Slides from the presentation made upon completion of a social media marketing campaign used to promote the Marketing,Innovation and Technology (MInT) course at Dublin City University.
This document summarizes key points from a presentation about using Instagram for business purposes. Some key statistics are provided, such as Instagram having 200 million average monthly users and 70% of users logging in daily. Successful strategies for businesses are outlined, including encouraging customers to post photos with a hashtag for the business, reposting customer photos to engage followers, and creating a multifaceted social media plan that includes Instagram. The presentation encourages businesses to have complete profiles, high quality photos, and engage with followers by liking, commenting on, and reposting photos.
Do you feel you’re not getting nearly enough interaction with patients on Facebook? More and more doctors are realizing there is a secret behind posting on their social media sites. In part two of this series, you’ll learn how to make your blog postings, Facebook status updates and tweets more relevant, valuable and interesting to your patients and readers.
The document discusses using digital media and gaming to engage Latin students and transform Latin education. It proposes using games, social networking, and augmented reality to provide real-world application, authentic contexts, and meaningful work for students. This would motivate students and create an immersive linguistic experience. The goals are to engage students, transform teaching styles, and create a new Latin curriculum through digital partnerships between teachers and students.
How social media can help government meeting planners market their events and build year-round buzz and community. Presented to the SGMP (Society of Government Meeting Professionals) Lone Star chapter at their August 2012 Professional Development Seminar in San Antonio, Texas.
My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents - http://www.tourismcurrents.com
Think Tank 2015: Delivering the Message one tweet, snap and Instagram filter ...Tyler Thomas
Presented at the University of Nebraska-Lincoln's annual Think Tank communicators conference in May 2015. This presentation reviews what we know about our college student and prospective student audience and provides details on what we as communicators should be doing with social media and provides the latest trends and ideas on creating impactful social media content.
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
Presentation given to the Graduate Studies Information Exchange group which included both faculty (graduate coordinators) and staff (graduate assistants).
This document summarizes key points from a presentation about using Instagram for business purposes. Some key statistics are provided, such as Instagram having 200 million average monthly users and 70% of users logging in daily. Successful strategies for businesses are outlined, including encouraging customers to post photos with a hashtag for the business, reposting customer photos to engage followers, and creating a multifaceted social media plan that includes Instagram. The presentation encourages businesses to have complete profiles, high quality photos, and engage with followers by liking, commenting on, and reposting photos.
Do you feel you’re not getting nearly enough interaction with patients on Facebook? More and more doctors are realizing there is a secret behind posting on their social media sites. In part two of this series, you’ll learn how to make your blog postings, Facebook status updates and tweets more relevant, valuable and interesting to your patients and readers.
The document discusses using digital media and gaming to engage Latin students and transform Latin education. It proposes using games, social networking, and augmented reality to provide real-world application, authentic contexts, and meaningful work for students. This would motivate students and create an immersive linguistic experience. The goals are to engage students, transform teaching styles, and create a new Latin curriculum through digital partnerships between teachers and students.
How social media can help government meeting planners market their events and build year-round buzz and community. Presented to the SGMP (Society of Government Meeting Professionals) Lone Star chapter at their August 2012 Professional Development Seminar in San Antonio, Texas.
My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents - http://www.tourismcurrents.com
Think Tank 2015: Delivering the Message one tweet, snap and Instagram filter ...Tyler Thomas
Presented at the University of Nebraska-Lincoln's annual Think Tank communicators conference in May 2015. This presentation reviews what we know about our college student and prospective student audience and provides details on what we as communicators should be doing with social media and provides the latest trends and ideas on creating impactful social media content.
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
Presentation given to the Graduate Studies Information Exchange group which included both faculty (graduate coordinators) and staff (graduate assistants).
This document provides an overview of the City of Joburg's social media strategy and analytics of its Twitter account growth over time. It discusses the city growing its Twitter followers from 102,000 in February 2016 to 208,000 within a few months through focusing on visual content, timely posts, and leveraging trends. It also summarizes the city's plans to expand its social media team for key accounts and encourage social media use among managers to better engage residents.
Making Sense Of Social Media General PresentationTyson Goodridge
The document provides an overview of social media and how to make sense of it. It discusses key platforms like LinkedIn, Facebook, Twitter and video/YouTube. It encourages participating in dialogues rather than just promoting. Measurement of social media is difficult but improving. The key takeaways are to treat others well online, listen more than you speak, and give value to others before expecting anything in return.
Linkedin Love-in. How to use Linkedin better for your BusinessDoyle Buehler
Linkedin is remarkable - if you know how to use it for your business. The problem is that most business are not quite sure how to leverage it to grow their network, leads and sales. It is a wonderful tool, if it is used properly.
Want to know how you can start to make it work for you and your business?
Join me, Doyle Buehler, author of The Digital Delusion, as I bring you my DSchool Introductory Webinar on Linkedin.
For a simple, quick, 20 minute webinar, find out what you can do to quickly grow your audience and grow your leads and Return on Investment by using Linkedin more effectively.
I will show you these 3 Simple Things:
The Tools you can use to double your Linkedin Network in 14 days
The Process to build your sales and leads based activity on Linkedin
The Knowledge needed to fully connect Linkedin with your own digital ecosystem
Want to learn more? Please join me for my weekly Webinar Wednesday http://bit.ly/events1999
The social media strategy document outlines Bloomingdale's plans to grow its online presence and follower base in order to increase revenue. Key strategies include providing more relevant content to interest audiences and encouraging user-generated content. Goals are to increase Instagram and Twitter followers by 20% through more engaging posts that promote the brand. Progress will be reported quarterly.
This document discusses how social media, smartphones, and mobile broadband are changing branding and marketing. It notes that two-thirds of online content is now user-generated and uploaded across various social media platforms. Billions of photos are shared daily. It then provides tips on using different social media platforms like Facebook, Twitter, Instagram, and Pinterest to share content, build awareness, engage customers, and promote brands in order to achieve marketing goals. Video and user-generated content are highlighted as effective ways to connect with audiences.
Social Media Workshop: Get Ready for 2020Chris Snider
This workshop was presented by Chris Snider at Drake University on Dec. 17, 2019. The goal of the workshop was to help companies and organizations improve their social media efforts in 2020.
This document outlines Solano Cycle's social media plan to increase engagement and sales over the 2018-2019 school year. It performs an audit of their current social media presence, which is weak aside from decent Facebook use. Objectives are to increase personal communication with their target audience of University of Florida students and parents through consistent use of Twitter, Facebook, Snapchat and Instagram. A friendly online brand persona is described, along with strategies for photos/videos, in-store iPads, and scheduling posts. Key dates center around back-to-school time. Roles ensure quality audience communication and response. Metrics include increased followers, reviews, likes and 10-15% higher annual revenue.
The document provides an overview of two social media professionals, Katidriscoll and Lisaquinn. It lists their experiences, including being lifestyle bloggers, speakers, consultants, and holding leadership roles in social media organizations. The rest of the document discusses social media strategy, focusing on defining objectives, understanding audiences, and creating engaging content. It also covers using specific platforms like LinkedIn and analytics to measure reach and engagement.
This document provides an overview of social media for businesses. It discusses the main social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest. It explains how each platform can be used and provides demographic information about user bases. The document emphasizes starting with Facebook and a blog, then expanding to other sites like Twitter. It stresses focusing content, using a content calendar and tools like HootSuite for scheduling posts. Managing responses and growing brand advocates on social media is also covered.
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
This document provides an overview of social media and its growing importance. It discusses how businesses can benefit from an effective social media presence through increased exposure, interaction and sharing of content. Popular social media platforms like Facebook, Twitter, Instagram and Google+ are analyzed in terms of their user bases and engagement metrics. Best practices for social media include developing a content strategy, monitoring trends, and engaging with followers. Examples of successful social media campaigns demonstrate how brands can go viral by leveraging trends and opportunities.
Liz Pittman gave a presentation on building community on social media. She discussed developing authentic and relatable content, using Instagram story takeovers to tell stories from students' perspectives, and promoting NAIT's #NAITisGreat hashtag on Twitter to engage the community. She also emphasized providing training to staff and students, establishing brand ambassadors, and creating social media toolkits to encourage participation and sharing across platforms.
This document discusses the importance of having an online presence for cultural organizations and artists. It covers topics like the basics of websites, social media strategies, types of content to create, and how to measure success. Examples are provided of different organizations' online presences and tips are given for using various social media platforms. The presentation aims to provide guidance on developing an online and social media strategy to promote arts and culture.
Marketing for Yoga Teachers: Basic Social MediaFiitZ
Learn Social Media the easy way!
1. Why bother with Social Media
2. Creating goals and objectives
3. How to use each social platform (Instagram, Facebook, Linkedin, Youtube, Live or Snapchat)
PLUS, see some tools to try out to make your Social Media easy.
To watch the full FREE webinar, access here: http://bit.ly/2BhcQAJ
This document summarizes a presentation given to the Energize steering committee of the Bay Area Chamber of Commerce. The presentation focused on best practices for using social media, including emphasizing Facebook, Pinterest, Twitter and video creation. It also touched on topics like real-time marketing, campaign creation, and tools for managing multiple social media accounts. The speaker was Jeff DeHaven, Digital Marketing Director from Bluethumb Digital.
This slide serve as a guide to people who have just joined a Social Media and does not know about Social Media Etiquettes. It focuses on the point that Social Media is also like a society and so we must be responsible for what we speak on social media and we must not spam.
Lucas Walker introduces himself and the class. The class will cover an overview of social media and what to expect this semester. It will include introductions from students, a class outline and expectations, a break, and an introduction to social media. The document discusses the importance and growth of social media, defines it, explains why businesses should use it, and provides examples of popular social media platforms and tools like Facebook, Twitter, LinkedIn, and analytics tools. It emphasizes participating in conversations, driving awareness and traffic for brands on social media.
Consumers are connecting with retailers, restaurants, travel and entertainment firms, financial companies, and other businesses via social media.
The messages conveyed via social media wield substantial power.
This presentation by OECD, OECD Secretariat, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
This document provides an overview of the City of Joburg's social media strategy and analytics of its Twitter account growth over time. It discusses the city growing its Twitter followers from 102,000 in February 2016 to 208,000 within a few months through focusing on visual content, timely posts, and leveraging trends. It also summarizes the city's plans to expand its social media team for key accounts and encourage social media use among managers to better engage residents.
Making Sense Of Social Media General PresentationTyson Goodridge
The document provides an overview of social media and how to make sense of it. It discusses key platforms like LinkedIn, Facebook, Twitter and video/YouTube. It encourages participating in dialogues rather than just promoting. Measurement of social media is difficult but improving. The key takeaways are to treat others well online, listen more than you speak, and give value to others before expecting anything in return.
Linkedin Love-in. How to use Linkedin better for your BusinessDoyle Buehler
Linkedin is remarkable - if you know how to use it for your business. The problem is that most business are not quite sure how to leverage it to grow their network, leads and sales. It is a wonderful tool, if it is used properly.
Want to know how you can start to make it work for you and your business?
Join me, Doyle Buehler, author of The Digital Delusion, as I bring you my DSchool Introductory Webinar on Linkedin.
For a simple, quick, 20 minute webinar, find out what you can do to quickly grow your audience and grow your leads and Return on Investment by using Linkedin more effectively.
I will show you these 3 Simple Things:
The Tools you can use to double your Linkedin Network in 14 days
The Process to build your sales and leads based activity on Linkedin
The Knowledge needed to fully connect Linkedin with your own digital ecosystem
Want to learn more? Please join me for my weekly Webinar Wednesday http://bit.ly/events1999
The social media strategy document outlines Bloomingdale's plans to grow its online presence and follower base in order to increase revenue. Key strategies include providing more relevant content to interest audiences and encouraging user-generated content. Goals are to increase Instagram and Twitter followers by 20% through more engaging posts that promote the brand. Progress will be reported quarterly.
This document discusses how social media, smartphones, and mobile broadband are changing branding and marketing. It notes that two-thirds of online content is now user-generated and uploaded across various social media platforms. Billions of photos are shared daily. It then provides tips on using different social media platforms like Facebook, Twitter, Instagram, and Pinterest to share content, build awareness, engage customers, and promote brands in order to achieve marketing goals. Video and user-generated content are highlighted as effective ways to connect with audiences.
Social Media Workshop: Get Ready for 2020Chris Snider
This workshop was presented by Chris Snider at Drake University on Dec. 17, 2019. The goal of the workshop was to help companies and organizations improve their social media efforts in 2020.
This document outlines Solano Cycle's social media plan to increase engagement and sales over the 2018-2019 school year. It performs an audit of their current social media presence, which is weak aside from decent Facebook use. Objectives are to increase personal communication with their target audience of University of Florida students and parents through consistent use of Twitter, Facebook, Snapchat and Instagram. A friendly online brand persona is described, along with strategies for photos/videos, in-store iPads, and scheduling posts. Key dates center around back-to-school time. Roles ensure quality audience communication and response. Metrics include increased followers, reviews, likes and 10-15% higher annual revenue.
The document provides an overview of two social media professionals, Katidriscoll and Lisaquinn. It lists their experiences, including being lifestyle bloggers, speakers, consultants, and holding leadership roles in social media organizations. The rest of the document discusses social media strategy, focusing on defining objectives, understanding audiences, and creating engaging content. It also covers using specific platforms like LinkedIn and analytics to measure reach and engagement.
This document provides an overview of social media for businesses. It discusses the main social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest. It explains how each platform can be used and provides demographic information about user bases. The document emphasizes starting with Facebook and a blog, then expanding to other sites like Twitter. It stresses focusing content, using a content calendar and tools like HootSuite for scheduling posts. Managing responses and growing brand advocates on social media is also covered.
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
This document provides an overview of social media and its growing importance. It discusses how businesses can benefit from an effective social media presence through increased exposure, interaction and sharing of content. Popular social media platforms like Facebook, Twitter, Instagram and Google+ are analyzed in terms of their user bases and engagement metrics. Best practices for social media include developing a content strategy, monitoring trends, and engaging with followers. Examples of successful social media campaigns demonstrate how brands can go viral by leveraging trends and opportunities.
Liz Pittman gave a presentation on building community on social media. She discussed developing authentic and relatable content, using Instagram story takeovers to tell stories from students' perspectives, and promoting NAIT's #NAITisGreat hashtag on Twitter to engage the community. She also emphasized providing training to staff and students, establishing brand ambassadors, and creating social media toolkits to encourage participation and sharing across platforms.
This document discusses the importance of having an online presence for cultural organizations and artists. It covers topics like the basics of websites, social media strategies, types of content to create, and how to measure success. Examples are provided of different organizations' online presences and tips are given for using various social media platforms. The presentation aims to provide guidance on developing an online and social media strategy to promote arts and culture.
Marketing for Yoga Teachers: Basic Social MediaFiitZ
Learn Social Media the easy way!
1. Why bother with Social Media
2. Creating goals and objectives
3. How to use each social platform (Instagram, Facebook, Linkedin, Youtube, Live or Snapchat)
PLUS, see some tools to try out to make your Social Media easy.
To watch the full FREE webinar, access here: http://bit.ly/2BhcQAJ
This document summarizes a presentation given to the Energize steering committee of the Bay Area Chamber of Commerce. The presentation focused on best practices for using social media, including emphasizing Facebook, Pinterest, Twitter and video creation. It also touched on topics like real-time marketing, campaign creation, and tools for managing multiple social media accounts. The speaker was Jeff DeHaven, Digital Marketing Director from Bluethumb Digital.
This slide serve as a guide to people who have just joined a Social Media and does not know about Social Media Etiquettes. It focuses on the point that Social Media is also like a society and so we must be responsible for what we speak on social media and we must not spam.
Lucas Walker introduces himself and the class. The class will cover an overview of social media and what to expect this semester. It will include introductions from students, a class outline and expectations, a break, and an introduction to social media. The document discusses the importance and growth of social media, defines it, explains why businesses should use it, and provides examples of popular social media platforms and tools like Facebook, Twitter, LinkedIn, and analytics tools. It emphasizes participating in conversations, driving awareness and traffic for brands on social media.
Consumers are connecting with retailers, restaurants, travel and entertainment firms, financial companies, and other businesses via social media.
The messages conveyed via social media wield substantial power.
This presentation by OECD, OECD Secretariat, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
The importance of sustainable and efficient computational practices in artificial intelligence (AI) and deep learning has become increasingly critical. This webinar focuses on the intersection of sustainability and AI, highlighting the significance of energy-efficient deep learning, innovative randomization techniques in neural networks, the potential of reservoir computing, and the cutting-edge realm of neuromorphic computing. This webinar aims to connect theoretical knowledge with practical applications and provide insights into how these innovative approaches can lead to more robust, efficient, and environmentally conscious AI systems.
Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa
Claudio Gallicchio is an Assistant Professor at the Department of Computer Science of the University of Pisa, Italy. His research involves merging concepts from Deep Learning, Dynamical Systems, and Randomized Neural Systems, and he has co-authored over 100 scientific publications on the subject. He is the founder of the IEEE CIS Task Force on Reservoir Computing, and the co-founder and chair of the IEEE Task Force on Randomization-based Neural Networks and Learning Systems. He is an associate editor of IEEE Transactions on Neural Networks and Learning Systems (TNNLS).
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfBen Linders
Psychological safety in teams is important; team members must feel safe and able to communicate and collaborate effectively to deliver value. It’s also necessary to build long-lasting teams since things will happen and relationships will be strained.
But, how safe is a team? How can we determine if there are any factors that make the team unsafe or have an impact on the team’s culture?
In this mini-workshop, we’ll play games for psychological safety and team culture utilizing a deck of coaching cards, The Psychological Safety Cards. We will learn how to use gamification to gain a better understanding of what’s going on in teams. Individuals share what they have learned from working in teams, what has impacted the team’s safety and culture, and what has led to positive change.
Different game formats will be played in groups in parallel. Examples are an ice-breaker to get people talking about psychological safety, a constellation where people take positions about aspects of psychological safety in their team or organization, and collaborative card games where people work together to create an environment that fosters psychological safety.
2. STRATEGY
• Promote MInT
• Research
• DCU, DCUBS and societies social media pages
• Strong Clear Goals – Consistent Colours & Message
• Segmentation – CAO applicants, International Students, Mature
students
3. TARGET MARKET
• Students
• Main market
• Informal content
• Provocative imagery
• Parents
• Influencers
• Formal content
• Respond to in-depth information
• Hard to reach
5. LOGO
• Brand Awareness and recognition
• Incorporates LEAF in a visual sense
• Emphasizes the technology aspect
6. VIDEO
• Short tour of DCU
• Showing the facilities it has to offer
• Explaining MInT
• Explaining each letter of LEAF
• Potential employers
• 77 views
MInT LEAF Video
7. SOCIAL MEDIA
• Facebook – 63% (Jan 2016)
• Twitter – 31% (Jan 2016)
• Instagram – 22% (Jan 2016)
• Snapchat – 25% (Jan 2016)
• We chose to invest in each according to their share
• #MInTLEAF
According to IpsosMRBI.com
8. FACEBOOK
• Semi-formal and Informative
• Detailed each letter of LEAF
• Links to articles related to the course material
• Reviews
• 31 people liked the page
• 104 page views
• 284 people reached
13. INSTAGRAM
• Similar to Twitter
• Informal approach
• Smaller user base so difficult to engage with people
• Easier to reach target market
• More engagement
• 40 followers
• Average of 7 likes per post
14. SNAPCHAT
• Day to day life in MInT
• Very difficult to cultivate any followers
• Only 2 followers
15. EVALUATION
• Target Market
• Students - Did not engage as we would have hoped
• Parents - Hard to reach
• Video
• Message was right
• Slightly boring
16. EVALUATION
• Facebook
• Did not reach enough people – maybe too formal
• No limit on characters
• Instagram
• Easier to reach target audience
• More engaged followers
• Difficult to get message across in pictures
17. EVALUATION
• Twitter
• Very difficult to attract target audience
• Similar technique to Instagram didn’t work
• Jumping on trends
• Snapchat
• Character count– difficult to get message across
• Little to no engagement
• LinkedIn