SlideShare a Scribd company logo
©TNS 2012   1
©TNS 2012
©TNS 2012   3
©TNS 2012   4
©TNS 2012   5
Convenience


                                 Experience




Independence
                                 Transparency




                     Relevance




 ©TNS 2012                                      6
I feel I am „always connected‟ to the Internet 44%




       ©TNS 2012
Mobile drives
            NOW
©TNS 2012
©TNS 2012
©TNS 2012
©TNS 2012
Convenience




©TNS 2012
Transparency




©TNS 2012
Experience




   ©TNS 2012
©TNS 2012   15
©TNS 2012   16
Mobile‟s purpose varies hugely –
from a supplementary device in
established markets

       % agree
       % disagree




                                Netherlands   South Korea   China   Ghana


  “I would be happy doing
  all my Internet surfing
  via my mobile”




  “I would like to access the
  Internet more on my
  mobile phone, if it were
  more convenient, or had
  higher speed or
  connectivity”




                                                                            17
                 ©TNS 2012
To a primary device, restricted
by connectivity and functionality
problems

       % agree
       % disagree




                                       Netherlands                   South Korea   China   Ghana


  “I would be happy doing
  all my Internet surfing
  via my mobile”




  “I would like to access the
  Internet more on my
  mobile phone, if it were
  more convenient, or had
  higher speed or
  connectivity”




    Source: B1; Activity frequency Base: Mobile users; 416, 614, 1304, 636



                                                                                                   18
                 ©TNS 2012
To the only device available in
the developing markets, with no
PC heritage

       % agree
       % disagree




                                       Netherlands                   South Korea   China   Ghana


  “I would be happy doing
  all my Internet surfing
  via my mobile”




  “I would like to access the
  Internet more on my
  mobile phone, if it were
  more convenient, or had
  higher speed or
  connectivity”




    Source: B1; Activity frequency Base: Mobile users; 416, 614, 1304, 636



                                                                                                   19
                 ©TNS 2012
©TNS 2012   20
Pilot backgrounds


  14th of January - 14th of February 2012.




      217




      ©TNS 2012                              21
69
            minutes




©TNS 2012             22
©TNS 2012   23
Mobile is app...




        ©TNS 2012   24
total time spent on mobile websites
total time spent on applications




 ©TNS 2012                            25
Penetration
(% of total)



                    Applications   Mobile websites




        ©TNS 2012                                    26
In welke applicatie wordt de
meeste tijd gestoken?




      ©TNS 2012
©TNS 2012   28
+/- 3000 apps


100%

90%
                                                                                           +/- 12000
80%
                                                                                           websites
70%

60%

50%

40%

30%

20%

10%

 0%
       1                        10                 100                       1,000             10,000

            Total spend time (hours) (App)   Total spend time (hours) (websites)




           ©TNS 2012                                                                                    29
Convenience


                                 Experience




Independence
                                 Transparency




                     Relevance




 ©TNS 2012                                      30
Leuker maken




     ©TNS 2012
Eenvoudiger maken




     ©TNS 2012
Makkelijker maken




     ©TNS 2012
Makkelijker maken




     ©TNS 2012
Convenience


                                 Experience




Independence
                                 Transparency




                     Relevance




 ©TNS 2012                                      35
Remy Bleijendaal
            Digital Consultant TNS NIPO
            remy.bleijendaal@tns-nipo.com
            06-24242911




            @remybleijendaal




©TNS 2012                                   36

More Related Content

Viewers also liked

ФІЛОСОФІЯ ЖИТТЯ ВЕЛИКОГО КОБЗАРЯ
ФІЛОСОФІЯ ЖИТТЯ ВЕЛИКОГО КОБЗАРЯФІЛОСОФІЯ ЖИТТЯ ВЕЛИКОГО КОБЗАРЯ
ФІЛОСОФІЯ ЖИТТЯ ВЕЛИКОГО КОБЗАРЯ
Sachava N. M.
 
Bilgisayar ve Sağlık
Bilgisayar ve SağlıkBilgisayar ve Sağlık
Bilgisayar ve Sağlık
Bilal Akçay
 
Web Wing Portfolio
Web Wing PortfolioWeb Wing Portfolio
Web Wing Portfolio
Kritnu IT Solutions Pvt Ltd
 
Terra Thane Used In Marcellus Shale Region
Terra Thane Used In Marcellus Shale RegionTerra Thane Used In Marcellus Shale Region
Terra Thane Used In Marcellus Shale Regionpburchett
 
Народні улюбленці на п'єдесталі
Народні улюбленці на п'єдесталіНародні улюбленці на п'єдесталі
Народні улюбленці на п'єдесталі
НБУ для дітей
 
Instruments worksheet
Instruments worksheetInstruments worksheet
Instruments worksheetMLFGarcia
 
About Rowley
About RowleyAbout Rowley
About Rowley
RowleySpring1
 
Exercise on pronouns 2
Exercise on pronouns 2Exercise on pronouns 2
Exercise on pronouns 2MLFGarcia
 
Review Physics Blog
Review Physics BlogReview Physics Blog
Review Physics BlogMLFGarcia
 
20 причин, чому варто почати писати блоґ
20 причин, чому варто почати писати блоґ20 причин, чому варто почати писати блоґ
20 причин, чому варто почати писати блоґ
Alex Furman
 
Дипломный проект: Продвижение бренда Schwarzkopf в digital-среде
Дипломный проект: Продвижение бренда Schwarzkopf в digital-средеДипломный проект: Продвижение бренда Schwarzkopf в digital-среде
Дипломный проект: Продвижение бренда Schwarzkopf в digital-среде
Al'san Sumisan - Creative Strategist
 
Мастер-класс Олега Афанасьева. Что такое Agile-менеджмент? 7 ключей эффектив...
Мастер-класс Олега Афанасьева. Что такое Agile-менеджмент? 7 ключей эффектив...Мастер-класс Олега Афанасьева. Что такое Agile-менеджмент? 7 ключей эффектив...
Мастер-класс Олега Афанасьева. Что такое Agile-менеджмент? 7 ключей эффектив...Oleg Afanasyev
 
Smart Next Gen Blu
Smart Next Gen BluSmart Next Gen Blu
Smart Next Gen BluPOWERGEN SRL
 
stwor blog
stwor blogstwor blog
stwor bloginstitut
 
22 червня
22 червня22 червня
22 червня
НБУ для дітей
 

Viewers also liked (19)

ФІЛОСОФІЯ ЖИТТЯ ВЕЛИКОГО КОБЗАРЯ
ФІЛОСОФІЯ ЖИТТЯ ВЕЛИКОГО КОБЗАРЯФІЛОСОФІЯ ЖИТТЯ ВЕЛИКОГО КОБЗАРЯ
ФІЛОСОФІЯ ЖИТТЯ ВЕЛИКОГО КОБЗАРЯ
 
Bilgisayar ve Sağlık
Bilgisayar ve SağlıkBilgisayar ve Sağlık
Bilgisayar ve Sağlık
 
Web Wing Portfolio
Web Wing PortfolioWeb Wing Portfolio
Web Wing Portfolio
 
Pcc 2 copy no pix
Pcc 2 copy no pixPcc 2 copy no pix
Pcc 2 copy no pix
 
Terra Thane Used In Marcellus Shale Region
Terra Thane Used In Marcellus Shale RegionTerra Thane Used In Marcellus Shale Region
Terra Thane Used In Marcellus Shale Region
 
Народні улюбленці на п'єдесталі
Народні улюбленці на п'єдесталіНародні улюбленці на п'єдесталі
Народні улюбленці на п'єдесталі
 
Computed tomography
Computed tomographyComputed tomography
Computed tomography
 
Instruments worksheet
Instruments worksheetInstruments worksheet
Instruments worksheet
 
About Rowley
About RowleyAbout Rowley
About Rowley
 
Exercise on pronouns 2
Exercise on pronouns 2Exercise on pronouns 2
Exercise on pronouns 2
 
Picture0010
Picture0010Picture0010
Picture0010
 
Cuestionario3
Cuestionario3Cuestionario3
Cuestionario3
 
Review Physics Blog
Review Physics BlogReview Physics Blog
Review Physics Blog
 
20 причин, чому варто почати писати блоґ
20 причин, чому варто почати писати блоґ20 причин, чому варто почати писати блоґ
20 причин, чому варто почати писати блоґ
 
Дипломный проект: Продвижение бренда Schwarzkopf в digital-среде
Дипломный проект: Продвижение бренда Schwarzkopf в digital-средеДипломный проект: Продвижение бренда Schwarzkopf в digital-среде
Дипломный проект: Продвижение бренда Schwarzkopf в digital-среде
 
Мастер-класс Олега Афанасьева. Что такое Agile-менеджмент? 7 ключей эффектив...
Мастер-класс Олега Афанасьева. Что такое Agile-менеджмент? 7 ключей эффектив...Мастер-класс Олега Афанасьева. Что такое Agile-менеджмент? 7 ключей эффектив...
Мастер-класс Олега Афанасьева. Что такое Agile-менеджмент? 7 ключей эффектив...
 
Smart Next Gen Blu
Smart Next Gen BluSmart Next Gen Blu
Smart Next Gen Blu
 
stwor blog
stwor blogstwor blog
stwor blog
 
22 червня
22 червня22 червня
22 червня
 

Similar to Mobile 360

DML13 Mobile First!
DML13 Mobile First!DML13 Mobile First!
DML13 Mobile First!
Kantar TNS
 
Engagement Everywhere :: The Future of Digital
Engagement Everywhere :: The Future of DigitalEngagement Everywhere :: The Future of Digital
Engagement Everywhere :: The Future of Digital
Ryan Manchee
 
Project Management in Digital Media
Project Management in Digital MediaProject Management in Digital Media
Project Management in Digital Media
Tommi Pelkonen
 
What Millennials and mobile technology tell us about the changing nature of work
What Millennials and mobile technology tell us about the changing nature of workWhat Millennials and mobile technology tell us about the changing nature of work
What Millennials and mobile technology tell us about the changing nature of work
Nuance Communications
 
Cloud Ecosystem
Cloud EcosystemCloud Ecosystem
Cloud Ecosystem
Arief Gunawan
 
#MBLT14 Presentation AT Internet
#MBLT14 Presentation AT Internet#MBLT14 Presentation AT Internet
#MBLT14 Presentation AT Internet
e-Legion
 
The State of Enterprise Mobility - 2013
The State of Enterprise Mobility - 2013The State of Enterprise Mobility - 2013
The State of Enterprise Mobility - 2013
Relayware
 
Cluj How to Web Communiy Event: The Internet in a Coffee Cup
Cluj How to Web Communiy Event: The Internet in a Coffee CupCluj How to Web Communiy Event: The Internet in a Coffee Cup
Cluj How to Web Communiy Event: The Internet in a Coffee CupOana Calugar
 
Augmented Reality; Adding Value to Your Business 2013
Augmented Reality; Adding Value to Your Business 2013Augmented Reality; Adding Value to Your Business 2013
Augmented Reality; Adding Value to Your Business 2013
Emily Wilkinson
 
Mobile First - What Brands Can Do
Mobile First - What Brands Can DoMobile First - What Brands Can Do
Mobile First - What Brands Can Do
Cheryl Cheng
 
Mobile analytics best practices to steer your multi device strategy
Mobile analytics best practices to steer your multi device strategyMobile analytics best practices to steer your multi device strategy
Mobile analytics best practices to steer your multi device strategyAT Internet
 
Michael Enescu - Cloud + IoT at IEEE
Michael Enescu - Cloud + IoT at IEEEMichael Enescu - Cloud + IoT at IEEE
Michael Enescu - Cloud + IoT at IEEE
Michael Enescu
 
Cisco mortensen
Cisco mortensenCisco mortensen
Cisco mortensenCIRB_CIBG
 
Reaching optimization avispl
Reaching optimization avisplReaching optimization avispl
Reaching optimization avispl
AVI-SPL
 
Why go mobile_app_vault_solutions
Why go mobile_app_vault_solutionsWhy go mobile_app_vault_solutions
Why go mobile_app_vault_solutionsAppVault Sales
 
Mz mps-120704-published
Mz mps-120704-publishedMz mps-120704-published
Mz mps-120704-published
Angus Fox
 
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNEL
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNELBRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNEL
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNEL
Seb Reeve
 
John Lewis at Gartner IOM 2017
John Lewis at Gartner IOM 2017John Lewis at Gartner IOM 2017
John Lewis at Gartner IOM 2017
Splunk
 

Similar to Mobile 360 (20)

DML13 Mobile First!
DML13 Mobile First!DML13 Mobile First!
DML13 Mobile First!
 
Engagement Everywhere :: The Future of Digital
Engagement Everywhere :: The Future of DigitalEngagement Everywhere :: The Future of Digital
Engagement Everywhere :: The Future of Digital
 
Project Management in Digital Media
Project Management in Digital MediaProject Management in Digital Media
Project Management in Digital Media
 
What Millennials and mobile technology tell us about the changing nature of work
What Millennials and mobile technology tell us about the changing nature of workWhat Millennials and mobile technology tell us about the changing nature of work
What Millennials and mobile technology tell us about the changing nature of work
 
Cloud Ecosystem
Cloud EcosystemCloud Ecosystem
Cloud Ecosystem
 
#MBLT14 Presentation AT Internet
#MBLT14 Presentation AT Internet#MBLT14 Presentation AT Internet
#MBLT14 Presentation AT Internet
 
The State of Enterprise Mobility - 2013
The State of Enterprise Mobility - 2013The State of Enterprise Mobility - 2013
The State of Enterprise Mobility - 2013
 
10 fn s02
10 fn s0210 fn s02
10 fn s02
 
10 fn s02
10 fn s0210 fn s02
10 fn s02
 
Cluj How to Web Communiy Event: The Internet in a Coffee Cup
Cluj How to Web Communiy Event: The Internet in a Coffee CupCluj How to Web Communiy Event: The Internet in a Coffee Cup
Cluj How to Web Communiy Event: The Internet in a Coffee Cup
 
Augmented Reality; Adding Value to Your Business 2013
Augmented Reality; Adding Value to Your Business 2013Augmented Reality; Adding Value to Your Business 2013
Augmented Reality; Adding Value to Your Business 2013
 
Mobile First - What Brands Can Do
Mobile First - What Brands Can DoMobile First - What Brands Can Do
Mobile First - What Brands Can Do
 
Mobile analytics best practices to steer your multi device strategy
Mobile analytics best practices to steer your multi device strategyMobile analytics best practices to steer your multi device strategy
Mobile analytics best practices to steer your multi device strategy
 
Michael Enescu - Cloud + IoT at IEEE
Michael Enescu - Cloud + IoT at IEEEMichael Enescu - Cloud + IoT at IEEE
Michael Enescu - Cloud + IoT at IEEE
 
Cisco mortensen
Cisco mortensenCisco mortensen
Cisco mortensen
 
Reaching optimization avispl
Reaching optimization avisplReaching optimization avispl
Reaching optimization avispl
 
Why go mobile_app_vault_solutions
Why go mobile_app_vault_solutionsWhy go mobile_app_vault_solutions
Why go mobile_app_vault_solutions
 
Mz mps-120704-published
Mz mps-120704-publishedMz mps-120704-published
Mz mps-120704-published
 
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNEL
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNELBRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNEL
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNEL
 
John Lewis at Gartner IOM 2017
John Lewis at Gartner IOM 2017John Lewis at Gartner IOM 2017
John Lewis at Gartner IOM 2017
 

Recently uploaded

ODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User GroupODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User Group
CatarinaPereira64715
 
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Tobias Schneck
 
Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...
Product School
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
DianaGray10
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
DianaGray10
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
Product School
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
Elena Simperl
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
OnBoard
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance
 
PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)
Ralf Eggert
 
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Jeffrey Haguewood
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
Product School
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Inflectra
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
Alan Dix
 
How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
Product School
 
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptxIOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
Abida Shariff
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
Guy Korland
 
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Product School
 
UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3
DianaGray10
 
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance
 

Recently uploaded (20)

ODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User GroupODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User Group
 
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
 
Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
 
PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)
 
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
 
How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
 
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptxIOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
 
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
 
UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3
 
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
 

Mobile 360

  • 6. Convenience Experience Independence Transparency Relevance ©TNS 2012 6
  • 7. I feel I am „always connected‟ to the Internet 44% ©TNS 2012
  • 8. Mobile drives NOW ©TNS 2012
  • 14. Experience ©TNS 2012
  • 17. Mobile‟s purpose varies hugely – from a supplementary device in established markets % agree % disagree Netherlands South Korea China Ghana “I would be happy doing all my Internet surfing via my mobile” “I would like to access the Internet more on my mobile phone, if it were more convenient, or had higher speed or connectivity” 17 ©TNS 2012
  • 18. To a primary device, restricted by connectivity and functionality problems % agree % disagree Netherlands South Korea China Ghana “I would be happy doing all my Internet surfing via my mobile” “I would like to access the Internet more on my mobile phone, if it were more convenient, or had higher speed or connectivity” Source: B1; Activity frequency Base: Mobile users; 416, 614, 1304, 636 18 ©TNS 2012
  • 19. To the only device available in the developing markets, with no PC heritage % agree % disagree Netherlands South Korea China Ghana “I would be happy doing all my Internet surfing via my mobile” “I would like to access the Internet more on my mobile phone, if it were more convenient, or had higher speed or connectivity” Source: B1; Activity frequency Base: Mobile users; 416, 614, 1304, 636 19 ©TNS 2012
  • 21. Pilot backgrounds 14th of January - 14th of February 2012. 217 ©TNS 2012 21
  • 22. 69 minutes ©TNS 2012 22
  • 24. Mobile is app... ©TNS 2012 24
  • 25. total time spent on mobile websites total time spent on applications ©TNS 2012 25
  • 26. Penetration (% of total) Applications Mobile websites ©TNS 2012 26
  • 27. In welke applicatie wordt de meeste tijd gestoken? ©TNS 2012
  • 29. +/- 3000 apps 100% 90% +/- 12000 80% websites 70% 60% 50% 40% 30% 20% 10% 0% 1 10 100 1,000 10,000 Total spend time (hours) (App) Total spend time (hours) (websites) ©TNS 2012 29
  • 30. Convenience Experience Independence Transparency Relevance ©TNS 2012 30
  • 31. Leuker maken ©TNS 2012
  • 32. Eenvoudiger maken ©TNS 2012
  • 33. Makkelijker maken ©TNS 2012
  • 34. Makkelijker maken ©TNS 2012
  • 35. Convenience Experience Independence Transparency Relevance ©TNS 2012 35
  • 36. Remy Bleijendaal Digital Consultant TNS NIPO remy.bleijendaal@tns-nipo.com 06-24242911 @remybleijendaal ©TNS 2012 36

Editor's Notes

  1. However the role of the mobile is changingIt is always with people and always on – it’s like an umbilical cord
  2. The mobile is a personal device. People make their phone their own and it becomes their mobile circle of trust
  3. If a brand is invited into in a consumers mobile circle of trust, huge benefits are available
  4. However brands need to provide value to remain within this circle. The best ways for brands to do this is by addressing key consumer needs
  5. Mobiles connects us with the internet 24/7.
  6. Make sure that you are ready for (mobile) traffic and search! Or initiate it! Consumers are online while they see your commercials. Mobile fullfills our need for transparency and information… now!
  7. Make sure that you are ready for (mobile) traffic and search! Or initiate it! Consumers are online while they see your commercials. Mobile fullfills our need for transparency and information… now!
  8. Apps: social 3, gaming 3, nieuws, messenger, email & mapsWebsites: nieuws 4, social 3, search
  9. However brands need to provide value to remain within this circle. The best ways for brands to do this is by addressing key consumer needs
  10. However brands need to provide value to remain within this circle. The best ways for brands to do this is by addressing key consumer needs