CanDo is a 501(c)3 nonprofit founded in 2009 that seeks to expand community volunteers and originate projects to benefit Napa County. The Napa Valley Give!Guide is an annual giving campaign coordinated by CanDo that raises funds for local nonprofits. It began in 2013 with 40 organizations raising $106,000, and by its 5th year included 46 nonprofits that collectively raised $466,000. The Give!Guide utilizes an annual catalog and website to promote eligible nonprofits and allow donors to easily contribute to causes of their choice.

2. CanDo,a 501(c)3 founded in 2009, is a
grassroots, community service organization
that seeks to:
• Expand the pool of local community
activists and volunteers
• Originate projects of benefit to the
community when we identify an unmet
need

3. “Ours is not the task of fixing the
entire world at once, but of
stretching out to mend the part of
the world that is within our reach.”
Dr. Clarissa Pinkola-Estes

4. • Single-use Plastic Bag Ordinances
• CanDo CanGrow
• Waterways Keepers
• Educational Public Forums
• Napa Food Project
• Napa Valley Give!Guide

5. Inspiring a Community of Givers

6. • Novel approach to year-end giving.
Emphasizes donations beginning at $10.
• In a single transaction (via website or
check), donors may give to one or
several organizations in varying
amounts.

7. 1. Raise funds;
2. Raise awareness about exceptional
work of Napa County nonprofits;
3. Foster a spirit of collaboration;
4. Inspire a culture of giving - especially
among new and young donors as well
as those who may not traditionally
see themselves as philanthropists.

8. 1. Compressed time frame:
November 1–December 31 (midnight)
2. Broad distribution of attractive,
easy-to-use catalog.
3. Donors go to user-friendly website to
learn more and make donations. Real
time ticker.

9. • 27+% new donors plus new funds and
volunteers;
• Partnerships with other NPOs; new
skills;
• Higher profile in the community;
• Credibility: “As if being in the G!G is a
Good Housekeeping Seal of Approval.”

10. • Year 1: 40 NPOs
• Raised: $106,000
• Year 5: 46 NPOs
• Raised: $466,000
• First Five Editions: $1,433,000

11. • Applicants must be a 501(c)3 in good
standing serving Napa County for at
least two years at time of application.
• If a NPO serves Napa and another
county, a significant portion of the
beneficiaries or the work of the
nonprofit must be located in Napa
County and monies earned must stay in
Napa County.

12. • At this time, the Give!Guide does
not accept applications from
nonprofits that support programs
for individual schools, scholarships
intended for a single individual, or
memorial funds.
Please feel free to contact us if you
have questions about eligibility.

13. • Preference given to nonprofits that meet
preceding criteria and represent a diverse
cross-section of the Valley’s NPOs:
• 7 categories,
• Geographic distribution
• Small to large NPOs
• Preference also given to NPOs that
demonstrate a strong commitment to a
creative marketing program in support of
Give!Guide goals.

14. • Animals, Arts and Culture,
Community, Education,
Environment, Health and Wellness,
Youth and Seniors
• Small, medium and large NPOs based
on annual budget:
$0-149k $150-749k $750k+

15. • 3-week application window
• Application period begins 11:59 PM
May 3, 2018
• Applications due by 11:59 PM,
May 25, 2018
• All previous participants must re-apply

16. • $300-$500 nonrefundable fee
(Sliding scale based on annual budget)
• Attendance at mandatory meeting(s).
• Design and implement marketing
campaign to inform and engage
potential supporters, especially new
supporters.
• Incentive (One from each selectee for
the Give!Guide’s “incentives’ pool.”)

17. • CanDo volunteers and local
professionals create robust Facebook
and Instagram presence.
• Free social media workshop offered
to help nonprofits initiate or enhance
their social media reach.
• Website features live social media
feed: #nvgiveguide18

19. • Give!Guide mailed 1st Saturday in
November as insert in Marketplace
Magazine. 43k+ Napa Co. homes and
businesses.
• Additional copies available Up Valley
and at public locations up to 50k.
• Website (NVGiveGuide.org) goes up
November 1 to accept donations.

20. • Donors review Give!Guide catalog;
learn more at G!G website; give to one
or more NPOs with a check or a single
click using a credit card.
• Donations close Dec. 31. Checks issued
to NPOs in mid-January. Everyone
celebrates!

21. • Selection by committee of CanDo and
other community members.
• 40 to 50 NPOs will be selected.
• CanDo’s intention is that about 20% of
selectees will NOT have appeared in the
previous year’s Give!Guide.

22. • You do not have to complete this application
in one sitting. You may save the form and
return later to continue working. Alternately,
you may print the blank application,
complete offline and use as a reference as
you fill out the online form.
• We strongly suggest saving a copy of the
application for your records.

23. • How will you appeal to new and first
time donors?
• Outline your strategies to promote and
encourage donations to your
organization through the Give!Guide.
• What will your NPO do to promote the
G!G as a whole and the concept of
working together to build stronger
communities in Napa County?

32. • Start small. Do what you can. Details.
Use G!G checklist. Implement ONE
new strategy. Outreach to base + one
new constituency.
• Strategic use of Social Media
• Business partners
• Matching funds
• Incentives specific to NPOs

33. • Recognizes exceptional work of a
young employee in the Napa County
nonprofit sector. Each Napa Co. NPO
may submit one nomination.
• Winner recognized at November
Give!Guide Kick-off Celebration.
Receives $1,000 prize.

34. • A Small Group of Committed Citizens
"Never doubt that a small group of thoughtful,
committed, citizens can change the world.
Indeed, it is the only thing that ever has.“
Margaret Mead
• Volunteers of Napa Valley CanDo
• You!

35.  Email: CanDoGiveGuide@gmail.com
 Websites: NVGiveGuide.org (Application)
NVCanDo.org (Sign-up for our weekly blast)
 Facebook:
www.facebook.com/NapaValleyGiveGuide
www.facebook.com/NapaValleyCanDo
 Phone: 707.252.7743 (hilary)

36. Napa Valley Give!Guide:
Inspiring a Community of Givers