Mobiele Toestellen op het Kantoor

•

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SHOWPAD NV

Bekijk deze webinar on demand via deze link: http://content.showpad.com/webinar-mobiele-toestellen-op-het-kantoor

Marketing

1
WEBINAR: MOBIELETOESTELLEN
OP HET KANTOOR

@Showpad
PETERVAN
LOEVEZIJN
Author and expert
iPads in business
2
GUEST SPEAKER:
2

@Showpad
OVERVIEW
• Why (and how?) is mobility an added value for
your company
• How B2B marketing & sales professionals embrace
mobility
3

efﬁciënt
slimmer
makkelijker
sneller
projectmatiger
prettiger
mobieler
lichter
duurzamer

BUSINESSPROCES
WERKPROCES
MARKETING&SALES
PROJECTMANAGEMENT
HR
PROCES INDIVIDU

@Showpad
WHAT IS SHOWPAD?
22
Online platform
Used by Marketing
Tablets & Smartphones
Used by Sales

@Showpad 25
Company X
Netherlands France Germany
Sales rep 1 Sales rep 2 Sales rep 3
Product 1 Product 2 Product 3

@Showpad 27
Research Online
Purchase Ofﬂine
10

@Showpad 28
60% 
Through the
buying cycle-SiriusDecisions
11

@Showpad 31
60% 
Bad sales meetings
- Research Demand Metric & Showpad

@Showpad 32
72% 
Negative impact
- Research Demand Metric & Showpad

@Showpad 33
http://content.showpad.com/metricsofbadsalesinteractions
Tablets deliver
a strong experience
16

@Showpad
SALES & MARKETING
MISALIGNMENT
34

@Showpad
DOYOU HAVETHE RIGHT
RESOURCES?
41

@Showpad
ENABLING SALES &
MARKETING FOR MOBILE
SUCCESS
43

@Showpad
THE MOBILE MOMENTS OF A
SALES REP
48

@Showpad
THE MOBILE MOMENTS OF A
SALES REP
49
Before During After

@Showpad
AFTER
52
75%
avg. time spend on non-selling activities
- Microsoft

@Showpad
MARKETING ANALYTICS ON
CONTENT USAGE DURING
THE MEETING
56

@Showpad 58
• 25% extra sales efﬁciency
• 5 extra visits/sales rep/week
• 41% cross-sell
• …
http://content.showpad.com/case_study_electrabel

@Showpad
TIPS FOR SUCCESS
• Start with a plan
• Identify where you’d like to use mobility (CRM, Sales Enablement, …)
• Appoint a project manager (a.k.a.Tablet Champion)
• Look for a platform
• Try out the platform and the tablets within a select group of people (= pilot)
• Enable theTablet Champion to determine ROI
• Deploy the platform throughout your sales team
59

@Showpad
THANKS FORYOUR ATTENTION
61
WWW.SHOWPAD.COM
MAXIM.BAETEN@SHOWPAD.COM
@MAXIMB93
PETERVANLOEVEZIJN.NL
PETER@VANLOEVEZIJN.NL
@PVLOEV

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Mobiele Toestellen op het Kantoor

1. 1 WEBINAR: MOBIELETOESTELLEN OP HET KANTOOR

2. @Showpad PETERVAN LOEVEZIJN Author and expert iPads in business 2 GUEST SPEAKER: 2

3. @Showpad OVERVIEW • Why (and how?) is mobility an added value for your company • How B2B marketing & sales professionals embrace mobility 3

4. twitter: @pvloev petervanloevezijn.nl

5. efﬁciënt slimmer makkelijker sneller projectmatiger prettiger mobieler lichter duurzamer

6. Anytime, Anyplace, Anywhere

10.

11.

12.

13.

14.

15.

16.

17. PROCES INDIVIDU

18. WERKPROCES PROCES INDIVIDU

19. BUSINESSPROCES WERKPROCES MARKETING&SALES PROJECTMANAGEMENT HR PROCES INDIVIDU

20. be smart, work smart, use your iPad

21. @Showpad CASE: SALES & MARKETING 21

22. @Showpad WHAT IS SHOWPAD? 22 Online platform Used by Marketing Tablets & Smartphones Used by Sales

23. @Showpad START WITH A GOOD PLAN 23

24. @Showpad CONTENT STRUGGLE 24

25. @Showpad 25 Company X Netherlands France Germany Sales rep 1 Sales rep 2 Sales rep 3 Product 1 Product 2 Product 3

26. @Showpad BETTER INFORMED CUSTOMER 26

27. @Showpad 27 Research Online Purchase Ofﬂine 10

28. @Showpad 28 60%  Through the buying cycle-SiriusDecisions 11

29. @Showpad 2912

30. @Showpad BAD SALES EXPERIENCES 30

31. @Showpad 31 60%  Bad sales meetings - Research Demand Metric & Showpad

32. @Showpad 32 72%  Negative impact - Research Demand Metric & Showpad

33. @Showpad 33 http://content.showpad.com/metricsofbadsalesinteractions Tablets deliver a strong experience 16

34. @Showpad SALES & MARKETING MISALIGNMENT 34

35. @Showpad 18

36. @Showpad 36

37. @Showpad 3720

38. @Showpad 3821

39. @Showpad 39

40. @Showpad GETTING STARTED 40

41. @Showpad DOYOU HAVETHE RIGHT RESOURCES? 41

42. @Showpad 42 TABLET CHAMPION 25

43. @Showpad ENABLING SALES & MARKETING FOR MOBILE SUCCESS 43

44. @Showpad 44

45. @Showpad 45

46. @Showpad 46

47. @Showpad 4730

48. @Showpad THE MOBILE MOMENTS OF A SALES REP 48

49. @Showpad THE MOBILE MOMENTS OF A SALES REP 49 Before During After

50. @Showpad BEFORE 50

51. @Showpad DURING 51

52. @Showpad AFTER 52 75% avg. time spend on non-selling activities - Microsoft

53. @Showpad AFTER 53

54. @Showpad AFTER 54

55. @Showpad AFTER 55

56. @Showpad MARKETING ANALYTICS ON CONTENT USAGE DURING THE MEETING 56

57. @Showpad ROI? 57

58. @Showpad 58 • 25% extra sales efﬁciency • 5 extra visits/sales rep/week • 41% cross-sell • … http://content.showpad.com/case_study_electrabel

59. @Showpad TIPS FOR SUCCESS • Start with a plan • Identify where you’d like to use mobility (CRM, Sales Enablement, …) • Appoint a project manager (a.k.a.Tablet Champion) • Look for a platform • Try out the platform and the tablets within a select group of people (= pilot) • Enable theTablet Champion to determine ROI • Deploy the platform throughout your sales team 59

60. @Showpad Q&A 60

61. @Showpad THANKS FORYOUR ATTENTION 61 WWW.SHOWPAD.COM MAXIM.BAETEN@SHOWPAD.COM @MAXIMB93 PETERVANLOEVEZIJN.NL PETER@VANLOEVEZIJN.NL @PVLOEV

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