What every business leader needs to know about the mind.

1. A MIND FOR BUSINESS
LOVE YOUR MIND

2. A MIND FOR BUSINESS
MINDAPPLES
We help people get
more from their minds
“
Mindapples is an
idea that is gaining
ground at a time
when professionals
and politicians are
focusing on
people’s well-being.
Engaging
people in sharing
and exploring their
mental wellbeing
choices and needs
Educating
”
Inspiring
people about how
their minds work
and how to manage
them effectively
people to take more
care of their minds
and promote public
interest in this topic
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.

3. A MIND FOR BUSINESS
A MIND FOR BUSINESS
Your mind is your greatest asset.
To be effective in your life and
work, you need to know how your
mind works and how to use it.
We offer practical insights from
neuroscience and psychology to
help you get more from your mind.
3
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.

4. A MIND FOR BUSINESS
A MIND FOR BUSINESS
LOVE YOUR MIND
MASTER YOUR MOODS
WORK WITH PERSONALITY
MAKE SMARTER DECISIONS
GET MOTIVATED
HANDLE PRESSURE
4
INFLUENCE PEOPLE
THINK CREATIVELY
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.

5. A MIND FOR BUSINESS
We bridge the gap between
health & wellness and
performance training.
5
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.

6. A MIND FOR BUSINESS
THIS SESSION
1 MEET YOUR MIND
2 A MIND FOR BUSINESS
3 5-A-DAY FOR YOUR MIND
6
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.

7. A MIND FOR BUSINESS
1 MEET YOUR MIND
Introducing your greatest asset
7
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.

8. A MIND FOR BUSINESS
HOW YOUR MIND EVOLVED
PRIMAL
Vital functions
(blood pressure,
heart rate, breathing,
hunger & digestion)
Arousal & alertness
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.
8
AFTER MACLEAN (1973)

9. A MIND FOR BUSINESS
HOW YOUR MIND EVOLVED
EMOTIONAL
Body temperature
Behavioural responses
(aggression, risk-taking)
Emotional responses
(happy, sad, disgusted)
Pleasure, reward, motivation
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.
9
AFTER MACLEAN (1973)

10. A MIND FOR BUSINESS
HOW YOUR MIND EVOLVED
RATIONAL
Abstract thought
Planning & organising
Imagination & creativity
Inhibition and self-control
Problem-solving & analysis
Social learning & language
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.
10
AFTER MACLEAN (1973)

11. A MIND FOR BUSINESS
HOW WE THINK
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.
11
KAHNEMAN (2012), AFTER STANOVICH & WEST (2000)

12. A MIND FOR BUSINESS
THE LIMITS OF REASON
We have limited attentional capacity and can only
focus consciously on one thing at a time.
Too much information for us to process consciously.
Not enough RAM!
12
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.

13. A MIND FOR BUSINESS
PROCESSING POWER
The hidden power of the subconscious
13
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.

14. A MIND FOR BUSINESS
THE ELEPHANT AND THE RIDER
There is much more to our mind than our ‘self’.
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.
14
THE BUDDHA

15. A MIND FOR BUSINESS
THE ELEPHANT IS IN CHARGE!
The rider evolved to help the elephant plan ahead.
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.
15
HAIDT (2006)

16. A MIND FOR BUSINESS
If you want to be effective in your
life and work, you need to take care
of your subconscious mind.
16
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.

17. A MIND FOR BUSINESS
KEY TAKEAWAYS
1. Your mind is based on a complex network of
primal, emotional and rational systems.
2. You rely on systems beneath your conscious
awareness to function, think and make decisions
3. If you want to be effective in life, you need to take
care of your subconscious mind.
17
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.

18. A MIND FOR BUSINESS
2 A MIND FOR BUSINESS
Five things everyone should know
18
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.

19. A MIND FOR BUSINESS
1 EMOTIONS ARE INTELLIGENT
We focus too much on our conscious
minds and neglect our subconscious.
‘Gut feel’ is how we process complex
information and underpins analysis,
creativity and decision-making.
Ignoring our intuition means ignoring
the most powerful part of our minds.
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.
19
KAHNEMAN (2012)

20. A MIND FOR BUSINESS
2 STRESS IS NOT GOOD FOR YOU
Some people say “a little stress is
good for you.” This is not true.
Stress is an emergency response
and can cause loss of perspective
and difficulty thinking.
Asking people to be a bit stressed
is asking them to be a bit stupider.
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.
20
LAZARUS & FOLKMAN (1984)

21. A MIND FOR BUSINESS
3 AUTONOMY MATTERS
Locus of control is important in
staying healthy and effective.
If we feel in control of the things
that matter to us, we work better
and handle setbacks more easily.
If the things that matter to us are
beyond our control, we become
stressed and demotivated.
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.
21
BENASSI, SWEENEY, DUFOUR (1988)

22. A MIND FOR BUSINESS
4 EVERYBODY’S DIFFERENT
Personality traits shape our
responses and we can each react
differently to the same situation.
What people need to be healthy &
effective is personal and subjective.
Fairness doesn’t always mean giving
everyone the same thing.
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.
22
DeYOUNG (2010)

23. A MIND FOR BUSINESS
5 WE’RE IN THIS TOGETHER
We instinctively mirror each other’s
moods and converge emotionally.
Happy people make us happier.
Stressed people make us stressed.
Other people’s moods subconsciously
influence how we feel and vice versa.
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.
23
HATFIELD, CACIOPPO, RAPSON (1993)

24. A MIND FOR BUSINESS
KEY TAKEAWAYS
1. Performance at work is about how you feel, not
just how you think, particularly for complex tasks.
2. Stress and low moods can interfere with your
judgement and memory and must be managed.
3. Remember that everyone is different, and that
whatever affects them indirectly affects you too.
24
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.

25. A MIND FOR BUSINESS
3 5-A-DAY FOR YOUR MIND
How to keep your mind healthy & effective
25
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.

26. A MIND FOR BUSINESS
WHAT WE DO MAKES A DIFFERENCE
YOUR ACTIONS AFFECT YOUR MENTAL STATE
WELLBEING = G + C + Y
G: GENETIC DETERMINANTS
C: CONDITIONS OF LIFE
Y: YOUR ACTIONS
50%
10%
40%
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.
ADAPTED FROM SELIGMAN (2002), LYUBOMIRSKY, SHELDON & SCHKADE (2005)

27. A MIND FOR BUSINESS
WHAT ARE YOUR MINDAPPLES?
What do you do to look after your mind?

28. A MIND FOR BUSINESS
THE FIVE WAYS TO WELLBEING
1.
2.
3.
4.
5.
Connect.
Be active.
Take notice.
Keep learning.
Give.
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.
28
NEW ECONOMICS FOUNDATION (2008)

29. A MIND FOR BUSINESS
WHAT WORKS FOR YOU
People who engage more in enjoyable activities
report better psychological and physical wellbeing.
They experience more positive emotions, greater life
satisfaction and lower depression scores.
They also show lower blood pressure and cortisol
levels, and better physical function.
Make time for whatever “breathers” and “restorers”
work for you to keep your mind and body well.
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.
29
PRESSMAN ET AL (2009)

30. A MIND FOR BUSINESS
DON’T FORGET THE BASICS!
If your mind feels sluggish or distracted, here are
five basic questions to ask yourself:
1.
2.
3.
4.
5.
30
Have I had enough sleep?
Have I drunk enough water?
What did I eat today? (inc. caffeine, sugar etc.)
Have I had enough natural light?
Have I been physically active lately?
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.

31. A MIND FOR BUSINESS
SUMMARY
1. To be effective in your life and work, you need to
take care of your subconscious mind.
2. Resilience can be learned. Your outlook and
activities affect around 40% of your mental state.
3. Build ‘breathers’ and ‘restorers’ into your day to
stay effective and get the ‘5-a-day for your mind’.
31
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.

32. A MIND FOR BUSINESS
WHAT WE OFFER
HEALTH & WELLNESS
LEARNING & DEVELOPMENT
STAFF ENGAGEMENT
PROGRAMMES
MASTERCLASSES
& ‘LUNCH & LEARNS’
KEYNOTE TALKS
SMALL GROUP SEMINARS
WELLBEING DAYS
MANAGEMENT TRAINING

33. A MIND FOR BUSINESS
Let's make
looking after our
minds as natural as
brushing our teeth
hello@mindapples.org
www.mindapples.org
ALL ORIGINAL MATERIAL © MINDAPPLES. NO UNAUTHORISED REPRODUCTION OR DISTRIBUTION.

34. A MIND FOR BUSINESS