1. reports. It is only used on white background.
MIT GLOBAL STARTUP WORKSHOP 2010
GUDJON MAR GUDJONSSON
WWW.MINISTRYOFIDEAS.IS

2. THIS PRESENTATION
PRACTICAL
LAUNCH: VISIONING PLATFORM
ICELAND AS A LAB TIME
IDEOLOGY THE WISDOM OF CROWDS 15 MIN
POWER OF THE GRASSROOTS
THE BIG PICTURE
TIME TRAVEL
PHILOSOPHY

3. AS WE ALL
THINK
WHY NOT THINK
BIG

4. SHAPING THE
FUTURE
DOESNT NEED
TO COST
ANYTHING

6. STARTED WITH A SPARK
OPEN MEETUPS
NON-POLITICAL
100% TRANSPARENT
PROCESS

7. GRASSROOTS
ECONOMY
YOU CREATE
PRODUCTS, SERVICES, EXPERIENCES

8. VISION
NEW WORLD WEEKLY
MODEL
OPEN
FORM MEETUP
G PLAT
S IONIN
OP EN VI
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9. The Icelandic opportunity: Inspiration for a new world model
DEAR BARACK OBAMA,
31st March, 2009
G20
To the Leaders at the G20 London Summit,
A people's movement in Iceland, the Ministry of Ideas hereby outlines to the G20 leaders an
opportunity for prototyping a sustainable world. WE HAVE A PROPOSAL
What level of growth is sustainable in the long term? The answer is not clear, but it is
imperative that we find out. Our behavior is and has been unsustainable. The key to
understanding is to earnestly admit that we all share but one ultimate resource, our fragile
planet.
The crash of the Icelandic financial system was a clear early indicator of an unsustainable
economy and democracy. It demonstrated the vulnerability of modern political systems and
the need for clear values.
Solving the current challenges by adding new policies to an already fractured framework,
as well as injecting economic stimulants, should merely be a short-term fix, to keep the
wheels turning while getting to the root of the problem. We now know that long-term
problems are not solved with short-term solutions. The very foundations of liberty and
democracy must be revisited.
At this significant moment in time we do not just stand as nations, alliances or empires but
as citizens of a global village. We all share a dream to create and sustain prosperity for
generations to come. United by our common resources, we need a shared vision.
Iceland has a longstanding democratic and entrepreneurial heritage, with a parliament
dating back to 930. It has no military and a highly educated population of just 300
thousand. After its recent rise and fall, Iceland offers a unique opportunity in history as the
laboratory for prototyping the development of a sustainable model society in all areas,
including democracy, economy, currency and energy.
The time for action is now, while Iceland's infrastructure and financial system are being
rebooted. We invite you to take part in this exciting venture.
On behalf of the Ministry of Ideas in Iceland
The people's movement
www.ministryofideas.is
secretariat@ministryofideas.is

10. “MR. FOREIGN MINISTER
I WOULD LIKE TO MAKE A VISIT
THERE IS SOMETHING GOING ON THERE”

11. OUR GRANDPARENTS’ VISION
ELECTRICITY
OUR UNIVERSITIES
WATER UTILITIES
PUBLIC TRANSPORT
WORLD WIDE WEB

12. “I THINK
THERE IS A
WORLD
MARKET FOR
MAYBE FIVE
COMPUTERS.”
THOMAS WATSON
CHAIRMAN, IBM, 1943

13. “WE DON'T LIKE THEIR SOUND, AND
GUITAR MUSIC IS ON THE WAY OUT.”
DECCA RECORDING
REJECTING THE BEATLES, 1962

14. “COMPUTERS IN THE
FUTURE MAY WEIGH NO
MORE THAN 1.5 TONS.”
POPULAR MECHANICS, MARCH 1949

15. RECEIVED
C IN MUSIC
IN SCHOOL
IN EIGHTH GRADE

16. BEETHOVEN'S MUSIC TEACHER:
“AS A COMPOSER,
HE IS HOPELESS.”

17. ALBERT
EINSTEIN
FAILED
HIS
UNIVERSITY
ENTRANCE
EXAM
LEARNED TO READ 7 YEARS OLD

18. WALT DISNEY WAS FIRED FROM HIS EARLY JOB FOR
LACK OF IDEAS AND HAVING NO IMAGINATION
YOUNG WALT DISNEY'S FIRST BUSINESS
THEN WENT BANKRUPT
BEFORE HE AND HIS BROTHER FOUNDED THE WALT DISNEY COMPANY

19. ICELANDERS
ARE RISK TAKERS
AT HEART

20. WORLD
ICELAND
... ON A DIFFERENT FREQUENCY

21. TODAY
EACH
OF
US
LIVES
SEVERAL
HUNDRED
YEARS
IN
A
DECADE

22. OUR GLOBAL VILLAGE AT
NIGHT

23. CHANGE IN SOCIETY
GAP!
ABILITY OF EDUCATION TO ADAPT
TIME

24. IT STARTS WITH AN IDEA.
AN INSPIRATION.
A NEED TO CHANGE.
A NEED TO INNOVATE.

25. THOMAS EDISON
TOO
STUPID
TO
LEARN
ANYTHING
SAID
HIS
TEACHER
ONLY HAD 3 MONTHS OF FORMAL SCHOOLING

26. GENERAL ELECTRIC 327.000
ICELAND 319.756
GENERAL ELECTRIC HAS A VISION
ICELAND’S VISION ?

27. VISION OF A NATION

28. N AT I O N A L A SS E M B LY
WISDOM OF CROWDS

29. 9 AREAS x 9 GROUPS x 9 MEMBERS x 2

30. VISION PLANNING SESSION
1.500 PEOPLE

31. CAPTURING THE HEARTBEAT OF THE NATION'S CREATIVITY

32. WE ALL HAVE
OUR PLANS FOR
THE FUTURE

33. PRIORITIES
PRIORITIES
PRIORITIES
PRIORITIES
PRIORITIES
PRIORITIES
PRIORITIES
PRIORITIES
PRIORITIES
ACTIONS
ACTIONS
ACTIONS
ACTIONS
ACTIONS
ACTIONS
ACTIONS
ACTIONS
ACTIONS
ADMINISTRATION
OPPORTUNITIES
SUSTAINABILITY
ENVIRONMENT
EQUAL
RIGHTS
HEALTHCARE
EDUCATION
ECONOMY
FAMILY
PUBLIC
VA L U E S
INTEGRITY EQUAL RIGHTS RESPECT JUSTICE

35. THE ICELANDIC OPPORTUNITY
ICELAND WORLD
OPPORTUNITY
HAS NEEDS

36. THE ICELANDIC OPPORTUNITY
INSPIRATION
FOR A NEW
WORLD MODEL

37. ICELAND HAS
ENERGY

38. TINY IN POPULATION
300
THOUSANDS

39. INFRASTRUCTUR
E
THE
BASIC
PHYSICAL
AND
ORGANIZATIONAL
STRUCTURES
NEEDED
FOR
THE
OPERATION
OF
A
SOCIETY
OR
ENTERPRISE,
OR
THE
SERVICES
AND
FACILITIES
NECESSARY
FOR
AN
ECONOMY
TO

40. PROTOTYPE A ON ELECTRIC CARS
PROTOTYPE B ON DATA CENTERS
PROTOTYPE C ON BATTERY CHARGING
PROTOTYPE D TRANSPORTAION BUSINESS MODEL
PROTOTYPE E ACTIVE DEMOCRATIC
PROTOTYPE F ON REALTIME CURRENCY
ALL YOU NEED
FOR A GOOD
LAB

41. CALL FOR ACTION!
HELP US
VISIONING A NEW WORLD MODEL
MINISTRYOFIDEAS.IS