MILAAP is a proposed platform that would allow residents of gated communities to better know their neighbors and about activities in their society. The number of gated communities and people migrating to cities is increasing rapidly in India. Currently, societies are fragmented with little communication between residents. MILAAP would provide better communication tools and a central place for residents to learn about and participate in society activities and discussions. User research found residents want easier ways to spread information, find help, and learn about facilities. The proposed solution is a tablet device mounted at each home that can function as a video intercom and run the MILAAP app to connect residents.

1. Connect to the world outside your walls

2. PROJECT BRIEF

3. Design Strategy Statement
MILAAP is a platform which will enable residents
of gated societies to know their neighbors and
the activities and facilities in the society better.

4. Why do we need MILAAP ?
• Number of have been increasing at the rate of 35% from the year 2007
Number of Gated Societies
700
600
500
400
300
200
100
0
2010 2012 2014 2016 2018 2020 2022 2024 2026 2028 2030 2032
Source: Outlook 2011

5. Why do we need MILAAP ?
• By the Year 2030 the number of Jobs available in cities will be 70% more and the number of people
migrating to cities will increase from 350 Million to 700 Million
Number of Indians Migrating to Cities
0.0007
0.0006
0.0005
MILLIONS
0.0004
0.0003
0.0002
0.0001
0
2010 2012 2014 2016 2018 2020 2022 2024 2026 2028 2030 2032
Source: Outlook 2011

6. Why do we need MILAAP ?
Current Scenario
• societies are being more and more fragmented
• mutually insulated from one another and the rest of the surroundings.
What is Required
• Better Communication between society residents
• One Stop for residents to indulge in any form of society related activities

7. DESIGN PROCESS

8. Path Towards MILAAP
User Research & Data Analysis &
Creating Personas
Environmental Scan Identifying Problem Area
Paper Prototyping
Final Wireframes & Creating Scenarios
User testing

9. USER RESEARCH & ENVIRONMENTAL SCAN

10. User Research
Identify potential User
A. Residents
1. Housewives
2. Working Women
B. Administration

11. User Research
Insights
• Do not know their neighbors very much
• Only form of coming together are through ladies club activities
• Face major hurdles when they try to get people together for any issues
• Have no information about the occupation of other residents
• Face major problems in recruiting Domestic Help
• People often end up not knowing about a course or exhibition due to vandalism of posters
• Posters that have expired are still stuck leading to confusions
• Many residents are unaware of the facilities available at their disposal
• Are handicapped by lack of a common forum for discussion of issues

12. Environmental Scan
Portals catering similar purpose
http://societyhive.com/
https://www.apnacomplex.com/
http://www.justmyneighbour.com/benefits_list.php
http://www.commonfloor.com/apartment-communities
http://www.apartmentadda.com/home/index.php

13. Environmental Scan
Features
• Stared in 2007
• Covers 600+ societies
• Joined with Intel in June 2012 (Kolkata) to make people computer
literate. Will be covering around 15 lakh homes
Issues
• Having to login into portal perceived as an unnecessary requirement
• Homemakers find it easier to socializes directly than use the portal
• Forum facilities utilized for undemocratic purposes

14. DATA ANALYSIS

15. Potential Problem Areas
• Residents face problems in spreading Awareness on Issues
e.g. Eco Drive Initiative
• Residents have problem in Getting Information, Hiring and Blacklisting a Domestic Help
• Grievance Filing and tracking its Progress
• Resident Information
• General information of Facilities available
• Communicating to other residents about Courses or Exhibitions
• Event Management
• Communicating to outsiders about Flats available for Rent
• Bill Payment

17. PERSONNAS

18. Persona One – Socially Active
Name: Pratibha Rao
Age: 45 Yrs
Marital Status: Married
Profession: Homemaker
Resident Since: 5 yrs
I am a resident of Platinum city for the past 5 yrs and actively attend and participate in the activities
in the society. I have a large circle of friends in the society. We help each other in organizing various
festivals and cultural events in the society.
I want to engage as many residents as possible in these activities as this fosters a better living
environment in the society.

19. Persona Two – Interested but Busy
Name: Rajesh Sharma
Age: 42 Yrs
Marital Status: Married with 1 child
Profession: Doctor
Resident Since: 5 yrs (owner)
I am a Doctor by profession and divide my day between my clinic and the hospital that I work in. I
also sometimes attend to my neighbors in the event of an emergency.
I get to know about many events in Platinum city through posters and from my wife. I really wish to
attend some of these events and meetings. However, due to my tight schedule and appointments I
don’t seem to find the time to attend. I came to know my neighbors through helping them out at
times of need. I would like to extend my expertise to the other residents too.

20. Persona Three – Least Interested
Name: Sujata
Age: 27
Marital Status: Unmarried
Profession: Working
Resident Since: 2 yrs (Tenant)
I am a very busy woman and I love to spend my leisure time for my family and friends from work. I
have my own friends circle and prefer to spend my weekend with them. Therefore, I am not
interested in socializing here.
I find no mode or platform to know my neighbors and hence am least interested in the activities of
the society.

21. SCENARIOS

22. Scenario One
A new block has been inaugurated in Platinum city. Mrs. Pratibha Rao is the head of the Platinum City Cultural
Committee and thinks that it would be a great idea to organize a get together between the old and the new
residents. Hence she creates a poll asking other members of the cultural club to express their feelings about the
idea.
She uses her Milaap device at home to create a poll and sends it forth to all the members of the cultural
committee. She receives a positive reply from the other members and proceeds to organize the event. She again
uses the “Facilities” tab in Milaap to check the availability of the club house and book it for the weekend.
She then uses the communication tab in Milaap to send personal invites to all the new residents asking them to
attend the event. Thanks to Milaap all the new residents receive the communication on time and decide to
attend the get together. The event is a great success and it becomes a platform for the residents to exchange
ideas and make new friends.
Mrs. Prathiba meets Mrs. Verma a new resident who is an active member of an NGO working for creating a
greener Bangalore. Mrs. Prathiba sees an opportunity for realising her dormant idea of making Platinum city a
green society by spreading awareness about the same and shares the idea with Mrs. Verma who seems very
enthusiastic about it. They decide to take this up in the next Society meeting.

23. Illustration

24. Scenario Two
Sujata has been living in Platinum city for the past 2 years and works in an IT Firm. Thanks to her busy schedule
she is seldom at home and has no time or interest to attend the various activities that happened in her society. In
the weekends she spends time shopping with her friends.
This weekend has not been quite a boring weekend for her as all her friends have left for their native places.
Bored by the lack of activity she goes to pick up a magazine from the magazine rack. She see the notification light
in her Milaap device blinking and decides to have a look at the activities that have been scheduled for the
weekend.
She finds that there is a cooking class being scheduled for in the evening and being passionate about cooking
decides to attend it. She finds the class quite interesting and makes new friends during the class. She stumbles
upon Rita who is a Italian food buff and being an Italian cuisine fan herself, Sujata and Rita get on pretty well
together. Coincidentally Rita lives on the same floor as Sujata and tells her about the cooking fans group that they
have and the various other people in the building who its members.
Sujata goes home and checks out the Groups module under the Communication tab in Milaap. She finds the
cooking fans club and joins it. On joining she gets access to the scheduled set of activities for the group in which
there is a call for someone to take a pizza making class. Being an expert pizza maker Sujata signs decides to take
the class. Soon she becomes an active member of the group gets many enthusiastic students.

25. Illustration

26. PROPPOSED SOLUTION

27. Mode of Access
A Tablet device mounted on a dock customized to cater as a Video Intercom and a platform to run the
Milaap application.
Advantages of a Device over a Portal
• Computer Savvy residents are less

28. Mode of Access
Advantages of a Device over a Portal
• No sign in process required
• Single point for all society related information
• Can easily grab attention of resident
• Can be integrated with an intercom

29. Technology
• IP Intercoms
• Tablets with customized Docks distributed to the society Residents
• Cheaper than Normal high end video Intercoms
An average video intercom costs Rs. 5000/- plus maintenance costs
A tablet and a customized docks will cost around Rs. 3000/- and require no additional
maintenance
• Can be integrated with an Telephone Lines
• Deceive can be substantiated by a Mobile in form of SMS Alerts

30. USER TESTING

31. User Testing
Task
Create a Poll and send to all members of Platinum City Cultural Committie
Task List
• Find Polls Under Communication Tab in Milaap
• Enter Question and Question Description
• Enter Choices
• Select whether users can respond to poll anonymously
• Select whether poll is Public or for a Private Group
• Send to all members of Platinum City Cultural Committee

32. FINAL WIREFRAMES

47. THANK YOU
So do you know your neighbor ? Or do you need MILAAP ?