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V47 Ch17 Marketing Comm Ysa Nagui

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The document outlines the top 10 concepts for designing and managing integrated marketing communications. It discusses the role of marketing communications, the marketing communications mix, the communication process, developing effective communications, identifying the target audience, determining communication objectives, designing communications, selecting communication channels, the objective-and-task method, and managing the integrated marketing communication process.

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DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS Ysa M. Nagui Ateneo Graduate School of Business Top 10 Concepts
Outline: Designing and Managing Integrated Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object]
Outline: Designing and Managing Integrated Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept 1: Role of Marketing Communications ,[object Object]
[object Object],Concept 2: Marketing Communication Mix Interactive Marketing Personal Selling
Concept 3: Effective Communication Process
Concept 4: Developing Effective Communications involves 8 steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept 5: Identify the Target Audience ,[object Object]
Concept 6: Determine the Communication Objectives ,[object Object],[object Object],[object Object],[object Object]
Concept 7: Design the Communications ,[object Object],[object Object],[object Object]
Concept 8: Select the Communication Channels ,[object Object],[object Object]
Concept 9: Objective-and-Task Method ,[object Object]
Concept 10: Managing the Integrated Marketing Communication Process (IMC) ,[object Object]
Summary: Designing and Managing Integrated Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary: Designing and Managing Integrated Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object]
My Conclusion: Designing and Managing Integrated Marketing Communications ,[object Object],[object Object]
DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS Ysa M. Nagui Ateneo Graduate School of Business Top 10 Concepts

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V47 Ch17 Marketing Comm Ysa Nagui

  • 1. DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS Ysa M. Nagui Ateneo Graduate School of Business Top 10 Concepts
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  • 6. Concept 3: Effective Communication Process
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  • 17. DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS Ysa M. Nagui Ateneo Graduate School of Business Top 10 Concepts