APPLE

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ACKNOWLEDGEMENT
I would like to thank my respective faculty Miss MandeepKaur for giving me this golden
opportunity to do this wonderful project on the topic APPLE. which also helped me in
doing a lot of research and I came to know about so many new things.

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INDEX
TOPIC PAGE NO
INTRODUCTION 5
DEPARTMENTS IN APPLE 6
PRINCIPAL FOLLOWED BY APPLE 7
APPLE ORGANISATION STRUCTURE 8
PROBLEM FACED BY APPLE 9
SOLUTION 10
CONCLUSION AND REFERENCES 11

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INTRODUCTION
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976. Apple Inc.
is an American multinational technology company headquartered in Cupertino, California, that
designs, develops, and sells consumer electronics, computer software, and online services. The
company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac
personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV
digital media player, and the HomePod smart speaker. Apple's software includes the macOS and
iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork
creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic
Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store and Mac App
Store, Apple Music, and iCloud. Apple's worldwide annual revenue totaled $229 billion for the
2017 fiscal year. Apple is the world's largest information technology company by revenue and the
world's third-largest mobile phone manufacturer after Samsung and Huawei. In August 2018,
Apple became the first public U.S. company to be valued at over US$1 trillion.The company
employs 123,000 full-time employees and maintains 504 retail stores in 24 countries as of 2018.

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DEPARTMENTS IN APPLE ORGANISATION
 OPERATION DEPARTMENT. The operation department at apple is responsible for
end-to-end supply chain management making sure that the product apple sells are in good
condition. Its currenty headed by “JEFF WILLIAMS”.
 MARKETING DEPARTMENT. The marketing department is in charge of increasing the
appeal of apples product to a wide range of consumers and is essentially the advertising
branch of the company .crucial to company expansion and health, the marketing
department seeks to maximize exposure .Its currently headed by “PHILIP W.
SCHILLER”.
 SALES DEPARTMENT. The sales department at apple is responsible for setting up
stores online as well as physically and helping costumers. its currently headed by
“ANGELA AHRENDTS.”
 FINANCE DEPARTMENT. The finance department at apple manages apples funds and
reports. Its currently headed by “LUCA MAESTRI.”
 HUMAN RESOURCES DEPARTMENT. The human resource department has is the
branch of the company concerned with corporate ethics and employee relations. The
human resource department has three main function:
(1) COMPENSATION: its responsible for employee salaries, wages, benefit
(2) HIRING: its responsible for advertisements for new employees, attend job fair
(3) EMPLOYEE REALATIONS : its responsible for conducting employee reviews,
manage complaints and resolve disputes Its currently headed by “DENISE
YOUNGE SMITH.”

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MANAGEMENT PRINCIPALS APPLIED IN APPLE
 DIVISION OF WORK. It is applicable an apple organizations that have many
employees as well as those that have few. The principle states that work should be
divided amongst people that are capable of doing the job and not be overloaded to a
concentrated few. This principle also denotes that, work should not be diluted by giving
the same work to too many people. It helps ensure proper utilization of labor, keeps them
focused, and industrious. Fayol, argued that efficiency and effectiveness can be achieved
if one staff member is doing one thing at a time and another doing a different thing .In
startups, there exist divisions of work. However, an apple observed in various startups
analyzed
 THE PRINCIPAL OF AUTHORITY. This refers to the right to issue commands, along
with which must be a balanced responsibility for its function. This principle suggests that
there is a need for managers to have authority in order to command subordinates so they
can perform their jobs while being responsible for their actions. Seems it as the power to
give orders and get it obeyed or in other words it is the power to take decisions. The
principle is both formal and informal of which is most recommended for managers. The
formality being the responsibilities this is the expectation of the organization for the
manager, whereas the informality being the authority ,refers to the manages autonomy to
command, direct, and ensure that his responsibilities successfully
 PRINCIPAL OF DICIPLINE. This principle promotes clearly-defined rules and
regulations intended to achieve good employee discipline and obedience. It is often a part
of the core values of an apple organization in form of good conduct, respectful
interactions, proper dress code, etc. This discipline upon promotion, saturates down the
line, to the end of the employee chain as well
 REMUNERATION. Fayol insists that there is nothing like a perfect system, employees
always have a motivator when involved in work, wages is one vital motivator. Fayol
suggests that, the significant process of remuneration paid to employees should be fair,
reasonable, satisfactory to both employer & employees, and rewarding their efforts.
 SCALER CHAIN. This is known as the formal lines of authority from highest to lowest
ranks. In apple . It is a hierarchy principle which is essential to initiate unity of
direction.The principle emphasizes on communication means in an organisation being
vertical, therefore insisting that there should be one single uninterrupted chain of authority

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existing in the organisations. According to Fayol, in apple “Organisationsshould have a
chain of authority and communication that runs from top to bottom.
Apple’s organization is managing like large one group. Apple’s organization chart doesn’t have
middle managers (C.T.O). So top manager and first-line managers share the roles of a middle
manager. First-line managers communicate with Top manager(C.E.O) directly. And they has a
communicator (KATIE COTTON), he coordinates and links groups.
TOP MANAGER
 Creating a context for change.
 Developing commitment and ownership in employees.
 Creating a positive organizational culture language and action
 Monitoring their business environments.
 Plan and allocate resources to meet objectives
FIRST LINE MANAGER
 First-line managers is linking by this order ; A-B-C-Other groups.
A – Jonathan Ive
Plan and allocate resources to meet objectives of C.E.O.
Make detailed schedules and operating plans.
B – Bob Mansfield
Plan and allocate resources to meet objectives of A.
C- Eddy Cue
Plan and allocate resources to meet objectives of B.
APPLE ORGANISATIONAL STRUCTURE
Apple Inc. has a hierarchical organizational structure, with notable divisional characteristics
and a weak functional matrix. The hierarchy is a traditional structural feature in business
organizations.
 Spoke-and-wheel hierarchy
 Product-based divisions
 Weak functional matrix

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PROBLEMS FACED BY APPLE
Competition
Post widespread saturation in the western nations, Apple is aiming to start manufacturing in
India to boost sales.
Cheaper upcoming brands such as Oppo & Vivo and home-grown ones such as Micromax have
seen significant interest from the large smartphone user base in India. Chinese companies
including Gionee and ZTE are also clawing into India at a fast pace. This may put Apple in a
position where it will only be limited to the wealthy
Timing
Apple is late to the party! While almost all smartphone makers fiercely battling to take a larger
chunk of the market by offering cheaper versions, Apple also lost out on the opportunity it saw
in selling second-hand phones in the Indian market. Last year, the Cupertino-based
smartphone maker faced rejection from the Indian government on selling used phones to
prevent dumping of hazardous electronic waste.One could argue when Apple’s products for the
Indian masses would be available such that they can be readily bought by the country’s
consumers. By the time Apple sets shop, hope it doesn’t get too late for it to establish
dominance.
Pricing
Apple iPhone prices have only been escalating since the first edition. The latest iPhone 7 priced
between INR 60,000- INR 90,000 category is well out of the reach of the common man in India
and falls short of meeting the demand of majority of consumers. Apple's other offering such
Apple Watch, MACs as well as accessories allcome under high-end categories.
Chinese opponents such Xiaomi and Huawei have much cheaper offerings and Apple stands to
face stiff competition from such brands in India.

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DEVICEOVERHEATING
Not only have users on Apple’s forum been complaining about their devices getting extremely
hot, but some claimto have experienced serious swelling causing their iPhone 8 and iPhone 8
Plus to burst open. Due to what appears to be the battery swelling from gases inside, the
expansion places pressure on the display causing it to pop open. While having the device burst
open does help to avoid a fire, you’ll still want to make sure your device doesn’t overheat.
SOLUTION
 If overheating occurs when you’re using a specific app, then take a break from using it.
We did notice the iPhone getting very warm when playing AR games, but it should shut
down automatically if it ever gets too hot.
 Turn off Location Services by going to Settings > Privacy > Location Service. Since
Location Services uses GPS, Bluetooth, and cell tower locations to determine where you
are, this could be too much activity for your phone on top of running demanding apps
MIC PROBLEMS ONIPHONE7 AND 7 PLUS
MacRumors has reported that Apple has acknowledged a bug affecting the mics in some
iPhone 7 and 7Plus models. According to an internal document given to Apple
Authorized Service Providers, some users may experience issues regarding a greyed-out
speaker button which may keep the affected customers from being heard during phone
calls.
SOLUTION
Try removing any audio accessories fromyour device. If that doesn’t work, your best bet
is to go to an Apple Authorized Service Provider.S Economic challenge
An Apple enjoysastrongbrand amongconsumersthatmakesdemandforits products.
inelastic.itssalesare sensitive toanimpedingdownturn,especially inEurope.

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CONCLUSION
it is evident that Apple has the best talents that have enabled it to be rank as the best
company in providing personal computing. However, its corporate culture does not
promote the morale of the employees. The HR strategy should be aligned with the overall
organizational strategy to ensure imminent and sustainable long-term success. Apple
should adopt HRM policies that encourage systematic practice where employees are
involved in decisionmaking. This will enable the company to manage a diverse workforce
and realize sustainable growth.The main conclusion that can be drawn is we found to be
most interesting about Apple is how they are very innovative and early adapters. Apple is
usually the first company to come out with a new product line before anyone else. This is
very risky but it seems to be working to Apple advantage.This shows taking risks can
sometimes make or break you and Apple has great potential and has a lot to improve.