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                                                                   design for stupid     What is usability?
                                                                                                                  Usability

                                                    Reduce            design the product to be simple

                                                  Organise                                                    Product Maps

                 Time -savings in time feel like simplicity


                                                                                                                                                  ART
                                                      Learn



                                                Differences
                                                                                                                                             FUNCTION                                                            repurpose existing
                                                                                                                                                            creative
                                                    Context                                                                                                                                                      user generated


                                                                                                                                                                                                                 copyrights
                                                    Emotion
                                                                     The Laws of Simplicity (John Maeda)                                                                                                                                functional
                                                                                                                 Simplicity
                                            Trust
                                                                                                                                   design                                                     content
                                                                                                                                                                                                                                        entertainment
                                      Failure
                                                                                                                                                                                                                 type of content
                                                                                                                                                                                                                                        useful
The One - subtracting the obvious, adding the meaningful


                                                                                          Wireframes
                                                                                                                                                        Mobile Media Applications                                                  Google
                                                                                                                                                                                                                   Android

                                                                                            use cases         Design Tools
                                                                                                                                                                                                                                   Apple
                                                                                                                                                                                                                   iPhone
                                                                                                                                                                                         technologies
                                                                                                                                   Known


                                                                                                                                   Trends
                                                                                                                                                                                                                                   Vodafone
                                                                                                                  Environmental changes                                                                               JLL

                                                                                                                                             Markets
                                                                                                                              New products
                                                                                                                                                                                                                      ER platform- Vodafone

                                                                                                                              New markets                                                   charging platforms        iTunes

                                                                                                                                                                                            credit cards


                                                                                                                                                                                            3V



                                                                                                                                                                                            Advertising



                                                                                                                                                                                            Brand Marketing Budgets
                                                                                                                                                                       Revenue Streams
                                                                                                                                                                                            BUSINESS CASES

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Mindmap of Mobile Product Development

  • 1. Flow, one click, access design for stupid What is usability? Usability Reduce design the product to be simple Organise Product Maps Time -savings in time feel like simplicity ART Learn Differences FUNCTION repurpose existing creative Context user generated copyrights Emotion The Laws of Simplicity (John Maeda) functional Simplicity Trust design content entertainment Failure type of content useful The One - subtracting the obvious, adding the meaningful Wireframes Mobile Media Applications Google Android use cases Design Tools Apple iPhone technologies Known Trends Vodafone Environmental changes JLL Markets New products ER platform- Vodafone New markets charging platforms iTunes credit cards 3V Advertising Brand Marketing Budgets Revenue Streams BUSINESS CASES