Look Like A Million
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The document outlines strategies for small businesses to effectively market themselves and build their brand without spending large amounts. It discusses identifying target markets and differentiating from competitors, using various marketing tactics like social media, videos, and events. Relationship marketing by partnering with other local businesses is presented. Client development, referrals, and consistently demonstrating quality are emphasized as keys to marketing success. The presentation aims to provide small businesses with affordable marketing strategies to grow their client base and profits.
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Look Like A Million
- 1. Marketing Magic: Look like a Million without Spending a Million Presented by: Kate Koziol K Squared K Squared Communications®, Inc. www.ksqrd.com
- 2. K Squared Communications®, Inc. www.ksqrd.com
- 3. K Squared Communications®, Inc. www.ksqrd.com
- 4. Messaging and Targeting • Know your strengths • What do you deliver to customers? • Differentiate from competition • Beware of mass mailings • Find your markets K Squared Communications®, Inc. www.ksqrd.com
- 5. Ask the Right Questions • Who do you want to reach? • Where do they live? Work? • What do they read? • What is your competition doing? • What do you want to say? • How are you going to reach them? K Squared Communications®, Inc. www.ksqrd.com
- 6. PR, editorial K Squared Communications®, Inc. www.ksqrd.com
- 7. Target the Right Groups • One Example: High-Stress Professions 1. Student 2. Medical Professional 3. Teacher 4. Parent 5. Hospitality Professional 6. Law Enforcement K Squared Communications®, Inc. www.ksqrd.com
- 8. Marketing Tactics • Unique Identity and Brand • Video • Online and Offline Collateral • Presentations or Classes • Social Media Outreach • Trade Shows • Mobile K Squared Communications®, Inc. www.ksqrd.com
- 9. K Squared Communications®, Inc. www.ksqrd.com
- 10. Marketing Tactics • Email Programs • Bloggers/Journalist Outreach • Author Articles • Event Management • Networking/Associations • Advertising • Direct Mail K Squared Communications®, Inc. www.ksqrd.com
- 11. K Squared Communications®, Inc. www.ksqrd.com
- 12. Relationship Marketing • Co-Op Opportunities • Find quality businesses and institutions • Be creative in your thinking • Cross-market to partner databases • Investigate and approach the best candidates K Squared Communications®, Inc. www.ksqrd.com
- 13. Client Development • Identify your best customers • Ask them to advocate for you • Listen to them about what they love • Build on your strengths K Squared Communications®, Inc. www.ksqrd.com
- 14. Client Referrals • References • Referrals – Ask people who trust you – Ask when it is natural to ask – Ask for an action, not a contact – FOLLOW UP! K Squared Communications®, Inc. www.ksqrd.com
- 15. Keys for Success • Demonstrate Quality • Unique Identity and Brand • Measurement of KPIs • Business Management Tools • Expert Advice • Consistency K Squared Communications®, Inc. www.ksqrd.com
- 16. K Squared Communications®, Inc. www.ksqrd.com
- 17. Marketing Game Plan • Find Your Market • Build Your Brand Demand • Promotion Tools and Tactics • Grow Your Clients • Reap the Rewards! K Squared Communications®, Inc. www.ksqrd.com
- 18. Your Marketing Magic will Drive Profits K Squared Communications®, Inc. www.ksqrd.com
- 19. Questions? Kate Koziol 773 774 7847 kkoziol@ksqrd.com K Squared Communications®, Inc. www.ksqrd.com