Daily foods
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Daily Foods is an organic food company with a vision to provide healthy, adulterant-free foods to Indians and enable a healthier lifestyle. Its mission is to address health issues caused by unhealthy foods by providing true value and convenience through online ordering and delivery. The company aims to satisfy customers through quality organic products and consistent service. It plans to target working professionals and seniors in Coimbatore through home delivery of spices and masalas. Daily Foods will position itself as a company that cares about customer health by providing real organic options. It intends to promote through pamphlets, banners, and articles to raise organic awareness.
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Daily foods
- 1. DailyFoods Group 2A Kandra Vyshnavi Apurupa CH Agil V Joseph Vivek R S Dipayan Karuri “Taste in Every Click”“Taste in Every Click”“Taste in Every Click”“Taste in Every Click” ©
- 2. Flow Company • Vision • Mission • Value • Product Line Company • Vision • Mission • Value • Product Line CustomersCustomers CompetitorsCompetitors CollaboratorsCollaborators ContextContext STP ANALYSISSTP ANALYSIS Marketing MixMarketing Mix FinancialsFinancials Daily Foods 29/3/2013
- 3. CO M PAN YCO M PAN YCO M PAN YCO M PAN Y 5C’s 9/3/2013 Daily Foods 3
- 4. VisionVisionVisionVision To be the leader in the change, touch the life of every Indian, and enable them to move towards a more healthy foods and provide with adulterant free organic Foods. Daily Foods 49/3/2013
- 5. MissionMissionMissionMission Our Aim is to cater the health issue caused by unhygienic and inorganic foods. We need to provide our customers the true value to their money spends on organic foods and cater the needs of working professionals and old age by saving their time and money spend on travel to buy their food requirement. Daily Foods 59/3/2013
- 6. Value To provide our customer with easy and user friendly experience using our website and online purchase our customers make. We abide with quality and provide fully organic foods to our customers Customer Satisfaction is our primary goal, provide out customer with most consistent delivery model. Daily Foods 69/3/2013
- 8. Anyone who like to have “natural”, “healthy”, “fresh” and “organic” food fall under our target customer category Preference of Our Customer Cook at home Health consciousness Use of internet Do not insist go to store for purchase Treat time precious Would like to have quality service Daily Foods 89/3/2013
- 10. Leading spice companies in India Everest, Shakti, MDH, Aachi etc… Local brands Isha Yoga, and other women’s welfare organizations. Other online grocery stores At cart.com, standardgrocery.com 9/3/2013 Daily Foods 10
- 11. STRENGTH & WEAKNESS OFSTRENGTH & WEAKNESS OFSTRENGTH & WEAKNESS OFSTRENGTH & WEAKNESS OF COMPETITORSCOMPETITORSCOMPETITORSCOMPETITORS 9/3/2013 Daily Foods 11
- 12. Strength All the competitors are highly recognized spice brands Well established and have an efficient supply chain Most of them have positioned well in customers mind and spend huge money in advertisement. 9/3/2013 Daily Foods 12
- 13. Weakness Nobody claim 100% organic None of these brands offer online service Many brands came in news for adulteration Competitors are not promoting their brand based on healthy life style. 9/3/2013 Daily Foods 13
- 15. Ware House/ Production Unit Supplier 5 Farmers 4 Supplier 6 Farmers 3 Gundur Farmers 2 Farmers 1 Wayanad Online Order Purchase from van Customer 9/3/2013 Daily Foods 15 Powdering Mills
- 17. Demographic Environment Population of Coimbatore city: around 10.6 lakh. Compared to the other cities the average literacy rate of the city is quite high, which is 91.7% Highly populated area of the city: R.S Puram, Gandhi Puram etc... 9/3/2013 Daily Foods 17
- 18. Natural Environment Change in climatic condition like flood or draught can cause overproduction or underproduction of any raw material, prices of these raw materials and supply of these raw materials are closely related 9/3/2013 Daily Foods 18
- 19. Technological Environment – Growth in the number of internet using people created opportunity for online businesses – Popularity and high use of smart phone – technological progress has benign effect on our business 9/3/2013 Daily Foods 19
- 20. Cultural Environment – Most of the educated people are becoming more and more health conscious – There is an increasing demand for the organic products which is helpful for our business. 9/3/2013 Daily Foods 20
- 22. • Geographic Segmentation – Gandhipuram – RS Puram – Race Course – Saibaba Colony – Ganapathi – Sarvanampatti • Demographic – Occupation: Working Professionals. • Psychographic – Social Class: Middle class and above. • Behavioural – Benefits: quality, service. 9/3/2013 Daily Foods 22
- 24. Daily foods mainly focus on areas where we have maximum number of working professionals and old age people in Coimbatore. 9/3/2013 Daily Foods 24
- 25. POSITIONING 9/3/2013 Daily Foods 25 STP
- 26. Positioning statement For busy people, Daily foods provide organic healthy spices because we care for our customer health. 9/3/2013 Daily Foods 26
- 27. PRODUCT MARKETING MIX Daily Foods 279/3/2013
- 28. Daily Foods 28 DailyFoodsDailyFoods Powders Pepper Coriander Chilli Turmeric Masala Chicken Masala Chili Chicken Pepper Chicken Sāmbhar Masala 9/3/2013
- 29. Packing • Different and attractive packing using multi wall paper material • Quality material used for packing to give feel of premium product • Package graphics designed in a way to convey - “this product will contribute to your organic life style” 9/3/2013 Daily Foods 29
- 30. Size Available 50 gm pack 100 gm pack 250 gm pack 9/3/2013 Daily Foods 30
- 31. PLACEPLACEPLACEPLACE 9/3/2013 Daily Foods 31 MARKETING MIX
- 32. • Gandhi puram • Rs puram • Race course • Sai baba colony • Ganapathy • Sarvanam patty
- 33. 9/3/2013 Daily Foods 33
- 34. • Ware house and office is at sarvanampetty. • Van will be there in each particular place , a day in a week. • Home Delivery 9/3/2013 Daily Foods 34
- 36. PamphletsPamphlets Placing banners in strategic locations like tidal park etc… Placing banners in strategic locations like tidal park etc… Articles are published in new paper on awareness of organic movements. Articles are published in new paper on awareness of organic movements. Area to area marketing of organic products.Area to area marketing of organic products. Publicity may also be generated through personal interactions among consumers Publicity may also be generated through personal interactions among consumers 9/3/2013 Daily Foods 36
- 37. 9/3/2013 Daily Foods 37 Is it what your body want??????? optimum health is your greatest wealth☺ Daily foods, when real food matters….
- 38. • Consumer newsletter: regular newsletter to customers about upcoming events in the organisation. • produce a video on healthy lifestyle etc collections play during van promotions. • Organic producers could display in food fairs. • School events is a form of direct marketing. 9/3/2013 Daily Foods 38
- 39. PRICEPRICEPRICEPRICE 9/3/2013 Daily Foods 39 MARKETING MIX
- 40. 9/3/2013 Daily Foods 40 Products Competition Price Our Price Chilli 50 gm. 12 15 100 gm. 24 29 250 gm. 60 70 Turmeric 50 gm. 9 10 100 gm. 17 19 250 gm.. 40 45 Pepper 50 gm. 50 55 100 gm. 95 105 250 gm. 230 250 Coriander 50 gm. 12 15 100 gm. 24 29 250 gm. 60 70
- 41. 9/3/2013 Daily Foods 41 Products Competition Price Our Price Chilli Chicken Masala 50 gm. 22 25 100 gm. 43 49 250 gm. 105 120 Pepper Chicken Masala 50 gm. 22 25 100 gm. 43 43 250 gm. 105 120 Sāmbhar Masala 50 gm. 25 30 100 gm. 48 59 250 gm. 120 140
- 42. Initial Investment Raw material 87165 Selling & Distribution 28600 General Expenses 13000 Advance for office 30000 Down payment for Motor bike 5000 Down payment for Winger 50000 Furniture 25000 IT investment 30000 Cash in hand 31235 Total 300000
- 44. Benefits • Can prepare tasty food without adulterants • An unavoidable ingredient in the life of health conscious people • Variety of Masala’s available on the doorstep in just a click or dial • Can become a part of the social benefit initiatives planned by Daily foods to promote “Go organic” 9/3/2013 Daily Foods 44
- 45. Thank u ☺☺☺☺