Mind our languages

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The document discusses globalization and its consequences. It notes that globalization involves the integration of capital, technology, and information across national borders, creating a single global market. The document then discusses some challenges and opportunities related to globalization, including the dominance of English online. It provides statistics showing that over 50% of the most visited websites use English as their primary language. The rest of the document outlines the process of internationalization and localization, including design, development, testing, translation and localization testing. It discusses the current state of internationalization and localization for open source software, noting support for 56 languages in code but room for improvement in documentation, marketing and community support. The document emphasizes that globalization requires active support, education and

Technology

Languages
Mind our
@atMarijke 
Marijke Stuivenberg

Marijke Stuivenberg
Open Source Matters
Internationalisation
Translator (nl-NL)
Musician (Saxophone)

Globalization
Globalization is the integration of capital,
technology, and information across national
borders, in a way that is creating a single global
market and, to some degree, a global village.
Thomas L. Friedman
The Lexus and the Olive Tree

Globalization
Englishnization
Westernization

source: en.wikipedia.org/wiki/Languages_used_on_the_Internet
"A study made by W3Techs showed that in April
2013, almost 55% of the most visited websites
used English as their content language. Other
top languages which are used at least in 2% of
websites are Russian, German, Spanish, Chinese,
French, Japanese, Arabic and Portuguese."

• based on 1 million most visited websites (0.27%)
• identified using only the homepage
• significant higher (especially for English)
• all websites estimate below 50% English
source: en.wikipedia.org/wiki/Languages_used_on_the_Internet

source: www.internetworldstats.com/stats7.htm

Globalization
including
not excluding
Challenges

Globalization
Process
Internationalization
Localisation

Globalization
Process
Internationalization
Localisation
design
development
testing
The
Product

Globalization
Process
Internationalization
Localisation
design
development
testing
localisation
local testing
local marketing
The
Product

Process
Internationalization
design
development
testing
The
Product
Requirements

Process
Localisation
localisation
The
Product

Process
Internationalization
Localisation
design
development
testing
localisation
The
Product

I18n Requirements
What languages
• Characters
• RTL
• Space
• Date formats
• phone numbers /
addresses
• Currency
Visual displays
• Graphics
• Videos
Legal requirements
Culture
• Colors, symbols,
names

Process
Localisation
localisation
The
Product
translation

Process
Localisation
localisation
The
Product
translation
transcreation
adaptation

Process
Localisation
localisation
local testing
The
Product

Process
Localisation
localisation
local testing
local marketing
The
Product

Requirements
active support of everyone involved
education and negotiation
Challenges

Status I18n /L10n
CMS
Code support
56 languages
Multilingual

Status I18n /L10n
CMS
Code support
56 languages
Multilingual
Information
Occasionally
JCM - 21 languages
Local Communities

Status I18n /L10n
CMS
Code support
56 languages
Multilingual
Information
Occasionally
JCM - 21 languages
Local Communities
Documentation
18 languages

Requirements
active support of everyone involved
education and negotiation
Challenges
Communication

Just because everyone
speaks English doesn’t mean
everyone is communicating
And, most importantly, doesn’t mean people are as eﬀective
as they want to be

Tips for non-English
• Your English is always good enough
• Repeat what you understood
• Ask what you did not understood
• Teach your language
• Teach your culture
Challenges

Tips for native-English
• Plain English, no slang
• Keep it short
• Patience, do not interrupt to soon
• Don’t put emphasis on a word
• Teach your language
• Teach your culture
Opportunities

A well translated world
is a more connected one
Opportunities
@atMarijke 
Marijke Stuivenberg

Dankjewel!
@atMarijke 
Marijke Stuivenberg

One of the challenges facing designers today is how to engage with emerging markets and rapidly developing economies. Well over half of the global population lives and works in these countries and technology is rapidly diffusing into their everyday lives. Mobile devices, in particular, are becoming the first experience of the online world. Mobile telephones have more worldwide users than any other digital technology - and often provide the first experience with information architecture in a digital sense. The challenge of providing accessible IA for illiterate and innumerate people is starting to be addressed through projects like the One Laptop Per Child (OLPC) initiative. Information architects have always had an essential role in providing access to information and services. Emerging markets have an enormous need for this access - but also a range of constraints that make it hard for designers to deliver effective IA. Why has the rest of the world missed out on IA? What makes us fail to understand the needs of most of the global population? What opportunities have we missed by avoiding emerging markets? How can information architecture help the illiterate or innumerate? Is it even possible to design for ‘everyone’? Why should information architects care about the rest of the world? How and why should we use persuasive design to help emerging markets succeed? This presentation will help information architects understand the opportunities presented by emerging markets, and the role IA can play in development and growth. It will also discuss tools and techniques for creating globally relevant IA, alongside real-world examples of IA in emerging markets.

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Presented by Ann Zdunczyk at Documentation and Training Life Sciences, June 23-26, 2008 in Indianapolis, IN. English is one of the most expressive languages on Earth; with a vocabulary of over 900,000 words, no wonder there are so many ways to say the same thing! Mission critical, life saving messages must be communicated clearly in English as in target languages. Even if your content is still in “English only”, this presentation will give you insights to more effectively communicate your intent, in words and images, to a diverse audience. Find out what global forces are eroding market boundaries and helping “make the world flat,” broadening your future audience to include languages you may not have considered before. This presentation will cover many considerations, including: * Is your content written as clearly and as to the point as possible? * Does your content use consistent terminology? * Has your company acquired other subsidiary divisions that have different standards for writing and managing content and language translation? If so, how do your coordinate your efforts in this arena? * How do you optimize source, English content to leverage as much previously translated text from legacy material as possible? * How can a professional linguist be certain of your intent during translation? * How can you validate content translated for overseas markets? * When does “fancy” formatting and page layout become an impediment to language translation? No doubt you’ve already heard about Controlled English, and the many challenges to effectively translating rich, technical content from English to other languages. At first glance, the task can seem overwhelming. Believe it or not, you are already “shifting gears” and writing at different levels of English for different audiences. The same skills you use every day in editing you own email can be transposed to effectively create focused, technical content for a broad global audience. Domestically, a significant proportion of medical staff are non-native English speakers. In an emergency, all staff must instantly grasp the intent of written instructions on complex equipment. The “life-saving” ramifications of your content become even more pronounced when your words are translated from English to another language. Attend this session to learn even more ways to avoid errors and save lives. (And you thought you were just creating content!)

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Mind our languages

1. @atMarijke  Marijke Stuivenberg

2. Languages Mind our @atMarijke  Marijke Stuivenberg

3. Marijke Stuivenberg Open Source Matters Internationalisation Translator (nl-NL) Musician (Saxophone)

7. Germany

10.

11. Consequences

12. Consequences Challenges

13. Consequences Opportunities Challenges

14.

15. Globalization

16. Globalization Globalization is the integration of capital, technology, and information across national borders, in a way that is creating a single global market and, to some degree, a global village. Thomas L. Friedman The Lexus and the Olive Tree

17. Consequences Challenges - Opportunities

18. English

19. English Consequences - Challenges

20. Globalization Englishnization Westernization

21. Why English?

22. source: en.wikipedia.org/wiki/Languages_used_on_the_Internet "A study made by W3Techs showed that in April 2013, almost 55% of the most visited websites used English as their content language. Other top languages which are used at least in 2% of websites are Russian, German, Spanish, Chinese, French, Japanese, Arabic and Portuguese."

23. • based on 1 million most visited websites (0.27%) • identified using only the homepage • significant higher (especially for English) • all websites estimate below 50% English source: en.wikipedia.org/wiki/Languages_used_on_the_Internet

24. source: www.internetworldstats.com/stats7.htm

25.

26. Globalization including not excluding Challenges

27. Globalization Process Internationalization Localisation

28. Globalization Process Internationalization Localisation design development testing The Product

29. Globalization Process Internationalization Localisation design development testing localisation local testing local marketing The Product

30. Process Internationalization design development testing The Product Requirements

31. Process Localisation localisation The Product

32.

33. Process Internationalization Localisation design development testing localisation The Product

34. I18n Requirements What languages • Characters • RTL • Space • Date formats • phone numbers / addresses • Currency Visual displays • Graphics • Videos Legal requirements Culture • Colors, symbols, names

35. Process Localisation localisation The Product translation

36. Process Localisation localisation The Product translation

37. Process Localisation localisation The Product translation transcreation adaptation

38. Process Localisation localisation local testing The Product

39. Process Localisation localisation local testing local marketing The Product

40.

41. Requirements active support of everyone involved education and negotiation Challenges

42.

43. Status I18n /L10n

44. Status I18n /L10n CMS Code support 56 languages Multilingual

45. Status I18n /L10n CMS Code support 56 languages Multilingual Information Occasionally JCM - 21 languages Local Communities

46. Status I18n /L10n CMS Code support 56 languages Multilingual Information Occasionally JCM - 21 languages Local Communities Documentation 18 languages

47. Status I18n /L10n CMS Code support 56 languages Multilingual Information Occasionally JCM - 21 languages Local Communities Documentation 18 languages Marketing XX languages

48. Requirements active support of everyone involved education and negotiation Challenges

49. Requirements active support of everyone involved education and negotiation Challenges Communication

50. English

51. Just because everyone speaks English doesn’t mean everyone is communicating And, most importantly, doesn’t mean people are as eﬀective as they want to be

52. Tips for non-English • Your English is always good enough • Repeat what you understood • Ask what you did not understood • Teach your language • Teach your culture Challenges

53. Tips for native-English • Plain English, no slang • Keep it short • Patience, do not interrupt to soon • Don’t put emphasis on a word • Teach your language • Teach your culture Opportunities

54.

55. Consequences Challenges

56. Consequences Challenges Opportunities

57.

58.

59. Opportunities

60. A well translated world is a more connected one Opportunities @atMarijke  Marijke Stuivenberg

61. Dankjewel! @atMarijke  Marijke Stuivenberg