match2blue creates mobile applications for iPhone, Android and Java based on mobile social networking, mobile location and real-time matching. The presentation gives an overview of our technology and business model
Location Based Services von Volker Hoyer (Arvato/Bertelsmann) vom Kongress "The Future of E-Commerce", organisiert von Adtelligence in der Popakademie Mannheim. Weitere Informationen, Präsentationen und Videos auf www.adtelligence.de/futureofecommerce
mShopper mobile mStore and marketing platformmShopper
mShopper’s Mobile Commerce Made Easy™ platform offers merchants an easy to use software solution to create a custom branded mStore™.
No budget or IT resources required. Simply upload your product datafeed, logo, custom messaging and use the platform tools to merchandise and promote your new mStore. With an mStore that works on any smartphone, you don’t have to worry about keeping up with the rapid pace of change in mobile platforms, devices and browsers.
Our consumer outreach tool GetFirstDibs™ generates your Mobile ROI. It helps build your permission mobile database, send text alerts on your special offers and drive traffic to your new mStore.
With mShopper’s SaaS platform, you can effectively convert mobile traffic into sales today. Now that’s Mobile Commerce Made Easy™!
[Learn more and watch our product demo at mshopper.com]
Location Based Services von Volker Hoyer (Arvato/Bertelsmann) vom Kongress "The Future of E-Commerce", organisiert von Adtelligence in der Popakademie Mannheim. Weitere Informationen, Präsentationen und Videos auf www.adtelligence.de/futureofecommerce
mShopper mobile mStore and marketing platformmShopper
mShopper’s Mobile Commerce Made Easy™ platform offers merchants an easy to use software solution to create a custom branded mStore™.
No budget or IT resources required. Simply upload your product datafeed, logo, custom messaging and use the platform tools to merchandise and promote your new mStore. With an mStore that works on any smartphone, you don’t have to worry about keeping up with the rapid pace of change in mobile platforms, devices and browsers.
Our consumer outreach tool GetFirstDibs™ generates your Mobile ROI. It helps build your permission mobile database, send text alerts on your special offers and drive traffic to your new mStore.
With mShopper’s SaaS platform, you can effectively convert mobile traffic into sales today. Now that’s Mobile Commerce Made Easy™!
[Learn more and watch our product demo at mshopper.com]
How should organizations go about tackling BYOD schemes?
While it is true that BYOD programs can and most likely will liberate and motivate employees, giving them a sense of personal choice, they can also bring with them unforeseen consequences when it comes to cost and security, even productivity, which must be fully considered before a scheme can be implemented. At the recent Olympic and Paralympic Games, the international scope meant Atos had to deal with a vast array of mobile devices coming in from many different sources, each with the requirement of flawless and secure delivery of IT services over the Olympic and Paralympic Games’ vast network.
What are the Benefits of Mobile Marketing with an App:
- Increased Customer Loyalty
- Generation of more Revenue Per Customer
- Increased Brand Awareness and Communication Potential
- Boost to Retail Foot Traffic
- Direct Information and Advertising to the Device the Customer Carries 98% of the Time
Top 3 Challenges to a Small Business:
- Growing Revenues
- Attracting and Retaining Customers
- Increasing Profitability
The top benefits that SMBs associate with external mobile apps and mobile-friendly web sites align much more closely to their key business challenges–growing revenues, attracting and retaining customers and
increasing
profitability.
A powerful platform to create OFFERS and Coupons! Create-Distribute-Track & Analyze your Campaigns.
Get consumers to recieve RICH branded coupons in the mCoupon Wallets on their phones. Track their actions -SAVEs, REFERs, REDEEMs
Consumers are smarter today than ever before. In fact, today's consumers own your brand. Their shopping expectations are higher, they make decisions faster, and they research thoroughly and independently. Consumers also know they have a lot of choice regarding when and where to purchase. Added to the mix are consumers who are increasingly technology savvy, more demanding, and are making tradeoffs by focusing on value, transparency and accountability. If retailers are unable to provide the convenience or service consumers expect, loyalty will evaporate, competitive advantage will erode, and retailers’ value proposition will crumble.
In this webcast you will discover how to satisfy the smarter consumer by providing a seamless customer experience that reaches across all touch points, spanning human, digital, social and mobile modes of access that are optimized according to customer preferences...a customer experience that delivers products and services flawlessly to keep customers coming back for more.
Learn how Best Buy responds to customer control and demands and how the electronics and home appliances retailer is tackling issues with mobile, digital, social media, inventory availability, fulfillment flexibility and convenience.
Once consumers get a taste of the seamless shopping experience, they expect it. It doesn’t matter what your product or service is. Join us and learn how to put your business back in control of the shopping experience.
Capturing intelligence while managing relationshipsIntergen
Focuses on how to provide sales representatives with the tools to manage customer relationships and to capture valuable field intelligence via direct observations. Enabling immediate transmitting of field information via mobile devices to headquarters. to enable category managers, trade promotion managers, finance and logistics instant-connect views, so that business managers can intelligently and swiftly reorder field priorities to energize a launch, or avoid a supply chain issue. Presented at the NZ Retail Show during April 2011.
Tying Engagement to Customer Lifetime Valuedrosen85
Teresa and David will discuss the evolution of loyalty marketing and how advocacy and the proliferation of channels is changing the way we segment and engage consumers.
Part 4 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this installment focuses on the integration of mobile marketing and social media
Not sure exactly the year this was created - 2000 or 2001 - it was an internal Agency presentation explaining what we did in the interactive division.
Favorite bits are the stuff on interactive brand and digital customer.
How should organizations go about tackling BYOD schemes?
While it is true that BYOD programs can and most likely will liberate and motivate employees, giving them a sense of personal choice, they can also bring with them unforeseen consequences when it comes to cost and security, even productivity, which must be fully considered before a scheme can be implemented. At the recent Olympic and Paralympic Games, the international scope meant Atos had to deal with a vast array of mobile devices coming in from many different sources, each with the requirement of flawless and secure delivery of IT services over the Olympic and Paralympic Games’ vast network.
What are the Benefits of Mobile Marketing with an App:
- Increased Customer Loyalty
- Generation of more Revenue Per Customer
- Increased Brand Awareness and Communication Potential
- Boost to Retail Foot Traffic
- Direct Information and Advertising to the Device the Customer Carries 98% of the Time
Top 3 Challenges to a Small Business:
- Growing Revenues
- Attracting and Retaining Customers
- Increasing Profitability
The top benefits that SMBs associate with external mobile apps and mobile-friendly web sites align much more closely to their key business challenges–growing revenues, attracting and retaining customers and
increasing
profitability.
A powerful platform to create OFFERS and Coupons! Create-Distribute-Track & Analyze your Campaigns.
Get consumers to recieve RICH branded coupons in the mCoupon Wallets on their phones. Track their actions -SAVEs, REFERs, REDEEMs
Consumers are smarter today than ever before. In fact, today's consumers own your brand. Their shopping expectations are higher, they make decisions faster, and they research thoroughly and independently. Consumers also know they have a lot of choice regarding when and where to purchase. Added to the mix are consumers who are increasingly technology savvy, more demanding, and are making tradeoffs by focusing on value, transparency and accountability. If retailers are unable to provide the convenience or service consumers expect, loyalty will evaporate, competitive advantage will erode, and retailers’ value proposition will crumble.
In this webcast you will discover how to satisfy the smarter consumer by providing a seamless customer experience that reaches across all touch points, spanning human, digital, social and mobile modes of access that are optimized according to customer preferences...a customer experience that delivers products and services flawlessly to keep customers coming back for more.
Learn how Best Buy responds to customer control and demands and how the electronics and home appliances retailer is tackling issues with mobile, digital, social media, inventory availability, fulfillment flexibility and convenience.
Once consumers get a taste of the seamless shopping experience, they expect it. It doesn’t matter what your product or service is. Join us and learn how to put your business back in control of the shopping experience.
Capturing intelligence while managing relationshipsIntergen
Focuses on how to provide sales representatives with the tools to manage customer relationships and to capture valuable field intelligence via direct observations. Enabling immediate transmitting of field information via mobile devices to headquarters. to enable category managers, trade promotion managers, finance and logistics instant-connect views, so that business managers can intelligently and swiftly reorder field priorities to energize a launch, or avoid a supply chain issue. Presented at the NZ Retail Show during April 2011.
Tying Engagement to Customer Lifetime Valuedrosen85
Teresa and David will discuss the evolution of loyalty marketing and how advocacy and the proliferation of channels is changing the way we segment and engage consumers.
Part 4 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this installment focuses on the integration of mobile marketing and social media
Not sure exactly the year this was created - 2000 or 2001 - it was an internal Agency presentation explaining what we did in the interactive division.
Favorite bits are the stuff on interactive brand and digital customer.
Digital Engineering: Combining Computer Science with Social Science to Transl...Cognizant
By digging deep to understand consumer behaviors, needs and wants, organizations can build systems that not only meet essential user needs but also uncover new business opportunities and anticipate future requirements.
Resuscitating Your Omni-Channel Though MobileSwrve_Inc
Your customers are now mobile first, but your marketing isn't. Improve omni-channel engagement by putting mobile in the center of your engagement strategy.
This paper looks beyond the mechanics of conventional web design to identify the differentiating factors for a good mobile offering. Specifically, this paper concentrates on mobile experience through smartphones and tablets, including bespoke apps and mobile browsing.
Mashups created "ensight" solutions for offline event analytics. With ensight, event organizers and event sponsors can accurately measure offline engagement levels. Ensight uses Bluetooth Smart, cloud based analytics, and a mobile app to allow companies to measure traffic for offline events like a website.
Designing a Results Driven Digital Strategy: Customers and Corporations’ Digi...Fabio Mittelstaedt
The common questions in the market today are: How can I Design a Results Driven Digital Strategy? Mobile Strategies Sell or it is just about a better Customer Experience?
What are the key building blocks to envision and build an innovative digital strategy? How disruptive it should be? As much as FinTech Startup Winners? And how can I establish a flexible Digital Roadmap, that can change constantly in this new agile world? What happens if I build an apparently Perfect Digital Customer Journey and do not transform my corporation from inside? The new Point of View “Designing a Results Driven Digital Strategy” aims to analyze and provoke a series of strategic reflections on issues & opportunities such as digital customer experience maturity, personalization, digital transformation, analytics insights, mobility, agile organization, benefits and results of digital projects etc, which I have combined with examples from my practical experience and innovative cases in the marketplace.
Digital Marketing All Module Sunil Kumar.pptxDr. Sunil Kumar
Slide 1: Introduction
Welcome to the Digital Marketing Presentation
Overview of the power and potential of digital marketing
Slide 2: What is Digital Marketing?
Definition of digital marketing
Importance of digital marketing in today's business landscape
Slide 3: Key Components of Digital Marketing
Search Engine Optimization (SEO)
Pay-Per-Click Advertising (PPC)
Social Media Marketing
Email Marketing
Content Marketing
Influencer Marketing
Slide 4: Benefits of Digital Marketing
Increased brand visibility and recognition
Enhanced targeting and personalization
Improved customer engagement and interaction
Higher conversion rates and ROI
Real-time tracking and analytics
Slide 5: Digital Marketing Channels
Website and Landing Pages
Search Engines (Google, Bing, etc.)
Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter)
Email Platforms (Mailchimp, Constant Contact, etc.)
Online Advertising Networks (Google Ads, Facebook Ads, etc.)
Slide 6: Developing a Digital Marketing Strategy
Identifying business objectives and goals
Understanding target audience and buyer personas
Selecting the right digital marketing channels
Creating compelling content and messaging
Implementing effective tracking and measurement
Slide 7: Digital Marketing Tools and Technologies
Analytics platforms (Google Analytics, Adobe Analytics)
Customer Relationship Management (CRM) software
Marketing Automation tools (HubSpot, Marketo, etc.)
Social media management and scheduling tools
Content management systems (CMS)
Slide 8: Best Practices for Digital Marketing Success
Consistent branding and messaging
Mobile optimization and responsive design
A/B testing and optimization
Data-driven decision making
Continuous learning and staying updated with industry trends
Powering the Internet of YOU
A conversational AI platform to make brands relevant because seamlessly integrated in their users’ life and behaviors.
Turn small data from smartphones, smart home and IoT (behavior, lifestyle, emotions) into human-like, intelligent actions.
Instant & Contextual.
Event & moment-based technology that uses AI and behavior science to build business-driven actions around the user’s behavior and lifestyle.
Meet LIFEdata
Our mission is to turn any organization into a thinking business.
By embedding a cognitive system that autonomously understands and reasons at scale on dark data generated by people and things, each organization can make the most of its unique competitive advantage.
ONLINE-MERGING-OFFLINE (OMO / O2O) VIA IOT
By leveraging smartphone sensor data we detect and predict human behaviors and enable our partners to deliver high relevant contextual communications to their users, whether it’s a smart enterprise or a brand that adapts to your life.
LIFEdata Halo is a multi-tier enterprise technology to automate and simplify user experience & productivity connecting your customers and your employees via the Internet of Things.
One simple client hub orchestrates data collection and contextual, personalized conversations to bridge digital experiences with the physical world.
The platform has a microservices-based architecture to deliver relevant data in real-time to the various service layers and it plugs into your systems seamlessly.
Integrate Behaviors into Business
LIFEdata Halo is an enterprise-grade conversational platform powered by artificial intelligence and behavioral science to turn IoT data into business using goal-driven smart bots (chatbots, smart assistants, voice-activated bots).
UNIT IV- Digital Business Application.pptxDrPrachiAjit
Digital Business Applications - I: Electronic Retailing: B2C Electronic Retailing, Characteristics, Advantages, Limitations, E-Tailing Business Models, Classification of Models by Distribution Channel, Referring Directories, Malls with Shared Services. Social Shopping – Concept, Benefits and Drivers, Social Shopping Aids – Recommendations, Reviews, Ratings, and Marketplaces, Real-Time Online Shopping. The Online Versus Off-Line Competition, Click-and-Brick models,
Product and Service Customization and Personalization. Fintech: E-Banking, Mobile Banking, Pure Virtual Banks, Insurance, and Stock Trading, Other Mobile Finance Applications. Digital Government: Government-to-Citizens, Government-to-Business, Government-to-Government, Government-to-Employees Models, Internal Efficiency and Effectiveness, E-Government and Social Networking, M-Government. E-Learning, E-Training, and E-Books: Basics of E- Learning, Characteristics, Advantages, Limitations, Distance Learning and Online Universities, Online Corporate Training, Social Networks and E-Learning, E-Learning Management Systems, Electronic Books
Everyone is talking about Mobile phone and mobile devices, and their impact on our businesses.
Some basics on how we need to respond to our customers' increased usage of Mobile devices.
Please feel free to share your thoughts, comments and questions.
Digital will be on the business agenda for the foreseeable future. Using service design thinking can bring another level of capabilities to organisations by bringing in the crucial human perspective that makes any digital endeavour more relevant.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
2. Mobile business opportunity.
match2blue is the most comprehensive and fastest-to-market Mobile Solutions Provider in
the market offering…
…mobile solutions and community enabling applications that are highly customizable to the
requirements of businesses that strive to connect and engage with their employees and/or
customers in real time.
…strong revenue enhancement and cost reduction opportunities
…location based real-time technology that is available on smart phones (including iPhone,
BlackBerry, Android, Palm, etc.) and 400 other phones, covering over 70% of the global
handset market.
match2blue has offices in Jena and Mainz, Germany and New York City, USA.
3. match2blue is a service provider for mobile community and
relationship management.
Real-Time
Mobile, Matching
of Interests
MOBILE CUSTOMER
INTRANET RELATIONSHIP
PROVIDER MANAGEMENT
MOBILE
BUSINESS
ADVERTISING
INTELLIGENCE
CLIENT´S CLIENTS´S
INTERNAL EXTERNAL
STAKEHOLDERS: STAKEHOLDERS:
Cost savings Revenue
COMMUNITY
enhancement
COMMUNITY
MANAGEMENT
MANAGEMENT
SOCIAL SOCIAL
NETWORKING NETWORKING
4. match2blue: Real time matching of people, events,
locations and products – anytime and anywhere.
Life is mobile and mobility is a driving force to engage with friends, customers and
employees.
The desktop computers age for social interaction is over. Both, your customers and
employees communicate increasingly on cell phones. Where are you as an organization?
We enable you to stay ahead of the developments in social interaction and to leverage
attractive revenue enhancement and cost saving opportunities.
5. match2blue: Creating engagements.
The heart of match2blue is an engine capable of matching millions of profiles and
processing millions of events simultaneous. Any relationship an organization/ brand or
community has can be managed and put into perspective through the match2blue
technology.
This core feature is used to define customized information to organizations, companies and
communities to strengthen their connections with and observations of their peers.
m2b matching engine
1Toensure flawless and secure transactions match2blue uses Apama® Event Processing Technology by Progress, the world leader in
Event Processing Technologies.
6. Use Case: match2blue as CRM Tool.
Some examples.
Dispatch the latest product information to your customers. (micro targeted thru interest
matrix and detailed consumer profiling).
• Customers help customers (questions, feedback).
• Real Time Feedback.
• Coupons, Events Invites, Product test – in real time.
• Where can I buy your product? Real Time guidance.
• Connect with other customers per their interest.
• Secondary Information that is interesting for your target group (e.g. What is the hippest
bar in town?)
• Identify Opinion Leaders, Supporter and Critics among your customers and reach out to
them individually and targeted.
• Location-based offers and request from customer to customer.
• Users Intelligence data.
• Connect and evaluate users intelligence data with socio-demographic data and interest.
7. Use Case: match2blue as mobile intranet tool.
Some examples.
Employees connect with employees – based upon their profiles. (send targeted message to
the people with the specific targeted knowledge).
Employees connect with employees while traveling for business:
• Taxi sharing
• Hotel- or restaurant recommendations
Targeted reporting or dispatch of information.
All kinds of evaluations:
• How connected are our employees and how communicative are they?
• Where do we need to improve our network?
• Who are our Opinion Leaders?
The daily call to action – proverb, motivational lines.
Real time information exchange in crisis or celebration.
Location-based offer from employee to employee.
Real time sales force support:
• Mobile product information
• Real time chat between departments
• Real time feedback to product and customer behavior (questionnaires/ complaint
management
8. Screendesign.
People
Matching
Profile
Definition
Message
Board
Customized
Front Page
Geo Tagging
9. Ideas for a cinema chain.
Feature
Mobile last-minute ticket discount program based on the user
location (blue dot on right) and interest.
Scenario
A show with only 30% ticket sales 15 minutes before show
begin sends a targeted message to cinema members with a
certain profile and within a certain actual distance to the
theater. The same info is displayed on the map (pop-up).
Benefit to users
Discounted tickets to shows within my interest genre and
proximity.
10. Ideas for a university - Service for students.
Students and Alumni can match and meet each other location
and interest based (wherever they are) to discuss, learn,
create study groups or car pools, to exchange books and
instructional materials (mobile book exchange) or talk about
good old times and their Alma Mater.
Students can support each other with help concerning expert
issues, comprehension problems, in-class examples,
preparation for exams, etc. – real-time and on their mobile
phone.
Students can evaluate courses, professors, content, etc. and
view the evaluation and comments of others. Students as well
as the university receive valuable information.
11. Ideas for a university - Mobile university.
The university provides mobile information to their students
and Alumni (schedules, chat with tutors, exercises, list of
literature, office hours of professors, etc.).
Students and alumni receive interest based information and
offers regarding courses based on their profiles (additional
courses, education, individual interests, coupons from
partners, e.g. bookstores or jobs).
University receive valuable information about your students:
• Networks of students?
• How communicative are they?
• Find opinion leaders and multipliers and target them in your
communication.
12. Ideas for consumer brands - Bar code scanner.
Customers scan bar codes and receive…
• Information about the product
• Ratings and reviews from other customers
• Targeted coupons (e.g., for free trial)
or are invited to…
• Review products themselves (e.g., at home after use) or
• rate other reviews
• Chat with other customers that bought the same product to
• exchange thoughts and their experience.
Consumer brands can identify and interact with
critcal customers, brand ambassadors (heavy users),
opinion leaders
13. Ideas for a service app - Information for citizens.
An application as a social network for the region
• Users get in contact with each other and meet based on their interests and location.
• Member help members with questions (e.g. where can you eat good Sushi in Munich)
• User can send messages for free to other members or groups, organize their hobbies (e.g.
who wants to go running?), carpool and match their friends.
• Interest based information for citizens from schools, clubs, church, municipal utility and
politicians, etc.
“Targeted advertizing/couponing”: Companies from the region send out their offers and
coupons based on profile information (interests, etc) in a specific radius
• Remaining tickets for the cinema 15 min before the movie starts in an area of 2 km to all
movie fans for half the price!
• The first beer for free in a bar on a poorly attended evening.
Regional craftsmen portal: local craftsmen are making offers.
14. For more information.
match2blue
www.match2blue.com
blog.match2blue.com
www.twitter.com/match2blue