Effectivity of marketing strategies adoped by mcdonalds in banalore citySansar Birman
This document is a dissertation submitted by Sansar Birman to the Institute of Hotel Management, Catering Management, Technology & Applied Nutrition in Bangalore, India in partial fulfillment of the requirements for a Master of Science in Hospitality Administration degree from 2011-2013.
The dissertation examines the effectiveness of marketing strategies adopted by McDonald's in Bangalore City. It includes an acknowledgements section, table of contents, list of tables and figures, 5 chapters on introduction, literature review, research methodology, data presentation and interpretation, and conclusions and recommendations. The appendices, bibliography and 4 enclosures are also included. The dissertation aims to analyze McDonald's marketing strategies in Bangalore and provide recommendations to improve their strategies in
This document lists the names of clients who attended a sports agency seminar on prospecting and leadership practices. The clients in attendance included Kevin Quinley, Markus Hilger, and Adam Gorjiyan.
Grauerholz & Sons Quality Seeds Inc is hosting a sales event called SEEDStart.Exceeding.Expectations.Directly from June 26-28 in Kensington, KS. The event aims to help attendees navigate sales success and is hosted by Jared Grauerholz of Grauerholz Quality Seed Inc, which can be contacted at 1-800-BIG-SALE or through their website.
A-bay is an online marketplace divided into three sections for selling houses, automotives, and miscellaneous items. The company offers promotions and incentives for employees, such as cruises and cars, to reward sales performance and provides fair wages and commissions. Employees enjoy perks like a relaxed work environment with games and free lunch. With the growing market and globalization of the internet, A-bay is always expanding and offers many opportunities for employees to gain hands-on experience and leadership skills.
The document outlines the agenda for a sales training and consultation camp run by Brilliant Gems. It covers topics such as background of the representative, vision and selling philosophy, prospecting and selling practices, building relationships, presentation skills, closing techniques, and handling financing options. Various colored sheets are referenced that provide details on each topic area. The goal is to help attendees gain confidence and skills for success in selling fine diamonds and jewelry.
This document discusses becoming a certified Quarterstone Horse Trainer by taking a training course at Quarterstone Training. The document provides instructions on how to open and close a sale to become certified but does not provide any other details about the certification program.
Effectivity of marketing strategies adoped by mcdonalds in banalore citySansar Birman
This document is a dissertation submitted by Sansar Birman to the Institute of Hotel Management, Catering Management, Technology & Applied Nutrition in Bangalore, India in partial fulfillment of the requirements for a Master of Science in Hospitality Administration degree from 2011-2013.
The dissertation examines the effectiveness of marketing strategies adopted by McDonald's in Bangalore City. It includes an acknowledgements section, table of contents, list of tables and figures, 5 chapters on introduction, literature review, research methodology, data presentation and interpretation, and conclusions and recommendations. The appendices, bibliography and 4 enclosures are also included. The dissertation aims to analyze McDonald's marketing strategies in Bangalore and provide recommendations to improve their strategies in
This document lists the names of clients who attended a sports agency seminar on prospecting and leadership practices. The clients in attendance included Kevin Quinley, Markus Hilger, and Adam Gorjiyan.
Grauerholz & Sons Quality Seeds Inc is hosting a sales event called SEEDStart.Exceeding.Expectations.Directly from June 26-28 in Kensington, KS. The event aims to help attendees navigate sales success and is hosted by Jared Grauerholz of Grauerholz Quality Seed Inc, which can be contacted at 1-800-BIG-SALE or through their website.
A-bay is an online marketplace divided into three sections for selling houses, automotives, and miscellaneous items. The company offers promotions and incentives for employees, such as cruises and cars, to reward sales performance and provides fair wages and commissions. Employees enjoy perks like a relaxed work environment with games and free lunch. With the growing market and globalization of the internet, A-bay is always expanding and offers many opportunities for employees to gain hands-on experience and leadership skills.
The document outlines the agenda for a sales training and consultation camp run by Brilliant Gems. It covers topics such as background of the representative, vision and selling philosophy, prospecting and selling practices, building relationships, presentation skills, closing techniques, and handling financing options. Various colored sheets are referenced that provide details on each topic area. The goal is to help attendees gain confidence and skills for success in selling fine diamonds and jewelry.
This document discusses becoming a certified Quarterstone Horse Trainer by taking a training course at Quarterstone Training. The document provides instructions on how to open and close a sale to become certified but does not provide any other details about the certification program.
This consultant training guide provides best practices for prospecting, selling, and leadership. It recommends building a client base through friends and vendors, treating clients like family, and following the Golden Rule for leadership. The guide also covers prospecting, selling, and closing practices but does not provide details on those topics.
This document provides tips for succeeding in sales, including writing an introductory letter to potential clients, giving background on the founder to build credibility, using a triangle of prospecting techniques to build a customer base, having a bilingual staff and tracking leads, capitalizing on social media, using a Theory Z leadership style that balances structure and freedom, and addressing real world problems clients may have. It encourages the reader to sign up to learn more.
Premier Brokers held a training session for brokers to help them reach new heights in their careers. The training focused on building essential sales skills like listening, customer service, networking and negotiation. Attendees were encouraged to stay busy, qualify potential clients, and understand client goals to know when to ask for a deal and avoid hearing "no".
Sales teams should understand the history and background of the company they represent to help customers feel connected to the product's origins. Each employee should practice establishing their own selling philosophy that is consistent with the overall company approach. The main goals of any sales interaction are to understand the customer's needs and beliefs, and convince them how the product or service can help, with leadership from managers helping guide sales efforts.
This document outlines the training materials for a sales training camp for brilliant gems, including sections on vision and selling philosophy, prospecting practices, the 4 C's of selling, selling practices, building relationships and referrals, presentation and demonstration techniques, personal skills and qualities, real world selling scenarios, and a question period. The camp aims to provide confidence and knowledge to specialists in selling fine diamonds.
FHSU uses a "MAD" strategy to recruit students that have the means, ambition, and desire to attend the university. Recruiters must "SELL" the features, advantages, and benefits to students through communication, empathy, and honesty. The strategy involves determining if students have applied or enrolled through a trial close, and considers what more recruiters could do to improve recruiting efforts.
This document provides guidance for assessing a student's ability, ambition, and desire to attend Fort Hays State University (FHSU) and then outlines steps to showcase features, explain advantages, lead into benefits, and let the student talk during the conversation. It concludes by asking if the student has communicated, shown empathy and honesty, attempted a trial close, applied to FHSU, and plans to enroll.
1. The document discusses McDonald's re-branding project, including a brand audit of their website and social media presence.
2. It analyzes McDonald's strengths as having many locations globally and famous products, but also weaknesses like a lack of innovation and health concerns seen as threats.
3. The re-branding is recommended to address issues like adding new product options, promotions, and feedback areas on their website and social media to attract more customers.
This document outlines Nokia's re-branding project. It provides background on Nokia originating from Finland in 1865 and introduces its current global presence. It then analyzes Nokia's strengths, opportunities, weaknesses, and threats. Brand value declined significantly between 2008-2011. The re-branding aims to design a new website, improve social media use, launch a flagship phone, adopt a new typeface, and expand in China with new products and a Beijing headquarters.
Ariat was founded in 1990 by two women to create boots that were less stiff, heavy, and hard on feet. They have gained loyal customers who purchase Ariat products because they know the items will last through heavy use. One loyal customer, Wendy Dague, has worn the same pair of Ariat boots for 10 years and will not replace them until they fall apart. While Ariat's products are more expensive than other brands, their strengths include durable boots for work and expanded markets in Australia, the UK and Europe. The company looks for new ideas by attending rodeos worldwide.
Long John Silver's is conducting a brand audit to identify weaknesses and opportunities for improvement. The document analyzes Long John Silver's social media presence and identifies key weaknesses like a lack of television advertising and an unhealthy menu lacking salads. It proposes changes like adding healthier grilled options, improving ventilation to reduce greasy smells, expanding the dollar menu, and partnering with SpongeBob for kid-focused marketing. The overall goal is for Long John Silver's to offer a healthier menu and cleaner restaurants while boosting advertising to strengthen the brand.
This document summarizes AGCO Corporation's current brand positioning and opportunities for rebranding. It outlines AGCO's social media presence, key stakeholders, the strengths of its expanded product line through acquisitions, opportunities through precision agriculture and trade-ins, and threats from major competitors like John Deere. The document proposes consolidating AGCO's brands under one name and color, restructuring parts availability, increasing advertising, and emphasizing test drives to strengthen its brand for the future.
The document discusses strategies to revitalize Pabst Blue Ribbon beer's brand image and increase sales. It notes that PBR once won blue ribbons at the 1893 World's Columbian Exposition and was America's best-selling beer in the late 1970s, but has lost significant market share since 2001. The document suggests promoting PBR's heritage and name recognition through sponsorship deals, social media campaigns, and nostalgia-inspired packaging to attract new and younger drinkers while appealing to brand loyalists.
Red Bull is rebranding to appeal to a younger, more fashionable demographic. It aims to be seen as fast-paced, high-energy, and strong. The brand emphasizes themes of youth, wings, and bulls/birds in its marketing using red and blue colors. Red Bull contains 27g of sugar per 8.4oz can but also offers a sugar-free version. It has strengths in being the pioneer of the energy drink category and strong marketing through promotions and sponsorships. However, it faces threats from health concerns about caffeine and efforts to promote healthier lifestyles.
Wikipedia is a reliable source of information despite concerns about its open editing model. The document proposes rebranding Wikipedia to address these concerns by improving its editing tracking system, adding interactive features between viewers, and implementing an updated layout. The rebranding would expand Wikipedia's offerings to over 270 languages, donate $0.01 per visit to charity, and focus on growing its older user base through improved communication. Stakeholders in the rebranding include Wikipedia administrators, affiliated charities, viewers, editors, and the founder.
This document outlines a re-branding project for Tag Body Spray. It identifies key issues to address: the brand's social media presence needs updating, new commercials are needed, and additional products should be created. To solve these, the summary proposes: assigning an employee to actively engage fans on social media like Axe; creating new products like body wash, gel and shampoo; and producing a new commercial with a happy, fun tone plus the slogan "Tag...You're IT" to get people talking about the brand.
Guinness is looking to increase sales to younger generations by rebranding with a new motto "Boldly Winning" and bringing in Charlie Sheen to promote the brand. Their current plan of targeting younger drinkers with Sheen is showing some success, as Facebook likes are over 120,000, but their website and Twitter presence could be stronger. While Guinness has strengths like its distinct taste and popularity abroad, domestic and foreign beers pose threats. Improving advertising, promotions, and the customer experience online and in bars can help Guinness build loyalty with younger loyalists and boost future sales.
This document analyzes Fashion Bug's brand and identifies opportunities for rebranding. It notes the brand has over 180,000 Facebook fans but could improve advertising and brand awareness. Strengths include an established customer base and opportunities to better engage consumers through social media and mailers. However, threats such as competition and potential negative social media require addressing weaknesses like outdated website content. The document recommends Fashion Bug focus rebranding efforts on social media engagement, advertisements, and mailers with coupons.
This consultant training guide provides best practices for prospecting, selling, and leadership. It recommends building a client base through friends and vendors, treating clients like family, and following the Golden Rule for leadership. The guide also covers prospecting, selling, and closing practices but does not provide details on those topics.
This document provides tips for succeeding in sales, including writing an introductory letter to potential clients, giving background on the founder to build credibility, using a triangle of prospecting techniques to build a customer base, having a bilingual staff and tracking leads, capitalizing on social media, using a Theory Z leadership style that balances structure and freedom, and addressing real world problems clients may have. It encourages the reader to sign up to learn more.
Premier Brokers held a training session for brokers to help them reach new heights in their careers. The training focused on building essential sales skills like listening, customer service, networking and negotiation. Attendees were encouraged to stay busy, qualify potential clients, and understand client goals to know when to ask for a deal and avoid hearing "no".
Sales teams should understand the history and background of the company they represent to help customers feel connected to the product's origins. Each employee should practice establishing their own selling philosophy that is consistent with the overall company approach. The main goals of any sales interaction are to understand the customer's needs and beliefs, and convince them how the product or service can help, with leadership from managers helping guide sales efforts.
This document outlines the training materials for a sales training camp for brilliant gems, including sections on vision and selling philosophy, prospecting practices, the 4 C's of selling, selling practices, building relationships and referrals, presentation and demonstration techniques, personal skills and qualities, real world selling scenarios, and a question period. The camp aims to provide confidence and knowledge to specialists in selling fine diamonds.
FHSU uses a "MAD" strategy to recruit students that have the means, ambition, and desire to attend the university. Recruiters must "SELL" the features, advantages, and benefits to students through communication, empathy, and honesty. The strategy involves determining if students have applied or enrolled through a trial close, and considers what more recruiters could do to improve recruiting efforts.
This document provides guidance for assessing a student's ability, ambition, and desire to attend Fort Hays State University (FHSU) and then outlines steps to showcase features, explain advantages, lead into benefits, and let the student talk during the conversation. It concludes by asking if the student has communicated, shown empathy and honesty, attempted a trial close, applied to FHSU, and plans to enroll.
1. The document discusses McDonald's re-branding project, including a brand audit of their website and social media presence.
2. It analyzes McDonald's strengths as having many locations globally and famous products, but also weaknesses like a lack of innovation and health concerns seen as threats.
3. The re-branding is recommended to address issues like adding new product options, promotions, and feedback areas on their website and social media to attract more customers.
This document outlines Nokia's re-branding project. It provides background on Nokia originating from Finland in 1865 and introduces its current global presence. It then analyzes Nokia's strengths, opportunities, weaknesses, and threats. Brand value declined significantly between 2008-2011. The re-branding aims to design a new website, improve social media use, launch a flagship phone, adopt a new typeface, and expand in China with new products and a Beijing headquarters.
Ariat was founded in 1990 by two women to create boots that were less stiff, heavy, and hard on feet. They have gained loyal customers who purchase Ariat products because they know the items will last through heavy use. One loyal customer, Wendy Dague, has worn the same pair of Ariat boots for 10 years and will not replace them until they fall apart. While Ariat's products are more expensive than other brands, their strengths include durable boots for work and expanded markets in Australia, the UK and Europe. The company looks for new ideas by attending rodeos worldwide.
Long John Silver's is conducting a brand audit to identify weaknesses and opportunities for improvement. The document analyzes Long John Silver's social media presence and identifies key weaknesses like a lack of television advertising and an unhealthy menu lacking salads. It proposes changes like adding healthier grilled options, improving ventilation to reduce greasy smells, expanding the dollar menu, and partnering with SpongeBob for kid-focused marketing. The overall goal is for Long John Silver's to offer a healthier menu and cleaner restaurants while boosting advertising to strengthen the brand.
This document summarizes AGCO Corporation's current brand positioning and opportunities for rebranding. It outlines AGCO's social media presence, key stakeholders, the strengths of its expanded product line through acquisitions, opportunities through precision agriculture and trade-ins, and threats from major competitors like John Deere. The document proposes consolidating AGCO's brands under one name and color, restructuring parts availability, increasing advertising, and emphasizing test drives to strengthen its brand for the future.
The document discusses strategies to revitalize Pabst Blue Ribbon beer's brand image and increase sales. It notes that PBR once won blue ribbons at the 1893 World's Columbian Exposition and was America's best-selling beer in the late 1970s, but has lost significant market share since 2001. The document suggests promoting PBR's heritage and name recognition through sponsorship deals, social media campaigns, and nostalgia-inspired packaging to attract new and younger drinkers while appealing to brand loyalists.
Red Bull is rebranding to appeal to a younger, more fashionable demographic. It aims to be seen as fast-paced, high-energy, and strong. The brand emphasizes themes of youth, wings, and bulls/birds in its marketing using red and blue colors. Red Bull contains 27g of sugar per 8.4oz can but also offers a sugar-free version. It has strengths in being the pioneer of the energy drink category and strong marketing through promotions and sponsorships. However, it faces threats from health concerns about caffeine and efforts to promote healthier lifestyles.
Wikipedia is a reliable source of information despite concerns about its open editing model. The document proposes rebranding Wikipedia to address these concerns by improving its editing tracking system, adding interactive features between viewers, and implementing an updated layout. The rebranding would expand Wikipedia's offerings to over 270 languages, donate $0.01 per visit to charity, and focus on growing its older user base through improved communication. Stakeholders in the rebranding include Wikipedia administrators, affiliated charities, viewers, editors, and the founder.
This document outlines a re-branding project for Tag Body Spray. It identifies key issues to address: the brand's social media presence needs updating, new commercials are needed, and additional products should be created. To solve these, the summary proposes: assigning an employee to actively engage fans on social media like Axe; creating new products like body wash, gel and shampoo; and producing a new commercial with a happy, fun tone plus the slogan "Tag...You're IT" to get people talking about the brand.
Guinness is looking to increase sales to younger generations by rebranding with a new motto "Boldly Winning" and bringing in Charlie Sheen to promote the brand. Their current plan of targeting younger drinkers with Sheen is showing some success, as Facebook likes are over 120,000, but their website and Twitter presence could be stronger. While Guinness has strengths like its distinct taste and popularity abroad, domestic and foreign beers pose threats. Improving advertising, promotions, and the customer experience online and in bars can help Guinness build loyalty with younger loyalists and boost future sales.
This document analyzes Fashion Bug's brand and identifies opportunities for rebranding. It notes the brand has over 180,000 Facebook fans but could improve advertising and brand awareness. Strengths include an established customer base and opportunities to better engage consumers through social media and mailers. However, threats such as competition and potential negative social media require addressing weaknesses like outdated website content. The document recommends Fashion Bug focus rebranding efforts on social media engagement, advertisements, and mailers with coupons.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.