Founded in 2003, 417 creates beauty products using minerals from the Dead Sea. The brand focuses on natural ingredients and immediate results. It is led by Moty Fridman and an international team. 417 products are sold in luxury stores, spas, and online in over 30 countries. The brand emphasizes values like creativity, honesty and community contribution.

1. BRAND PRESENTATION

2. 417 was established and founded in 2003 by the entrepreneur and sculptor Moty Fridman.
Moty Fridman is the owner and the CEO of the company.
Moty Fridman sees every product as a unique work of art and therefore, Moty Fridman is behind
each and every 417 product from the conception to the realization.
The brand is also managed and expanded by an international team of professionals with high
ended experience in cosmetics and beauty care products.
417 - BEAUTY YOU CAN SENSE
THE COMPANY

3. 417 – BEAUTY YOU CAN SENSE
THE STORY
In 417 we race for improvement and put all our heart in everything we do.
We bring you immediate results that you can feel, see, touch and smell.
We will awake your senses through a full natural experience like you never had before.
417, Beauty you can sense
When using 417, you will:
SEE Immediate Results
TOUCH Unique Textures
SMELL Extraordinary Fragrances
LISTEN to Yourself and to the planet’s sources
We invite you to sense the difference!

4. Moty Fridman, Founder & CEO
Passion for Beauty & Art
“As a sculptor, I’ve studied faces all my life. This discipline has shown me
the strong relationship between feeling beautiful and happiness.
When a person feels beautiful, the world is a joyful place.
I am also the developer of products that make women & men look beautiful,
collaborating with an international team of skin care experts. These scientists
know that the minerals of the Dead Sea are the keys to lasting beauty.
Our -417 Immediate Results collection contain the ancient mineral ingredients
that will give you a long life of beauty and happiness.
It is my Mission, my Passion, to give you the very best.
Thank you for being our customer!”
417 - BEAUTY YOU CAN SENSE
THE PHILOSOPHY

5. 417 - BEAUTY YOU CAN SENSE
VISION & MISSION
417 VISION is to become the worldwide leading natural beauty company offering
collections of exclusive skin care products based on natural active ingredients together
with moisture-balancing minerals from the lowest place in the world, the Dead Sea, -417
meters below Sea Level.
417 MISSION is to develop, manufacture and distribute innovative beauty products
based on unique formulations and high quality active ingredients. 417 products are
designed to improve the skin’s appearance, delivering significant efficacy and high safety
to consumers. 417 mission is also to make people feel better about themselves and feel
beautiful, bringing them happiness.

6. We believe that everyone’s
time is priceless.
This is why we always strive
for immediate results and
instant outcomes.
EFFICIENCY
- BEAUTY YOU CAN SENSE
THE VALUES
EXCELLENCE HONESTY
We love challenges,
and this is why we are
always on the run
searching for
improvements and
solutions to meet
our client’s needs.
CREATIVITY FAMILIARITY
We will always be honest
about what we do.
If we claim to bring results,
it’s because we really
worked hard to make
this happen.
A painting, a sculpture,
a human being… We are
passionate about beauty
and everything it stands for.
We keep investigating
the boundaries of it.
We believe that personal
relations within workers,
suppliers, distributors and
clients are as important
as business success.
We put our hearts and
attention into people.

7. 417 - BEAUTY YOU CAN SENSE
THE BENEFITS
 High ended Dead Sea Collections – Precious Dead Sea Minerals
 Feeling beautiful & smart, natural & sophisticated
 Immediate visible results on the skin
 Multi-Sensorial Experience: See, Touch and Smell
 Unique formulations with High Concentration of natural active ingredients
 Anti-Aging & Rejuvenation products for long term results
 Suitable for sensitive skin conditions
 Paraben & Mineral Oil Free

8. Immediate Visible Results
on the Skin
The Highest Concentration
of natural active
ingredients based on
Precious Dead Sea Mineral
Complex
A Unique Multi-Sensorial
Experience: See, Touch &
Smell
Paraben & Mineral Oil
Free
417 - ORIGINAL
HIGH ENDED DEAD
SEA PRODUCTS
417 - BEAUTY YOU CAN SENSE
THE USP (Unique Selling Propositions)

9. 417 - BEAUTY YOU CAN SENSE
THE USP
The Dead Sea & its unique benefits
The Dead Sea is the largest natural Spa in the world & the lowest point on earth, situated 417 meters
(1,373 ft.) below Sea Level. The Dead Sea is one of the most unique healing SPA resources:
it contains 10 times more Salts & Minerals than any other Sea or Ocean in the world. These rich,
unique minerals and mud bring natural health and beauty benefits for people, worldwide.
The Precious Dead Sea Minerals are known for:
 Inducing a relaxed feeling & Nourishing the skin
 Activating the circulatory system & Easing rheumatic discomfort & metabolic disorders

10. The core of 417 is PRECIOUS MINERAL COMPLEX, a groundbreaking combination of Essential
Dead Sea Minerals from the lowest place on earth, the Dead Sea, -417 meters below Sea Level &
High concentration of natural active ingredients (Vitamins & Plants).
PRECIOUS MINERAL COMPLEX: Combination of Essential Dead Sea Minerals & High concentration
of natural active ingredients (Energizing Vitamins & Unique Plant Extracts):
 Maintains normal skin hydration level
 Enhances skin’s natural ability to retain water
 Provides and promotes natural moisture
 Strengthens the natural protection of the skin
 Provides the optimum nourishment - for all skin types
 Ensures skin regeneration by assisting the renewal of skin cells
 Prevents signs of aging
 Improves skin texture as well as hair & scalp conditions
417 - BEAUTY YOU CAN SENSE
THE USP

11. PRECIOUS MINERALS
• Calcium (Ca):
• Potassium (K):
• Sodium (Na):
• Magnesium (Mg):
• Zinc (Zn):
• Lithium (L):
• Bromine (Br):
• Manganese (Mn):
417 - BEAUTY YOU CAN SENSE
THE USP
Activities in cell protection
Properties to balance skin functions. Known to help acne conditions.
Improves skin metabolism
Promotes energy production among oxygenation cells
Contributes to cell renewal. Improves sebo-regulation and helps in acne conditions.
Improves inflammation skin conditions (such as psoriasis).
Soothing, calming properties
Improves skin layer. Also known for antioxidant properties.
PRECIOUS MINERAL COMPLEX:
PRECIOUS VITAMINS
• Vitamin A: Helps to improve the appearance of the fine lines
• Vitamin B: Enhances skin’s natural ability to retain water. Provides a healthy glow to the skin.
• Vitamin C: Repairs skin sun damage and skin spots
• Vitamin E: Strong Antioxidant that fights free radicals.
• Vitamin F: Also known as Omega Fatty Acids. Moisturizes agent that makes the skin smoother and softer

12. 417 - BEAUTY YOU CAN SENSE
REGULATION & STANDARDS
 417 Products are registered by the EU New Regulations, the Israeli Ministry of Health and
follow the FDA Rules & Regulations.
 417 Products are manufactured in its State-of-the-Art Facilities & Laboratories and comply
with GMP and ISO 9002 standards.

13. 417 - BEAUTY YOU CAN SENSE
BRAND POSITIONING
Mass Brands Premium Brands
Natural
Non Natural

14. 417 - BEAUTY YOU CAN SENSE
SALES & DISTRIBUTION
 417: A GROWING COMPANY
Since its launch in 2003, as 417 products represent a breakthrough in the beauty and anti-aging fields
in the international market, 417 is showing Constant Worldwide Growth in Sales & Distribution.
 DISTRIBUTION CHANNELS
 Luxury Department Stores & Beauty Stores
 Duty Free Shops - James Richardson
 High Ended SPAS & Concept Stores
 TV - QVC
 On Line Store

15. International presence – over 30 countries
417 - BEAUTY YOU CAN SENSE
WORLDWIDE DISTRIBUTION

16. 417 - BEAUTY YOU CAN SENSE
WORLDWIDE DISTRIBUTION
Flagship & Department Stores

17. Flagship & Department Stores
- BEAUTY YOU CAN SENSE
WORLDWIDE DISTRIBUTION
Sephora – Poland

18. 417 - BEAUTY YOU CAN SENSE
WORLDWIDE DISTRIBUTION
Duty Free Shops

19. Immediate Miracles Collection
Minerals & Mud
Catharsis – Body & Hair
Dead Sea Salts & Mud
Age Prevention Collection
Minerals & Hydration
Time Control Collection
Minerals & Anti-Aging
417 - BEAUTY YOU CAN SENSE
THE RANGE - A complete range of advanced skincare solutions for all customers needs
Mud Phyto Collection
Body Sliming & Firming
Dead Sea Therapy Collection
Aromatic Body
Whitening Collection
Minerals & Whitening
Men’s Care
Minerals for Men
FACIAL BEAUTY
BODY BEAUTY

20. 417 - BEAUTY YOU CAN SENSE
THE COMMUNICATION

21. 417 - BEAUTY YOU CAN SENSE
THE VISUALS
417 LOOK & FEEL

22.  We believe in constant, stable and active contribution to the community.
 The ability to support our community, environment & people is our way of life.
417 - BEAUTY YOU CAN SENSE
THECONTRIBUTION

23. 417 - BEAUTY YOU CAN SENSE
AWARDS & PRESS RELEASES

24. 417 - BEAUTY YOU CAN SENSE
IDEAL PARTNERSHIP
• Professional deep support
• Successful Business Model
• Long Term Partnership
• Mutual Investment

25. 417 - BEAUTY YOU CAN SENSE
SUMMARY – KEY SUCCESS FACTORS
 417 – The Leading Brand in the Category – with unique Story & Concept
 Innovative ready portfolio – Dead Sea based formulations
 Outstanding Design & Packaging
 High Quality Products – Registered under stringent international regulations
 Great margins for distributors & stores
 Wide range of marketing tools & POS materials
 Local training & On line Products Tutorials

26. For further information:
Please contact Mr. Ran Ken-Tor, VP Sales – ran@minus417.com
Or visit us at: www.minus417.com
T H A N K Y O U.