This document discusses patient-centered communication (PCC) in medical practice. It defines PCC as communication strategies that promote mutual understanding and shared decision-making between healthcare providers and patients. The key aspects of PCC include understanding the patient's illness experience, perceiving each patient uniquely, fostering an egalitarian relationship through open dialogue, building a therapeutic alliance to meet treatment goals, and developing self-awareness of personal biases. Effective communication through PCC can help patients feel understood, use medications appropriately, and ultimately achieve better health outcomes.

1. by Million N, AU ,clinical pharmacist+ nutritionist
Patient –centered communication in medical
practice
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2. BY Million, AU work place
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3. BY Million, AU work place
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4. Introduction to pcc
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5. introduction
Teaching physicians patient-centered
communication skills is important to
improve the quality of care for all patients.
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6. Cont…
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7. Functions of communication
in pcc
• Interview patients
• Counsel patient
• Seek information from different sources
• Advise/consult with other health
professionals
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8. Functions of pcc
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9. Patient-centered theory
suggests that patients who think they
understand their symptoms and feel
understoodby their physicians may be less
anxious, have greater confidence in their
physician’s abilities, and be more trusting
of their physician.
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11. cont...
• good patient centered communications....
Improved health and patient trust
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12. Processes of pcc
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13. cont...
group of communication strategies and
behaviors that ;-
promote mutuality,
shared understandings, and
 shared decision making in health care
encounters
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14. cont....
 Evidence is emerging that relationships between
patients and physicians can affect the quality of
care and health outcomes .
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the researchers made audio recordings of the
visits and then analyzed the verbal
communications in terms of the categories of
data-gathering, patient education and
counseling, and relationship-building. They also
analyzed independent observer ratings of the
overall the emotional tone of doctor-patient
interactions.
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17. cont...
 Pharmacists are accepting more
responsibility in ensuring that patients
reach desired outcomes with their
medication therapy.
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18. PCC
Trusting relationships.
Open exchange of information.
Decision-making process regarding
treatment.
Therapeutic goals .
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19. Types of pcc
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20. Pharmacist Responsibility in
patient care
 Medication related errors are the most
prevalent errors in medical care.
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21. Pharmacist responsibility
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22. Summary
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23. BY Million, AU work place
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24. Importance of communication in meeting
patient care responsibilities
It establishes the ongoing relationship
between the provider and the patient.
It provides the exchange of information
necessary to assess a patient‘s health
condition,implement treatment of medical
problems and to evaluate the effects of
treatment on a patient ‘s quality of life.
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25. The purpose of the professional –
patient relationship
 Achieve mutually understood & agreed-
upon health outcomes that improve a
patient,s quality of life.
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 Ensure the patients understand their
treatment & take medications safely &
appropriately.
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28. Pcc teams
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29. Cont…..
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30. Providing patient-centered care
(the five dimensions of PCC )
 The pharmacist must be able to:
1. Understand the illness experience of the patient.
2. Perceive each patient's experience as unique.
3. Foster a more egalitarian relationship with patients.
4. Build a therapeutic alliance with patients to meet
mutually understood goals of therapy.
5. Develop self-awareness of personal effects on
patients.
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31. Understand the illness
experience of the patient.
1. Social .
2. Psychological.
3. Biomedical.
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32. Perceive each patient's
experience as unique.
 Patient as a person.
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33. Principles of pcc
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34. Foster a more egalitarian
relationship with patients
or ideal relation ship with
patients:how?
 Involve in a more active dialogue.
 Share power and responsibility in the
decision-making.
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35. Encourage patients to share
their experience with therapy
 They have unanswered questions.
 Misunderstanding.
 Experience problems related to therapy.
 Monitor their own response to treatment.
 Make their own decisions regarding
therapy.
They may not reveal this information to you unless you
initiate a dialogue.
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36. Conclusion
 An effective communication process can
optimize the chance that patients will
make informed decisions,use medications
appropriately,and ultimately meet
therapeutic goals.
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37. cont...
1. Helping patients feel understood through
inquiry into patients’ needs, perspectives,
and expectations.
2. Attending to the psychosocial context.
3. Expanding patients’ involvement in
understanding their illnesses and in
decisions that affect their health.
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38. Home work
 What is the goal of PCC?
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