Digital 2022 October Global Statshot Report (Oct 2022) v02

1. THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS DIGITAL 2022 OCTOBER GLOBAL STATSHOT REPORT

2. ! The findings published in this report use the latest data available at the time of production. This may include revised figures for historical data points that were not available when we published previous reports in the Global Digital Reports series. From time to time, we may also change the data sources that we use to inform specific data points, and we may also change how we calculate certain values. Similarly, our data partners may change the ways in which they source, calculate, or report the data that they share with us. As a result, findings published in this report may not correlate with findings published in our previous reports, especially where such findings represent change over time (e.g. annual growth). Where we report figures for change over time, such figures will use the latest available data, so we recommend using the values published in this report, rather than trying to recalculate such values using data from previous reports. Wherever we’re aware of the potential for historical mismatches, we’ve included a note on comparability in the footnotes of each relevant slide. Please read these advisories carefully to understand how data sources or calculations have changed since previous reports, and beware of making any comparisons with historical data. In particular, the social media platforms featured in this report regularly revise the figures that they report for advertising reach, and this may result in the latest numbers appearing to be lower than the values for the same data points featured in previous reports in this series. However, these changes do not necessarily represent any change in the active use of these platforms, and should not be interpreted as such. Furthermore, in addition to changes in data sources and calculations, please note that social media user numbers may not represent unique individuals. This is because some people may manage multiple social media accounts, and because some social media accounts may represent ‘non-human’ entities (e.g. businesses, animals, bands, etc.). As a result, the figures we publish for social media users may exceed the figures we publish for total population or for internet users. This may seem counter-intuitive, but such differences do not represent mistakes. For more information, please read our notes on data variance, mismatches, and curiosities: https://datareportal.com/notes-on-data. IMPORTANT NOTES ON COMPARING DATA

3. GWI STATISTA GSMA INTELLIGENCE SEMRUSH DATA.AI OOKLA SKAI LOCOWISE SIMILARWEB KEPIOS PARTNERS THAT MAKE THE GLOBAL DIGITAL REPORTS SERIES POSSIBLE

4. ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD DIGITAL 2022 LOCAL COUNTRY HEADLINES REPORT THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS GLOBAL OVERVIEW REPORT DIGITAL 2022 CLICK HERE TO READ OUR DIGITAL 2022 LOCAL COUNTRY HEADLINES REPORT, WITH ESSENTIAL STATS FOR DIGITAL ADOPTION IN EVERY COUNTRY AROUND THE WORLD CLICK HERE TO READ OUR FLAGSHIP DIGITAL 2022 GLOBAL OVERVIEW REPORT, PACKED WITH ALL THE NUMBERS YOU NEED TO MAKE SENSE OF THE CURRENT STATE OF DIGITAL EXPLORE OUR COMPLETE COLLECTION OF DIGITAL 2022 GLOBAL DATA

5. DATAREPORTAL.COM/LIBRARY FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLINE LIBRARY:

6. GLOBAL HEADLINES

7. 8 7.99 5.48 5.07 4.74 BILLION BILLION BILLION BILLION 57.1% 68.6% 63.5% 59.3% URBANISATION vs. POPULATION vs. POPULATION vs. POPULATION TOTAL POPULATION UNIQUE MOBILE PHONE USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES. THE U.N. REVISED ITS POPULATION DATA SINCE OUR PREVIOUS REPORT, WHICH MAY AFFECT ALL VALUES THAT COMPARE DIGITAL ACTIVITY TO POPULATION, AND MAY RESULT IN APPARENT DECREASES IN DIGITAL ADOPTION. HOWEVER, WE ADVISE CAUTION WHEN INTERPRETING ANY CHANGES IN THESE COMPARATIVE FIGURES, BECAUSE ANY SUCH CHANGE MAY BE SOLELY THE RESULT OF REVISIONS TO POPULATION DATA. GLOBAL OVERVIEW OVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICES ESSENTIAL DIGITAL HEADLINES OCT 2022

8. 9 +0.8% +3.2% +3.5% +4.2% +66 MILLION +170 MILLION +171 MILLION +190 MILLION YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE TOTAL POPULATION UNIQUE MOBILE PHONE USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH MAY UNDER-REPRESENT ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES. GLOBAL OVERVIEW CHANGE IN THE USE OF CONNECTED DEVICES AND SERVICES OVER TIME DIGITAL GROWTH OCT 2022

9. 10 20.3% 28.7% 15.9% 15.2% 5.4% -0.5% (-10 BPS) +10.0% (+260 BPS) +5.3% (+80 BPS) +12.6% (+170 BPS) +14.9% (+70 BPS) 96.1% 95.8% 7.7% 59.0% 34.0% +0.3% (+30 BPS) +0.4% (+40 BPS) -8.3% (-70 BPS) -8.5% (-550 BPS) -2.0% (-70 BPS) YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE GAMES CONSOLE SMART WATCH OR SMART WRISTBAND TV STREAMING DEVICE SMART HOME DEVICE VIRTUAL REALITY DEVICE ANY KIND OF MOBILE PHONE SMART PHONE FEATURE PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: PERCENTAGE CHANGE VALUES REFLECT RELATIVE CHANGE. “BPS” VALUES SHOW THE CHANGE IN BASIS POINTS, AND REFLECT ABSOLUTE CHANGE. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN EACH KIND OF DEVICE DEVICE OWNERSHIP OCT 2022

10. 11 1H 37M 1H 01M 1H 01M 1H 13M +2.1% (+2 MINS) [UNCHANGED] +7.0% (+4 MINS) [UNCHANGED] 6H 37M 3H 25M 2H 28M 2H 09M -4.8% (-20 MINS) +2.0% (+4 MINS) +0.7% (+1 MIN) +3.2% (+4 MINS) YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE TIME SPENT LISTENING TO MUSIC STREAMING SERVICES TIME SPENT LISTENING TO BROADCAST RADIO TIME SPENT LISTENING TO PODCASTS TIME SPENT USING A GAMES CONSOLE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE TIME SPENT USING THE INTERNET TIME SPENT WATCHING TELEVISION (BROADCAST AND STREAMING) TIME SPENT USING SOCIAL MEDIA TIME SPENT READING PRESS MEDIA (ONLINE AND PHYSICAL PRINT) SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: CONSUMPTION OF DIFFERENT MEDIA MAY OCCUR CONCURRENTLY. TELEVISION INCLUDES BOTH LINEAR (BROADCAST AND CABLE) TELEVISION AND CONTENT DELIVERED VIA STREAMING AND VIDEO-ON-DEMAND SERVICES. PRESS INCLUDES BOTH ONLINE AND PHYSICAL PRINT MEDIA. BROADCAST RADIO DOES NOT INCLUDE INTERNET RADIO. GLOBAL OVERVIEW THE AVERAGE AMOUNT OF TIME EACH DAY THAT INTERNET USERS AGED 16 TO 64 SPEND WITH DIFFERENT KINDS OF MEDIA AND DEVICES DAILY TIME SPENT WITH MEDIA OCT 2022

11. _DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_ DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022 _DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_ DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022 WE ARE SOCIAL’S PERSPECTIVE TRACKING CULTURE AT THE SPEED OF SOCIAL THE FEED IS WE ARE SOCIAL’S DAILY DIGITAL CULTURAL TRACKER. IN THE LAST QUARTER, WE’VE SEEN… As we move from the social to the interest graph - the gatekeepers of online creativity are expanding. To create cut through, they’re having to go to the extreme. Creators are dabbling in performative chaos through frenetic content edits or exaggerated delivery. This is playing out through Nimcel’s - or “Niche Micro Celebrity Influencers”, like Remi Bader who use chaos to convey strongly held emotions or beliefs. Brands may find themselves needing to keep up with this chaotic content. This can prove a challenge but some are tapping into the weird and wonderful in an innovative way. Balenciaga’s recent and playful and surreal content proved popular, attracting millions of views. If you’re a brand willing to try something different and not take yourself too seriously, chaotic content could be a route for success. CHAOTIC CONTENT As an anecdote to online and IRL chaos, we’re seeing users lean into normality. Gen Z’s have lived through periods of intense societal instability - from the Global Financial Crisis of 2007/8 to the recent pandemic - leading to a yearning for the steady normalness of the past. The mundane is being transformed into the aspirational, as seen through the rise of the #5-9er, who walk us through their post-work routines on socials. Everyday activities, like saving money, have been glamourised and aestheticised, with TikTok users ‘cash-stuffing’, where they withdraw money from banks to save in envelopes or glass bottles, in an effort to performatively hark back to a simpler time. Many brands often forget their consumers are the Average Joe’s and Jane’s of the world and their lives are mostly filled with the mundane or run of the mill. Transforming the banal or everyday into a form of light entertainment will resonate with younger generations. COSPLAYING NORMALCY The climate crisis is playing out in real time, with extreme weather events and collapsing eco-systems becoming a norm in the news cycle. The public (Gen Z especially) are heavily invested and vocal in wanting to help tackle this ever-growing crisis, joining protest groups, educating the wider public and calling out those who engage in harmful practices in attempts to draw attention to the cause. The recent @CelebrityJet controversy, which tracked celebrities’ usage of private jets, sparked fury online, highlighting the environmental damage caused by people’s celebrity ‘faves’. On Italian TikTok, users were using clickbait tactics to boost attention to important environmental concerns, showcasing a desire to be heard at all costs. Similarly, in the UK, creators like Venetia La Manna were educating whilst entertaining by calling out the impacts of fast fashion through recipe video content. Consumers want to see powerful entities, be it celebs or brands, pull their proportionate weight when it comes to tackling the climate crisis. Brands who green-wash will be called out and trust will be eroded with the consumer. CLIMATE CALL-OUTS Follow us on Instagram @thefeed.global PARTNER CONTENT

12. We have Reels now. LEARN MORE It’s the reel world Sh*t’s getting reel Keepin’ it reel For reel this time Reel the love Serving you reelness Can't beat the reel thing It’s reel-y here Instagram’s fastest growing feature is here to stay—and we’re here to make it easy. Schedule, publish, analyze, and moderate Reels straight from Hootsuite—so you can maximize your Instagram while minimizing your workload. PARTNER CONTENT

13. POPULATION ESSENTIALS

14. 15 57.1% 61.3 86.7% 83.3% 90.1% 8.00 49.7% 50.3% +0.84% 30.3 BILLION +66 MILLION URBAN POPULATION POPULATION DENSITY (PEOPLE PER KM2 ) OVERALL LITERACY (ADULTS AGED 15+) FEMALE LITERACY (ADULTS AGED 15+) MALE LITERACY (ADULTS AGED 15+) TOTAL POPULATION FEMALE POPULATION MALE POPULATION YEAR-ON-YEAR CHANGE IN TOTAL POPULATION MEDIAN AGE OF THE POPULATION SOURCES: UNITED NATIONS; LOCAL GOVERNMENT AUTHORITIES; WORLD BANK; UNESCO; CIA WORLD FACTBOOK; OUR WORLD IN DATA; INDEXMUNDI; KNOEMA. GLOBAL OVERVIEW AN OVERVIEW OF THE GLOBAL POPULATION ON 15 NOVEMBER 2022 THE GLOBAL POPULATION AT 8 BILLION NOV 2022

15. 16 5.9 6.3 6.8 7.2 7.6 8.0 8.4 8.7 9.0 +6.9% +6.5% +6.5% +6.1% +4.9% +4.5% +4.1% +3.7% NOV NOV NOV NOV NOV NOV NOV NOV NOV 1997 2002 2007 2012 2017 2022 2027 2032 2037 SOURCES: UNITED NATIONS; LOCAL GOVERNMENT AUTHORITIES. GLOBAL OVERVIEW GLOBAL POPULATION OVER TIME THE GLOBAL POPULATION BY YEAR (IN BILLIONS), WITH YEAR-ON-YEAR CHANGE OCT 2022 WORLD’S POPULATION TO REACH 8 BILLION PEOPLE ON 15 NOVEMBER 2022 DATAREPORTAL

16. 17 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 0.6% 8.5% 20.8% 25.2% 1.0% 3.6% 1.9% 3.7% 6.0% 0.9% 2.5% 5.5% 0.6% 5.4% 3.3% 2.4% 1.3% 2.2% 4.7% SOURCES: UNITED NATIONS; LOCAL GOVERNMENT AUTHORITIES. NOTE: REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. GLOBAL OVERVIEW THE NUMBER OF PEOPLE LIVING IN EACH REGION (IN MILLIONS) POPULATION BY GEOGRAPHIC REGION OCT 2022

17. 18 11 ETHIOPIA 124,156,150 12 JAPAN 123,788,275 13 PHILIPPINES 116,004,493 14 EGYPT 111,417,927 15 DEM. REP. OF THE CONGO 99,805,197 16 VIETNAM 98,358,992 17 IRAN 88,697,412 18 TURKEY 85,465,954 19 GERMANY 83,341,365 20 THAILAND 71,725,413 01 CHINA 1,425,868,312 02 INDIA 1,419,597,776 03 UNITED STATES OF AMERICA 338,684,815 04 INDONESIA 275,943,509 05 PAKISTAN 236,972,694 06 NIGERIA 219,843,721 07 BRAZIL 215,557,721 08 BANGLADESH 171,630,186 09 RUSSIAN FEDERATION 144,703,713 10 MEXICO 127,743,896 # COUNTRY POPULATION # COUNTRY POPULATION SOURCE: EXTRAPOLATED FROM UNITED NATIONS WORLD POPULATION PROSPECTS DATA. GLOBAL OVERVIEW THE WORLD’S TOP 20 COUNTRIES, RANKED BY THE SIZE OF THEIR TOTAL POPULATION ON 01 OCTOBER 2022 COUNTRIES WITH THE LARGEST POPULATIONS OCT 2022

18. 19 664.5 685.9 667.9 630.3 605.0 593.5 606.6 569.3 512.6 475.9 458.4 410.9 326.3 282.8 210.7 133.8 87.3 46.6 18.4 4.5 0.6 AGE 0–4 AGE 5–9 AGE 10–14 AGE 15–19 AGE 20–24 AGE 25–29 AGE 30–34 AGE 35–39 AGE 40–44 AGE 45–49 AGE 50–54 AGE 55–59 AGE 60–64 AGE 65–69 AGE 70–74 AGE 75–79 AGE 80–84 AGE 85–89 AGE 90–94 AGE 95–99 AGE 100+ SOURCE: UNITED NATIONS. GLOBAL OVERVIEW THE NUMBER OF PEOPLE IN EACH AGE GROUP (IN MILLIONS) AGE DISTRIBUTION OF THE GLOBAL POPULATION OCT 2022 DATAREPORTAL

19. INTERNET

20. 21 5.07 63.5% +3.5% 6H 37M 92.1% BILLION +171 MILLION TOTAL INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION YEAR-ON-YEAR CHANGE IN THE NUMBER OF INTERNET USERS AVERAGE DAILY TIME SPENT USING THE INTERNET BY EACH INTERNET USER PERCENTAGE OF USERS ACCESSING THE INTERNET VIA MOBILE PHONES SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. TIME SPENT AND MOBILE SHARE DATA FROM GWI (Q2 2022), BASED ON A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR MORE DETAILS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH MAY UNDER-REPRESENT ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. COMPARABILITY: SOURCE AND BASE CHANGES. GLOBAL OVERVIEW ESSENTIAL INDICATORS OF INTERNET ADOPTION AND USE OVERVIEW OF INTERNET USE OCT 2022

21. 22 4,670 4,758 4,805 4,853 4,901 4,950 5,001 5,031 5,072 +1.9% +1.0% +1.0% +1.0% +1.0% +1.0% +0.6% +0.8% OCT JAN APR JUL OCT JAN APR JUL OCT 2020 2021 2021 2021 2021 2022 2022 2022 2022 SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH AFTER 2020 MAY UNDER-REPRESENT ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. COMPARABILITY: SOURCE AND BASE CHANGES. FIGURES MAY NOT MATCH OR CORRELATE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. GLOBAL OVERVIEW NUMBER OF INTERNET USERS (IN MILLIONS) AND QUARTER-ON-QUARTER CHANGE INTERNET USERS OVER TIME OCT 2022

22. 23 5.30 5.03 5.47 5.46 BILLION BILLION BILLION BILLION 66.3% 63.0% 68.5% 68.3% vs. POPULATION vs. POPULATION vs. POPULATION vs. POPULATION INTERNET USERS: ITU INTERNET USERS: CIA WORLD FACTBOOK INTERNET USERS: INTERNETWORLDSTATS INTERNET USERS: INTERNETLIVESTATS SOURCES: AS STATED ABOVE EACH ICON. NOTES: WHERE SOURCES PUBLISH INTERNET ADOPTION AS A PERCENTAGE (I.E. PENETRATION), WE COMPARE THE LATEST PUBLISHED ADOPTION RATES IN EACH COUNTRY TO OUR LATEST FIGURES FOR POPULATION TO DERIVE ABSOLUTE USER NUMBERS. WHERE SOURCES PUBLISH ABSOLUTE USER NUMBERS, WE COMPARE THESE ABSOLUTE USER FIGURES TO OUR LATEST FIGURES FOR POPULATION TO DERIVE VALUES FOR “vs. POPULATION”. COMPARABILITY: POTENTIAL MISMATCHES. INTERNET USER FIGURES QUOTED ELSEWHERE IN THIS REPORT USE DATA FROM MULTIPLE SOURCES, INCLUDING SOURCES NOT FEATURED ON THIS SLIDE. GLOBAL OVERVIEW INTERNET USER NUMBERS PUBLISHED BY DIFFERENT SOURCES INTERNET USER PERSPECTIVES OCT 2022

23. 24 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA GLOBAL AVERAGE 63.5% 72.4% 73.9% 75.2% 45.5% 69.8% 67.6% 24.9% 24.5% 43.3% 65.4% 87.5% 88.2% 97.5% 93.7% 78.2% 67.6% 71.8% 92.5% 74.6% SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTE: REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES. THE U.N. REVISED ITS POPULATION DATA SINCE OUR PREVIOUS REPORT. THESE CHANGES MAY AFFECT ALL VALUES THAT COMPARE DIGITAL ACTIVITY TO POPULATION, AND MAY RESULT IN APPARENT DECREASES IN DIGITAL ADOPTION. HOWEVER, WE ADVISE CAUTION WHEN INTERPRETING ANY CHANGES IN THESE COMPARATIVE FIGURES, BECAUSE ANY SUCH CHANGE MAY BE SOLELY THE RESULT OF REVISIONS TO POPULATION DATA. GLOBAL OVERVIEW INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION INTERNET ADOPTION OCT 2022

24. 25 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 0.6% 9.9% 24.7% 18.0% 1.1% 0.9% 2.3% 1.0% 3.7% 3.4% 5.0% 2.6% 2.1% 3.6% 6.7% 0.6% 2.5% 6.9% 4.3% SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES. NOTES: FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES. GLOBAL OVERVIEW INTERNET USERS AS A PERCENTAGE OF TOTAL GLOBAL INTERNET USERS SHARE OF GLOBAL INTERNET USERS OCT 2022

25. 26 99.0% 99.0% 99.0% 99.0% 98.0% 98.0% 98.0% 97.0% 97.0% 96.8% 96.0% 94.0% 94.0% 94.0% 94.0% 93.6% 93.2% 93.0% 93.0% 92.0% 92.0% 91.6% 91.0% 91.0% 90.4% 89.0% 88.1% 88.0% 87.1% 87.0% 86.5% 85.3% 84.4% 82.6% 82.0% 81.3% 77.0% 77.0% 75.5% 73.7% 71.9% 70.5% 70.5% 68.6% 68.0% 63.5% 51.0% 47.0% 42.0% IRELAND U.A.E. DENMARK SAUDI ARABIA SOUTH KOREA SWITZERLAND U.K. SWEDEN CANADA MALAYSIA NETHERLANDS BELGIUM JAPAN SPAIN NEW ZEALAND HONG KONG GERMANY AUSTRIA FRANCE SINGAPORE U.S.A. ISRAEL AUSTRALIA TAIWAN CZECHIA RUSSIA MOROCCO ROMANIA ARGENTINA POLAND ITALY THAILAND PORTUGAL GREECE TURKEY BRAZIL INDONESIA VIETNAM MEXICO CHINA EGYPT COLOMBIA SOUTH AFRICA GHANA PHILIPPINES WORLDWIDE NIGERIA INDIA KENYA SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTE: VALUES HAVE BEEN CAPPED AT 99% OF THE TOTAL POPULATION. COMPARABILITY: SOURCE AND BASE CHANGES. THE U.N. REVISED ITS POPULATION DATA SINCE OUR PREVIOUS REPORT. THESE CHANGES MAY AFFECT ALL VALUES THAT COMPARE DIGITAL ACTIVITY TO POPULATION, AND MAY RESULT IN APPARENT DECREASES IN DIGITAL ADOPTION. HOWEVER, WE ADVISE CAUTION WHEN INTERPRETING ANY CHANGES IN THESE COMPARATIVE FIGURES, BECAUSE ANY SUCH CHANGE MAY BE SOLELY THE RESULT OF REVISIONS TO POPULATION DATA. GLOBAL OVERVIEW INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION INTERNET ADOPTION OCT 2022

26. 27 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA GLOBAL TOTAL 2,919.4 12.5 177.8 412.5 1,097.0 23.4 22.3 357.3 149.1 245.0 90.2 36.1 18.0 2.6 12.4 95.4 14.4 50.5 28.3 74.7 SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTE: REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES. THE U.N. REVISED ITS POPULATION DATA SINCE OUR PREVIOUS REPORT. THESE CHANGES MAY AFFECT ALL VALUES THAT COMPARE DIGITAL ACTIVITY TO POPULATION – INCLUDING THE VALUES SHOWN ON THIS CHART – AND MAY RESULT IN UNEXPECTED INCREASES OR DECREASES IN DIGITAL ADOPTION. HOWEVER, WE ADVISE CAUTION WHEN INTERPRETING ANY CHANGES IN THESE FIGURES, BECAUSE ANY SUCH CHANGE MAY BE SOLELY THE RESULT OF REVISIONS TO POPULATION DATA. GLOBAL OVERVIEW NUMBER OF PEOPLE (IN MILLIONS) WHO DO NOT USE THE INTERNET UNCONNECTED POPULATIONS OCT 2022

27. 28 01 NORTH KOREA1 >99.9% [BLOCKED] 02 ERITREA 91.5% 3,386,000 03 COMOROS 91.5% 769,000 04 CENTRAL AFRICAN REPUBLIC 89.6% 5,034,000 05 SOUTH SUDAN 87.5% 9,590,000 06 SOMALIA 86.3% 15,293,000 07 NIGER 85.1% 22,504,000 08 BURUNDI 84.9% 11,017,000 09 DEM. REP. OF THE CONGO 82.8% 82,614,000 10 PAPUA NEW GUINEA 80.4% 8,191,000 01 INDIA 752,387,000 53.0% 02 CHINA 374,728,000 26.3% 03 PAKISTAN 152,673,000 64.4% 04 BANGLADESH 116,736,000 68.0% 05 NIGERIA 107,723,000 49.0% 06 ETHIOPIA 96,842,000 78.0% 07 DEM. REP. OF THE CONGO 82,614,000 82.8% 08 INDONESIA 63,412,000 23.0% 09 TANZANIA 51,461,000 78.0% 10 BRAZIL 40,217,000 18.7% # LOCATION UNCONNECTED POPULATION % OF POP. OFFLINE # LOCATION % OF POP. OFFLINE UNCONNECTED RELATIVE: LOWEST LEVELS OF INTERNET ADOPTION ABSOLUTE: LARGEST UNCONNECTED POPULATIONS SOURCES: ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTES: FIGURES IN THE “% OF POP. OFFLINE” COLUMN REPRESENT THE PERCENTAGE OF THE POPULATION THAT DOES NOT YET USE THE INTERNET. ABSOLUTE VALUES HAVE BEEN ROUNDED TO THE NEAREST THOUSAND. (1) THE INTERNET (AT LEAST AS THE REST OF THE WORLD KNOWS IT) REMAINS BLOCKED FOR EVERYDAY CITIZENS IN NORTH KOREA. COMPARABILITY: SOURCE AND BASE CHANGES. REVISIONS TO THE U.N.’S POPULATION DATA IN JULY 2022 MAY HAVE RESULTED IN UNEXPECTED CHANGES TO FIGURES ON THIS CHART, BECAUSE INTERNET PENETRATION IS OFTEN REPORTED AS A PERCENTAGE OF POPULATION, RATHER THAN AS AN ABSOLUTE USER FIGURE. GLOBAL OVERVIEW COUNTRIES AND TERRITORIES WITH THE LARGEST UNCONNECTED POPULATIONS AND THE LOWEST LEVELS OF INTERNET ADOPTION UNCONNECTED POPULATIONS OCT 2022

28. 29 06:55 06:55 06:56 06:55 06:57 06:57 06:53 06:49 06:37 0% +0.2% -0.2% +0.5% 0% -1.0% -1.0% -2.9% Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2020 2020 2020 2021 2021 2021 2021 2022 2022 SOURCE: GWI (Q2 2020 TO Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW THE AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAY DAILY TIME SPENT USING THE INTERNET OCT 2022

29. 30 10:07 09:42 09:39 09:13 09:05 08:25 08:25 08:18 07:48 07:45 07:41 07:29 07:21 07:17 07:15 07:13 07:07 07:06 07:02 06:54 06:38 06:37 06:35 06:34 06:32 06:30 06:19 06:15 06:10 06:04 06:03 06:01 06:01 05:50 05:48 05:43 05:41 05:36 05:31 05:29 05:18 05:17 05:16 05:12 03:46 SOUTH AFRICA BRAZIL PHILIPPINES COLOMBIA ARGENTINA MALAYSIA THAILAND MEXICO RUSSIA EGYPT INDONESIA PORTUGAL TAIWAN TURKEY U.A.E. ROMANIA U.S.A. SINGAPORE SAUDI ARABIA ISRAEL CANADA WORLDWIDE INDIA IRELAND HONG KONG POLAND VIETNAM NEW ZEALAND CZECHIA GREECE U.K. ITALY SWEDEN AUSTRALIA SPAIN AUSTRIA SWITZERLAND BELGIUM NETHERLANDS FRANCE GERMANY DENMARK SOUTH KOREA CHINA JAPAN SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAY ON ANY DEVICE DAILY TIME SPENT USING THE INTERNET OCT 2022

30. 31 07:41 06:57 06:34 05:58 05:19 07:07 06:56 06:27 05:50 05:11 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY ON ANY DEVICE TIME SPENT USING THE INTERNET OCT 2022

31. 32 59.6% 28.1% 31.1% 14.4% 12.6% -9.3% (-610 BPS) -5.4% (-160 BPS) +4.0% (+120 BPS) +8.3% (+110 BPS) +4.1% (+50 BPS) 92.1% 66.0% 90.8% 4.8% 27.4% +1.3% (+120 BPS) -9.2% (-670 BPS) +1.3% (+120 BPS) [UNCHANGED] [UNCHANGED] PERSONAL LAPTOP OR DESKTOP WORK LAPTOP OR DESKTOP CONNECTED TELEVISION SMART HOME DEVICE GAMES CONSOLE MOBILE PHONE (ANY) LAPTOP OR DESKTOP (ANY) SMART PHONE FEATURE PHONE TABLET DEVICE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: “MOBILE PHONE (ANY)” INCLUDES USERS WHO ACCESS VIA A SMARTPHONE OR A FEATURE PHONE. “LAPTOP OR DESKTOP (ANY)” INCLUDES USERS WHO ACCESS VIA THEIR OWN COMPUTER OR A COMPUTER PROVIDED BY THEIR EMPLOYER. PERCENTAGE CHANGE VALUES REFLECT RELATIVE CHANGE. “BPS” VALUES SHOW THE CHANGE IN BASIS POINTS, AND REFLECT ABSOLUTE CHANGE. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE EACH KIND OF DEVICE TO ACCESS THE INTERNET DEVICES USED TO ACCESS THE INTERNET OCT 2022

32. 33 97.9% 97.4% 97.4% 96.8% 96.2% 96.0% 95.7% 95.6% 95.5% 95.5% 95.1% 95.1% 94.7% 94.7% 94.0% 93.9% 93.9% 93.5% 93.4% 93.4% 93.3% 93.2% 93.1% 93.0% 92.9% 92.4% 92.3% 92.2% 92.1% 91.8% 91.7% 91.0% 90.7% 90.6% 89.9% 89.7% 89.1% 89.0% 89.0% 88.8% 87.6% 87.5% 87.5% 87.2% 87.0% 86.1% 85.4% 84.5% 67.4% KENYA BRAZIL SOUTH AFRICA PHILIPPINES MEXICO NIGERIA TURKEY COLOMBIA ARGENTINA INDONESIA PORTUGAL VIETNAM SAUDI ARABIA THAILAND U.A.E. GHANA ITALY SOUTH KOREA GREECE ROMANIA INDIA EGYPT POLAND TAIWAN MALAYSIA RUSSIA SPAIN HONG KONG WORLDWIDE CZECHIA IRELAND SINGAPORE JAPAN U.S.A. ISRAEL CHINA U.K. NETHERLANDS SWEDEN AUSTRIA DENMARK FRANCE GERMANY SWITZERLAND NEW ZEALAND AUSTRALIA CANADA BELGIUM MOROCCO SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: USERS MAY ALSO USE OTHER DEVICES TO ACCESS THE INTERNET. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A SMARTPHONE OR A FEATURE PHONE TO ACCESS THE INTERNET USING MOBILE PHONES TO ACCESS THE INTERNET OCT 2022

33. 34 92.8% 92.4% 94.1% 93.2% 90.4% 92.3% 90.9% 92.6% 91.4% 89.3% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: USERS MAY ALSO USE OTHER DEVICES TO ACCESS THE INTERNET. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE A SMARTPHONE OR A FEATURE PHONE TO ACCESS THE INTERNET USING MOBILE PHONES TO ACCESS THE INTERNET OCT 2022

34. 35 86.6% 85.4% 84.6% 84.0% 83.9% 82.7% 82.7% 82.5% 82.1% 81.4% 81.3% 80.6% 80.3% 80.2% 79.8% 79.7% 78.5% 77.3% 77.3% 77.1% 77.0% 76.9% 76.6% 76.5% 76.4% 75.8% 75.4% 74.6% 74.3% 74.1% 73.5% 73.5% 71.9% 70.7% 70.2% 66.4% 66.3% 66.0% 62.2% 61.5% 60.9% 59.2% 59.1% 52.4% 49.8% 48.5% 44.6% 34.7% 26.3% POLAND PORTUGAL AUSTRIA SWITZERLAND CZECHIA BELGIUM SINGAPORE CANADA SOUTH AFRICA GREECE NETHERLANDS ITALY GERMANY SPAIN FRANCE NEW ZEALAND RUSSIA IRELAND U.K. AUSTRALIA SOUTH KOREA HONG KONG U.S.A. MALAYSIA DENMARK ISRAEL ARGENTINA COLOMBIA TAIWAN U.A.E. MEXICO ROMANIA SWEDEN BRAZIL VIETNAM TURKEY PHILIPPINES WORLDWIDE CHINA JAPAN INDONESIA SAUDI ARABIA INDIA EGYPT THAILAND MOROCCO KENYA NIGERIA GHANA SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: INCLUDES USERS WHO ACCESS THE INTERNET VIA A LAPTOP OR COMPUTER OF THEIR OWN, AS WELL AS USERS WHO ACCESS THE INTERNET VIA A LAPTOP OR DESKTOP COMPUTER PROVIDED BY THEIR PLACE OF WORK. USERS MAY ALSO USE OTHER DEVICES TO ACCESS THE INTERNET. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A LAPTOP OR A DESKTOP COMPUTER TO ACCESS THE INTERNET USING COMPUTERS TO ACCESS THE INTERNET OCT 2022

35. 36 61.2% 65.9% 67.0% 65.7% 64.8% 60.9% 66.1% 69.1% 71.3% 74.8% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: INCLUDES USERS WHO ACCESS THE INTERNET VIA A LAPTOP OR COMPUTER OF THEIR OWN, AS WELL AS USERS WHO ACCESS THE INTERNET VIA A LAPTOP OR DESKTOP COMPUTER PROVIDED BY THEIR PLACE OF WORK. USERS MAY ALSO USE OTHER DEVICES TO ACCESS THE INTERNET. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE A LAPTOP OR A DESKTOP COMPUTER TO ACCESS THE INTERNET USING COMPUTERS TO ACCESS THE INTERNET OCT 2022

36. 37 52.5% 52.8% 52.2% 52.0% 52.0% 53.5% 54.7% 55.5% 55.7% +0.5% -1.2% -0.2% ≈0% +2.8% +2.3% +1.4% +0.3% Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2020 2020 2020 2021 2021 2021 2021 2022 2022 SOURCE: GWI (Q2 2020 TO Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW DAILY TIME THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET ON MOBILE PHONES AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME MOBILE’S SHARE OF DAILY INTERNET TIME OCT 2022

37. 38 61.2% 60.5% 60.5% 59.9% 59.7% 57.8% 57.7% 57.2% 56.0% 55.7% 54.6% 54.6% 54.5% 54.4% 54.0% 53.6% 53.5% 53.3% 53.1% 52.2% 51.0% 50.0% 48.9% 48.8% 48.4% 48.2% 48.1% 48.0% 47.7% 47.5% 47.5% 47.4% 47.3% 46.6% 46.3% 45.9% 45.7% 45.6% 45.6% 45.5% 44.3% 44.1% 44.0% 43.5% 40.5% THAILAND INDONESIA INDIA CHINA TURKEY SAUDI ARABIA U.A.E. PHILIPPINES BRAZIL WORLDWIDE TAIWAN EGYPT ROMANIA VIETNAM MEXICO ARGENTINA COLOMBIA MALAYSIA ISRAEL SOUTH AFRICA HONG KONG AUSTRALIA SPAIN SWEDEN SOUTH KOREA ITALY SINGAPORE U.S.A. NETHERLANDS NEW ZEALAND IRELAND POLAND JAPAN RUSSIA PORTUGAL CZECHIA SWITZERLAND GREECE GERMANY U.K. AUSTRIA FRANCE CANADA DENMARK BELGIUM SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW DAILY TIME THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET ON MOBILE PHONES AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME MOBILE’S SHARE OF DAILY INTERNET TIME OCT 2022

38. 39 61.4% 58.3% 56.1% 53.4% 49.8% 57.6% 55.5% 54.0% 50.0% 44.7% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW DAILY TIME THAT INTERNET USERS SPEND USING THE INTERNET ON MOBILE PHONES AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME MOBILE’S SHARE OF DAILY INTERNET TIME OCT 2022

39. 40 30.79 +25.1% 69.14 +31.4% 8.62 +14.8% 29.09 +32.6% 29 -3.3% 10 -9.1% MEDIAN SPEED OF MOBILE INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN MEDIAN SPEED OF MOBILE INTERNET CONNECTIONS MEDIAN SPEED OF FIXED INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN MEDIAN SPEED OF FIXED INTERNET CONNECTIONS LATENCY (MS) LATENCY LATENCY (MS) LATENCY UPLOAD (MBPS) UPLOAD UPLOAD (MBPS) UPLOAD DOWNLOAD (MBPS) DOWNLOAD DOWNLOAD (MBPS) DOWNLOAD SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD AND UPLOAD SPEEDS IN MEGABITS PER SECOND, AND MEDIAN CONNECTION LATENCY IN MILLISECONDS IN AUGUST 2022. TIP: A NEGATIVE VALUE FOR YEAR-ON-YEAR CHANGE IN LATENCY REPRESENTS AN IMPROVEMENT, BECAUSE LOWER LATENCY SHOULD RESULT IN FASTER CONTENT DELIVERY. COMPARABILITY: FIGURES PUBLISHED IN PREVIOUS REPORTS IN THIS SERIES FEATURED MEAN CONNECTION SPEED VALUES, WHEREAS WE NOW FEATURE MEDIAN VALUES. CONSEQUENTLY, VALUES SHOWN HERE ARE NOT COMPARABLE WITH VALUES SHOWN IN PREVIOUS REPORTS. GLOBAL OVERVIEW MEDIAN SPEEDS AND LATENCY FOR MOBILE AND FIXED INTERNET CONNECTIONS INTERNET CONNECTION SPEEDS OCT 2022

40. 41 118.42 112.26 103.50 102.06 92.53 91.81 83.59 81.11 74.35 69.04 67.42 62.95 61.95 61.34 60.48 58.83 53.92 53.54 48.09 42.04 41.72 40.81 39.39 39.34 38.11 37.86 37.38 35.16 34.22 32.00 31.70 30.79 30.50 28.72 28.67 27.93 26.21 25.43 24.28 22.75 22.35 21.24 20.88 18.81 17.33 16.67 13.52 10.94 7.93 U.A.E. SOUTH KOREA DENMARK NETHERLANDS CHINA SAUDI ARABIA AUSTRALIA SWITZERLAND SWEDEN SINGAPORE BELGIUM NEW ZEALAND U.S.A. CANADA AUSTRIA TAIWAN GERMANY FRANCE HONG KONG GREECE U.K. PORTUGAL VIETNAM JAPAN SOUTH AFRICA CZECHIA POLAND THAILAND ROMANIA BRAZIL ITALY WORLDWIDE MALAYSIA TURKEY ISRAEL MOROCCO IRELAND SPAIN MEXICO EGYPT PHILIPPINES RUSSIA ARGENTINA KENYA INDONESIA NIGERIA INDIA COLOMBIA GHANA SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS (IN MEGABITS PER SECOND) IN AUGUST 2022. COMPARABILITY: VERSIONS OF THIS CHART THAT FEATURED IN PREVIOUS REPORTS IN THIS SERIES USED MEAN VALUES (RATHER THAN MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH THOSE SHOWN IN PREVIOUS REPORTS. GLOBAL OVERVIEW MEDIAN DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS (IN MBPS) MOBILE INTERNET CONNECTION SPEEDS OCT 2022

41. 42 140 CUBA 4.15 -72.8% 2.92 130 139 AFGHANISTAN 5.34 +18.1% 1.97 32 138 VENEZUELA 5.37 +5.3% 3.24 33 137 TAJIKISTAN 7.79 +3.9% 4.63 26 136 GHANA 7.93 -0.8% 6.85 29 135 YEMEN 8.24 [N/A] 5.40 20 134 SOMALIA 9.62 +21.2% 10.16 28 133 SUDAN 10.35 +11.9% 6.52 26 132 BANGLADESH 10.42 +22.2% 8.13 28 131 CÔTE D’IVOIRE 10.49 +11.6% 7.18 28 01 NORWAY 122.77 +21.4% 16.81 28 02 U.A.E. 118.42 +10.5% 19.93 20 03 QATAR 114.28 +26.2% 16.51 20 04 SOUTH KOREA 112.26 +26.5% 14.65 28 05 DENMARK 103.50 +57.2% 17.64 19 06 NETHERLANDS 102.06 +22.7% 14.88 23 07 BULGARIA 95.76 +27.6% 17.49 22 08 KUWAIT 94.86 +41.9% 19.56 18 09 CHINA 92.53 +35.4% 22.60 27 10 SAUDI ARABIA 91.81 +15.8% 15.37 31 # LOCATION  DL ▲YOY  UL LATENCY # LOCATION  DL ▲YOY  UL LATENCY FASTEST MEDIAN MOBILE INTERNET CONNECTION SPEEDS SLOWEST MEDIAN MOBILE INTERNET CONNECTION SPEEDS SOURCE: OOKLA. NOTES: FIGURES REPRESENT MEDIAN VALUES FOR AUGUST 2022. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS. “ DL” COLUMN SHOWS DOWNLOAD SPEEDS IN MEGABITS PER SECOND. “▲YOY” COLUMN SHOWS YEAR-ON-YEAR CHANGE IN DOWNLOAD SPEEDS. “ UL” COLUMN SHOWS UPLOAD SPEEDS IN MEGABITS PER SECOND. LATENCY VALUES ARE IN MILLISECONDS. COMPARABILITY: PREVIOUS REPORTS FEATURED MEAN VALUES (NOT MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH PREVIOUS REPORTS. GLOBAL OVERVIEW COUNTRIES AND TERRITORIES WITH THE FASTEST AND SLOWEST MEDIAN INTERNET DOWNLOAD SPEEDS VIA MOBILE CONNECTIONS MOBILE INTERNET CONNECTION SPEEDS OCT 2022

42. 43 219.01 188.75 179.58 178.73 167.40 156.06 133.44 131.86 131.55 127.16 123.31 122.76 115.07 111.76 109.10 106.51 105.23 100.32 98.45 94.68 94.36 91.24 85.08 84.66 83.63 83.35 80.28 78.33 75.09 71.86 70.49 69.14 66.22 62.74 52.62 48.78 48.45 48.29 48.15 47.19 45.46 36.11 32.29 29.43 24.59 22.35 15.19 9.70 8.98 SINGAPORE THAILAND HONG KONG CHINA U.S.A. DENMARK NEW ZEALAND JAPAN SPAIN U.A.E. ROMANIA SWITZERLAND TAIWAN CANADA SOUTH KOREA NETHERLANDS FRANCE PORTUGAL SWEDEN ISRAEL BRAZIL POLAND MALAYSIA COLOMBIA BELGIUM SAUDI ARABIA VIETNAM PHILIPPINES GERMANY RUSSIA IRELAND WORLDWIDE U.K. AUSTRIA AUSTRALIA ITALY MEXICO INDIA CZECHIA ARGENTINA EGYPT SOUTH AFRICA GREECE TURKEY GHANA INDONESIA MOROCCO NIGERIA KENYA SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS (IN MEGABITS PER SECOND) IN AUGUST 2022. COMPARABILITY: VERSIONS OF THIS CHART THAT FEATURED IN PREVIOUS REPORTS IN THIS SERIES USED MEAN VALUES (RATHER THAN MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH THOSE SHOWN IN PREVIOUS REPORTS. GLOBAL OVERVIEW MEDIAN DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS (IN MBPS) FIXED INTERNET CONNECTION SPEEDS OCT 2022

43. 44 182 AFGHANISTAN 1.90 -3.6% 2.32 22 181 CUBA 1.92 +12.9% 0.88 127 180 TURKMENISTAN 2.18 +19.8% 0.77 77 179 YEMEN 2.72 +29.5% 0.65 41 178 SYRIA 3.06 -0.3% 2.77 24 177 ETHIOPIA 4.06 +37.6% 4.18 15 176 NIGER 4.23 [N/A] 2.28 22 175 SUDAN 4.60 +21.1% 2.72 27 174 TIMOR-LESTE 4.83 [N/A] 5.43 6 173 BURUNDI 5.07 -1.6% 5.07 18 01 SINGAPORE 219.01 +18.3% 183.53 4 02 CHILE 211.43 +43.8% 126.20 6 03 THAILAND 188.75 +11.3% 154.96 5 04 HONG KONG 179.58 +16.0% 123.79 4 05 CHINA 178.73 +44.2% 37.72 12 06 U.S.A. 167.40 +38.8% 22.03 14 07 MACAU 157.54 +58.7% 145.92 4 08 DENMARK 156.06 +17.5% 93.98 8 09 NEW ZEALAND 133.44 +57.5% 90.76 6 10 JAPAN 131.86 +42.7% 94.75 13 FASTEST MEDIAN FIXED INTERNET CONNECTION SPEEDS SLOWEST MEDIAN FIXED INTERNET CONNECTION SPEEDS # LOCATION  DL ▲YOY  UL LATENCY # LOCATION  DL ▲YOY  UL LATENCY # LOCATION  DL ▲YOY  UL LATENCY # LOCATION  DL ▲YOY  UL LATENCY SOURCE: OOKLA. NOTES: FIGURES REPRESENT MEDIAN VALUES FOR AUGUST 2022. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS. “ DL” COLUMN SHOWS DOWNLOAD SPEEDS IN MEGABITS PER SECOND. “▲YOY” COLUMN SHOWS YEAR-ON-YEAR CHANGE IN DOWNLOAD SPEEDS. “ UL” COLUMN SHOWS UPLOAD SPEEDS IN MEGABITS PER SECOND. LATENCY VALUES ARE IN MILLISECONDS. COMPARABILITY: PREVIOUS REPORTS FEATURED MEAN VALUES (NOT MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH PREVIOUS REPORTS. GLOBAL OVERVIEW COUNTRIES AND TERRITORIES WITH THE FASTEST AND SLOWEST MEDIAN INTERNET DOWNLOAD SPEEDS VIA FIXED CONNECTIONS FIXED INTERNET CONNECTION SPEEDS OCT 2022

44. 45 01 CHILE 211.43 MBPS 23.43 MBPS 9.0 : 1 02 COLOMBIA 84.66 MBPS 10.94 MBPS 7.7 : 1 03 PANAMA 107.86 MBPS 15.80 MBPS 6.8 : 1 04 THAILAND 188.75 MBPS 35.16 MBPS 5.4 : 1 05 SPAIN 131.55 MBPS 25.43 MBPS 5.2 : 1 06 BELARUS 51.30 MBPS 10.69 MBPS 4.8 : 1 07 PARAGUAY 63.51 MBPS 15.45 MBPS 4.1 : 1 08 JORDAN 70.44 MBPS 17.25 MBPS 4.1 : 1 09 TAJIKISTAN 31.78 MBPS 7.79 MBPS 4.1 : 1 10 HONG KONG 179.58 MBPS 48.09 MBPS 3.7 : 1 01 MALDIVES 66.63 MBPS 9.69 MBPS 6.9 : 1 02 BOTSWANA 29.37 MBPS 6.97 MBPS 4.2 : 1 03 ETHIOPIA 15.61 MBPS 4.06 MBPS 3.8 : 1 04 LEBANON 25.35 MBPS 6.72 MBPS 3.8 : 1 05 SYRIA 11.11 MBPS 3.06 MBPS 3.6 : 1 06 SURINAME 41.41 MBPS 11.59 MBPS 3.6 : 1 07 YEMEN 8.24 MBPS 2.72 MBPS 3.0 : 1 08 MOZAMBIQUE 16.55 MBPS 5.81 MBPS 2.8 : 1 09 IRAN 28.40 MBPS 10.02 MBPS 2.8 : 1 10 AFGHANISTAN 5.34 MBPS 1.90 MBPS 2.8 : 1 # LOCATION MOBILE  DL SPEED FIXED  DL SPEED RATIO # LOCATION FIXED  DL SPEED MOBILE  DL SPEED RATIO LOCATIONS WITH BIGGEST GAPS IN FAVOUR OF FIXED CONNECTION SPEEDS LOCATIONS WITH BIGGEST GAPS IN FAVOUR OF MOBILE CONNECTION SPEEDS SOURCE: OOKLA. NOTES: “ DL SPEED” FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS IN MEGABITS PER SECOND IN AUGUST 2022. “RATIO” FIGURES OFFER A COMPARISON BETWEEN THE TWO DOWNLOAD SPEEDS. RANKING ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 10,000 PEOPLE. COMPARABILITY: INTERNET CONNECTION SPEEDS FEATURED IN PREVIOUS REPORTS IN THIS SERIES USED MEAN VALUES (RATHER THAN MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH THOSE SHOWN IN PREVIOUS REPORTS. GLOBAL OVERVIEW COUNTRIES AND TERRITORIES WITH THE GREATEST DIFFERENCES BETWEEN MEDIAN DOWNLOAD SPEEDS FOR MOBILE AND FIXED CONNECTIONS COMPARING MOBILE AND FIXED SPEEDS OCT 2022

45. 46 58.4% 54.2% 50.8% 49.8% 48.1% 44.4% 44.0% 43.5% 41.0% 38.2% 36.2% 34.8% 34.5% 30.4% 29.6% 29.0% 28.1% 27.3% 19.9% FINDING INFORMATION STAYING IN TOUCH WITH FRIENDS AND FAMILY KEEPING UP TO DATE WITH NEWS AND EVENTS WATCHING VIDEOS, TV SHOWS OR MOVIES RESEARCHING HOW TO DO THINGS FINDING NEW IDEAS OR INSPIRATION RESEARCHING PRODUCTS AND BRANDS ACCESSING AND LISTENING TO MUSIC FILLING UP SPARE TIME AND GENERAL BROWSING EDUCATION AND STUDY-RELATED PURPOSES RESEARCHING PLACES AND VACATIONS AND TRAVEL RESEARCHING HEALTH ISSUES AND HEALTHCARE PRODUCTS MANAGING FINANCES AND SAVINGS GAMING MEETING NEW PEOPLE AND MAKING NEW CONNECTIONS BUSINESS-RELATED RESEARCH ORGANISING YOUR DAY-TO-DAY LIFE SHARING YOUR OPINION BUSINESS-RELATED NETWORKING SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PRIMARY REASONS WHY INTERNET USERS AGED 16 TO 64 USE THE INTERNET MAIN REASONS FOR USING THE INTERNET OCT 2022

46. 47 95.2% 94.9% 82.2% 55.8% 54.4% 48.5% 46.8% 42.1% 41.3% 40.3% 34.1% 29.3% 28.5% 26.9% 24.7% 24.7% CHAT AND MESSAGING SOCIAL NETWORKS SEARCH ENGINES OR WEB PORTALS SHOPPING, AUCTIONS, OR CLASSIFIEDS MAPS, PARKING, OR LOCATION-BASED SERVICES EMAIL MUSIC NEWS WEATHER ENTERTAINMENT GAMES TAXI, RIDE SHARING, BIKE, OR SCOOTER HIRE BANKING, INVESTING, OR INSURANCE SPORTS EDUCATION HEALTH AND FITNESS SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO HAVE VISITED OR USED EACH KIND OF DIGITAL PROPERTY IN THE PAST MONTH TOP TYPES OF WEBSITES VISITED AND APPS USED OCT 2022

47. 48 58.62% 39.26% 2.09% 0.03% +7.4% -8.3% -17.1% -70.0% +406 BPS -357 BPS -43 BPS -7 BPS YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE MOBILE PHONES LAPTOP AND DESKTOP COMPUTERS TABLET DEVICES OTHER DEVICES SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON EACH TYPE OF DEVICE COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON ANY DEVICE IN SEPTEMBER 2022. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. GLOBAL OVERVIEW PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON EACH KIND OF DEVICE SHARE OF WEB TRAFFIC BY DEVICE OCT 2022

48. 49 86.7% 84.3% 77.3% 77.2% 75.8% 75.4% 72.8% 71.7% 68.7% 66.0% 63.2% 62.8% 61.8% 60.9% 60.2% 59.8% 59.5% 58.9% 58.8% 58.7% 58.4% 58.3% 56.8% 53.8% 53.6% 52.7% 52.6% 51.3% 51.2% 50.1% 47.0% 46.6% 46.4% 46.2% 45.4% 45.3% 44.4% 44.3% 43.5% 43.1% 42.3% 41.8% 41.0% 40.2% 40.2% 37.0% 34.0% 29.4% 27.6% TURKEY NIGERIA SOUTH AFRICA SAUDI ARABIA GHANA KENYA INDIA SINGAPORE EGYPT VIETNAM INDONESIA POLAND THAILAND SOUTH KOREA U.A.E. MOROCCO ARGENTINA ISRAEL IRELAND ROMANIA CHINA WORLDWIDE MALAYSIA SPAIN ITALY FRANCE PHILIPPINES U.S.A. COLOMBIA BRAZIL SWEDEN HONG KONG GERMANY NETHERLANDS U.K. TAIWAN AUSTRIA CZECHIA CANADA RUSSIA AUSTRALIA GREECE PORTUGAL MEXICO NEW ZEALAND SWITZERLAND JAPAN BELGIUM DENMARK SOURCE: STATCOUNTER. NOTE: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON MOBILE PHONES COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON ANY DEVICE IN SEPTEMBER 2022. GLOBAL OVERVIEW PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES MOBILE’S SHARE OF WEB TRAFFIC OCT 2022

49. 50 50.77% 52.17% 54.75% 55.05% 55.73% 54.38% 55.77% 58.96% 59.53% +2.8% +4.9% +0.5% +1.2% -2.4% +2.6% +5.7% +1.0% Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2020 2020 2021 2021 2021 2021 2022 2022 2022 SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO WEB BROWSERS RUNNING ON ANY DEVICE, AVERAGED ACROSS THE 3 MONTHS OF EACH RESPECTIVE QUARTER. PERCENTAGE CHANGE VALUES IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). GLOBAL OVERVIEW PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES (QUARTERLY AVERAGES) MOBILE’S SHARE OF WEB TRAFFIC OCT 2022

50. 51 2.75% 2.26% 0.71% 2.44% -4.8% (-14 BPS) -2.6% (-6 BPS) -32.4% (-34 BPS) -11.3% (-31 BPS) 65.68% 18.68% 4.33% 3.15% +0.8% (+53 BPS) +1.5% (+28 BPS) +14.9% (+56 BPS) -14.2% (-52 BPS) YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE SAMSUNG INTERNET OPERA UC BROWSER OTHER YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE CHROME SAFARI MICROSOFT EDGE FIREFOX SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEWS SERVED TO EACH BROWSER AS A PERCENTAGE OF TOTAL PAGE VIEWS SERVED TO WEB BROWSERS RUNNING ON ANY KIND OF DEVICE IN SEPTEMBER 2022. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. GLOBAL OVERVIEW PERCENTAGE OF TOTAL WEB PAGES SERVED TO EACH BRAND OF WEB BROWSER RUNNING ON ANY DEVICE SHARE OF WEB TRAFFIC BY BROWSER OCT 2022

51. 52 11 XNXX.COM 3.24B 810M 11M 05S 7.00 12 ICLOUD.COM 3.17B 253M 17M 19S 2.08 13 YAHOO.COM 3.06B 593M 18M 40S 3.44 14 YANDEX.RU 3.07B 337M 18M 23S 2.93 15 FANDOM.COM 2.41B 744M 12M 52S 3.06 16 XHAMSTER.COM 2.07B 574M 14M 39S 6.61 17 WEATHER.COM 2.02B 871M 8M 42S 1.82 18 YAHOO.CO.JP 1.82B 187M 22M 19S 5.56 19 BING.COM 1.78B 443M 14M 42S 3.17 20 TIKTOK.COM 1.77B 810M 9M 53S 1.94 01 GOOGLE.COM 80.1B 6.70B 22M 29S 3.69 02 YOUTUBE.COM 66.2B 4.99B 34M 23S 6.84 03 FACEBOOK.COM 13.5B 2.19B 23M 57S 2.90 04 PORNHUB.COM 8.22B 1.69B 10M 53S 7.08 05 XVIDEOS.COM 6.92B 1.39B 12M 51S 7.60 06 TWITTER.COM 6.37B 1.62B 21M 49S 1.86 07 WIKIPEDIA.ORG 6.02B 1.78B 11M 07S 2.10 08 INSTAGRAM.COM 4.25B 1.43B 18M 50S 2.24 09 AMAZON.COM 4.19B 897M 17M 43S 4.34 10 REDDIT.COM 4.06B 1.07B 17M 22S 3.03 # WEBSITE TOTAL VISITS UNIQUE VISITORS TIME PER VISIT PAGES PER VISIT # WEBSITE TOTAL VISITS UNIQUE VISITORS TIME PER VISIT PAGES PER VISIT SOURCE: SEMRUSH. FIGURES REPRESENT TRAFFIC VALUES FOR AUGUST 2022. NOTE: “UNIQUE VISITORS” REPRESENTS THE NUMBER OF DISTINCT ‘IDENTITIES’ ACCESSING EACH SITE, BUT MAY NOT REPRESENT UNIQUE INDIVIDUALS, AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN DOMAINS. COMPARABILITY: SOURCE METHODOLOGY CHANGES. VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS. GLOBAL OVERVIEW RANKING OF THE MOST-VISITED WEBSITES ACCORDING TO SEMRUSH, BASED ON TOTAL WEBSITE TRAFFIC IN AUGUST 2022 MOST-VISITED WEBSITES: SEMRUSH RANKING OCT 2022

52. 53 11 WHATSAPP.COM 4M 17S 2.15 12 PORNHUB.COM 8M 23S 8.60 13 XNXX.COM 8M 37S 11.37 14 AMAZON.COM 7M 18S 8.95 15 YAHOO.CO.JP 8M 38S 6.67 16 LIVE.COM 7M 25S 8.80 17 NETFLIX.COM 8M 52S 4.23 18 REDDIT.COM 9M 39S 6.81 19 TIKTOK.COM 3M 53S 10.18 20 DOCOMO.NE.JP 7M 07S 4.80 01 GOOGLE.COM 10M 59S 8.70 02 YOUTUBE.COM 21M 48S 11.82 03 FACEBOOK.COM 9M 52S 8.69 04 TWITTER.COM 10M 57S 10.36 05 INSTAGRAM.COM 7M 39S 11.06 06 BAIDU.COM 5M 37S 8.03 07 WIKIPEDIA.ORG 3M 52S 3.13 08 YANDEX.RU 10M 45S 9.58 09 YAHOO.COM 7M 47S 5.70 10 XVIDEOS.COM 9M 41S 9.28 # WEBSITE TIME PER VISIT PAGES PER VISIT # WEBSITE TIME PER VISIT PAGES PER VISIT SOURCE: SIMILARWEB. FIGURES REPRESENT TRAFFIC VALUES FOR AUGUST 2022. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN DOMAINS. GLOBAL OVERVIEW RANKING OF THE MOST-VISITED WEBSITES ACCORDING TO SIMILARWEB, BASED ON TOTAL WEBSITE TRAFFIC IN AUGUST 2022 MOST-VISITED WEBSITES: SIMILARWEB RANKING OCT 2022

53. 54 0.62% 0.11% 0.20% 0.08% 0.37% +1.6% (+1 BP) -8.3% (-1 BP) +100% (+10 BPS) -46.7% (-7 BPS) +23.3% (+7 BPS) 92.42% 3.45% 0.65% 1.32% 0.78% +0.4% (+38 BPS) +29.7% (+79 BPS) -60.4% (-99 BPS) -10.8% (-16 BPS) -13.3% (-12 BPS) DUCKDUCKGO ECOSIA NAVER SOGOU OTHERS GOOGLE BING BAIDU YAHOO! YANDEX YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEW REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL PAGE VIEW REFERRALS ORIGINATING FROM SEARCH ENGINES IN SEPTEMBER 2022. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. GLOBAL OVERVIEW PERCENTAGE OF TOTAL WEB TRAFFIC REFERRED BY SEARCH ENGINES THAT ORIGINATED FROM EACH SEARCH SERVICE SEARCH ENGINE MARKET SHARE OCT 2022

54. 55 11 TIEMPO 27 12 GMAIL 25 13 TWITTER 21 14 METEO 21 15 TRADUCTOR 21 16 SATTA 18 17 ПОГОДА 18 18 GOOGLE TRANSLATE 18 19 NETFLIX 16 20 CLIMA 16 01 GOOGLE 100 02 YOUTUBE 74 03 WEATHER 71 04 FACEBOOK 60 05 TRANSLATE 47 06 WHATSAPP 45 07 NEWS 40 08 AMAZON 37 09 INSTAGRAM 36 10 WHATSAPP WEB 29 # SEARCH QUERY INDEX vs. TOP QUERY # SEARCH QUERY INDEX vs. TOP QUERY SOURCE: GOOGLE TRENDS, BASED ON SEARCHES CONDUCTED BETWEEN 01 JULY 2022 AND 30 SEPTEMBER 2022. NOTES: ANY SPELLING ERRORS OR LANGUAGE INCONSISTENCIES IN SEARCH QUERIES ARE AS PUBLISHED BY GOOGLE TRENDS, AND ARE SHOWN “AS IS”, TO ENABLE READERS TO IDENTIFY POTENTIAL CHANGES IN HOW PEOPLE USE LANGUAGE IN DIGITAL ENVIRONMENTS. GOOGLE DOES NOT PUBLISH ABSOLUTE SEARCH VOLUMES, BUT THE “INDEX vs. TOP QUERY” COLUMN SHOWS RELATIVE SEARCH VOLUMES FOR EACH QUERY COMPARED WITH THE SEARCH VOLUME OF THE TOP QUERY. ADVISORY: GOOGLE TRENDS USES DYNAMIC SAMPLING, SO RANK ORDER AND INDEX VALUES MAY VARY DEPENDING ON WHEN THE TOOL IS ACCESSED, EVEN FOR THE SAME TIME PERIOD. GLOBAL OVERVIEW QUERIES WITH THE GREATEST VOLUME OF GOOGLE SEARCH ACTIVITY BETWEEN 01 JULY 2022 AND 30 SEPTEMBER 2022 TOP GOOGLE SEARCHES OCT 2022

55. 56 31.1% 28.3% 26.0% 23.9% 23.1% 23.0% 23.0% 22.5% 21.6% 21.6% 21.4% 20.5% 20.3% 20.0% 19.9% 19.7% 18.9% 18.6% 17.9% 17.5% 17.4% 17.2% 16.6% 15.9% 15.0% 14.9% 14.5% 14.5% 14.0% 13.9% 13.7% 13.2% 12.0% 11.7% 11.6% 11.3% 11.1% 10.8% 10.8% 10.6% 10.1% 10.0% 9.5% 9.5% 9.0% 8.1% 7.1% 6.5% 6.2% INDIA CHINA U.S.A. MEXICO SPAIN ITALY VIETNAM WORLDWIDE BRAZIL U.K. TURKEY IRELAND U.A.E. AUSTRALIA CANADA GHANA TAIWAN HONG KONG THAILAND SOUTH AFRICA GERMANY SAUDI ARABIA NIGERIA KENYA MALAYSIA INDONESIA COLOMBIA NEW ZEALAND FRANCE PHILIPPINES MOROCCO ISRAEL AUSTRIA SINGAPORE EGYPT PORTUGAL RUSSIA DENMARK SWITZERLAND POLAND ARGENTINA SWEDEN GREECE NETHERLANDS ROMANIA BELGIUM JAPAN SOUTH KOREA CZECHIA SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE ASSISTANTS (E.G. SIRI, ALEXA) TO FIND INFORMATION EACH WEEK USE OF VOICE ASSISTANTS TO FIND INFORMATION OCT 2022

56. 57 22.7% 24.3% 22.9% 19.6% 16.3% 24.3% 25.2% 23.4% 20.0% 17.0% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE VOICE ASSISTANTS (E.G. SIRI, ALEXA) TO FIND INFORMATION EACH WEEK USE OF VOICE ASSISTANTS TO FIND INFORMATION OCT 2022

57. 58 50.5% 50.0% 48.1% 42.5% 39.6% 36.4% 36.1% 35.9% 34.3% 33.7% 31.9% 30.6% 29.6% 29.0% 28.8% 28.3% 27.2% 27.1% 26.2% 26.0% 25.9% 25.9% 25.7% 25.4% 25.2% 24.7% 22.9% 22.3% 21.3% 20.9% 18.2% 18.1% 18.0% 17.7% 17.4% 17.4% 16.6% 15.2% 14.4% 14.2% 14.2% 13.0% 11.0% 10.7% 9.6% 9.5% 9.0% 8.7% 8.6% BRAZIL COLOMBIA MEXICO ARGENTINA INDONESIA INDIA PHILIPPINES VIETNAM TAIWAN THAILAND PORTUGAL U.A.E. SAUDI ARABIA SOUTH AFRICA EGYPT WORLDWIDE GREECE MALAYSIA ITALY SPAIN ISRAEL NIGERIA CHINA TURKEY ROMANIA KENYA HONG KONG MOROCCO U.S.A. POLAND CZECHIA AUSTRALIA SOUTH KOREA CANADA IRELAND SINGAPORE GHANA U.K. NEW ZEALAND DENMARK SWEDEN RUSSIA SWITZERLAND GERMANY FRANCE NETHERLANDS AUSTRIA JAPAN BELGIUM SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE IMAGE RECOGNITION TOOLS (E.G. SEARCH ‘LENSES’) ON THEIR MOBILE EACH MONTH USE OF IMAGE RECOGNITION TOOLS ON MOBILE OCT 2022

58. 59 33.6% 30.7% 29.7% 25.5% 19.2% 30.3% 29.2% 29.0% 23.8% 18.3% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE IMAGE RECOGNITION TOOLS (E.G. SEARCH ‘LENSES’) ON THEIR MOBILE EACH MONTH USE OF IMAGE RECOGNITION TOOLS ON MOBILE OCT 2022

59. 60 54.7% 49.5% 48.6% 46.9% 46.5% 45.7% 45.1% 44.6% 42.7% 40.8% 39.1% 39.0% 38.8% 38.2% 37.2% 37.0% 36.9% 36.9% 35.4% 35.3% 34.9% 34.2% 34.1% 33.8% 32.9% 31.5% 30.7% 30.6% 30.5% 29.5% 29.4% 29.4% 29.2% 27.7% 26.6% 26.4% 25.8% 25.8% 25.1% 23.0% 23.0% 22.0% 20.7% 18.4% 17.3% 16.7% 16.6% 16.0% 9.8% COLOMBIA BRAZIL MEXICO INDONESIA ARGENTINA SPAIN SWITZERLAND POLAND THAILAND TAIWAN MALAYSIA ISRAEL PORTUGAL SAUDI ARABIA GREECE ROMANIA CZECHIA U.A.E. HONG KONG AUSTRIA BELGIUM TURKEY INDIA VIETNAM EGYPT PHILIPPINES ITALY SWEDEN SOUTH AFRICA WORLDWIDE FRANCE MOROCCO GERMANY SINGAPORE NETHERLANDS DENMARK GHANA IRELAND RUSSIA CANADA NIGERIA CHINA KENYA SOUTH KOREA U.S.A. U.K. AUSTRALIA NEW ZEALAND JAPAN SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE ONLINE TOOLS TO TRANSLATE TEXT INTO DIFFERENT LANGUAGES EACH WEEK USE OF ONLINE TRANSLATION TOOLS OCT 2022

60. 61 37.0% 29.7% 27.3% 23.6% 20.2% 33.8% 30.5% 29.7% 27.3% 22.7% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE ONLINE TOOLS TO TRANSLATE TEXT INTO DIFFERENT LANGUAGES EACH WEEK USE OF ONLINE TRANSLATION TOOLS OCT 2022

61. 62 28.0% 27.0% 27.1% 25.9% 25.2% 92.7% 49.9% 35.6% 29.2% 29.5% EDUCATIONAL VIDEO PRODUCT REVIEW VIDEO SPORTS CLIP OR HIGHLIGHTS VIDEO GAMING VIDEO INFLUENCER VIDEOS AND VLOGS ANY KIND OF VIDEO MUSIC VIDEO COMEDY, MEME, OR VIRAL VIDEO TUTORIAL OR HOW-TO VIDEO VIDEO LIVESTREAM SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH EACH KIND OF VIDEO CONTENT VIA THE INTERNET EACH WEEK WATCHING ONLINE VIDEO CONTENT OCT 2022

62. 63 65.4% 65.1% 61.4% 60.7% 59.3% 58.7% 55.8% 55.6% 55.0% 54.1% 51.4% 51.0% 49.4% 48.4% 48.2% 47.2% 46.7% 45.5% 45.1% 44.4% 43.5% 42.8% 42.7% 42.3% 41.2% 39.2% 38.7% 38.5% 38.2% 37.4% 37.3% 37.1% 37.0% 36.8% 36.6% 36.1% 35.0% 34.4% 34.3% 33.8% 33.2% 32.1% 31.6% 27.7% 27.6% 26.6% 26.0% 14.2% 10.8% SOUTH AFRICA PHILIPPINES TURKEY GHANA NIGERIA BRAZIL INDIA INDONESIA KENYA COLOMBIA U.A.E. SAUDI ARABIA ARGENTINA MALAYSIA MEXICO ITALY VIETNAM MOROCCO SPAIN WORLDWIDE ROMANIA IRELAND EGYPT U.S.A. PORTUGAL SINGAPORE NEW ZEALAND CANADA AUSTRALIA CHINA RUSSIA SWITZERLAND ISRAEL POLAND GREECE AUSTRIA TAIWAN U.K. THAILAND HONG KONG GERMANY FRANCE SWEDEN DENMARK BELGIUM NETHERLANDS CZECHIA SOUTH KOREA JAPAN SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH HOW-TO VIDEOS, TUTORIAL VIDEOS, OR EDUCATIONAL VIDEOS EACH WEEK ONLINE VIDEO AS A SOURCE OF LEARNING OCT 2022

63. 64 50.5% 47.1% 44.1% 39.2% 32.4% 49.0% 45.3% 44.0% 40.7% 34.7% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO WATCH HOW-TO VIDEOS, TUTORIAL VIDEOS, OR EDUCATIONAL VIDEOS EACH WEEK ONLINE VIDEO AS A SOURCE OF LEARNING OCT 2022

64. 65 53.8% 36.0% 33.5% 33.4% 31.1% 30.4% 30.3% 28.9% 28.7% 28.1% 28.0% 26.3% 25.7% 25.6% 25.4% 25.2% 22.4% 22.2% 21.6% 21.5% 20.9% 20.8% 20.6% 20.5% 20.4% 19.4% 19.1% 18.9% 18.5% 17.9% 17.9% 17.9% 16.8% 16.7% 16.7% 16.6% 16.1% 16.0% 15.8% 14.4% 14.2% 14.1% 14.1% 13.7% 13.2% 12.9% 10.1% 8.7% 6.0% PHILIPPINES TAIWAN BRAZIL KENYA INDIA INDONESIA U.A.E. SOUTH AFRICA HONG KONG MEXICO CHINA NIGERIA GHANA MALAYSIA SAUDI ARABIA WORLDWIDE COLOMBIA SPAIN THAILAND MOROCCO SOUTH KOREA ROMANIA EGYPT VIETNAM PORTUGAL SWEDEN TURKEY ARGENTINA SINGAPORE AUSTRALIA ISRAEL NEW ZEALAND POLAND ITALY NETHERLANDS U.S.A. FRANCE IRELAND CANADA RUSSIA GERMANY SWITZERLAND U.K. BELGIUM AUSTRIA DENMARK GREECE CZECHIA JAPAN SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH VLOGS EACH WEEK WATCHING VLOGS OCT 2022

65. 66 36.1% 31.0% 25.3% 19.4% 12.9% 28.2% 26.5% 23.3% 17.5% 11.2% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO WATCH VLOGS EACH WEEK WATCHING VLOGS OCT 2022

66. 67 98.2% 98.1% 98.1% 97.4% 97.2% 97.2% 97.0% 97.0% 96.9% 96.5% 96.4% 96.2% 96.2% 95.9% 95.6% 95.2% 94.6% 94.0% 93.5% 93.3% 93.0% 92.4% 92.3% 92.3% 92.3% 92.2% 91.6% 90.9% 90.0% 90.0% 89.8% 89.6% 89.6% 89.0% 87.9% 87.4% 87.2% 86.6% 85.5% 85.1% 85.0% 84.8% 82.8% 81.9% 67.2% PHILIPPINES MEXICO SAUDI ARABIA BRAZIL SOUTH AFRICA U.A.E. COLOMBIA INDIA THAILAND ARGENTINA VIETNAM INDONESIA TURKEY HONG KONG ISRAEL GREECE SWEDEN MALAYSIA U.S.A. NEW ZEALAND IRELAND AUSTRALIA DENMARK TAIWAN U.K. SINGAPORE ITALY ROMANIA WORLDWIDE POLAND SPAIN CANADA EGYPT FRANCE SWITZERLAND PORTUGAL AUSTRIA NETHERLANDS GERMANY CZECHIA BELGIUM SOUTH KOREA CHINA RUSSIA JAPAN SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH TV CONTENT VIA STREAMING SERVICES (E.G. NETFLIX) EACH MONTH STREAMING TV CONTENT VIA THE INTERNET OCT 2022

67. 68 93.4% 93.2% 89.4% 85.4% 79.4% 92.9% 92.7% 91.2% 86.6% 81.0% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO WATCH TV CONTENT VIA STREAMING SERVICES (E.G. NETFLIX) EACH MONTH STREAMING TV CONTENT VIA THE INTERNET OCT 2022

68. 69 01 02 03 04 05 06 07 08 09 10 LOVE IN THE VILLA 100 THOR: LOVE AND THUNDER 100 SAMARITAN 100 ELVIS 100 DO REVENGE 90 PINOCCHIO 93 THE LORD OF THE RINGS: THE FELLOWSHIP OF THE RING 47 THE BATMAN 77 ME TIME 83 ENCANTO 69 THE HOBBIT: AN UNEXPECTED JOURNEY 29 FANTASTIC BEASTS: THE SECRETS OF DUMBLEDORE 53 I CAME BY 81 LIGHTYEAR 64 THE LORD OF THE RINGS: THE TWO TOWERS 26 DUNE 51 NO LIMIT 69 TURNING RED 41 THE LORD OF THE RINGS: THE RETURN OF THE KING 21 KIMI 34 END OF THE ROAD 63 MOANA 35 GOODNIGHT MOMMY 20 THE LITTLE THINGS 30 LOU 46 CARS 20 FLIGHT / RISK 19 KING RICHARD 30 LOVING ADULTS 44 AVENGERS: ENDGAME 16 THE HOBBIT: THE DESOLATION OF SMAUG 18 FATHER OF THE BRIDE 27 I USED TO BE FAMOUS 25 COCO 14 THE TOMORROW WAR 15 THE MATRIX RESURRECTIONS 25 ATHENA 24 DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS 11 NO TIME TO DIE 15 SPIDER-MAN: NO WAY HOME 25 NETFLIX INDEX AMAZON PRIME INDEX DISNEY+ INDEX HBO INDEX # SOURCE: FLIXPATROL. NOTES: THE SAME CONTENT MAY HAVE DIFFERENT TITLES IN DIFFERENT COUNTRIES. RANKINGS BASED ON FLIXPATROL’S ANALYSIS OF WORLDWIDE VIEWING ACTIVITY IN SEPTEMBER 2022 “INDEX” VALUES COMPARE THE FLIXPATROL “POINTS” VALUE FOR EACH TITLE TO THE FLIXPATROL “POINTS” VALUE OF THE TOP-RANKED TITLE IN EACH PLATFORM’S RANKING. GLOBAL OVERVIEW GLOBAL OVERVIEW FLIXPATROL’S RANKING OF THE MOST POPULAR MOVIES ON SELECTED STREAMING PLATFORMS IN SEPTEMBER 2022 TOP MOVIES BY STREAMING PLATFORM OCT 2022

69. 70 01 02 03 04 05 06 07 08 09 10 COBRA KAI 100 SHE-HULK: ATTORNEY AT LAW 100 THE LORD OF THE RINGS: THE RINGS OF POWER 100 HOUSE OF THE DRAGON 100 FATE: THE WINX SAGA 82 THE SIMPSONS 65 THE BOYS 71 RICK AND MORTY 81 THE CROWN 80 BLUEY 57 THE TERMINAL LIST 58 GAME OF THRONES 67 YOUNG LADY AND GENTLEMAN 80 GREY’S ANATOMY 50 REACHER 45 THE HANDMAID’S TALE 39 DEVIL IN OHIO 78 FAMILY GUY 44 THE WHEEL OF TIME 43 THE BIG BANG THEORY 38 DAHMER - MONSTER: THE JEFFREY DAHMER STORY 67 MODERN FAMILY 43 THE GRAND TOUR 21 YOU KNOCK ON MY DOOR 30 DIARY OF A GIGOLO 64 MALCOLM IN THE MIDDLE 33 ALL OR NOTHING: ARSENAL 16 FRIENDS 25 NARCO-SAINTS 61 CARS ON THE ROAD 29 A PRIVATE AFFAIR 14 A WOMAN SCORNED 16 EXTRAORDINARY ATTORNEY WOO 52 STAR WARS: ANDOR 27 THE SUMMER I TURNED PRETTY 13 PRETTY LITTLE LIARS 15 HIGH HEAT 47 HOW I MET YOUR MOTHER 21 PA’ QUERERTE 9 EUPHORIA 14 NETFLIX INDEX AMAZON PRIME INDEX DISNEY+ INDEX HBO INDEX # SOURCE: FLIXPATROL. NOTES: THE SAME CONTENT MAY HAVE DIFFERENT TITLES IN DIFFERENT COUNTRIES. RANKINGS BASED ON FLIXPATROL’S ANALYSIS OF WORLDWIDE VIEWING ACTIVITY IN SEPTEMBER 2022 “INDEX” VALUES COMPARE THE FLIXPATROL “POINTS” VALUE FOR EACH TITLE TO THE FLIXPATROL “POINTS” VALUE OF THE TOP-RANKED TITLE IN EACH PLATFORM’S RANKING. GLOBAL OVERVIEW GLOBAL OVERVIEW FLIXPATROL’S RANKING OF THE MOST POPULAR TV SHOWS ON SELECTED STREAMING PLATFORMS IN SEPTEMBER 2022 TOP TV SHOWS BY STREAMING PLATFORM OCT 2022

70. 71 39.6% 22.6% 21.3% 19.8% LISTEN TO MUSIC STREAMING SERVICES LISTEN TO ONLINE RADIO SHOWS OR STATIONS LISTEN TO PODCASTS LISTEN TO AUDIO BOOKS SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO LISTEN TO EACH KIND OF AUDIO CONTENT VIA THE INTERNET EACH WEEK LISTENING TO ONLINE AUDIO CONTENT OCT 2022

71. 72 01 BAD BUNNY – “UN VERANO SIN TI” 02 BLACKPINK – “BORN PINK” 03 HARRY STYLES – “HARRY’S HOUSE” 04 BTS – “PROOF” 05 OLIVIA RODRIGO – “SOUR” 06 FEID – “FELIZ CUMPLEAÑOS FERXXO TE PIRATEAMOS EL ÁLBUM” 07 BEYONCÉ – “RENAISSANCE” 08 THE WEEKND – “STARBOY” 09 DUA LIPA – “FUTURE NOSTALGIA” 10 ROSALÍA – “MOTOMAMI +” 01 SAM SMITH FEAT. KIM PETRAS – “UNHOLY” 02 DAVID GUETTA & BEB REXHA – “I’M GOOD (BLUE)” 03 HARRY STYLES – “AS IT WAS” 04 BIZARRAP & QUEVEDO – “QUEVEDO: BZRP MUSIC SESSIONS, VOL. 52” 05 MANUEL TURIZO – “LA BACHATA” 06 BAD BUNNY FEAT. CHENCHO CORLEONE – “ME PORTO BONITO” 07 BLACKPINK – ”SHUT DOWN” 08 BAD BUNNY – “TITÍ ME PREGUNTÓ” 09 ONEREPUBLIC – “I AIN’T WORRIED” 10 CHRIS BROWN – “UNDER THE INFLUENCE” # ARTIST – “SONG TITLE” # ARTIST – “ALBUM TITLE” MOST-STREAMED ALBUMS MOST-STREAMED SONGS SOURCE: @SPOTIFYCHARTS ON INSTAGRAM. NOTE: RANKINGS ARE BASED ON WORLDWIDE SPOTIFY STREAMS BETWEEN 23 SEPTEMBER AND 29 SEPTEMBER 2022. GLOBAL OVERVIEW GLOBAL OVERVIEW RANKING OF THE WORLDWIDE MOST-STREAMED SONGS AND MOST-STREAMED ALBUMS ON SPOTIFY BETWEEN 23 SEPTEMBER AND 29 SEPTEMBER 2022 GLOBAL SPOTIFY CHARTS OCT 2022

72. 73 40.4% 37.6% 36.3% 29.6% 28.6% 28.0% 27.8% 25.1% 25.0% 24.0% 23.6% 23.4% 23.3% 23.2% 22.7% 21.3% 20.8% 20.4% 20.3% 20.3% 20.0% 20.0% 19.9% 19.8% 19.5% 18.8% 18.7% 18.2% 18.2% 17.8% 17.8% 17.7% 17.7% 17.3% 17.3% 17.3% 16.5% 16.5% 16.2% 15.7% 15.0% 14.5% 14.2% 13.8% 13.6% 11.6% 10.9% 8.6% 4.2% BRAZIL INDONESIA MEXICO SOUTH AFRICA IRELAND SWEDEN ROMANIA SPAIN U.S.A. INDIA DENMARK PORTUGAL AUSTRALIA COLOMBIA POLAND WORLDWIDE U.A.E. THAILAND GERMANY U.K. CZECHIA SAUDI ARABIA CANADA PHILIPPINES ISRAEL NEW ZEALAND ARGENTINA KENYA TAIWAN AUSTRIA SWITZERLAND CHINA NETHERLANDS GREECE MOROCCO VIETNAM HONG KONG TURKEY NIGERIA SINGAPORE ITALY MALAYSIA FRANCE BELGIUM EGYPT SOUTH KOREA GHANA RUSSIA JAPAN SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO LISTEN TO PODCASTS EACH WEEK LISTENING TO PODCASTS OCT 2022

73. 74 23.5% 24.1% 21.6% 17.9% 14.5% 22.8% 23.6% 21.4% 18.4% 13.6% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO LISTEN TO PODCASTS EACH WEEK LISTENING TO PODCASTS OCT 2022

74. 75 16.5% 13.1% 9.3% 8.3% 81.4% 65.7% 38.0% 25.4% TABLET HAND-HELD GAMING DEVICE MEDIA STREAMING DEVICE VIRTUAL REALITY HEADSET ANY DEVICE SMARTPHONE LAPTOP OR DESKTOP GAMES CONSOLE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON EACH KIND OF DEVICE DEVICES USED TO PLAY VIDEO GAMES OCT 2022

75. 76 95.6% 94.8% 93.9% 92.5% 91.9% 91.5% 91.3% 90.9% 90.8% 89.8% 88.6% 88.2% 87.1% 86.6% 86.5% 86.4% 86.2% 84.8% 83.8% 83.3% 82.0% 82.0% 81.6% 81.4% 81.2% 80.0% 79.4% 79.3% 78.6% 78.4% 78.0% 77.4% 76.1% 76.1% 75.5% 75.5% 74.8% 74.8% 74.4% 73.6% 73.4% 72.3% 70.6% 70.2% 66.1% PHILIPPINES INDONESIA THAILAND INDIA VIETNAM TURKEY MEXICO SOUTH AFRICA TAIWAN SAUDI ARABIA GREECE BRAZIL MALAYSIA EGYPT U.A.E. COLOMBIA ROMANIA PORTUGAL ARGENTINA HONG KONG SINGAPORE U.S.A. ITALY WORLDWIDE SPAIN ISRAEL FRANCE RUSSIA NEW ZEALAND POLAND CANADA SOUTH KOREA AUSTRIA SWITZERLAND CZECHIA DENMARK NETHERLANDS SWEDEN AUSTRALIA GERMANY IRELAND U.K. BELGIUM CHINA JAPAN SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON ANY DEVICE PLAYING VIDEO GAMES OCT 2022

76. 77 85.9% 84.1% 80.3% 73.6% 65.8% 87.9% 87.9% 85.3% 76.8% 65.7% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO PLAY VIDEO GAMES ON ANY DEVICE PLAYING VIDEO GAMES OCT 2022

77. 78 01:46 01:44 01:38 01:30 01:29 01:26 01:23 01:20 01:17 01:16 01:13 01:13 01:13 01:12 01:11 01:10 01:10 01:07 01:07 01:04 01:04 01:02 00:59 00:59 00:58 00:58 00:57 00:55 00:53 00:52 00:50 00:49 00:48 00:47 00:45 00:45 00:43 00:41 00:38 00:38 00:35 00:34 00:31 00:28 00:27 THAILAND SAUDI ARABIA INDIA EGYPT MEXICO PHILIPPINES U.S.A. U.A.E. INDONESIA MALAYSIA WORLDWIDE CHINA VIETNAM AUSTRALIA CANADA BRAZIL SOUTH AFRICA COLOMBIA HONG KONG ARGENTINA U.K. ISRAEL IRELAND NEW ZEALAND TAIWAN TURKEY FRANCE NETHERLANDS SPAIN GERMANY POLAND SINGAPORE DENMARK ITALY GREECE SWEDEN PORTUGAL ROMANIA AUSTRIA BELGIUM SOUTH KOREA SWITZERLAND RUSSIA JAPAN CZECHIA SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING A GAMES CONSOLE EACH DAY DAILY TIME SPENT USING A GAMES CONSOLE OCT 2022

78. 79 01:10 01:24 01:04 00:47 00:32 01:34 01:44 01:20 00:51 00:34 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING A GAMES CONSOLE EACH DAY DAILY TIME SPENT USING A GAMES CONSOLE OCT 2022

79. _DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_ DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022 _DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_ DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022 WE ARE SOCIAL GAMING - NEXT LEVEL ENTREPRENEURSHIP What we’re seeing? Gen Z, the side-hustle generation, has always had an eye on making additional $$$. When it comes to gaming this has been firmly rooted in the realm of competitions with esports players and streamers carving out lucrative careers. But the itch for entrepreneurship is not limited to these communities alone and Depop spotted this opportunity. Tapping into the up/reselling trend as well as the Y2K revival, it created a new expansion pack for The Sims called “High School Years”. Here players can shop at ThrifTea, dress their Sims in the clothes as well reselling outfits via a new Sims app called Trendi, where they can earn in-game currency and flex their entrepreneurial nous by setting prices and promoting listings. What’s the opportunity? Brands looking to draw people into virtual worlds should highlight how users can create value, rather than just consume it. In doing so, Depop is future-proofing its brand relevance – and also giving users a chance to be pioneering early adopters in a new economy. Find out more To find out how We Are Social can help you craft meaningful and effective experiences in gaming and esports environments, please contact We Are Social Gaming. PARTNER CONTENT

80. 81 25.1% 24.4% 23.4% 21.7% 20.7% 20.3% 20.1% 19.1% 17.9% 16.9% 16.6% 16.5% 15.3% 15.2% 15.2% 15.1% 15.1% 14.1% 13.9% 13.6% 13.4% 12.2% 12.2% 12.1% 11.7% 11.6% 11.5% 11.5% 11.3% 11.1% 10.8% 10.7% 9.4% 9.3% 9.3% 9.2% 8.9% 8.8% 7.3% 7.2% 7.1% 7.1% 6.2% 6.1% 5.8% 4.4% 3.3% 3.2% 2.7% IRELAND U.K. U.S.A. ITALY CANADA SPAIN CHINA VIETNAM TURKEY AUSTRALIA MEXICO NETHERLANDS SWEDEN WORLDWIDE INDIA DENMARK HONG KONG NEW ZEALAND ISRAEL TAIWAN FRANCE AUSTRIA POLAND SINGAPORE GREECE SWITZERLAND BELGIUM BRAZIL MALAYSIA U.A.E. GERMANY COLOMBIA PORTUGAL ROMANIA SAUDI ARABIA INDONESIA CZECHIA SOUTH KOREA EGYPT SOUTH AFRICA ARGENTINA PHILIPPINES RUSSIA NIGERIA THAILAND JAPAN MOROCCO KENYA GHANA SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN SOME FORM OF SMART HOME DEVICE SMART HOME DEVICE OWNERSHIP OCT 2022

81. 82 11.7% 18.2% 17.8% 14.6% 11.6% 11.6% 16.7% 17.1% 15.8% 14.8% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO OWN SOME FORM OF SMART HOME DEVICE SMART HOME DEVICE OWNERSHIP OCT 2022

82. 83 64.7% 59.8% 58.0% 55.6% 53.5% 53.5% 51.1% 50.7% 50.7% 49.8% 48.0% 47.3% 47.1% 46.9% 45.9% 45.8% 45.5% 44.3% 44.1% 42.9% 41.6% 40.9% 40.6% 40.4% 39.1% 38.1% 37.7% 37.4% 36.9% 36.5% 35.8% 35.7% 34.2% 33.8% 32.8% 32.1% 32.0% 31.3% 31.3% 31.2% 30.7% 30.6% 30.4% 29.2% 27.6% 25.3% 25.2% 22.6% 20.6% TAIWAN HONG KONG MALAYSIA SWITZERLAND CHINA SINGAPORE ARGENTINA BRAZIL COLOMBIA THAILAND INDIA MEXICO AUSTRIA ITALY JAPAN SPAIN VIETNAM WORLDWIDE SWEDEN PORTUGAL GREECE BELGIUM INDONESIA GERMANY PHILIPPINES TURKEY ROMANIA NETHERLANDS U.A.E. CZECHIA ISRAEL SOUTH KOREA AUSTRALIA FRANCE SOUTH AFRICA GHANA RUSSIA NEW ZEALAND U.S.A. KENYA SAUDI ARABIA IRELAND NIGERIA U.K. DENMARK POLAND CANADA EGYPT MOROCCO SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. COMPARABILITY: THE QUESTION IN GWI’S SURVEY THAT INFORMS THIS DATASET HAS BEEN REVISED, SO FIGURES ARE NOT COMPARABLE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE OR SCAN QR CODES ON THEIR MOBILE EACH MONTH USE OF QR CODES OCT 2022

83. 84 44.4% 45.8% 45.8% 43.2% 36.5% 43.5% 45.1% 45.6% 45.0% 41.4% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. COMPARABILITY: THE QUESTION IN GWI’S SURVEY THAT INFORMS THIS DATASET HAS BEEN REVISED, SO FIGURES ARE NOT COMPARABLE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE OR SCAN QR CODES ON THEIR MOBILE EACH MONTH USE OF QR CODES OCT 2022

84. 85 52.1% 47.2% 46.6% 46.3% 45.6% 45.1% 44.3% 43.5% 43.1% 42.7% 42.3% 40.9% 40.6% 40.4% 39.7% 38.5% 37.8% 37.5% 37.1% 36.3% 35.3% 34.6% 33.7% 32.9% 32.2% 32.0% 29.9% 29.9% 29.7% 29.7% 29.2% 28.5% 28.0% 27.9% 26.9% 26.8% 26.6% 25.9% 25.6% 24.0% 23.9% 22.8% 22.2% 20.9% 20.5% 20.3% 13.8% 12.6% 11.2% SOUTH AFRICA NETHERLANDS BRAZIL SWEDEN CZECHIA CANADA HONG KONG NEW ZEALAND IRELAND MALAYSIA DENMARK U.K. AUSTRALIA POLAND AUSTRIA SINGAPORE U.S.A. BELGIUM GERMANY TURKEY SPAIN TAIWAN ITALY FRANCE ISRAEL SWITZERLAND NIGERIA THAILAND INDIA INDONESIA SOUTH KOREA WORLDWIDE MEXICO GREECE KENYA ARGENTINA VIETNAM U.A.E. PHILIPPINES PORTUGAL SAUDI ARABIA COLOMBIA GHANA ROMANIA CHINA JAPAN EGYPT MOROCCO RUSSIA SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A BANKING, INVESTMENT, OR INSURANCE WEBSITE OR APP EACH MONTH USE OF ONLINE FINANCIAL SERVICES OCT 2022

85. 86 21.7% 27.8% 29.7% 31.3% 33.0% 22.7% 28.3% 31.0% 33.8% 35.9% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE A BANKING, INVESTMENT, OR INSURANCE WEBSITE OR APP EACH MONTH USE OF ONLINE FINANCIAL SERVICES OCT 2022

86. 87 25.8% 25.2% 23.7% 22.4% 22.1% 20.2% 20.1% 19.7% 18.5% 18.2% 17.7% 17.4% 17.2% 16.9% 15.1% 15.0% 14.7% 14.6% 14.1% 13.6% 13.4% 13.3% 13.3% 13.0% 12.6% 12.3% 11.8% 11.5% 11.1% 11.1% 10.9% 10.1% 10.0% 9.7% 9.5% 9.3% 9.1% 8.9% 8.4% 8.0% 7.8% 7.6% 6.7% 6.6% 5.9% 5.5% 5.2% 3.6% 3.6% TURKEY ARGENTINA PHILIPPINES SOUTH AFRICA THAILAND INDONESIA BRAZIL NIGERIA U.A.E. NETHERLANDS VIETNAM INDIA SINGAPORE MALAYSIA U.S.A. PORTUGAL SWITZERLAND AUSTRALIA SOUTH KOREA COLOMBIA CANADA AUSTRIA HONG KONG POLAND IRELAND WORLDWIDE MEXICO TAIWAN BELGIUM SPAIN CZECHIA U.K. NEW ZEALAND GERMANY DENMARK SWEDEN KENYA GREECE SAUDI ARABIA FRANCE ROMANIA ITALY MOROCCO ISRAEL EGYPT JAPAN CHINA GHANA RUSSIA SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN SOME FORM OF CRYPTOCURRENCY OWNERSHIP OF CRYPTOCURRENCY OCT 2022

87. 88 8.3% 12.6% 11.1% 7.3% 4.3% 16.0% 17.4% 15.6% 11.3% 8.2% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO OWN SOME FORM OF CRYPTOCURRENCY OWNERSHIP OF CRYPTOCURRENCY OCT 2022

88. 89 40.6% 37.1% 33.9% 33.7% 31.8% 31.5% 31.0% 29.7% 29.5% 29.5% 28.8% 28.1% 27.3% 27.0% 26.6% 25.5% 25.2% 24.8% 24.4% 24.4% 24.4% 23.3% 23.2% 23.0% 22.7% 22.6% 21.3% 21.1% 21.0% 21.0% 20.9% 20.8% 20.5% 20.4% 20.3% 20.3% 20.3% 18.6% 18.3% 18.0% 17.6% 16.5% 16.2% 15.7% 14.6% 14.0% 13.4% 11.2% 9.8% COLOMBIA MEXICO BRAZIL NIGERIA KENYA ARGENTINA SOUTH AFRICA INDIA PHILIPPINES TURKEY PORTUGAL U.A.E. POLAND GREECE CHINA GHANA WORLDWIDE GERMANY IRELAND SAUDI ARABIA VIETNAM MALAYSIA ROMANIA EGYPT TAIWAN AUSTRIA SWITZERLAND U.K. ISRAEL NEW ZEALAND AUSTRALIA SINGAPORE DENMARK CANADA BELGIUM SPAIN U.S.A. HONG KONG INDONESIA NETHERLANDS SOUTH KOREA FRANCE THAILAND SWEDEN MOROCCO ITALY CZECHIA RUSSIA JAPAN SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO CHECK HEALTH SYMPTOMS ONLINE EACH WEEK CHECKING HEALTH SYMPTOMS ONLINE OCT 2022

89. 90 26.4% 29.4% 29.0% 27.7% 24.6% 22.3% 24.6% 24.1% 21.9% 19.9% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO CHECK HEALTH SYMPTOMS ONLINE EACH WEEK CHECKING HEALTH SYMPTOMS ONLINE OCT 2022

90. 91 50.8% 50.6% 49.6% 49.5% 42.8% 42.2% 41.0% 40.2% 40.1% 39.7% 39.5% 39.4% 39.4% 39.1% 39.0% 38.4% 37.9% 37.5% 37.0% 36.7% 36.7% 36.2% 35.4% 35.1% 34.4% 34.4% 33.5% 33.4% 33.0% 33.0% 32.8% 31.9% 31.8% 30.4% 29.5% 29.3% 28.8% 28.4% 28.1% 26.9% 26.1% 25.9% 25.1% 24.9% 24.3% 22.0% 21.2% 18.7% 17.8% GREECE SPAIN PORTUGAL BRAZIL SOUTH AFRICA FRANCE ARGENTINA CANADA MEXICO IRELAND POLAND BELGIUM U.S.A. SINGAPORE AUSTRIA GERMANY U.K. COLOMBIA AUSTRALIA SOUTH KOREA SWITZERLAND MALAYSIA NEW ZEALAND INDONESIA HONG KONG PHILIPPINES ITALY DENMARK CZECHIA NETHERLANDS INDIA WORLDWIDE ISRAEL TAIWAN EGYPT U.A.E. VIETNAM SWEDEN ROMANIA TURKEY SAUDI ARABIA THAILAND RUSSIA CHINA JAPAN MOROCCO KENYA NIGERIA GHANA SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO ARE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA ONLINE CONCERNS ABOUT MISUSE OF PERSONAL DATA OCT 2022

91. 92 33.4% 30.6% 31.7% 35.3% 37.9% 29.6% 28.7% 29.3% 33.2% 39.6% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO ARE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA ONLINE CONCERNS ABOUT MISUSE OF PERSONAL DATA OCT 2022

92. 93 39.9% 37.9% 37.9% 36.9% 33.9% 33.8% 32.1% 31.0% 30.3% 29.3% 29.1% 28.4% 27.8% 27.4% 26.6% 25.8% 25.7% 25.7% 25.7% 25.1% 25.0% 24.9% 24.7% 24.5% 24.3% 24.2% 24.1% 23.4% 23.2% 22.9% 22.8% 22.4% 22.1% 21.9% 21.5% 20.9% 20.9% 20.9% 20.6% 20.6% 20.1% 19.7% 19.4% 19.4% 17.6% 17.3% 17.1% 13.6% 10.1% INDIA INDONESIA U.A.E. RUSSIA SAUDI ARABIA MOROCCO MALAYSIA TURKEY VIETNAM HONG KONG SINGAPORE NIGERIA AUSTRALIA WORLDWIDE SWITZERLAND AUSTRIA CHINA COLOMBIA EGYPT PHILIPPINES U.S.A. PORTUGAL CANADA U.K. THAILAND SOUTH AFRICA GERMANY IRELAND BELGIUM NETHERLANDS TAIWAN SWEDEN NEW ZEALAND ISRAEL POLAND CZECHIA MEXICO SPAIN DENMARK FRANCE KENYA ITALY GHANA GREECE ARGENTINA SOUTH KOREA BRAZIL ROMANIA JAPAN SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A VIRTUAL PRIVATE NETWORK (VPN) FOR AT LEAST SOME OF THEIR ONLINE ACTIVITIES USE OF VIRTUAL PRIVATE NETWORKS OCT 2022

93. 94 24.7% 27.8% 23.1% 19.7% 14.9% 35.3% 35.1% 29.0% 25.2% 21.5% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE A VIRTUAL PRIVATE NETWORK (VPN) FOR AT LEAST SOME OF THEIR ONLINE ACTIVITIES USE OF VIRTUAL PRIVATE NETWORKS OCT 2022

94. SOCIAL MEDIA

95. 96 59.3% 75.9% 93.4% 46.0% 54.0% 4.74 +0.7% +4.2% 2H 28M 7.2 BILLION +34 MILLION +190 MILLION YOY: +0.7% (+1 MIN) 90 SOCIAL MEDIA USERS vs. TOTAL POPULATION SOCIAL MEDIA USERS vs. POPULATION AGE 13+ SOCIAL MEDIA USERS vs. TOTAL INTERNET USERS FEMALE SOCIAL MEDIA USERS vs. TOTAL SOCIAL MEDIA USERS MALE SOCIAL MEDIA USERS vs. TOTAL SOCIAL MEDIA USERS NUMBER OF SOCIAL MEDIA USERS QUARTER-ON-QUARTER CHANGE IN SOCIAL MEDIA USERS YEAR-ON-YEAR CHANGE IN SOCIAL MEDIA USERS AVERAGE DAILY TIME SPENT USING SOCIAL MEDIA AVERAGE NUMBER OF SOCIAL PLATFORMS USED EACH MONTH SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; OCDH; U.N.; U.S. CENSUS BUREAU. DATA FOR TIME SPENT AND AVERAGE NUMBER OF PLATFORMS: GWI (Q2 2022). SEE GWI.COM FOR MORE DETAILS. NOTE: FIGURE FOR “AVERAGE NUMBER OF SOCIAL PLATFORMS USED EACH MONTH” INCLUDES DATA FOR YOUTUBE. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. SEE NOTES ON DATA FOR FURTHER DETAILS. GLOBAL OVERVIEW HEADLINES FOR SOCIAL MEDIA ADOPTION AND USE (NOTE: USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS) OVERVIEW OF SOCIAL MEDIA USE OCT 2022

96. 97 4,137 4,199 4,328 4,475 4,546 4,623 4,655 4,702 4,736 +1.5% +3.1% +3.4% +1.6% +1.7% +0.7% +1.0% +0.7% OCT JAN APR JUL OCT JAN APR JUL OCT 2020 2021 2021 2021 2021 2022 2022 2022 2022 SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; MEDIASCOPE; OCDH. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE CHANGES, BASE CHANGES, AND METHODOLOGY CHANGES. VALUES MAY NOT CORRELATE WITH THOSE PUBLISHED IN PREVIOUS REPORTS. GLOBAL OVERVIEW NUMBER OF SOCIAL MEDIA USERS (IN MILLIONS) AND QUARTER-ON-QUARTER CHANGE (NOTE: USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS) SOCIAL MEDIA USERS OVER TIME OCT 2022

97. 98 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA GLOBAL AVERAGE 59.3% 62.3% 68.2% 72.3% 32.9% 30.3% 66.7% 43.3% 9.4% 8.3% 14.1% 52.9% 70.3% 76.2% 83.7% 83.4% 74.9% 52.1% 71.5% 76.1% SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; OCDH. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. NOTES: DOES NOT INCLUDE DATA FOR SUDAN OR SYRIA. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE, BASE, AND METHODOLOGY CHANGES, INCLUDING SIGNIFICANT SOURCE DATA REVISIONS AND CHANGES IN REPORTING APPROACHES, MOST NOTABLY IN UNDERLYING POPULATION FIGURES. VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS. FIGURES FOR LOCAL AND REGIONAL SOCIAL MEDIA USE RELY ON DIFFERENT DATASETS TO GLOBAL FIGURES. GLOBAL OVERVIEW ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF THE TOTAL POPULATION (NOTE: USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS) SOCIAL MEDIA USERS vs. TOTAL POPULATION OCT 2022

98. 99 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 46 51 51 71 53 62 49 59 60 61 59 46 50 47 49 47 49 48 46 54 49 49 29 47 38 51 41 40 39 41 54 50 53 51 53 51 52 54 MALE GLOBAL AVERAGE: 54.0% FEMALE GLOBAL AVERAGE: 46.0% SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. NOTES: DOES NOT INCLUDE DATA FOR CUBA, IRAN, SUDAN, OR SYRIA. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE, BASE, AND METHODOLOGY CHANGES, INCLUDING SIGNIFICANT SOURCE DATA REVISIONS AND CHANGES IN REPORTING APPROACHES. VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS. FIGURES FOR LOCAL AND REGIONAL SOCIAL MEDIA USE RELY ON DIFFERENT DATASETS TO GLOBAL FIGURES. GLOBAL OVERVIEW FEMALE AND MALE ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL SOCIAL MEDIA USERS SOCIAL MEDIA: AUDIENCE GENDER BALANCE OCT 2022

99. 100 115.2% 91.7% 91.1% 88.9% 88.2% 86.0% 85.6% 85.2% 84.8% 84.5% 83.5% 83.4% 83.3% 82.8% 82.4% 82.1% 80.9% 80.7% 80.6% 80.5% 80.4% 79.4% 78.9% 78.9% 77.9% 77.8% 77.7% 77.4% 77.3% 77.1% 76.8% 75.5% 75.0% 74.2% 73.3% 72.9% 72.0% 71.6% 67.0% 66.7% 64.7% 60.6% 59.3% 44.8% 44.5% 32.9% 22.7% 21.5% 14.1% U.A.E. SOUTH KOREA SINGAPORE HONG KONG NETHERLANDS TAIWAN CANADA GERMANY SPAIN U.K. DENMARK SWITZERLAND SWEDEN ARGENTINA MALAYSIA AUSTRIA PORTUGAL FRANCE NEW ZEALAND BELGIUM AUSTRALIA SAUDI ARABIA IRELAND JAPAN COLOMBIA TURKEY PHILIPPINES ISRAEL MEXICO THAILAND CZECHIA VIETNAM U.S.A. BRAZIL RUSSIA ITALY CHINA GREECE ROMANIA POLAND INDONESIA MOROCCO WORLDWIDE SOUTH AFRICA EGYPT INDIA GHANA KENYA NIGERIA SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; OCDH. NOTE: BASED ON ACTIVE USERS OF THE MOST-USED SOCIAL MEDIA PLATFORM IN EACH COUNTRY. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. PERCENTAGES MAY EXCEED 100% IN SOME COUNTRIES DUE TO ISSUES SUCH AS DUPLICATE AND “FAKE” ACCOUNTS, AND DIFFERENCES BETWEEN CENSUS DATA AND ACTUAL RESIDENT POPULATIONS. SEE NOTES ON DATA FOR FURTHER DETAILS. COMPARABILITY: SOURCE, BASE, AND METHODOLOGY CHANGES, INCLUDING SIGNIFICANT SOURCE DATA REVISIONS AND CHANGES IN REPORTING APPROACHES. VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS. GLOBAL OVERVIEW ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION (NOTE: USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS) SOCIAL MEDIA USERS vs. POPULATION OCT 2022

100. 101 231 NORTH KOREA1 [N/A] [BLOCKED] 230 ERITREA 0.3% 12,300 229 NIGER 2.1% 560,850 228 CENTRAL AFRICAN REPUBLIC 2.4% 132,550 227 CHAD 3.1% 559,250 226 TURKMENISTAN 3.9% 250,700 225 MALAWI 4.4% 893,850 224 SOUTH SUDAN 4.8% 524,950 223 UGANDA 4.9% 2,325,750 222 DEM. REP. OF THE CONGO 5.5% 5,450,000 01 UNITED ARAB EMIRATES 115.2%* 10,900,000 02 QATAR 105.5%* 2,850,000 03 BRUNEI 100.6%* 452,800 04 BAHRAIN 98.3% 1,450,000 05 CAYMAN ISLANDS 96.2% 66,250 06 CYPRUS 95.7% 1,200,000 07 ARUBA 92.1% 98,000 08 SOUTH KOREA 91.7% 47,503,000 09 SAINT KITTS & NEVIS 91.5% 43,650 10 OMAN 91.2% 4,190,000 # HIGHEST ADOPTION % OF POP. № OF USERS # LOWEST ADOPTION % OF POP. № OF USERS LOWEST LEVELS OF SOCIAL MEDIA USE vs. POPULATION HIGHEST LEVELS OF SOCIAL MEDIA USE vs. POPULATION SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; OCDH. NOTES: BASED ON ACTIVE USERS OF THE MOST-USED SOCIAL MEDIA PLATFORM IN EACH COUNTRY. (1) THE INTERNET IS BLOCKED IN NORTH KOREA, SO EVERYDAY CITIZENS DO NOT HAVE ACCESS TO SOCIAL MEDIA. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. (*) PERCENTAGES MAY EXCEED 100% DUE TO DUPLICATE AND “FAKE” ACCOUNTS, AND DIFFERENCES BETWEEN CENSUS DATA AND RESIDENT POPULATIONS. SEE NOTES ON DATA FOR DETAILS. COMPARABILITY: SOURCE CHANGES; SIGNIFICANT REVISIONS TO SOURCE BASE DATA AND REPORTING METHODOLOGIES. VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS. GLOBAL OVERVIEW COUNTRIES AND TERRITORIES WITH THE HIGHEST AND LOWEST LEVELS OF SOCIAL MEDIA USE vs. POPULATION RANKING OF SOCIAL MEDIA USE vs. POPULATION OCT 2022

101. 102 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 0.7% 11.2% 28.9% 15.9% 0.6% 4.4% 0.7% 1.1% 0.4% 1.5% 2.7% 4.9% 2.8% 2.1% 3.9% 7.9% 0.6% 3.1% 6.9% SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; OCDH. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. NOTES: FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. DOES NOT INCLUDE DATA FOR SUDAN OR SYRIA. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE, BASE, AND METHODOLOGY CHANGES, INCLUDING SIGNIFICANT SOURCE DATA REVISIONS AND CHANGES IN REPORTING APPROACHES. VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS. FIGURES FOR LOCAL AND REGIONAL SOCIAL MEDIA USE RELY ON DIFFERENT DATASETS TO GLOBAL FIGURES. GLOBAL OVERVIEW ACTIVE SOCIAL MEDIA USERS IN EACH REGION AS A PERCENTAGE OF TOTAL GLOBAL ACTIVE SOCIAL MEDIA USERS SHARE OF GLOBAL SOCIAL MEDIA USERS OCT 2022

102. 103 04:20 03:44 03:44 03:42 03:35 03:23 03:22 03:18 03:17 03:07 02:53 02:50 02:50 02:49 02:47 02:44 02:43 02:34 02:28 02:25 02:23 02:22 02:17 02:17 02:14 02:11 02:10 02:08 02:02 02:01 02:00 01:59 01:59 01:56 01:56 01:56 01:55 01:53 01:52 01:52 01:49 01:46 01:42 01:41 01:39 01:35 01:30 01:11 00:49 NIGERIA BRAZIL SOUTH AFRICA PHILIPPINES COLOMBIA GHANA KENYA ARGENTINA MEXICO INDONESIA MOROCCO SAUDI ARABIA U.A.E. MALAYSIA TURKEY INDIA THAILAND EGYPT WORLDWIDE ROMANIA VIETNAM PORTUGAL ISRAEL RUSSIA SINGAPORE U.S.A. TAIWAN SWEDEN IRELAND CHINA AUSTRALIA CANADA NEW ZEALAND HONG KONG POLAND SPAIN GREECE CZECHIA DENMARK U.K. ITALY FRANCE SWITZERLAND GERMANY BELGIUM NETHERLANDS AUSTRIA SOUTH KOREA JAPAN SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING SOCIAL MEDIA EACH DAY DAILY TIME SPENT USING SOCIAL MEDIA OCT 2022

103. 104 03:10 02:52 02:27 02:04 01:38 02:39 02:39 02:22 01:53 01:25 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING SOCIAL MEDIA EACH DAY DAILY TIME SPENT USING SOCIAL MEDIA OCT 2022

104. 105 02:30 02:25 02:22 02:24 02:27 02:28 02:29 02:29 02:28 -3.3% -2.1% +1.4% +2.1% +0.7% +0.7% 0% -0.7% Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2020 2020 2020 2021 2021 2021 2021 2022 2022 SOURCE: GWI (Q2 2020 TO Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING SOCIAL MEDIA EACH DAY DAILY TIME SPENT USING SOCIAL MEDIA OCT 2022

105. 106 41.5% 40.6% 40.3% 39.6% 39.1% 38.9% 38.8% 38.5% 38.3% 38.2% 37.7% 37.3% 36.9% 36.3% 35.5% 35.3% 34.3% 33.5% 33.5% 33.3% 33.1% 33.1% 32.3% 32.2% 31.8% 31.7% 31.6% 31.6% 31.5% 31.0% 30.9% 30.7% 30.5% 30.2% 29.9% 29.9% 29.7% 29.6% 29.5% 29.5% 29.3% 28.7% 26.2% 22.5% 21.7% INDIA INDONESIA SAUDI ARABIA MEXICO U.A.E. COLOMBIA CHINA BRAZIL PHILIPPINES TURKEY VIETNAM WORLDWIDE SOUTH AFRICA ARGENTINA SWEDEN DENMARK AUSTRALIA ROMANIA MALAYSIA SPAIN EGYPT ISRAEL THAILAND FRANCE GERMANY NEW ZEALAND PORTUGAL GREECE SINGAPORE IRELAND U.K. U.S.A. CZECHIA ITALY SWITZERLAND CANADA POLAND HONG KONG TAIWAN BELGIUM RUSSIA NETHERLANDS AUSTRIA SOUTH KOREA JAPAN SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW TIME SPENT USING SOCIAL MEDIA AS A PERCENTAGE OF TOTAL TIME SPENT USING THE INTERNET BY INTERNET USERS AGED 16 TO 64 SOCIAL MEDIA’S SHARE OF TOTAL ONLINE TIME OCT 2022

106. 107 41.2% 41.2% 37.3% 34.6% 30.7% 37.2% 38.2% 36.7% 32.3% 27.3% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW TIME SPENT USING SOCIAL MEDIA AS A PERCENTAGE OF TOTAL TIME SPENT USING THE INTERNET SOCIAL MEDIA’S SHARE OF TOTAL ONLINE TIME OCT 2022

107. 108 36.1% 34.9% 34.1% 34.7% 35.3% 35.5% 36.1% 36.4% 37.3% -3.3% -2.3% +1.7% +1.6% +0.7% +1.7% +1.0% +2.3% Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2020 2020 2020 2021 2021 2021 2021 2022 2022 SOURCE: GWI (Q2 2020 TO Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). GLOBAL OVERVIEW TIME SPENT USING SOCIAL MEDIA AS A PERCENTAGE OF TOTAL TIME SPENT USING THE INTERNET BY INTERNET USERS AGED 16 TO 64 SOCIAL MEDIA’S SHARE OF TOTAL ONLINE TIME OCT 2022

108. 109 47.0% 35.4% 34.6% 30.0% 28.7% 27.0% 26.2% 23.9% 23.8% 23.4% 22.6% 22.1% 21.9% 21.7% 21.2% 20.9% 20.5% 16.5% KEEPING IN TOUCH WITH FRIENDS AND FAMILY FILLING SPARE TIME READING NEWS STORIES FINDING CONTENT (E.G. ARTICLES, VIDEOS) SEEING WHAT’S BEING TALKED ABOUT FINDING INSPIRATION FOR THINGS TO DO AND BUY FINDING PRODUCTS TO PURCHASE SHARING AND DISCUSSING OPINIONS WITH OTHERS WATCHING LIVE STREAMS MAKING NEW CONTACTS SEEING CONTENT FROM YOUR FAVOURITE BRANDS WORK-RELATED NETWORKING OR RESEARCH WATCHING OR FOLLOWING SPORTS FINDING LIKE-MINDED COMMUNITIES AND INTEREST GROUPS POSTING ABOUT YOUR LIFE FOLLOWING CELEBRITIES OR INFLUENCERS AVOIDING MISSING OUT ON THINGS (FOMO) SUPPORTING OR CONNECTING WITH GOOD CAUSES SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PRIMARY REASONS WHY INTERNET USERS AGED 16 TO 64 USE SOCIAL MEDIA PLATFORMS MAIN REASONS FOR USING SOCIAL MEDIA OCT 2022

109. 110 2,934 2,515 2,000 1,386 1,299 1,000 976 700 613 587 582 576 569 544 433 430 300 FACEBOOK1 YOUTUBE2 WHATSAPP1 * INSTAGRAM2 WECHAT1 TIKTOK1 FB MESSENGER2 TELEGRAM1 DOUYIN3 KUAISHOU1 SINA WEIBO1 SNAPCHAT2 QQ1 TWITTER2 PINTEREST1 REDDIT1 * QUORA1 * SOURCES: KEPIOS ANALYSIS OF (1) COMPANY ANNOUNCEMENTS OF MONTHLY ACTIVE USERS; (2) PLATFORMS’ SELF-SERVICE ADVERTISING RESOURCES; (3) IIMEDIA POLARIS. ADVISORY: USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: PLATFORMS IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES ARE LESS REPRESENTATIVE. BASE CHANGES AND METHODOLOGY CHANGES; DATA MAY NOT BE DIRECTLY COMPARABLE WITH PREVIOUS REPORTS. GLOBAL OVERVIEW RANKING OF SOCIAL MEDIA PLATFORMS BY GLOBAL ACTIVE USER FIGURES (IN MILLIONS) THE WORLD’S MOST-USED SOCIAL PLATFORMS OCT 2022

Digital 2022 October Global Statshot Report (Oct 2022) v02

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Digital 2022 October Global Statshot Report (Oct 2022) v02

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