This document discusses the role of media in the communication process. It defines communication and lists its eight essential components: source, message, channel, receiver, feedback, environment, context, and interference. It also provides a pre-test to assess the reader's existing knowledge about these communication elements and media/technology terms. Finally, it instructs readers to recall a past miscommunication experience and reflect on how to prevent such issues.

1. MEDIA & INFORMATION
LITERACY (MIL) - 12

2. The Role of Media in the
Communication Process
Lesson 1

3. What I Need To Know (Learning Objectives)
In this lesson, you will:
1.Recognize the different components in the
communication process.
2.Understand how these elements connect
and influence each other; and
3.Describe how communication is influenced
by media and information

4. What I Know (Pretest)
Direction: In your notebook, Copy and
answer the questions on the next slide.
Write the letter of the correct answer.

5. What I Know (Pretest)
1. It refers to anything that blocks or
changes the source’s intended meaning
of the message.
a. Medium
b. Technology
c. Individual
d. Interference

6. What I Know (Pretest)
2. It refers to tools used by the source to
disseminate information to the receivers.
a. Media
b. Technology
c. Literacy
d. Information

7. What I Know (Pretest)
3. It pertains to any information that is
passes on through communication.
a. Receiver
b. Media
c. Message
d. Source

8. What I Know (Pretest)
4. It refers to the atmosphere, physical
and psychological, where you send and
receive messages.
a. Context
b. Environment
c. Feedback
d. Interference

9. What I Know (Pretest)
5. New media is also referred to as
_____.
a. Social media
b. Wifi
c. The Internet
d. Artificial Intelligence

10. What I Know (Pretest) Answers
1. D
2. A
3. C
4. B
5. C

11. COMMUNICATION
 comes from a Latin word
“communicare”, which means to share or
to make common (Weekly, 1967)
 is defined as the process of
understanding and sharing meaning
(Pearson & Nelson, 2000)

12. COMPONENTS OF COMMUNICATION
The book “Business Communication for
Success” lists eight essential components of
communication:
1. SOURCE– a person, group, or entity that
forms, creates, sends, or forwards a
message or information.

13. COMPONENTS OF COMMUNICATION
2. MESSAGE– the stimulus or meaning
produced by the source for the receiver or
audience (McLean, 2005)
3. CHANNEL – the tool or manner in which
the messages will be carried through from
the source to the receiver.

14. COMPONENTS OF COMMUNICATION
4. RECEIVER– receives the message from the
source, analyzing and interpreting the
message in ways both intended and
unintended by the source (McLean, 2005)
5. FEEDBACK– the message or response of
the receiver which is sent back to the
source

15. COMPONENTS OF COMMUNICATION
6. ENVIRONMENT– the atmosphere, physical
and psychological, where you send and
receive messages (McLean, 2005)
7. CONTEXT – the communication
interaction involves the setting, scene, and
expectations of the individuals involved
(McLean), 2005

16. COMPONENTS OF COMMUNICATION
8. INTERFERENCE – anything that blocks or
changes the source’s intended meaning of
the message (McLean, 2005)

17. What’s New
Have you ever had a misunderstanding
with a friend or a relative? Was there ever
a time that you or your message was
misunderstood, which resulted in conflict?
Or was it the other way around? How often
does this happen?

18. What you will do
Activity 1.1: Breaking Down
Miscommunication
In a ½ sheet of paper, try to recall a major
miscommunication or misunderstanding that you
were involved in and its consequences. Describe such
situation. Explain what you did about it and give
suggestions on how the problems as such can be
avoided in the future.