The Hug in a Bag project provides women experiencing miscarriage or threatened miscarriage with a bag containing pads, knickers, wipes, tissues, and an information leaflet to maintain dignity, promote hygiene, provide informed care, reassurance, and comfort. Feedback from focus groups showed the concept of a hug in a bag does exactly that for patients. The initiative aims to directly improve patient experience for the significant patient group of 1 in 4 pregnancies that end in miscarriage.