A gamification proposal for how gamification could help solve the problem of engaging mentors in recruiting for youth mentoring organizations.

1. 
Gamification of Mentor Recruitment
How to engage current mentors to recruit through gamification

2. The Problem
 Mass Mentoring’s mission is to expand quality
mentoring for youth across Massachusetts. One of the
ways they assist programs is by both referring new
mentors to programs and providing training and
technical assistance for programs to strengthen their
recruitment efforts.
 One of the most powerful methods used to recruit new
mentors is through referrals from current mentors.
 One way to motivate and engage current mentors in the
recruitment process is through the creation of a
gamified mentor recruitment system.

3. The Big Picture
 A system where current members refer families and
friends to mentoring programs. They would collect
points for each referral and bonus points for each that
turn into a match.
 The referring mentors create a network/team of
mentors that includes all the mentors they have
referred. They can share tips and suggestions on
mentoring in general and how to increase their network
by recruiting as well.
 Each mentor who refers can individually build points to
win rewards for their mentees.

4. PlayerTypes
 Achievers
 Ability to collect points to
achieve rewards and
compete with other
networks/teams for
recruitment challenges
 Socializers
 Ability to create a network
and share experiences and
get and give tips and
support

5. Community Impact Score
Mentee
+1 mentees (from
referrals) + 100 points
+3 mentees+ 150
points
+6 mentees + 300
points
10 + 600 points
 The player will
gather points called
Community Action
points and build
their network. A
combination of CA
points and growing
their network
results in their
Community Impact
score.
 A leaderboard of
the three people
ahead in their score
and three behind
will appear on
mentors dashboard.

6. Community Action Points
 Mentors can gather points along with mentor referrals
for actions such as sharing an experience, tip, or creating
a recruitment challenge for their network.
 After gathering X points and/or attaining targets
community impact level, mentors can redeem them for
mentee. Rewards could include
 First to be offered tickets from Mass Mentoring and VIP
status at all Mass Mentoring events
 MMP could receive donations for activities such as sports
games, movies, theatre, etc.. And create a mentee
rewards store.