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Minimum Viable Replacement
www.DontMakeMeWork.com @kevinjmireles
How to approach replacing products vs. creating
entirely new offerings
Kevin J Mireles
2
If you are an older company, most of the time you are enhancing and
replacing existing systems to take advantage of new technologies and
address competitive threats, not developing entirely new capabilities.
www.DontMakeMeWork.com @kevinjmireles
MVP
• Entirely new functionality
leveraging new technology.
• Competing against other
technologies & companies
MVR
• Primarily existing functionality
being ported to new platform
that replaces old platform
• Competing against your own
existing software
MVP & MVR
• New technology platform/form
factor that initially compliments
existing platform, but may
ultimately replace prior platform.
• Competing against existing
software on older platform &
customer expectations
3
Minimum Viable Product = Hypothesis that a certain minimum level of
functionality is enough to meet a specific market need
Market segment A
Market segment B
Market segment C
Market segment D
Market segment E
Market segment F
Market segment G
Segment Revenue Opportunity
Simplesttomostcomplex
Smallesttolargest
MVP A
www.DontMakeMeWork.com @kevinjmireles
The MVP concept was designed as an
approach for developing and taking
entirely new functionality/ products to
market. The goal for an MVP is to
learn as quickly what is required to
meet a specific market segment’s
need, as opposed to trying to build a
much larger set of functionality to
meet multiple market segments’
requirements.
MVP G
MVP F
MVP E
MVP D
MVP C
MVP B
4
Minimum Viable Replacement = Sum total of all the MVPs required to
transition existing customers and retire existing system
Customer segment A
Customer segment B
Customer segment C
Customer segment D
Customer segment E
CustomersegmentF
Customer segment G
Segment Revenue Opportunity
Simplesttomostcomplex
Smallesttolargest
MVP A
www.DontMakeMeWork.com @kevinjmireles
• The MVR is a framework designed to help you think about how to replace/replatform
existing software, as opposed to developing entirely new functionality.
Minimum Viable Replacement
MVP G
MVP F
MVP E
MVP D
MVP C
MVP B
5
Plus any additional enhancements/ inducements required to get
stakeholders and customers to change and adopt new systems and
processes
MVP A Customer segment A
Customer segment B
Customer segment C
Customer segment D
Customer segment E
CustomersegmentF
Customer segment G
Segment Revenue Opportunity
Simplesttomostcomplex
Smallesttolargest
www.DontMakeMeWork.com @kevinjmireles
Minimum Viable Replacement
MVP G 1,2,3,4, 5,6,7, 8, etc.
MVP F
MVP E
MVP D
MVP C
MVP B
6
And if individual customers are large enough to have customer-specific
requirements, then an MVP/MVR has to be developed for each customer.
MVP A Customer segment A
Customer segment B
Customer segment C
Customer segment D
Customer segment E
CustomersegmentF
Customer segment G
Segment Revenue Opportunity
Simplesttomostcomplex
Smallesttolargest
www.DontMakeMeWork.com @kevinjmireles
Minimum Viable Replacement
MVP G 1,2,3,4, 5,6,7, 8, etc.
MVP F
MVP E
MVP D
MVP C
MVP B
7
The more customizations and changes required by internal and external
stakeholders, the more difficult the migration will be
MVP A Customer segment A
Customer segment B
Customer segment C
Customer segment D
Customer segment E
CustomersegmentF
Customer segment G
Segment Revenue Opportunity
Simplesttomostcomplex
Smallesttolargest
www.DontMakeMeWork.com @kevinjmireles
Minimum Viable Replacement
MVP G
MVP F
MVP E
MVP D
MVPC
MVP B
MVP A
8
Of course, since you are dealing with icebergs, you often have no idea what
is required for each MVP
Customer segment A
Customer segment B
Customer segment C
Customer segment D
Customer segment E
CustomersegmentF
Segment Revenue Opportunity
Simplesttomostcomplex
Smallesttolargest
Customer segment G
www.DontMakeMeWork.com @kevinjmireles
9
At the same time, you have to balance the desire to meet your existing
customers’ needs with the opportunity to serve new market segments with
different functionality
A Bird in the Hand? Two in the Bush
• Someone is always going to be unhappy, the question is who, what are
the consequences and which tradeoffs are you willing to make?
or
www.DontMakeMeWork.com @kevinjmireles

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Minimum Viable Replacement:

  • 1. 1 Minimum Viable Replacement www.DontMakeMeWork.com @kevinjmireles How to approach replacing products vs. creating entirely new offerings Kevin J Mireles
  • 2. 2 If you are an older company, most of the time you are enhancing and replacing existing systems to take advantage of new technologies and address competitive threats, not developing entirely new capabilities. www.DontMakeMeWork.com @kevinjmireles MVP • Entirely new functionality leveraging new technology. • Competing against other technologies & companies MVR • Primarily existing functionality being ported to new platform that replaces old platform • Competing against your own existing software MVP & MVR • New technology platform/form factor that initially compliments existing platform, but may ultimately replace prior platform. • Competing against existing software on older platform & customer expectations
  • 3. 3 Minimum Viable Product = Hypothesis that a certain minimum level of functionality is enough to meet a specific market need Market segment A Market segment B Market segment C Market segment D Market segment E Market segment F Market segment G Segment Revenue Opportunity Simplesttomostcomplex Smallesttolargest MVP A www.DontMakeMeWork.com @kevinjmireles The MVP concept was designed as an approach for developing and taking entirely new functionality/ products to market. The goal for an MVP is to learn as quickly what is required to meet a specific market segment’s need, as opposed to trying to build a much larger set of functionality to meet multiple market segments’ requirements.
  • 4. MVP G MVP F MVP E MVP D MVP C MVP B 4 Minimum Viable Replacement = Sum total of all the MVPs required to transition existing customers and retire existing system Customer segment A Customer segment B Customer segment C Customer segment D Customer segment E CustomersegmentF Customer segment G Segment Revenue Opportunity Simplesttomostcomplex Smallesttolargest MVP A www.DontMakeMeWork.com @kevinjmireles • The MVR is a framework designed to help you think about how to replace/replatform existing software, as opposed to developing entirely new functionality.
  • 5. Minimum Viable Replacement MVP G MVP F MVP E MVP D MVP C MVP B 5 Plus any additional enhancements/ inducements required to get stakeholders and customers to change and adopt new systems and processes MVP A Customer segment A Customer segment B Customer segment C Customer segment D Customer segment E CustomersegmentF Customer segment G Segment Revenue Opportunity Simplesttomostcomplex Smallesttolargest www.DontMakeMeWork.com @kevinjmireles
  • 6. Minimum Viable Replacement MVP G 1,2,3,4, 5,6,7, 8, etc. MVP F MVP E MVP D MVP C MVP B 6 And if individual customers are large enough to have customer-specific requirements, then an MVP/MVR has to be developed for each customer. MVP A Customer segment A Customer segment B Customer segment C Customer segment D Customer segment E CustomersegmentF Customer segment G Segment Revenue Opportunity Simplesttomostcomplex Smallesttolargest www.DontMakeMeWork.com @kevinjmireles
  • 7. Minimum Viable Replacement MVP G 1,2,3,4, 5,6,7, 8, etc. MVP F MVP E MVP D MVP C MVP B 7 The more customizations and changes required by internal and external stakeholders, the more difficult the migration will be MVP A Customer segment A Customer segment B Customer segment C Customer segment D Customer segment E CustomersegmentF Customer segment G Segment Revenue Opportunity Simplesttomostcomplex Smallesttolargest www.DontMakeMeWork.com @kevinjmireles
  • 8. Minimum Viable Replacement MVP G MVP F MVP E MVP D MVPC MVP B MVP A 8 Of course, since you are dealing with icebergs, you often have no idea what is required for each MVP Customer segment A Customer segment B Customer segment C Customer segment D Customer segment E CustomersegmentF Segment Revenue Opportunity Simplesttomostcomplex Smallesttolargest Customer segment G www.DontMakeMeWork.com @kevinjmireles
  • 9. 9 At the same time, you have to balance the desire to meet your existing customers’ needs with the opportunity to serve new market segments with different functionality A Bird in the Hand? Two in the Bush • Someone is always going to be unhappy, the question is who, what are the consequences and which tradeoffs are you willing to make? or www.DontMakeMeWork.com @kevinjmireles