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A MISSING
PIECE
  to the

BRAND       By Rohan Gandhi
            rohangand@gmail.com

 PUZZLE        @rohangdigital
COMPANIES OFTEN BRAND INTRINSICALLY
 What are OUR attributes?
 What is OUR personality?
 What values do WE embrace?
GREAT
START
But what does it do for others?
GREAT BRANDS ARE SEMANTIC
They make meaning, creating a relationship
between the emotional needs of people &
product(s)/service(s)/offering(s).
G IVE
             Y OU       NG
          N           I
       HE        E AN
  N DW         M
A           LE
         OP
      PE



                  YOU GALVANIZE THEM

  They embrace & share that meaning
  with each other. And with you.
WE ALL
HAVE NEEDS
We need to know
who we are, to
feel acceptance &
social affiliation,
& to exercise our
identity through
creativity,
morality, etc..
GREAT BRANDS...
Tap into our need to see, define, & love ourselves.
Tap into our need to confirm our being through
social affiliation & the acceptance of others who
remind us of ourselves or who we want to be.
Tap into our need to act out our attributes, values,
& other defining aspects in real life through
creativity, morals, passions, philosophies, etc..
GREAT BRANDS HELP
US BE WHO WE WANT
 TO BE, CREATE MINI
SOCIETIES TO AFFIRM
THAT IDENTITY, & HELP
  US LIVE OUT OUR                               Adventurers
    IDEAL SELVES.
                              Bros




                                            s
                                    th lete
                              se   A
                        Inten
THANKS!
               Get in touch
             rohangand@gmail.com

                @rohangdigital

www.linkedin.com/in/rohangandhidigitalstrategist

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A Missing Piece to the Brand Puzzle

  • 1. A MISSING PIECE to the BRAND By Rohan Gandhi rohangand@gmail.com PUZZLE @rohangdigital
  • 2. COMPANIES OFTEN BRAND INTRINSICALLY What are OUR attributes? What is OUR personality? What values do WE embrace?
  • 3. GREAT START But what does it do for others?
  • 4. GREAT BRANDS ARE SEMANTIC They make meaning, creating a relationship between the emotional needs of people & product(s)/service(s)/offering(s).
  • 5. G IVE Y OU NG N I HE E AN N DW M A LE OP PE YOU GALVANIZE THEM They embrace & share that meaning with each other. And with you.
  • 6. WE ALL HAVE NEEDS We need to know who we are, to feel acceptance & social affiliation, & to exercise our identity through creativity, morality, etc..
  • 7. GREAT BRANDS... Tap into our need to see, define, & love ourselves.
  • 8. Tap into our need to confirm our being through social affiliation & the acceptance of others who remind us of ourselves or who we want to be.
  • 9. Tap into our need to act out our attributes, values, & other defining aspects in real life through creativity, morals, passions, philosophies, etc..
  • 10. GREAT BRANDS HELP US BE WHO WE WANT TO BE, CREATE MINI SOCIETIES TO AFFIRM THAT IDENTITY, & HELP US LIVE OUT OUR Adventurers IDEAL SELVES. Bros s th lete se A Inten
  • 11. THANKS! Get in touch rohangand@gmail.com @rohangdigital www.linkedin.com/in/rohangandhidigitalstrategist