' views and expectations,
and accurately plan and resource our NPD project. Our strategy will also help to
avoid:
• Over-estimating and misreading our target market
• Launching a poorly designed product, or a productthat doesn'tmeet the needs of
our target customers.
• Incorrectly pricing products.
• Spending resources we don'thave on higher-than-anticipated development costs.
• Exposing our business to risks and threats from unexpected competition.
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The above chart shows the conventional way of new productdevelopment process.
The whole process may take long time depending upon the product.
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MATRIX PRODUCT DEVELOPMENT:
VOICE:
Matrix started up with Voice products, which are country specific SIM cards and
Global SIM cards. Matrix was the first company to foray in this niche market and
establish a well-known brand name. Initially Matrix launched few country specific
SIM cards but as they progressed they went on establishing tie ups with more country
specific telecom service provider and now they offer 32 different country specific
SIM cards and along with that they offer Global SIM card which is applicable in
more than 150 countries.
Voice
•This was the 1stproduct launched.
•Matrix was 1stcompany to enter this niche market by
offering country specific SIMcards
Data Cards
•Matrix went with productextension and offered Data cards
in addition to Voice cards.
FOREX Cards
•Matrix then diversified and launched FOREX cards
•Matrix tied up with ICICI bank for FOREX card.
Travel
Insurance
•Recently Matrix added Travel Insuranceto its product
portfolio.
•Matrix has a tie up with Apollo Munich for Travel Insurance.
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BENEFITS:
• Local postpaid mobile number of the country you are travelling to beforeyour
departure from India.
• Savings on International Roaming bills on voice SIM cards.
• Free incoming calls in most countries.
• Tailor made solutions.
SWOT ANALYSIS OF VOICE PRODUCTS:
Strengths
Voice calling has becomebasic need
of an individual
Customized plans to cater different
types of audience
Competitive pricing
Provide complementary handsets
Weakness
Network issues in many countries
Billing issue
SIM cards available at international
airports abroad are relatively
cheaper
Less country specific pre-paid
cards
Threats
Country specific SIM cards
available at most airports
VOIP
More competitors entering this
niche market
Opportunities
Large number of untapped customer
base
More number of countries can be
catered
More Rental plans can be added
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Local players have started reducing
international roaming
Launch of more country specific pre-
paid cards.
DATA CARDS:
After acquiring good customer base Matrix launched new product- Data cards.
Along with Data cards Matrix offered Data packs. This Data card can be used in
laptops, Matrix even provide Data card for iPad and tablets. Along with this Matrix
gives Data service to Blackberry users for both Enterprise (BES) and Individual
(BIS) servers. There are three types of Data cards- Country specific Data cards,
Europe Data card and Global Data card. All these Data cards have different plan and
tariff structure depending upon the country that customer travels.
BENEFITS:
• Cost-effective: Economical than using Indian data cards abroad
• Avoid the hassle of finding Wi-Fi zones in hotel abroad
• Convenient: freedom to connect; anytime, anywhere
• Excellent network connectivity
• Billing in Indian Rupees
• Various Data packages to choosefrom
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SWOT ANALYSIS OF DATA CARDS:
Strengths
High quality network with 3G
speed available abroad
Compatible with all platforms
Configuration is easy
Weakness
Data cards are relatively costly
Different Data card needed for
laptop and tablets
Threats
Wi-Fi option available abroad
New technology like WIMAX
Opportunities
More customization in rental plans
Mifi hotspots
FOREX CARD:
After successful launch of Voice and Data card products, Matrix diversified into
FOREX card. Previously we have seen the comparisonof FOREX card with Credit,
Debit card and traveler’s cheque. We have seen clearly that Matrix FOREX cards
stands out and is a clear winner. Currently Matrix offers FOREXcard for9 countries.
FOREX card is very convenient for traveler as it has many advantages.
BENEFITS:
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• Standby card is available at the time of sign up. Even if traveler loses his/her
primary card they have the option of using their secondary card already
provided
• E-commerce transactions - The card can be used for online purchases and
transactions.
• Avoid foreign exchange fluctuation.
• Safe and secure - The card has an embedded chip which stores encrypted and
confidential information offering a greater level of security against
counterfeiting.
• Reloadable anytime, anywhere.
• Online access to card account.
• Insurance cover.
SWOT ANALYSIS OF FOREX CARDS:
Strengths
No carrying cost
Easy and convenient in use
Recharge of card is easy
Provides more benefits than credit or
debit card
Weakness
Only 9 countries FOREX card
available
Awareness is low
Customers prefer carrying cash
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Threats
Competitors launching similar
product
Opportunities
More number of countries can be
catered
FOREX marketing can be done
separately and huge revenue can be
raked in
TRAVEL INSURANCE:
This is the new productadded to Matrix productportfolio. It has a tie up with Apollo
Munich for insuring traveler. Various plans are available for traveler availing
traveling insurance. I don’thave much knowledge about this productas it is recently
launched and Company is yet to give training on this. The scopeof this productcan
be derived with the compulsion of Travel insurance for visa purpose in some
countries like Schengen countries.
SWOT ANALYSIS OF TRAVEL CARDS:
Strengths
Tie up with Apollo Munich
Already possessdatabase
targeting customer
Strong Distributing channel
for Weakness
Low awareness among the masses
Not the main productof Matrix
Customer give less importance to
insurance
40. Matrix Cellular Services Page 40
Threats
Ticketing agencies
Online insurance agencies
More established players already
exist
Opportunities
Online shopping of travel insurance
Can offer a complete package to the
customer with attractive pricing
In Matrix, new productdevelopment can be done in minimum of 24 hours. That is,
new tariff plans can be availed and customized for mass customer. Basically there
are 4 broad products in Matrix, however there are new developments made in two
of the products-SIM cards and data cards quite frequently, keeping in mind the
changing marketing dynamics.
Recently 4 weeks ago there were new plans launched of rental 99,199, 300 keeping
in mind the competitors pricing, as uniconnect, clay telecom and Lyca mobile had
launched products with comparatively less pricing. Thus, in order to sustain in such
a competitive market, company have to keep in track with competition as well as the
improvement and inventions in technology, otherwise there is possibility of lacking
behind and competitors marching ahead.
41. Matrix Cellular Services Page 41
ANALYSIS
SWOT ANALYSIS OF MATRIX CELLULAR
STRENGTHS:
• First mover advantage, matrix has more than 15 years of excellence.
• It has pan India presence and expansion is constant.
• Matrix is leader in country specific SIM cards and has major market share.
• Matrix has strong corporate tie-ups.
• Its Value added services are major assets.
• FOREX card is quite appreciated by customers.
WEAKNESS:
• Most of the sales people are not competitive and make wrong commitments.
• The billing system is not perfect.
• Customer care needs more focus and attention.
• Lack of proper media plan for spreading awareness.
• Huge untapped market left.
• Customers are not well aware of value added services.
• High employee turn-over rate.
OPPORTUNITIES:
• Mergers and acquisitions are possible.
42. Matrix Cellular Services Page 42
• Mobilize work force in different dimension to excel.
• Can cater to huge untapped market.
• Focus on New productdevelopment by spending in R&D.
• More number of countries can be catered.
THREATS:
• Market is unpredictable.
• VOIP services like Skype.
• Upcoming companies like LYCA mobile posethreat to matrix.
• Lower call rates of competitors.
• Advanced technology like WIMAX.
ANALYSIS OF SURVEY QUESTIONNAIRE:
The sample size is 150 and the population of sample size included corporateclients
and HNI’s.
From different questions asked in the questionnaire following can be inferred-
Q) HEARD ABOUT MATRIX CELLULAR? IF YES, FROM WHICH
SOURCE?
43. Matrix Cellular Services Page 43
Out of 150 people 108 people knew about matrix and 42 didn’t. This shows that
there is still less awareness among people as the sample size is desired target
population. So, marketing strategies like advertising and promotions should be
adopted by matrix in order to spread awareness.
Among the source, print media was most popular; out of 108 people 64 people came
to know about matrix through print media mostly by Times of India paper, as matrix
has barter system with Time of India. As this newspaper regularly advertise about
matrix. Matrix has strong alliances, with top multinationals in various sectors.
Response
yes
no
28%
72%
source
print
Radio
telivision
alliances
others
%60
%30
%4
%5
1%
44. Matrix Cellular Services Page 44
Matrix is also tied up with KKR, the IPL team. This forms a great source of
advertisement. Radio and Television form a very small part; recently new initiatives
like satellite media advertisements have started which might prove good for
company.
Q) WHICH MODE OF COMMUNICATION DO YOU USE WHEN YOU
TRAVEL ABROAD?
This observation is quite parallel to the data which I got through matrix of all India
bases.
Out of 150, 53 people used International roaming. 37 people used pre-paid cards
while traveling abroad. 30 people used calling cards. 23 peopleused country specific
SIM cards. Whereas, 7 people used local PCO’s in abroad. This shows that country-
specific SIM cards ratio is very low compared to others. There is huge scope for
Matrix to barge in and gain competitive advantage as they offer cost effective
products through country specific SIM cards.
Q) HAVE YOU HEARD ABOUT MATRIX BOLTON?
mode of communication
International roaming
pre-paid cards
callingcards
Country specific SIMcard
others
%35
25%
20%
%15
%5
45. Matrix Cellular Services Page 45
Matrix Bolton means data packfor Smartphone’s. Outof 108, 76 people knew about
this value added service whereas 32 people were unaware, which is a huge number.
This shows that customer is not properly informed; therefore sales personnel should
be trained properly and they should be able to update customers about the products
that Matrix offers in detail.
Q) DO YOU KNOW THAT MATRIX DEALS IN FOREXCARDS AND
CURRENCY?
Response
Yes
No70%
30%
46. Matrix Cellular Services Page 46
Out of 108 people who knew about matrix, 81 people knew about Matrix FOREX
card and currency whereas 27 people dint know that Matrix deals in FOREX. This
again shows that there is a communication gap between Matrix sales personnel and
target audience. ProspectiveCustomers are notproperly educated aboutthe products
which Matrix offers. Apart from lack of sales person skill other factors such as
promotion and advertisements must also be focused. So that Matrix is able to bridge
communication gap and customer gets aware of the productportfolio which Matrix
offers.
response
Yes No
75%
25%
47. Matrix Cellular Services Page 47
CONCLUSION:
Matrix Cellular International Services Pvt. Ltd is a market leader, but in order to
retain its position it has to adapt to changing market dynamics and devise strategies
to tackle competitors. The USP of Matrix is that its primary voice product has
incoming free in majority of the countries. There is a huge growth opportunity for
Matrix, they need to march ahead in right direction, and employee motivation should
be focused.
Pre-paid cards have huge demand and would be successful in market, but as per
companies point of view more revenue is generated through post-paid and thus
focused more. Focus on new product development is also very important, as
technology evolves in a fast pace. Matrix should try to overcome the drawbacks and
weakness of its products and convertit into its strength. By increasing marketing and
advertisement budget, Matrix can spread awareness among masses more effectively.
Matrix has strongalliances with big multinationals; it should focus moreoncustomer
service in order to retain their high profile corporate, customers and HNI’s.
48. Matrix Cellular Services Page 48
RECOMMENDATIONS
• Try and make more and more channel partners as they would increase the
sales.
• Concentrate more on the Telecom retailers as they understand the industry.
• Travel agents should be encouraged to sell the cards by giving them
commission as they have potential to up-sell.
• Advertisement should be doneon consistentbasis to create more awareness in
the market. Company should encourage promotional campaign in commercial
areas.
• Retention of existing customers, updating them with company’s progress and
new products.
• Focus on new product development as product life cycle of technological
productis comparatively low.
• Matrix is a market leader and so it should do a frontal attack on the existing
markets.
• More number of Country specific Pre-paid SIM cards should be launched as
it is demanded by customers. Training and Development of sales personnel
should be focused.
• Motivating employee is one of the main factors which should be paid heed in
order to reap desired results.
49. Matrix Cellular Services Page 49
• Customer care services provided to the active customers should be more
efficient towards the problem solution.
ATTACHMENTS
SURVEY QUESTIONNAIRE
50. Matrix Cellular Services Page 50
REFERENCES
Blue ocean strategy- Indian telecom industry.
7 habits of highly effective sales people- Stephen Covey.
Marketing Management- By Philip Kotler.
Telecom watch- January 2010 addition
www.rcom.in
www.airtel.in
www.ideacellular.com
www.matrix.in