Vee Rogacheva, UX and service designer at OpenAthens, discusses the missing link in the publishing cycle

1. OpenAthens is a Jisc enterprise
Thank you for joining!
We will start the webinar at 16:03
Wednesday 12 February 2020
The missing link from the publishing cycle webinar
with Vee Rogacheva – UX and service designer

2. 2
Housekeeping
2. Post speaker
questions in the Q&A
1. We are recording 3. Post general
queries in the chat

3. OpenAthens is a Jisc enterprise
The missing link from the
publishing cycle
12 February 2020

4. 44
Helping over
2,600 organisations
enable access to hundreds
of thousands of journals,
databases and e-books, for
over 4 million end users
across the world.
Single sign-on made easy
Single sign-on
made easy

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We remove barriers to knowledge and help
put information in the right hands.
We believe that accessing subscription-based
content should be fast, easy and pain free.
No cursing forgotten passwords, just fast
easy access to the content you need.

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UX and service
design

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The publishing cycle

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The publishing cycle
“Research, created by an author from a
particular research community, passes
through the journal editorial office of the
author’s chosen journal to its journal
publisher, subscribing institutional libraries
before ending up back in the hands of the
readers of that research community as a
published paper in a journal.”
(STM, 2018)

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The publishing cycle
“Research, created by an author from a particular research
community, passes through the journal editorial office of the author’s
chosen journal to its journal publisher, subscribing institutional libraries
before ending up back in the hands of the readers of
that research community as a published paper in a journal.”
(STM, 2018)

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The relationship between parties involved

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The user experience

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Individual users
authenticate with
user name and
password

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Optimizing for individual users

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Optimize for individual users

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Optimize for individual user

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Institutional access
in the library or on-
site the institution Write an
academic
paper
Engage with the
content
Search
IP authentication

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192.168.1.39
2001:cdba:0000:0000:0000:0000:3257:9652

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“…58% of the IP ranges held by publishers
to authenticate libraries who license their content
are inaccurate”

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Institutional
access off-site
Write an
academic
paper
Engage with the
content
Search
Paywall

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Library proxy

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User journey
to content • Search
• Google Scholar
• Video
• Images/Infographic
• Podcasts
• Library portal
• LMS
University
library
• In site search
Publisher’s
website

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SAML

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User journey
to content • Search
• Google Scholar
• Video
• Images/Infographic
• Podcasts
• Library portal
• LMS
University
library
• In site search
Publisher’s
website

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Why is IP authentication
so popular?

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Disadvantages of IP and Proxy
• Unsecure
• Unstable
• Prone to error
• Assumes user journey
starts at the library portal

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Investing in Proxy
Investing in
access control

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Investing in SAML authentication
Investing in
access control
Investing in
access control

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How is success measured
in the publishing cycle?

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Measures of success
#Subscriptions
#Downloads
#Citations

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Impact of poor access on measures of success
#Subscriptions#Downloads #Citations
Libraries
• User complaints
• Trouble shooting
resource
• Disengagement with
the library
• Budget pressure
Researchers Publishers
• Research funding
may depend on it
• Increased negotiating
pressure
• Losing customers
• Piracy

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Disrupting the industry
by improving access

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Examples from other industries
Music
industry
Go to the concert
Listen music
anytime anywhere
PhotobyAntonioSessa,https://unsplash.com/photos/vEbo1NX2qMo

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Examples from other industries
Film
industry
Go to the cinema
Watch movies
anytime anywhere
PhotobyRioLecatompessy,https://unsplash.com/photos/kwKwjAwpd4Y

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Disrupting publishing
Publishing
industry
Go to the library
Research anytime
anywhere
?
PhotobyMollieSivaram,https://unsplash.com/photos/_1gBVgy8gIU

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The alternatives

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Open access
“Papers hidden behind a paywall were
cited 10% below world average (ARC =
0.90), while those that are freely available
obtain, on average, 18% more citations
than what is expected.”
Piwowar, H. et al (2018)

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How might we improve
the publishing cycle

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Adding access to the publishing cycle
• Captures the experience
better
• Invites innovation
• Improves decision making
and prioritization
• Easier to make a case for
investment

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What is the role of
the library?

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The role of the library
Photo by Alexis Brown, https://unsplash.com/photos/omeaHbEFlN4
• Study the changes in learners
and researchers behaviour
• Discuss ease of access with
your researchers and the
impact it may have on their
success metrics.
• Put pressure on publishers to
improve the user experience
they provide.

41. 4141
Access remains the
missing link on the
publishing cycle
Photo by Chepe Nicoli, https://unsplash.com/photos/if0K7iBBDxw

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Any questions?

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Complete our short 5 min feedback survey
bit.ly/missinglink-survey
We value your
feedback!

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Read Vee’s Blog
bit.ly/missinglink-blog
Photo by Callum Shaw, https://unsplash.com/photos/TLxaYmixZ3k

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Webinar: 20 February 2020, 4pm (UK time)
bit.ly/uxaward2020-webinar

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Access Lab
– book now!
bit.ly/accesslab2020
19 March 2020
London, UK
#AccessLab2020

47. Thank you
OpenAthens is a Jisc enterprise
Vee.Rogacheva@openathens.net
Contact@openathens.net