Awareness of Deskan through gamification

1. Deskan Institute & Training Inc
Providing social services, education, counseling and clinical services
VISION
What better way to impact the health and wellbeing of our communities
than to mentor youths in becoming advocates for health promotion and
disease prevention. With this vision the Deskan Institute & Training, Inc
was born.

3. Problem
• Cultivate the giving back to community habits
• To expand the awareness of the existence of Deskan Institute &
Training so that more people come forward to provide help
• Keep track of people behavior towards what triggers them to
voluntarily involve in social responsibilities.

4. Players on Gamification
Based on the MMOG behavior mapping, our target are on the people that
• Achievers (Collaboration) – progressive loops with feedback. These players
can help Deskan to be the brand ambassador. By involving in the Deskan
services they can motivate the others to join in.
• Explorer (Exploring) – achievement (level or stage completion) - We target
the users to donate some items and also explore donated items. The users
will assist to spread the awareness and increase the audience by posting
into social media, blogs and websites.
• Socializer (Expressing) – sharing on social media, newsfeeds, friends list,
chat group. These group of people will be our ambassador to create
awareness to the word on the services that will be needed :- volunteer,
become partner, donation. At the same time, they able to feedback and
also give more understanding on the problems that Deskan is working on.

5. Solution
• Engagement Loop - Motivation action and feedback – Different users have
different motivation level and triggers. So as a start, get the users to engage in
the activities by offering badges, point systems and also collect items.
• Good deeds and community give back should also be recognized. To boost up,
donating money, volunteering should be included in the gaming elements. A
common cause donation will attract more community that are towards socializer
type of people where word of mouth and easily penetrate into same types of
socializer. A higher contribution for higher cause should be recognized and also
motivates others to do the same. Sharing in the social media will motivate more
people to involve and contribute towards social.

6. Components to be incorporate in the solution
• The mechanics that can be used for the product, dashboards that displays the profile completion, badges,
easily sharable on social media buttons. Apart from it, surprise recognition need to be introduced after some
contribution of the users. Feedback ability and sharing information on how to contribute and share services
also need to be included.
• The component that can be attached to the apps and sites will be leaderboard, avatars and badges based on
the accomplishment on each level. Badges and avatar will be promoted based on the achievement and will
be displayed in the profile to promote and recognize the players. And also this will be a medium for others to
approach them for guide. Upon guidance from the leaders, the leaders should also able to gain another
status. For the social service component, the players should able to donate to the charity body through the
apps and gain the popularity so that others recognize the good deeds.
• Most importantly the fun and engagement elements should not be breach with rules but also encourage the
players to voluntarily involve. The engagement loop should reinforce and promote the number of services
offered. For these to happen, a good analytics should be in place so that the users experience is always
captured and the improvising of the games happen on frequent basis. Ultimately the games should
encourage and bring to habit for more people to involve in give back to community attitude.
• Team availability and teamwork can be established with social graph and teams formation within the apps so
that the users can collaborate and work together within the team while updating on the apps.