William B. Preston is an experienced Executive Project Manager with over 30 years of experience leading complex IT projects at IBM. He has a proven track record of managing global teams and large budgets to deliver projects on time and under budget. His areas of expertise include CRM systems, data management, and Agile development methodologies. He holds certifications in Project Management from IBM and PMI.

1. 1013 Berkley Dr
Cleburne, TX 76033
Phone 817-933-0670
e-mail breslin1986@yahoo.com
William B. Preston
Objective I am a certified Executive Project Manager interested in leading highly
complex IT projects that are critical to the organization’s success and span
the breadth of the Sales and Marketing processes as well as their
corresponding support processes. My strengths lie in the integration of CRM
processes with state-of-the-art workflow and data management applications
utilizing Agile as well as traditional development and support processes. I
am very accomplished in handling technical challenges as well as leading
large, matrixed worldwide teams.
Education • 1982 University of Notre Dame
BA Mathematics, Minor Computer Science
• 1989 National Technological University
MS Computer Science
• 1998 National Technological University
MS Engineering Management
Professional
Experience
• August, 2012 – Present
• IBM Sales and Marketing Systems, Transformation and
Operations
Sales Transformation Production Operations Manager
• I manage the Operations and Data Quality Management for large WW
Enterprise Applications including: SalesConnect, the IBM Decision
Engine System, the Client References Database, and the Complaint
Management Tool. This includes the leadership and technical direction
for 70 US and International team members. My major accomplishments
over the past few years include:
• SalesConnect (SC) Operations and Data Quality Management:
The majority of my time is spent maintaining the overall health of the
SC application in production. This involves leading a cross functional
team of SMEs performing problem determination and resolution of
tickets reported through the Help Desk. On a daily basis, my team
receives requests from SC Level 2, Development/L3, Data
Operations and our executives to investigate Data Quality issues
with Sales. We either create new defects or provide a detailed
explanation for what has occurred over the lifecycle of a Sales
Opportunity. My specific value add in these instances is to
understand the low-level technical details of the problems and then
provide my executive team with the Business Impact and
Explanation that is appropriate for their level.
• Global Partner Profile (GPP) Direct: This project involved the
integration of passing Leads/Sales Opportunities from the IBM
Opportunity Management System (SC) to the IBM Business Partner
Opportunity Management System (GPP). The value to the
business is that leads are now passed to a BP in near real time as

2. Professional
Experience
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compared to 24-48 hours.
• IBM Decision Engine Services (IDES): IDES provided critical
business function for SC in the areas of Seller Profile
Enhancements (to support SC weekly Sales Cadence) and
Territory/Coverage data.
• Project Melody: This project was the xSeries Product
Divestiture to Lenovo which was worth $2.3B in revenue. My
responsibilities were to provide Lenovo with a data extract of all
of their xSeries Opportunities from SC and GPP applications. My
team developed a test and deployment process that provided
minimal impact to critical internal projects such as SC, and the
Opportunity Extracts were provided on time and with extremely
high data quality. Additionally, I ensured that the identification
and recovery of all costs relative to the work effort were
recovered from Lenovo.
• Miscellaneous Projects: I led my team in several projects that
provided my organization with significant Cost of Ownership/Life
Cycle savings. For example, the sunset of the CRM Siebel
Application has provided over $60M of life cycle cost savings
since 2009.
• July, 1998 – July, 2012
• IBM Sales & Distribution Division, Client Process
Transformation
Positions Held:
• CRM Solutions, Data Management and Acquisitions Manager
• Management of a number of CRM applications (i.e., CRM Siebel,
the Client Reference Database (CRDB), and the end-to-end Data
Management of these applications.
• The most significant project was to migrate the three CRM Siebel
R7.5.3 instances to Siebel V8.0. This project took over a year to
develop, test and deploy. Its total budget was $7.8M. This release
brought $15M of Seller Productivity and other benefits.
• Another major project was the move of the CRM Siebel AP
Instance from Japan to Australia. This was required due to the
tsunami and following earth quakes which made the power
supply situation in Japan very uncertain. This move was
accomplished under budget, ahead of schedule, and resulted in
a CIO Leadership Award.
• Additionally, the CRDB program has continued to deliver high
business value (e.g., Sellers (80%) and First Line Sales
Manager (82%) rated References/Case Studies as the
number one asset to help drive the Smarter Planet strategy).
• Multi-Brand Enablement Solutions Manager
• The Multi-Brand Enablement (MBE) project was the main
component around the company’s Sales Process Transformation
initiative – to maximize sellers' efficiency using the sales process so
that they can focus on satisfying clients. I satisfied the project
charter by providing a dashboard for Sellers on w3.ibm.com that,
when combined with workflow, enabled them to intuitively track the
full sales lifecycle from Opportunity to Contract. Additionally, I was
also responsible for the justification and interlock of a $20M

3. Professional
Experience
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budget in 2007 and an $8M budget in 2008.
• The success of this project resulted in an “IBM Excellence” Award
from the IBM Chairman for “Outstanding Management of the R2C
(Request to Contract) Project 2007-2008”.b
• CRM Siebel Application Owner
• I had total responsibility for Siebel, the WW application supporting
an integrated ‘end to end’ sales process managing Campaigns,
Accounts, Contacts, and Opportunities that included over 71K users
(4,600 ibm.com; 4,700 Sales Support; 11,200 Business Partners;
49,600 Field Sales; 1,400 Marketing). I took Siebel off the
Corporate Business Controls “Watch List” by passing an intensive
Corporate Application Audit. Additionally, I successfully gained
ASCA certification, a requirement dating back to the Siebel launch in
2000.
• August, 1982 – June, 1998
• IBM Storage Systems Division
Management and Technical Programming Positions
• Beginning as programmer, I progressed through various
management positions including Microcode Development
Tools, Disk and Tape Storage Subsystem Test, and the
Technical Assistant to the VP of IBM Storage Subsystems and
Tucson Site Senior Manager.
Core Skills • Program and Project Management
• Agile Development and Operation Support Principles and Processes
• Software Development, Test, Deployment and Support
• Microsoft Office Suite
• Microsoft Project
• IBM Rational Tool Suite
Professional
Memberships and
Certifications
• Certified Executive Project Manager, IBM Corporation
• Certified Project Manager, Project Management Institute,
Fort Worth Chapter
References Available upon request