This document discusses keys to unlocking the potential of small unmanned aircraft systems (sUAS). It identifies FAA exemptions, rulemaking, and legislation as an essential starting point. Three other important keys are: 1) Preemption to prevent unreasonable state and local restrictions, as these could create barriers to industry growth. 2) Developing privacy policies to protect the public and promote sUAS use. 3) Obtaining spectrum for beyond visual line of sight operations, which will require FCC rules for allocation, operation, and authorization of spectrum bands. The document outlines state legislation related to sUAS and ongoing efforts through a multi-stakeholder process to develop privacy best practices for sUAS domestic use.