Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
TRENDS	
  IN	
  CULINARY	
  TOURISM	
  |	
  APTECE	
  
GLOBAL	
  TRENDS	
  RESEARCH	
  STUDY	
  
ESTORIL,	
  LISBOA,	
  9	...
LUIS	
  RASQUILHA	
  |	
  CEO	
  
INOVA	
  BUSINESS	
  SCHOOL	
  |	
  AYR	
  CONSULTING	
  WORLDWIDE	
  
2	
  
lrasquilha	...
3	
  
AGENDA	
  
1.	
  INTRODUCTION	
  	
  
.	
  STUDY	
  &	
  METHODOLOGY	
  
.	
  THEORICAL	
  CONCEPTS	
  
	
  
	
  
2....
4	
  
1.	
  INTRODUCTION	
  	
  
.	
  STUDY	
  &	
  METHODOLOGY	
  
.	
  THEORICAL	
  CONCEPTS	
  
	
  
5	
  
	
  
STUDY	
  &	
  METHODOLOGY:	
  GLOBAL	
  TRENDS	
  RESEARCH	
  
STUDY	
  FOR	
  CULINARY	
  TOURISM	
  	
  
IDEN...
6	
  
	
  
THEORICAL	
  CONCEPTS	
  
	
  
	
  
M E G A T R E N D S :	
   G L O B A L	
  
CHANGES	
   IN	
   SOCIETY	
   TH...
7	
  
TRENDS	
  STUDIES	
  ARE	
  HELPING	
  BRANDS	
  AND	
  BUSINESSES	
  
ACROSS	
  THE	
  GLOBE	
  IN	
  PRO-­‐ACTIVE	...
8	
  
	
  
2.	
  MEGATRENDS	
  IN	
  CULINARY	
  TOURISM	
  
	
  
9	
  
	
  
AGEEING	
  &	
  DEMOGRAPHIC	
  EXPLOSION	
  
	
  
	
  
GLOBALIZATION	
  &	
  SOCIAL	
  MOBILITY	
  
	
  
	
  
E...
10	
  
	
  
AGEEING	
  &	
  DEMOGRAPHIC	
  EXPLOSION	
  
	
  
	
  
2050	
  –	
  MORE	
  OLDER	
  PEOPLE	
  (50+)	
  THAN	
...
11	
  
	
  
GLOBALIZATION	
  &	
  SOCIAL	
  MOBILITY	
  
	
  
PEOPLE	
  ARE	
  MORE	
  CONNECTED	
  –	
  BOOSTING	
  GLOBA...
12	
  
	
  
ENVIRONMENT	
  &	
  CLIMATE	
  CHANGES	
  
	
  
CLIMATE	
  CHANGES	
  ARE	
  TRANSFORMING	
  SOCIETY	
  
	
  T...
13	
  
	
  
INTERGENERATIONAL	
  REALITY	
  
	
  
WE	
  LIVE	
  IN	
  THE	
  CONECTIVITY	
  WAVE	
  OF	
  HUMANITY	
  
	
 ...
14	
  
	
  
HEALTH	
  &	
  GENETICS	
  
	
  
PEOPLE	
  ARE	
  MOVING	
  TOWARDS	
  BIG	
  CITIES	
  
	
   NEW	
   DECEASES...
15	
  
	
  
MEGATRENDS	
  WILL	
  OPEN	
  AN	
  ALL	
  NEW	
  WORLD	
  OF	
  
OPPORTUNITIES	
  FOR	
  THOSE	
  WHO	
  DECI...
16	
  
	
  
3.	
  TRENDS	
  &	
  CONSUMER	
  BEHAVIOUR	
  
COOL	
  EXAMPLES	
  IN	
  CULINARY	
  TOURISM	
  
	
  
17	
  
	
  
EXPERIENCE	
  ECONOMY	
  
	
  
	
  
EMPOWERMENT	
  
	
  
	
  
LIVE	
  THE	
  CITY	
  
	
  
	
  
GLOBAL	
  CONN...
18	
  
	
  
EXPERIENCE	
  ECONOMY	
  
	
  
	
  
DON’T	
  GIVE	
  ME	
  PRODUCTS	
  
	
  
GIVE	
  ME	
  EXPERIENCES	
  TO	
...
19	
  
	
  
EMPOWERMENT	
  
	
  
	
  
I	
  WANT	
  TO	
  KNOW	
  MORE	
  AND	
  TO	
  
PARTICIPATE	
  MORE	
  
	
  
I	
  H...
20	
  
	
  
EVERY	
  CITY	
  IS	
  MY	
  CITY	
  
	
  
I	
  AM	
  AN	
  URBAN	
  DAULPHIN,	
  A	
  
URBAN	
  A	
  NOMAD	
 ...
21	
  
	
  
WE	
  ARE	
  LIVING	
  IN	
  THE	
  SOCIAL	
  
MIDIA	
  WORLD	
  USING	
  OUR	
  
GADGETS	
  TO	
  PRODUCE,	
 ...
22	
  
	
  
WE	
  ARE	
  MORE	
  STRESSED	
  THAN	
  
BEFORE	
  
	
  
HELP	
  ME	
  TO	
  RELAX,	
  TO	
  RECOVER	
  
MY	
...
23	
  
MORE	
  ECO	
  CONSCIENCE	
  WILL	
  
HELP	
  THE	
  PLANET	
  AND	
  MY	
  LIFE	
  
	
  
ALL	
  FOR	
  A	
  BETTER...
24	
  
	
  
WELL	
  BEING	
  +	
  HEALTHY	
  =	
  
WELLTHY	
  FOR	
  A	
  BETTER	
  LIFE	
  
QUALITY	
  AND	
  BALANCE,	
 ...
25	
  
	
  
BEAUTIFUL,	
  BRANDED	
  AND	
  
FUNCTIONAL	
  
	
  
BRANDS	
  &	
  DESIGN	
  GAVE	
  US	
  
EMOTIONS	
  BUT	
...
26	
  
	
  
KEY	
  IDEAS	
  ABOUT	
  CONSUMER	
  
BEHAVIOUR	
  
	
  
	
  
EXPERIENCES	
  MATTERS	
  
	
  
	
  
	
  
CONECT...
27	
  
	
  
4.	
  INSIGHTS	
  &	
  CONCLUSIONS	
  
	
  
28	
  
29	
  
	
  
FOOD	
  &	
  BEVERAGE	
  
	
  
	
  
1.  IMPROVE	
  EXPERIENCE	
  ENVIRONMENT	
  FOR	
  CONSUMERS	
  WILL	
  BO...
30	
  
Viagens	
  E	
  Hospitalidade	
  
	
  
TRAVEL	
  &	
  HOSPITALITY	
  
	
  
	
  
1.  ADJUST	
  PORTFOLIOS	
  TO	
  D...
31	
  
	
  
RELATED	
  GROUPS	
  
	
  
	
  
1.  ALL	
  THE	
  PLAYERS	
  NEED	
  TO	
  WORK	
  TOGETHER	
  FOR	
  THE	
  S...
32	
  
	
  
CONSUMERS	
  
	
  
	
  
1.  SAFETY	
  PLACES	
  WITH	
  EXPERIENCES	
  AND	
  STORIES	
  ARE	
  GOOD	
  INVEST...
33	
  
	
  
WHEN	
  YOU	
  CHALLENGE	
  THE	
  REALITY	
  
YOU	
  DISCOVER	
  NEW	
  WAYS	
  OF	
  BEING	
  
SUCCESSFUL	
 ...
34	
  
	
  
THANK	
  YOU	
  
	
  
	
  
	
  
	
  
lrasquilha	
  
	
  
	
  
lrasquilha@gmail.com	
  
	
  
	
  
35	
  
	
  
Q&A	
  
LETS	
  EAT	
  
	
  
TRENDS	
  IN	
  CULINARY	
  TOURISM	
  |	
  APTECE	
  
GLOBAL	
  TRENDS	
  RESEARCH	
  STUDY	
  
ESTORIL,	
  LISBOA,	
  9	...
Upcoming SlideShare
Loading in …5
×

World Food Tourism Summit. Trend Report Presentation

1,909 views

Published on

Presentation on the WFTS, 9th April 2015, Estoril, Lisboa.
http://worldfoodtourismsummit.com/speaker/luis-rasquilha/
Overview of the complete report.

Published in: Education
  • Be the first to comment

World Food Tourism Summit. Trend Report Presentation

  1. 1. TRENDS  IN  CULINARY  TOURISM  |  APTECE   GLOBAL  TRENDS  RESEARCH  STUDY   ESTORIL,  LISBOA,  9  |  4  |  2015     ©  2015  AYR  WORLDWIDE  +  INOVA  BUSINESS  SCHOOL   Luis  Rasquilha  
  2. 2. LUIS  RASQUILHA  |  CEO   INOVA  BUSINESS  SCHOOL  |  AYR  CONSULTING  WORLDWIDE   2   lrasquilha   Studies   Career   Professor   Luis  Rasquilha   (+  55  11)  98560  7271   (+  351)  93  970  10  50     lrasquilha@gmail.com   lrasquilha) lrasquilha   Clients  
  3. 3. 3   AGENDA   1.  INTRODUCTION     .  STUDY  &  METHODOLOGY   .  THEORICAL  CONCEPTS       2.  MEGATRENDS  IN  CULINARY  TOURISM       3.  TRENDS  &  CONSUMER  BEHAVIOUR   COOL  EXAMPLES  IN  CULINARY  TOURISM       4.  INSIGHTS  &  CONCLUSIONS    
  4. 4. 4   1.  INTRODUCTION     .  STUDY  &  METHODOLOGY   .  THEORICAL  CONCEPTS    
  5. 5. 5     STUDY  &  METHODOLOGY:  GLOBAL  TRENDS  RESEARCH   STUDY  FOR  CULINARY  TOURISM     IDENTIFYING  OPPORTUNITIES,  THREATHS,  TARGETS     AND  ALIGN  EXPECTATIONS  OF  WHAT  TO  DO  WITH  IT           AYRWW  +  INOVA  BS       GLOBAL  TRENDS   NETWORK     &     KNOWLEDGE  CENTER       MEGATRENDS  RESEARCH   (FORESIGHT  TOOLS)       TRENDS  COOLHUNT   (TRENDSLATOR)       CULINARY  TOURISM  INSIGHTS   (INNOVAYR)       FULL  REPORT  AVAILABLE  IN   PORTUGUESE  &  ENGLISH      
  6. 6. 6     THEORICAL  CONCEPTS       M E G A T R E N D S :   G L O B A L   CHANGES   IN   SOCIETY   THAT   INFLUENCES   OUR   DAILY   LIVES   TODAY  AND  FOR  THE  FUTURE         T R E N D S :   C O N S I S T E N T   CHANGES   IN   CONSUMER   BEHAVIOUR,   THAT   CREATES   A   PATTERN   TO   INSPIRE   IDEAS   AND  BUSINESS  DECISIONS       INSIGHTS:   TANGIBLE   RECOMMENDATIONS   FOR   USING   TRENDS   KNOWLEDGE   TO   BOOST   BUSINESSES,   CORPORATIONS   &   BRAND’S  SUCCESS    
  7. 7. 7   TRENDS  STUDIES  ARE  HELPING  BRANDS  AND  BUSINESSES   ACROSS  THE  GLOBE  IN  PRO-­‐ACTIVE  DECISIONS  OF   ANTECIPATING  THE  FUTURE,  CREATING  INNOVATION   CONCEPTS  AND  FOCUS  PROFESSIONAL  GOALS  
  8. 8. 8     2.  MEGATRENDS  IN  CULINARY  TOURISM    
  9. 9. 9     AGEEING  &  DEMOGRAPHIC  EXPLOSION       GLOBALIZATION  &  SOCIAL  MOBILITY       ENVIRONMENT  &  CLIMATE  CHANGES       INTERGENERATIONAL  REALITY       HEALTH  &  GENETICS    
  10. 10. 10     AGEEING  &  DEMOGRAPHIC  EXPLOSION       2050  –  MORE  OLDER  PEOPLE  (50+)  THAN  YOUNGER  ONES     100  YEARS  OLD  –  LIFE  EXPECTATION     2  BILLION  1927  –  7  BILLION  IN  2011  –  16  BILLION  IN  2100                
  11. 11. 11     GLOBALIZATION  &  SOCIAL  MOBILITY     PEOPLE  ARE  MORE  CONNECTED  –  BOOSTING  GLOBALIZATION     TODAY  ONLY  20%  OF  THE  WORLD  ARE  CONNECTED  –  50%  IN  2030           CONNECTIVITY  IMPROVES  MOBILITY  &  SEARCHS  OF  EVERY  KIND                  
  12. 12. 12     ENVIRONMENT  &  CLIMATE  CHANGES     CLIMATE  CHANGES  ARE  TRANSFORMING  SOCIETY    TEMPERATURE  WILL  INCREASE  5º  IN  THE  NEXT  20  YEARS      WE  WILL  FACE  A  LACK  OF  NATURAL  RESOURCES  (WATER,  ENERGY,  ...)     SUSTAINABILITY   WILL   DOMINATE   INDIVIDUAL   CONCERNS   AND   CORPORATE  PRIORITIES  –  THE  NEW  SUSTAINABILITY  TRIANGLE              
  13. 13. 13     INTERGENERATIONAL  REALITY     WE  LIVE  IN  THE  CONECTIVITY  WAVE  OF  HUMANITY    DIGITAL  NATIVES  (AFTER  90’S)  VS  DIGITAL  IMMIGRANTS  (PRIOR  90’S)    NEW  POWER  FROM  THE  YOUNGEST  CONNECTED  ONES     THE  YOUNGEST  TEACHES  AND  INFLUENTIATES  EVERYONES  DECISIONS     NO  MORE  GENERATIONS  CLASSIFIED  BY  BIRTH  DATES        
  14. 14. 14     HEALTH  &  GENETICS     PEOPLE  ARE  MOVING  TOWARDS  BIG  CITIES     NEW   DECEASES   EMERGES   (DEPRESSION,   LACK   OF   FOCUS,   ISOLATION,   OBESITY,                          NOMOPHOBIA,  ...)    GROWING  URBAN  PROBLEMS  (MOBILITY,  SECURITY,  EDUCATION,  BREATHE  AIR,  ...)      NEW  SOLUTIONS  (GOOD  FOOD  FAST,  SPORTS  &  LEISURE,  NATURAL  WAY  OF  LIFE)     HUMAN  AND  ANIMAL  GENETICS  CHALLENGES  OLD  HUMAN  CONCEPTS   &  NEW  MEDICINE  APPROACHES  ARRIVES  (NATURAL  AND  HEALTHY  PRODUCTS)            
  15. 15. 15     MEGATRENDS  WILL  OPEN  AN  ALL  NEW  WORLD  OF   OPPORTUNITIES  FOR  THOSE  WHO  DECIDE  TO  ACT       AGEEING  &  DEMOGRAPHIC  EXPLOSION   MORE  PEOPLE  TO  SERVE       GLOBALIZATION  &  SOCIAL  MOBILITY   MORE  PEOPLE  TRAVELLING       ENVIRONMENT  &  CLIMATE  CHANGES   MORE  PEOPLE  AWARE  &  CONSCIENT       INTERGENERATIONAL  REALITY   MORE  PEOPLE  ENGAGING  BETWEEN  THEM       HEALTH  &  GENETICS   MORE  PEOPLE  SEARCHING  FOR  BETTER  LIFES    
  16. 16. 16     3.  TRENDS  &  CONSUMER  BEHAVIOUR   COOL  EXAMPLES  IN  CULINARY  TOURISM    
  17. 17. 17     EXPERIENCE  ECONOMY       EMPOWERMENT       LIVE  THE  CITY       GLOBAL  CONNECTION  &   CONVERGENCE       RELAX,  SPIRITUAL  &   SECRECY       ECOSUSTAINABILITY       WELLTHY       DESIGN  WOW    
  18. 18. 18     EXPERIENCE  ECONOMY       DON’T  GIVE  ME  PRODUCTS     GIVE  ME  EXPERIENCES  TO   REMEMBER       HEART  ATTACK  GRILL  |  EUA                     BROOKLIN  OPERA  RESTAURANT  |  BRAZIL                     WIN  CITY  |  ITALY                  
  19. 19. 19     EMPOWERMENT       I  WANT  TO  KNOW  MORE  AND  TO   PARTICIPATE  MORE     I  HAVE  THE  POWER  AND  YOU   BETTER  KNOW  THAT       UN  CHEF  UN  JOUR|  FRANCE                     MINI  BAR  |  HOLAND                     SELFIE  TOASTER|  EUA                  
  20. 20. 20     EVERY  CITY  IS  MY  CITY     I  AM  AN  URBAN  DAULPHIN,  A   URBAN  A  NOMAD  SEARCHING   FOR  THE  HIDDEN  PLACES       LIVE  THE  CITY       FOOD  TRUCK|  BRAZIL  |  EUA  |  ...                     KEKANTO|  BRAZIL                     URBAND  NATURAL  FOOD  GARDENS|  EUA                  
  21. 21. 21     WE  ARE  LIVING  IN  THE  SOCIAL   MIDIA  WORLD  USING  OUR   GADGETS  TO  PRODUCE,   EVALUATE  AND  SHARE  OPINIONS   AND  DECISIONS       GLOBAL  CONECTIVITY  &   CONVERGENCE       FOOD  DELIVERY  APPS|  WORLDWIDE                     BEST  TABLES|  PORTUGAL  |  BRAZIL                     FOOD  BLOGS  &  INSTA  PROFILES|  WORLDWIDE                  
  22. 22. 22     WE  ARE  MORE  STRESSED  THAN   BEFORE     HELP  ME  TO  RELAX,  TO  RECOVER   MY  BALANCE  WITHOUT  TOO   MUCH  EXPOSITION       RELAX,  SPIRITUAL  &   SECRECY       ZZZ  ZEN  BAR|  FRANCE                     SECRET  PARTIES|  BRAZIL                     GALLO  OLIVE  OIL  MOONRISE|  PORTUGAL                  
  23. 23. 23   MORE  ECO  CONSCIENCE  WILL   HELP  THE  PLANET  AND  MY  LIFE     ALL  FOR  A  BETTER  WORLD       ECOSUSTAINABILITY       F O O D   M O V E M E N T S   ( V E G A N ,   N A T U R A L ,   FUNCTIONAL,  ...)|  WORLDWIDE                     CLEAN  &  SLOW  FOOD|  WORLDWIDE                     RAW  FOOD|  WORLDWIDE                  
  24. 24. 24     WELL  BEING  +  HEALTHY  =   WELLTHY  FOR  A  BETTER  LIFE   QUALITY  AND  BALANCE,     BETWEEN  PROFESSIONAL  AND   PERSONAL  WORLD         WELLTHY       HEALTHY   FOOD   FROM   FAST   FOOD|   WORLDWIDE                     FOOD  SNIFFING|  WORLDWIDE                     HEALTHY  APPS  &  WEARABLES|  WORLDWIDE                  
  25. 25. 25     BEAUTIFUL,  BRANDED  AND   FUNCTIONAL     BRANDS  &  DESIGN  GAVE  US   EMOTIONS  BUT  GLAMOUR  &   SIMPLICITY  ARE  ALL  THAT   MATTERS       DESIGN  WOW       BRANDED  CUP  CAKES|  WORLDWIDE                     LUXURY  WATERS|  WORLDWIDE                     COLOUR  FOODS|  WORLDWIDE                  
  26. 26. 26     KEY  IDEAS  ABOUT  CONSUMER   BEHAVIOUR       EXPERIENCES  MATTERS         CONECTIVITY  LEADS         BALANCE  IN  LIFE  GROWS         EMOTIONS  ARE  BETTER   THAN  PRODUCTS    
  27. 27. 27     4.  INSIGHTS  &  CONCLUSIONS    
  28. 28. 28  
  29. 29. 29     FOOD  &  BEVERAGE       1.  IMPROVE  EXPERIENCE  ENVIRONMENT  FOR  CONSUMERS  WILL  BOOST  SALES   2.  PRODUCE   AND   DELIVER   MORE   FRIENDLY   ENVIRONMENT   PRODUCTS   WILL   GROW  CONSUMERS  ENGAGEMENT     3.  BUILD  EMOTIONAL  DIMENSIONS  MAKES  YOUR  BRAND  STRONGER   4.  DIFERENT   CONSUMERS   WITH   DIFERENT   PROFILES   NEEDS   DIFFERENT   PORTFOLIOS    
  30. 30. 30   Viagens  E  Hospitalidade     TRAVEL  &  HOSPITALITY       1.  ADJUST  PORTFOLIOS  TO  DIFFERENT  KIND  OF  TARGETS  IN  A  CONSISTENT  WAY   2.  SALES  ARGUMENTS  SHOULD  BE  FOCUSED  ON  CONSUMERS  BENEFITS  AND  NOT   IN  TECHNICAL  FEATURES   3.  MARKET   APPROACH   SHOULD   START   FROM   THE   OUTSIDE   –   FROM   CLIENT   TO   BUSINESS   4.  ENTERTAINING  IS  MORE  IMPORTANT  THAN  A  SIMPLE  DELIVER    
  31. 31. 31     RELATED  GROUPS       1.  ALL  THE  PLAYERS  NEED  TO  WORK  TOGETHER  FOR  THE  SAME  PURPOSE   2.  KNOWLEDGE  PRODUCTION  NEED  PERMANENT  UPDATES     3.  WE  NED  TO  CHALLENGE  THE  PASS  TO  PREPARE  THE  FUTURE      
  32. 32. 32     CONSUMERS       1.  SAFETY  PLACES  WITH  EXPERIENCES  AND  STORIES  ARE  GOOD  INVESTMENTS   2.  DIVERSITY  (CULTURAL,  INTELECTUAL,  ...)  PROVIDES  BENEFITS  TO  REMEMBER   3.  DISCOVER  NEW  PLACES,  SPOTS  AND  BRANDS  ARE  MORE  EFFICIENT  WHEN  WE   GO  WITH  OPEN  MIND  AND  OPEN  HEART,  LETTING  OURSERVELS  INVOLVE  IN  A   COMPLETE  5  SENSES  EXPERIENCE    
  33. 33. 33     WHEN  YOU  CHALLENGE  THE  REALITY   YOU  DISCOVER  NEW  WAYS  OF  BEING   SUCCESSFUL    
  34. 34. 34     THANK  YOU           lrasquilha       lrasquilha@gmail.com      
  35. 35. 35     Q&A   LETS  EAT    
  36. 36. TRENDS  IN  CULINARY  TOURISM  |  APTECE   GLOBAL  TRENDS  RESEARCH  STUDY   ESTORIL,  LISBOA,  9  |  4  |  2015     ©  2015  AYR  WORLDWIDE  +  INOVA  BUSINESS  SCHOOL   Luis  Rasquilha  

×