Mansukhbhai Prajapati is an Indian clay craftsman who developed the Mitticool fridge, a low-cost refrigerator that runs without electricity. He started his business in 1988 and struggled initially. In 2002, after suffering losses in an earthquake, he invented the Mitticool fridge using an evaporation effect to provide cooling. It keeps food fresh and the temperature inside about 8 degrees cooler than the room. The Mitticool fridge and Prajapati's other clay products have been very successful, with a turnover of 45 lakhs and exports to Africa and Dubai. However, success did not come easily as Prajapati faced huge debts while developing his products.

3. SUBMITTED TO,
Radia Iffat Hridy
ADJUNCT LECTURER
Email: radiaiffat@gmail.com
DEPARTMENT OF CSE
Batch 60th. SEC= C
LEADING UNIVERSITY

4. 1: Not only its cheap
and costs around 8-
10 thousand taka.
2: But also it works
Without electricity

5. MITTICOOL
FRIDGE

6. THE
OVERVIEW
WHAT IS
MITTICOOL
FRIDGE?
WHO MADE
MITTICOOL
FRIDGE?
INITIAL
STRUGGLE.
THE STORY OF
MITTICOOL
FRIDGE.
HOW IT
WORKS.
HOW IT IS
MADE
THE SUCCESS
STORY OF
MITTICOOL
SUMMARY

9. MAN OF
INNOVATION
• Mansukhbhai prajapati (44).
• Traditional clay craftsman of rajkot,
has developed an entire range
of Earthen products for daily use in
the kitchen. These products
include Water filters, refrigerators,
hot plates, cooker and other items of
daily use.

10. INITIAL STRUGGLE
1985
Being the elder son of potter family, he learned at jagdamba potteries as a
trainee at RS.300 per month in 1985. He worked hard for three years and
learned all the related works of the unit.
1988
In 1988, he left his job and took a loan of Rs 30,000 from a
money lender to start his own earthen plate( locally termed
as kaladi/Tavdi) manufacturing factory.
1995
In 1995 he started Mitticool brand and the first product of his
was Mitticool water filter.

11. THE STORY OF
MITTICOOL FRIDGE
• When Mansukh bhai suffered severe loss in gujarat earthquake, he
Got an idea to make a fridge out of clay. In 2002 he started his work
and He invented Mitticool fridge Which runs without electricity and
Also preserves the original taste of the food items and keeps it fresh.
Apart from a fridge, he invented non-stick earthen Tavas, earthen
thermos flasks, etc.

12. HOW IT WORKS
• Uses evaporation effect for cooling.
• Through the bottom layer the upper
chamber, small droplets of water
continuously percolate below, which keep
the inner climate moist.
• Water evaporates through side
walls reducing the inside temperature and
thereby providing the desired cooling
effect.
• Keeps the temperature inside the fridge
about 8 degrees below room temperature.

13. HOW IS IT MADE

14. THE SUCCESS STORY
OF MITTICOOL
Today, his products are so successful that he now has a row of factories with an assembly line
production of myriad clay products. Big machines designed by Prajapati himself, mold the clay in
seconds into pots and pans each of them produced in their hundreds to keep up with the rising
demand.
He has a turnover of Rs 45 lakhs and a running staff of over 35 people.
But it was not a smooth ride to the top. He had run into a debt of over Rs 19 lakhs setting up the
clay product factories. “It was hit and trial and my pans broke easily throwing me in a huge debt,”
he says.
But he preserved and with encouragement from those who saw potential in him he made one
product after another.
The products go all over India and sell especially well in Chennai. His products have also gone to
Africa and this year, Prajapati has dispatched his first consignment of 100 clay fridges to Dubai.