This document presents a case study approach to determining whether a new bowling birthday party program for children ages 6-11 would be successful at a military installation. It outlines using information from Esri, FAMS, and leisure surveys to analyze the market and make a recommendation. Attendees learned how to access demographic and competitor data from Esri and FAMS to understand the target audience and context. The case study instructed using these sources along with customer feedback to decide whether to implement or decline the proposed program.