Branding is often done with companies looking inward, and that's a great place to start. You have to know who you want to be as a brand, but what does it do for others?
This document provides 7 tips for having a successful brand fan page on social media. The tips are to be different and creative, serve people by having excellent customer service, share real and engaging content rather than just branded posts, treat fans like virtual friends by personalizing interactions, engage fans by allowing them to contribute content and have a voice, offer relevant prizes beyond just iPads in contests, and admit faults publicly rather than insisting on being right. The overall message is that social media requires a human and authentic approach rather than just a promotional one to build long-term relationships and engagement with fans.
In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. Guy Kawasaki presents eight salient tips in The Art of Branding that will give your brand the attention it deserves.
Read the full article on LinkedIn: http://linkd.in/1iWCXgB
Create your own SlideShare presentations in Canva: https://www.canva.com/
Intro to Branding & Brand management - ElkottabMuhammad Omar
it's my material for the training workshop of "Intro to Branding & Brand Management" that has been held among other 7 workshops of #elkottab training event organized by E3langi.com in November 2014
This document provides tips on using social media to brand and position oneself professionally. It begins by defining a brand as a product, service, or business's identity. For personal branding, it means positioning oneself to advance one's career and manage one's reputation. It then discusses how social media enables heavy screening of candidates and makes one's online presence public, permanent, and searchable. The document provides advice on developing a positive personal brand on social media by selectively sharing one's skills, values, and goals while avoiding unprofessional content. It stresses carefully crafting profiles, using privacy settings, being polite and helpful to others, and networking with mentors.
Katy Lindemann Demystifying Social Media Social Media 09mashup* Event
The document discusses social media and argues that it is more about social behavior and ideas than specific platforms. It defines social behavior as engaging in two-way dialogue and participation. Some key aspects of social behavior discussed are conversation, sharing, connecting, collaborating, customer service, product development, relationship building, and research. The document concludes that being social is about how a brand behaves with people, not to people, through meaningful interactions and relationships.
Positive Psychology meets Service Design - "2 psychologists enter in a shop a...Edite Amorim
Positive Psychology and Service Design workshop, presented in the Global Conference of Service Design in Stockholm, October 8th, 2014.
By Edite Amorim & Rita Pureza, THINKING-BIG
www.thinking-big.com
South South Social Media Southern Hospitality StyleSocial South
This presentation, given at 2009 Social South, uses the lessons from the culture of "Southern Hospitality" as a foundation to discuss a critical aspect of a social media strategy - Can you be your authentic "self" while staying true to your company's value and culture?
This document provides 7 tips for having a successful brand fan page on social media. The tips are to be different and creative, serve people by having excellent customer service, share real and engaging content rather than just branded posts, treat fans like virtual friends by personalizing interactions, engage fans by allowing them to contribute content and have a voice, offer relevant prizes beyond just iPads in contests, and admit faults publicly rather than insisting on being right. The overall message is that social media requires a human and authentic approach rather than just a promotional one to build long-term relationships and engagement with fans.
In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. Guy Kawasaki presents eight salient tips in The Art of Branding that will give your brand the attention it deserves.
Read the full article on LinkedIn: http://linkd.in/1iWCXgB
Create your own SlideShare presentations in Canva: https://www.canva.com/
Intro to Branding & Brand management - ElkottabMuhammad Omar
it's my material for the training workshop of "Intro to Branding & Brand Management" that has been held among other 7 workshops of #elkottab training event organized by E3langi.com in November 2014
This document provides tips on using social media to brand and position oneself professionally. It begins by defining a brand as a product, service, or business's identity. For personal branding, it means positioning oneself to advance one's career and manage one's reputation. It then discusses how social media enables heavy screening of candidates and makes one's online presence public, permanent, and searchable. The document provides advice on developing a positive personal brand on social media by selectively sharing one's skills, values, and goals while avoiding unprofessional content. It stresses carefully crafting profiles, using privacy settings, being polite and helpful to others, and networking with mentors.
Katy Lindemann Demystifying Social Media Social Media 09mashup* Event
The document discusses social media and argues that it is more about social behavior and ideas than specific platforms. It defines social behavior as engaging in two-way dialogue and participation. Some key aspects of social behavior discussed are conversation, sharing, connecting, collaborating, customer service, product development, relationship building, and research. The document concludes that being social is about how a brand behaves with people, not to people, through meaningful interactions and relationships.
Positive Psychology meets Service Design - "2 psychologists enter in a shop a...Edite Amorim
Positive Psychology and Service Design workshop, presented in the Global Conference of Service Design in Stockholm, October 8th, 2014.
By Edite Amorim & Rita Pureza, THINKING-BIG
www.thinking-big.com
South South Social Media Southern Hospitality StyleSocial South
This presentation, given at 2009 Social South, uses the lessons from the culture of "Southern Hospitality" as a foundation to discuss a critical aspect of a social media strategy - Can you be your authentic "self" while staying true to your company's value and culture?
This presentation, given at 2009 Social South, uses the lessons from the culture of "Southern Hospitality" as a foundation to discuss a critical aspect of a social media strategy - Can you be your authentic "self" while staying true to your company's value and culture?
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
Participants will come away with a clear, accessible understanding of what media literacy is in the digital age and why it is imperative that character education, beginning in the family, be integrated across the curriculum for all other literacies to build on. They will come away with practical skills that they can apply immediately in life, faith, catechesis, and education. As catechists, teachers, parents and ministers, it is not enough to know "how." We are called to be faithful citizens in the digital universe and character education is the basic human foundation on which to build the moral, faithful citizen with an informed conscience and vibrant faith life. (This presentation was part of a two day media workshop sponsored by the Daughters of St Paul and the CANA Centre in Singapore, Nov 5-6, 2018.)
This document provides an overview of personal branding. It begins by explaining the origins of branding with cattle and how corporations later adopted branding to attract talent. Personal branding is described as corporate branding democratized, with the individual managing their own reputation and digital presence. The document emphasizes that personal branding is about self-management, not ego or exhibitionism. It notes that both millennials and Gen Z are concerned with personal branding due to growing up with technology. Some tips include starting small on social media, posting valuable content regularly, and making different profiles coherent and authentic. Strategic tools include using hashtags and giving likes to engage others. The document concludes by encouraging the reader to create, enjoy, and share content as their own advocate
This document discusses how brands can use social media to build relationships with customers. It explains that marketing has shifted from interruption marketing, where brands shout for attention, to permission marketing, where customers voluntarily engage with brands they have a connection with. The document provides tips for developing a brand strategy on social media, including understanding the brand's values and vision, identifying shared interests between the brand and target customers, and creating consistent branded content across social media platforms.
How to Work w Different Personas as a PM by Spotify Product LeaderProduct School
Main takeaways:
- Identifying different personalities in your teams and tailoring your communication
- Finding strengths of each personality and incorporating them in teamwork
- Building your own emotional intelligence
Heartfulness Magazine - February 2022 (Volume 7, Issue 2)heartfulness
The document is the February 2022 issue of Heartfulness Magazine, which features articles on social responsibility, building community, transforming conflict, the future of management, mindfulness, Indigenous wisdom, art, and more. It includes contributor biographies and describes how to subscribe to the magazine. The editorial introduces the various topics covered in this month's issue.
The document discusses how ministries can use social media. It notes that social media allows for communication, collaboration, community and sharing of ideas. Effective social media use focuses on connecting with people and engaging in conversations. The document provides tips on using platforms like LinkedIn, Google Hangouts and livestreaming to build connections and highlight others. It suggests not being afraid of social media and using it as a tool to further ministry goals of helping people.
Branding Beyond the Logo (Abbotsford 2011)churchjuice
This document discusses how to develop a meaningful church brand. It emphasizes that a brand is based on how people experience and interact with a church, rather than superficial things like logos or taglines. Churches should start by clearly defining their mission and vision. A brand is shaped by consistency across all interactions and by providing ways for people to engage with and participate in the church's story. Developing a meaningful brand requires authenticity, consistency in communication, and making decisions about what the church is truly passionate about.
I was invited by my friend, Ian Bacungan, to speak at PUP Open University's "Entrepreneurship and Digital Marketing" seminar last month. More than 300 students attended the event and I thought I was so privileged to speak in front of the future entrepreneurs of our country.
I talked about "Your Personal Brand in the Digital Age". It was a two part presentation, which I began in talking about establishing a personal brand premise then segued to transcending personal brand to social media and other digital media. I would like to give my full credit to my friend, JR Hernandez, for giving me the material about brand premise, which I adapted to suit "personal branding".
Full description here: http://www.gianviterbo.com/personal-brand-digital-age/
Sources: JR Hernandez, Think, Google Images, Paige Harbinson, Jill Celeste, Pinterest
This document provides information about Kirti168 and their BeFriendUrMind program for personal development. The program uses a combination of meditation, yoga, and discussions to help clients strengthen self-awareness, emotional intelligence, and focus. It is led by Kirti, who has over 10 years of experience in personal development facilitation and founded several related organizations. The program takes a holistic approach to improving mindset, communication skills, and balance in one's life.
The document provides tips to improve business reputation by focusing on reliability, empathy, consistency, integrity, likability, and community engagement. It advises being reliable by doing what you say you'll do, helping others reach their goals, showing empathy by understanding others' perspectives, maintaining consistent behavior and qualities with everyone, acting with integrity as the foundation, being more likable through small gestures, and getting engaged with the local community through involvement and giving back. The document was written by business coach Roberto Lico and provides information on business consulting services from LRCL regarding Brazil.
Social media is firmly established as a must-have marketing and communications tool for brands, and as businesses raise investments into social, the need for concrete, quantifiable returns on those increased investments is very real. However, business leaders often fail to consider the impact and long-term return on relationship, customer experience and audience engagement. So, how do you quantify return on qualitative metrics to prove that your social efforts are paying off?
Social media leader Ted Rubin and Sprout Social’s VP of Marketing Andrew Caravella explain the return on relationship and what it means for your brand, including:
-Tips on developing, deepening and extending your social relationships
-Ideas for building brand advocates through the customer experience
-How to determine and quantify impact of ROR
This document discusses diversity and inclusion in law enforcement. It defines diversity as going beyond physical appearance to include communication styles, abilities, thinking styles, skills, race, sex, religion and more. Inclusion is achieved through trust, openness, worth, curiosity and respect. The advantages of diversity are listed as adaptability, new perspectives, broader community services, better performance, and inspiration among officers. Challenges can include language barriers, conflicts over ideas, and management difficulties. Unconscious bias and understanding fellow officers are discussed as ways to improve effectiveness.
Personal Branding Through Instagram (1)Dini Prathivi
This document discusses the importance of personal branding, especially on Instagram. It notes that 70% of employers use social media to screen candidates, and freelancing will make up 43% of the US workforce by 2020. Personal branding on social media is important as engagement is 561% higher when a brand message is shared personally rather than by a company. It profiles several individuals like Tasya Farasya and Raditya Dika who have built successful personal brands on Instagram. The document provides tips for developing an effective personal brand on Instagram, including finding your passion, understanding your audience, creating consistent content, and developing a social media planning strategy.
Rohit Bhargava is a trend curator and author who helps companies understand present trends to predict future trends. His book Non-Obvious discusses developing a "non-obvious" way of thinking to see what others miss. It identifies 10 megatrends, such as amplified identity and instant knowledge. The book reviews past trend predictions and discusses curating trends through the Haystack Method. It aims to help readers anticipate and win the future through creative, non-obvious thinking.
This is a basic account of Simplicity Communications, an advertising agency based in Mumbai. Our strength is Story driven marketing, integrating multiple touchpoints.
Building, Growing & Sustaining Social Media Communities Keynote Presentation Pam Moore
Building, Growing & Sustaining Social Media Communities. Pam Moore, CEO /Founder Marketing Nutz, full service social brand, digital marketing, conversion optimization agency & consultancy used this presentation for her closing keynote presentation at the American For the Arts, National Art Project Conference in Portland, Oregon, November, 2013. Pam shares 10 tips to help business leaders birth, grow and sustain communities both on and offline.
http://www.pammarketingnut.com/2013/11/building-growing-sustaining-social-communities-includes-slideshare-presentation
This presentation, given at 2009 Social South, uses the lessons from the culture of "Southern Hospitality" as a foundation to discuss a critical aspect of a social media strategy - Can you be your authentic "self" while staying true to your company's value and culture?
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
Participants will come away with a clear, accessible understanding of what media literacy is in the digital age and why it is imperative that character education, beginning in the family, be integrated across the curriculum for all other literacies to build on. They will come away with practical skills that they can apply immediately in life, faith, catechesis, and education. As catechists, teachers, parents and ministers, it is not enough to know "how." We are called to be faithful citizens in the digital universe and character education is the basic human foundation on which to build the moral, faithful citizen with an informed conscience and vibrant faith life. (This presentation was part of a two day media workshop sponsored by the Daughters of St Paul and the CANA Centre in Singapore, Nov 5-6, 2018.)
This document provides an overview of personal branding. It begins by explaining the origins of branding with cattle and how corporations later adopted branding to attract talent. Personal branding is described as corporate branding democratized, with the individual managing their own reputation and digital presence. The document emphasizes that personal branding is about self-management, not ego or exhibitionism. It notes that both millennials and Gen Z are concerned with personal branding due to growing up with technology. Some tips include starting small on social media, posting valuable content regularly, and making different profiles coherent and authentic. Strategic tools include using hashtags and giving likes to engage others. The document concludes by encouraging the reader to create, enjoy, and share content as their own advocate
This document discusses how brands can use social media to build relationships with customers. It explains that marketing has shifted from interruption marketing, where brands shout for attention, to permission marketing, where customers voluntarily engage with brands they have a connection with. The document provides tips for developing a brand strategy on social media, including understanding the brand's values and vision, identifying shared interests between the brand and target customers, and creating consistent branded content across social media platforms.
How to Work w Different Personas as a PM by Spotify Product LeaderProduct School
Main takeaways:
- Identifying different personalities in your teams and tailoring your communication
- Finding strengths of each personality and incorporating them in teamwork
- Building your own emotional intelligence
Heartfulness Magazine - February 2022 (Volume 7, Issue 2)heartfulness
The document is the February 2022 issue of Heartfulness Magazine, which features articles on social responsibility, building community, transforming conflict, the future of management, mindfulness, Indigenous wisdom, art, and more. It includes contributor biographies and describes how to subscribe to the magazine. The editorial introduces the various topics covered in this month's issue.
The document discusses how ministries can use social media. It notes that social media allows for communication, collaboration, community and sharing of ideas. Effective social media use focuses on connecting with people and engaging in conversations. The document provides tips on using platforms like LinkedIn, Google Hangouts and livestreaming to build connections and highlight others. It suggests not being afraid of social media and using it as a tool to further ministry goals of helping people.
Branding Beyond the Logo (Abbotsford 2011)churchjuice
This document discusses how to develop a meaningful church brand. It emphasizes that a brand is based on how people experience and interact with a church, rather than superficial things like logos or taglines. Churches should start by clearly defining their mission and vision. A brand is shaped by consistency across all interactions and by providing ways for people to engage with and participate in the church's story. Developing a meaningful brand requires authenticity, consistency in communication, and making decisions about what the church is truly passionate about.
I was invited by my friend, Ian Bacungan, to speak at PUP Open University's "Entrepreneurship and Digital Marketing" seminar last month. More than 300 students attended the event and I thought I was so privileged to speak in front of the future entrepreneurs of our country.
I talked about "Your Personal Brand in the Digital Age". It was a two part presentation, which I began in talking about establishing a personal brand premise then segued to transcending personal brand to social media and other digital media. I would like to give my full credit to my friend, JR Hernandez, for giving me the material about brand premise, which I adapted to suit "personal branding".
Full description here: http://www.gianviterbo.com/personal-brand-digital-age/
Sources: JR Hernandez, Think, Google Images, Paige Harbinson, Jill Celeste, Pinterest
This document provides information about Kirti168 and their BeFriendUrMind program for personal development. The program uses a combination of meditation, yoga, and discussions to help clients strengthen self-awareness, emotional intelligence, and focus. It is led by Kirti, who has over 10 years of experience in personal development facilitation and founded several related organizations. The program takes a holistic approach to improving mindset, communication skills, and balance in one's life.
The document provides tips to improve business reputation by focusing on reliability, empathy, consistency, integrity, likability, and community engagement. It advises being reliable by doing what you say you'll do, helping others reach their goals, showing empathy by understanding others' perspectives, maintaining consistent behavior and qualities with everyone, acting with integrity as the foundation, being more likable through small gestures, and getting engaged with the local community through involvement and giving back. The document was written by business coach Roberto Lico and provides information on business consulting services from LRCL regarding Brazil.
Social media is firmly established as a must-have marketing and communications tool for brands, and as businesses raise investments into social, the need for concrete, quantifiable returns on those increased investments is very real. However, business leaders often fail to consider the impact and long-term return on relationship, customer experience and audience engagement. So, how do you quantify return on qualitative metrics to prove that your social efforts are paying off?
Social media leader Ted Rubin and Sprout Social’s VP of Marketing Andrew Caravella explain the return on relationship and what it means for your brand, including:
-Tips on developing, deepening and extending your social relationships
-Ideas for building brand advocates through the customer experience
-How to determine and quantify impact of ROR
This document discusses diversity and inclusion in law enforcement. It defines diversity as going beyond physical appearance to include communication styles, abilities, thinking styles, skills, race, sex, religion and more. Inclusion is achieved through trust, openness, worth, curiosity and respect. The advantages of diversity are listed as adaptability, new perspectives, broader community services, better performance, and inspiration among officers. Challenges can include language barriers, conflicts over ideas, and management difficulties. Unconscious bias and understanding fellow officers are discussed as ways to improve effectiveness.
Personal Branding Through Instagram (1)Dini Prathivi
This document discusses the importance of personal branding, especially on Instagram. It notes that 70% of employers use social media to screen candidates, and freelancing will make up 43% of the US workforce by 2020. Personal branding on social media is important as engagement is 561% higher when a brand message is shared personally rather than by a company. It profiles several individuals like Tasya Farasya and Raditya Dika who have built successful personal brands on Instagram. The document provides tips for developing an effective personal brand on Instagram, including finding your passion, understanding your audience, creating consistent content, and developing a social media planning strategy.
Rohit Bhargava is a trend curator and author who helps companies understand present trends to predict future trends. His book Non-Obvious discusses developing a "non-obvious" way of thinking to see what others miss. It identifies 10 megatrends, such as amplified identity and instant knowledge. The book reviews past trend predictions and discusses curating trends through the Haystack Method. It aims to help readers anticipate and win the future through creative, non-obvious thinking.
This is a basic account of Simplicity Communications, an advertising agency based in Mumbai. Our strength is Story driven marketing, integrating multiple touchpoints.
Building, Growing & Sustaining Social Media Communities Keynote Presentation Pam Moore
Building, Growing & Sustaining Social Media Communities. Pam Moore, CEO /Founder Marketing Nutz, full service social brand, digital marketing, conversion optimization agency & consultancy used this presentation for her closing keynote presentation at the American For the Arts, National Art Project Conference in Portland, Oregon, November, 2013. Pam shares 10 tips to help business leaders birth, grow and sustain communities both on and offline.
http://www.pammarketingnut.com/2013/11/building-growing-sustaining-social-communities-includes-slideshare-presentation
Similar to A Missing Piece to the Brand Puzzle (20)
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United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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4. GREAT BRANDS ARE SEMANTIC
They make meaning, creating a relationship
between the emotional needs of people &
product(s)/service(s)/offering(s).
5. G IVE
Y OU NG
N I
HE E AN
N DW M
A LE
OP
PE
YOU GALVANIZE THEM
They embrace & share that meaning
with each other. And with you.
6. WE ALL
HAVE NEEDS
We need to know
who we are, to
feel acceptance &
social affiliation,
& to exercise our
identity through
creativity,
morality, etc..
8. Tap into our need to confirm our being through
social affiliation & the acceptance of others who
remind us of ourselves or who we want to be.
9. Tap into our need to act out our attributes, values,
& other defining aspects in real life through
creativity, morals, passions, philosophies, etc..
10. GREAT BRANDS HELP
US BE WHO WE WANT
TO BE, CREATE MINI
SOCIETIES TO AFFIRM
THAT IDENTITY, & HELP
US LIVE OUT OUR Adventurers
IDEAL SELVES.
Bros
s
th lete
se A
Inten
11. THANKS!
Get in touch
rohangand@gmail.com
@rohangdigital
www.linkedin.com/in/rohangandhidigitalstrategist