match2blue creates mobile applications for iPhone, Android and Java based on mobile social networking, mobile location and real-time matching. The presentation gives an overview of our technology and business model
match2blue creates mobile applications for iPhone, Android and Java based on mobile social networking, mobile location and real-time matching. The presentation gives an overview of our technology and business model
Taking your program global will increase the depth and breadth of your reference offerings, and will accelerate the sales cycle by influencing customers through the use of relevant third-party validation.
Five keys to extending your reach:
Understand the business etiquette.
Understand the culture.
Understand the importance of group and social hierarchies.
Build strong business relationships
Comply with regional privacy laws.
Within the last few years Social Media Marketing has continued to grow exponentially. While participating in social media used to be optional, it has now become a key channel for business to engage their consumers in. Connie Bensen explores 8 key areas where brands can harness social media marketing.
Taking your program global will increase the depth and breadth of your reference offerings, and will accelerate the sales cycle by influencing customers through the use of relevant third-party validation.
Five keys to extending your reach:
Understand the business etiquette.
Understand the culture.
Understand the importance of group and social hierarchies.
Build strong business relationships
Comply with regional privacy laws.
Within the last few years Social Media Marketing has continued to grow exponentially. While participating in social media used to be optional, it has now become a key channel for business to engage their consumers in. Connie Bensen explores 8 key areas where brands can harness social media marketing.
The Timely Death of the Daily Deal [and the Birth of Everyday, Everywhere, Every Way Deals], A Daily Deal Insider Speaks. Perry Evans, CEO Closely
The industry surrounding Daily Deals is rapidly morphing from one-deal-per-day delivered via featured email campaigns into offer exchange networks and live mobile commerce, and loyalty promotion. This talk profiles these changes, and highlights the challenges to merchants, media publishers and consumers within an industry in rapid reconstruction.
Consumers have more choices that yield less satisfaction
Management has more options that yield less value
The customer has become connected , informed and active
The role of the customer has changed and leaders need a new framework for value creation
The rapid growth and acceptance of online research has led to an increase in the online qualitative methods available in the marketplace. In the Web 2.0 world, where harvesting consumer insight is critical, what are the online qualitative tools and techniques that can help you accomplish your research objectives?
The following whitepaper takes an in-depth look at the online qualitative arena, provides you with info about iModerate's qualitative-quantitative solution and gives you the information you need to help you navigate this landscape effectively.
Download this presentation here: http://www.imoderate.com/White_Papers
Turning Social Media into a Competitive AdvantageARC Science
Title: “Turning Social Media into a Competitive Advantage”
Author: Alain Portmann, Founding Partner & Head of Strategy, Web Liquid
With the growing opportunities surrounding Social Media, how can brands transform this corner of the digital landscape into a competitive asset? Inside Alain covers a number of concepts including:
* Social Proof: To resolve uncertainty of what to do and buy we look at what others are doing or have done.
* Service Over Solicitation. Promoters and detractors are shaped on the basis of the value you provide.
* Social Media as a Listening Exercise: It is about listening to the conversation and empower people to tell THEIR story. After all, every good conversation starts with good listening!
* Engagement: Degree of engagement is more important than the size of fan/connection/follower base
* And finally, the six components to derive a competitive advantage from Social Media:
1. The Earpiece: Monitor Word Of Mouth
2. The Proposition: Statement Of Purpose & Intent
3. The Rulebook: Governance & Resource
4. The Playbook: Tactics & Plan
5. The Scorecard
6. The Training Plan
What is phrasing - An explorative approach to improved user manipulation BSI
As part of the content development of digital contact points such as websites, blogs and social media hubs, content is developed, prepared and published exclusively from the internal perspective of the companies. Ideally, in close cooperation with different departments, content development focuses on identified keywords and factual insights. Companies try, if at all, to put themselves in the position of the user in order to increase the demand for the corresponding content. As a result, it can be stated that companies see what they want to see.
Who is the better marketer? A comparison between marketing executives and dru...BSI
We were asked to present the current status of the marketing industry in the form of a presentation at various conferences and internal workshops. The provocative discussion of the current circumstances in our industry was explicitly desired. After a long consideration we chose the comparison between a fictitious marketing board and a drug dealer. This comparison should compare both positions on the basis of different criteria. The distance to the consumer and the detachment of the industry from agencies, consultancies and their customers was only a side effect. This article was discussed with us by agencies and companies for months. The view of pure amusement and self-reflection up to angry bewilderment surprised us. The central statement of this article was not to be insulting or even offensive. Rather the lacking proximity to the customer, to the circumstances of the life and purchase phases and deepened needs of users were brought up for discussion. The contrast and the exaggerated version were only conveyed playfully, without referring to one or a few brand companies. The value of the work within brand-leading companies should continue to be at the forefront of all efforts to take account of change in the marketing industry, better understand direct insights into the needs of customers and pay far more attention to them. At the same time, it should be attempted to change the leadership of marketing today on the basis of new approaches and to define the effect patterns better and more specifically.
We ask you to understand the contribution as a humorous discussion and not to process it too narrowly. Thank you.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Mining Word of Mouth Communities in 3G Mobile Networks
1. BSI Mining Word of Mouth Communities in 3G Mobile Networks
Marketing 2.0 Conference, Hamburg 2005
2. BSI
Join the conversation
MARKETING 2.0 CONFERENCE
www.marketing2conference.com
3. Suresh Sood, School of Marketing, University of Technology, Sydney
Mining WOM Communities
in
G3 Mobile Networks
October 7, 2005
Send Correspondence to: ssood@uts.edu.au
4. AGENDA
• The Problem
• Content Specific WOM communities
• Backgrounder (data set)
• Visualisation of calling data
• Train of Thought Analysis
• Seeing the WOM communities
• Influencers
• Steps to Achieving Enterprise Success
• Marketing to WOM Communities
• Future Research Considerations
5. The Problem
How do you identify the natural WOM
communities in mobile (3G) networks ?
6. Content Specific WOM Communities
• Buying a new golf club or computer ?
• Complaining about customer service
• Friends or experts
• Advice or just information sharing
– Fishing hole
– School fete preparation
– Fund raising
– School reunion
– Soccer
– Buying a new car
– Retirement planning
• Storytelling
7. Backgrounder – Data Set
Service
Video A-B Call
Activation
Cancellation Date/time
Fault code
Calling number
Customer Dialed number City
Call Duration Post code
Date of Birth State
Martial status …
Gender
Customer Type
Consumer
Commercial
• April – July 2003
• Key cities Sydney-Brisbane-Melbourne-Brisbane-Perth
• 65,536 calls +
• Key fields encrypted and/or reformatted
10. Train of Thought Analysis
• A bottom-up approach using Nodes & Links
• Origins in intelligence and “bad guy” investigations
• Perceptual process of discovery to uncover structure
• Distinguish patterns, structure, relationships and anomalies
• Knowledge is colour coded
• Marketing Analyst can spot the WOM communities
• Not sure why but where does this lead
• Harnesses the power of the human mind
Marketing Marketing Marketing
Data Information Knowledge
15. Influencers
People with Roles
– broad and wide social – Information/knowledge
networks sources and dissemination
– frequently communicate – Social pressure in creating
group norms
– credible influencers
– Social support in trying and
– Interested in discovering and using new things.
telling other about relevant
new ideas
Tipping Point (Gladwell 2000)
16. Can you see what I see ?
Potential Influencers
17. The Product Adoption Curve and Influencers
• Different than Early Adopters
• High Influence in Product Adoption
% of Population Adopting
Time
18. Steps to achieving enterprise success
• Identify key communities & influencers
• Maximize budgets e.g. preview advertising, special
offers can be made or tested with influencers first at
much lower costs than comparable advertising
experiments.
• Precision targeting can be achieved around the
communities and influencers
• Fine tune CRM around the communities and influencers.
19. Marketing to Communities
1. Identify WOM communities
2. Assign profitability
– Customer probability of buying service
= f { product, influence in community }
- Customer network value is based on influencing
sales to other customers
3. Efficient and intelligent marketing to
communities using viral techniques
20. Future research considerations
Issue Action
Investigating WOM communities can be very Exploration of automating the visualisation
expensive by virtue of the labour required to process as well as other techniques e.g.
identify them using visualisation alone. CART decision tree technique for
classification of a dataset.
Privacy concerns prevent the ability to readily Simultaneously provide blogging capability
correlate WOM communities with the subject to share stories using 3G service of
matter of the information being transferred customer experiences, luxury brands &
between parties. country destinations.
Identification of influencers and other key Follow up interviews with individuals
members of WOM communities identified as influencers.
21. Conclusions
• New insights from mobile calling data by identifying
patterns of WOM communities not previously
known can be identified
• Opportunity to maximise marketing expenditure,
increase precision of targeting and create
competitive advantage
22. When we dream alone, it is only a dream.
When we dream together, it is no longer
a dream but the beginning of reality.
Adapted from a Brazilian proverb
