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This document discusses survey methodology and summarizes findings from the Survey of Army Families VI (SAFVI). It explains the difference between statistical sampling and convenience surveys and how this impacts interpreting findings. The SAFVI used a stratified statistical sample of over 16,000 Army spouses to assess programs for families, including Morale Welfare and Recreation (MWR). Key findings focused on how spouses learn about Army family programs and services. The presentation aims to help understand survey research and overview recent SAFVI results related to family and MWR programs.
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Capital Court,
30 Windsor Street,
Uxbridge, Middlesex. UB8 1AB
Tel: 03456 381381
From abroad: +44 1895 230941
Fax: 08456 381351
DX 45105 Uxbridge
enquiries@ibblaw.co.uk
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Mktg survey says
- 1. And the Survey Says…. Presented at: IMCOM Marketing Symposium April 2011 Rosemary Clark Chief, Marketing Research and Analysis
- 2. Agenda Overview of Survey Research Convenience vs. Sampling Interpreting Survey Findings Survey of Army Families: An Overview of Family and MWR Findings Questions SLIDE 2 OF 13
- 4. What are the benefits of doing surveys?
- 5. A survey is a process
- 9. Response Rates
- 10. Target Respondents
- 11. Convenience/Open Participation
- 12. Sampling
- 13. CensusSAFVI Response Rate: 28% LMS2005 Response Rate: 20%
- 14. Sampling – An Illustrative Example Question: Would LinkedIn be a good social media tool to network with other Family and MWR Marketing Directors? Step #1 Define the population Step #2 Group 1 – Convenience sample Step #3 Group 2 – Random sample
- 16. Understand any limitations
- 17. Focus on the key findings first
- 18. Ask – What is surprising?
- 19. Use caution with small amounts of dataDo you remember the weather rock?
- 21. Stratified sample by rank, and deployment status (non-military spouses)
- 22. Spouses of Currently Deployed Soldiers
- 23. Spouses of Deployed and Returned Soldiers
- 24. Spouses of Not Deployed Soldiers
- 25. Response rate of 28% (16,805 Usable Responses) 61:39 mail: online
- 26. Respondents
- 27. 97% Female; 83% White; 12% Black
- 28. 14% Hispanic/Latino/Spanish origin
- 30. Survey of Army Families: Morale Welfare & Recreation
- 31. Survey of Army Families At your current location, how do you usually find out about the Army programs and services available for Army Families?Spouses of Not Deployed Soldiers
- 32. Survey of Army Families At your current location, how do you usually find out about the Army programs and services available for Army Families?Spouses of Not Deployed Soldiers
- 33. Summary Understand impact of statistical sampling or convenience surveys on interpreting the findings Gain understanding of recent survey findings as they related to Family and MWR programs including Survey of Army Families (SAFVI) QUESTIONS?