The document discusses Minute Response, a marketing system that uses quick customer feedback surveys to help businesses increase return visits, receive referrals, and focus their marketing efforts. Through the surveys, businesses can receive regular feedback on how their customers view their business and services. Customers who complete the survey receive a discount or gift to use at the business and are encouraged to refer friends and family. This provides opportunities for upselling and building an opt-in email list. The system is inexpensive at $29 per month and allows businesses to control their survey and respond immediately to any negative feedback.