Tampa Tequila Pitch Deck

1. Bringing Mexico’s
Finest Tequila to a
Community Near You.
My City My Tequila

2. TampaTequila 2019 2
Executive Summary
Our
Organization
Our team is
built of over
100+ years of
experience in
various
industries.
Our
Farm
Generations of
experience in
the cultivation
of Blue Agave
and the
manufacturing
of handcrafted
Tequila.
The
Market
The global
Tequila market is
valued at $4.6
billion in 2018
and will reach
$6.3 billion by
the end of 2025.*
Fastest growing
in the spirits
industry.
Our
Strategy
Bringing a local
craft model to
the Tequila
industry.
*Source: MarketWatch

3. 2019 TampaTequila 3
Our Partner
Casa Nacimiento is located in Arandas,
Jalisco, Mexico. Our tequilas starts with a
family recipe and holds true to traditional
production methods. The recipe has been handed
down in the Quiroz’s family for over a century
with time-honored farming and production
practices to create only the finest handcrafted
tequila 100% blue agave.
Farmed by hand, slow cooked in clay masonry
kilns, naturally fermented up to 7 days, double
distilled in small batches and bottled on-site to
create an experience like none other.
Casa Nacimiento =>
https://youtu.be/L0eGKDzM2nA

4. 2019 TampaTequila 4
Market Analysis
The global Tequila market was valued at $4.6 billion in 2018 and will reach
$6.3 billion by the end of 2025.*
Tequila purity is segmented into 100%
or 60%. Blue agave typically takes 8
years to mature. All tequila is mezcal, but
not all mezcal is tequila.
Tequila product types are Blanco,
Joven, Mixto Gold, Reposado, Anejo,
Extra Anejo
Americans consumed more than 18
million cases of tequila in 2018. Nationwide
retail sales of tequila exceeded 9 billion U.S.
dollars, while wholesalers and suppliers
raked in almost 4 billion and around 3
billion U.S. dollars respectively.**
Tequila is made from the agave plant. The
two basic categories include '100 %
agave' and 'Mixtos'. The first category '100
% agave' includes tequila made from 100
percent blue agave, whereas the category
'Mixtos' is a blended variety with sugar.**
The United States was the leading recipient
of Mexico’s tequila exports in 2018,
followed by Germany and Spain. The U.S.
imported over 183 million liters of tequila
from Mexico in that year. **
*Source: MarketWatch
https://www.statista.com/topics/2060/tequila/ **Source: Statista

5. Our Strategy: What the future looks like.
2019 TampaTequila 5
WHERE ARE WE GOING (vision): To move
towards realising our vision of establishing
communities surrounded by our delivery of the
highest quality tequila to our clients thus
providing the ability to establish and strengthen
communities.
WHAT ARE WE DOING:
Bringing a local craft model to the
Tequila industry by establishing
brands within key US and Global
markets while establishing
communities within each in
support of their tequila.
HOW WILL WE GET THERE: For the first time,
we will establish a method of creating brands
that align with our partners’ strategies, community
appeal, innovative product design along with the
creation of community support initiatives.
Local Partners
Clients Global
1
2
3

6. Our Strategy:
Relationships
2019 TampaTequila 6
Establishing key local relationships to develop
brand communities while also establishing our
regional, national and global partners.
Combining traditional distribution partners with
new innovative channels to deliver multiple
options to experience our tequilas.
Seeking local non-profit organizations to
develop opportunities to give back to each
community. Supporting efforts for our children,
veterans, and our under privileged & represented.

7. 7
My City Tequila
Our Brands
My City Tequila unites each city as a national brand.

8. 2019 TampaTequila 8
Year 1 Year 2 Year 3 Year 4 Year 5
Cases 10k 25k 65k 100k 150k
Bottles 60k 150k 390k 600k 900k
Total Revenue $1.8M $4.6M $12.2M $19.9M $30.6M
Total Cost of Goods $1.2M $2.7M $6.2M $9.4M $13.9M
Gross Profit $587k $1.9M $6M $10.5M $16.7M
Gross Profit % 33% 42% 49% 53% 55%
Our Strategy:
5 year Projections
Tequila Brands
Premium tequila with brands tied to city area
codes in key markets in the US. Our national
brand focused on signature flavors.
Distribution
Traditional distribution partners with new
innovative channels to provide multiple
opportunities to experience our tequilas.
Aged Program
Limited and exclusive membership of aged
tequila. Certified with additional benefits
for members.
Partnerships
Strong local partners in the community to
establish brand recognition while also
developing regional and national partners.
Marketing
Adjusting price to lower barriers to entry. Leveraging
mature and innovative models to penetrate multiple
segments.
Globalization
Expanding our tequila globally where
key relationships and demand already
exist with our partners.
Target of
100k cases
sold
reached

9. 2019 TampaTequila 9
2008 2014 2014 2017 2018
$1,428 / Case $3,300 / Case $5,700 / Case $11,100 / Case $4,500 / Case
Our Future Value &
Exit Strategy
The following brands all sold for significant multiple
After year 3, we expect Tampa Tequila to sell at a
significant multiple of current value and to reach $250M in valuation or
$2,500 / case at 100,000 cases sold.
Sold
For

10. 2019 TampaTequila
Thank You
10
Darrell Graham
Chairman,
President
John Schuetz
CEO / CFO
Bringing
Mexico’s
finest
tequila to a
community
near you.
dgraham@tampatequila.com
727-412-5904
johns@tampatequila.com
708-829-9027

11. TampaTequila 2019
Appendix
● Product Data Sheets
11

12. 2019 TampaTequila 12
813Tequila Blanco
Product Details Tasting Notes
Brand 813 Tequila ● Remarkably smooth delicate
tequila balanced with spiced tones.
● Light finish
● Sweet aroma of caramelized agave.
● Excellent for sipping and as a base
for your favorite mixed drink.
Size 750ml
Category 100% Pure Agave
Type Blanco
Alcohol (%) 40% alc/vol (80 Proof)
Origin Jalisco, Mexico
Production Details
Agave Region Jalisco Highlands Fermentation Slow Natural
Cooking Method 750ml Distillation American Oak
Extraction Method 100% Pure Agave Aged N/A
UPC Barcode Information
Bottle (750ml) (UPC) 860001226003
Casepack (6) (GTIN14) 10860001226000
Our Tequila
813 Tequila is a handcrafted tequila made from 100% Blue Agave harvested and produced in the rich volcanic
highlands of Jalisco, Mexico. 813 Tequila is crafted by family with a passion for making great tasting tequila and a
commitment to quality by hand, baked in traditional clay kilns and double distilled in small batches without
preservatives or additives. It is an honor to provide you with the unique experience of a great tasting tequila.
Distributed By: Tampa Tequila Company - 3001 Rocky Point Drive E - Tampa, FL 33607
info@tampatequila.com
www.813tequila.com
100% PURE
AGAVE
813
TEQUILA
BLANCO

13. 2019 TampaTequila 13
813Tequila Blanco 100
Product Details Tasting Notes
Brand 813 Tequila ● Remarkably smooth delicate
tequila balanced with spiced tones.
● Sweet aroma of caramelized agave.
● Excellent for sipping and as a base
for your favorite mixed drink.
● Our 100 Proof Tequila.
Size 750ml
Category 100% Pure Agave
Type Blanco 100
Alcohol (%) 50% alc/vol (100 Proof)
Origin Jalisco, Mexico
Production Details
Agave Region Jalisco Highlands Fermentation Slow Natural
Cooking Method 750ml Distillation American Oak
Extraction Method 100% Pure Agave Aged N/A
UPC Barcode Information
Bottle (750ml) (UPC) 860001226034
Casepack (6) (GTIN14) 10860001226031
Our Tequila
813 Tequila is a handcrafted tequila made from 100% Blue Agave harvested and produced in the rich volcanic
highlands of Jalisco, Mexico. 813 Tequila is crafted by family with a passion for making great tasting tequila and a
commitment to quality by hand, baked in traditional clay kilns and double distilled in small batches without
preservatives or additives. It is an honor to provide you with the unique experience of a great tasting tequila.
Distributed By: Tampa Tequila Company - 3001 Rocky Point Drive E - Tampa, FL 33607
info@tampatequila.com
www.813tequila.com
100% PURE
AGAVE
813
TEQUILA
BLANCO 100

14. 2019 TampaTequila 14
813Tequila Reposado
Product Details Tasting Notes
Brand 813 Tequila ● Remarkably smooth delicate
tequila balanced with spiced tones
and subtle flavor of vanilla.
● Lasting Aromas and notes of fruit
and oak.
● Superior Tequila aged in American
White oak Barrels.
● Excellent for sipping and as a base
for your favorite mixed drink.
Size 750ml
Category 100% Pure Agave
Type Reposado
Alcohol (%) 40% alc/vol (80 Proof)
Origin Jalisco, Mexico
Production Details
Agave Region Jalisco Highlands Fermentation Slow Natural
Cooking Method 750ml Distillation American Oak
Extraction Method 100% Pure Agave Aged 2 to 11 months
UPC Barcode Information
Bottle (750ml) (UPC) 860001226010
Casepack (6) (GTIN14) 10860001226017
Our Tequila
813 Tequila is a handcrafted tequila made from 100% Blue Agave harvested and produced in the rich volcanic
highlands of Jalisco, Mexico. 813 Tequila is crafted by family with a passion for making great tasting tequila and a
commitment to quality by hand, baked in traditional clay kilns and double distilled in small batches without
preservatives or additives. It is an honor to provide you with the unique experience of a great tasting tequila.
Distributed By: Tampa Tequila Company - 3001 Rocky Point Drive E - Tampa, FL 33607
info@tampatequila.com
www.813tequila.com
100% PURE
AGAVE
813
TEQUILA
REPOSADO

15. 2019 TampaTequila 15
813Tequila Anejo
Product Details Tasting Notes
Brand 813 Tequila ● Remarkably smooth delicate
tequila balanced with spiced tones.
● This fine tequila is aged in
American White Oak barrels.
● Features robust flavors of vanilla,
oak, and fruit notes.
● Superb sipping tequila.
Size 750ml
Category 100% Pure Agave
Type AÑEJO
Alcohol (%) 40% alc/vol (80 Proof)
Origin Jalisco, Mexico
Production Details
Agave Region Jalisco Highlands Fermentation Slow Natural
Cooking Method 750ml Distillation American Oak
Extraction Method 100% Pure Agave Aged 12 months to 18 months
UPC Barcode Information
Bottle (750ml) (UPC) 860001226027
Casepack (6) (GTIN14) 10860001226024
Our Tequila
813 Tequila is a handcrafted tequila made from 100% Blue Agave harvested and produced in the rich volcanic
highlands of Jalisco, Mexico. 813 Tequila is crafted by family with a passion for making great tasting tequila and a
commitment to quality by hand, baked in traditional clay kilns and double distilled in small batches without
preservatives or additives. It is an honor to provide you with the unique experience of a great tasting tequila.
Distributed By: Tampa Tequila Company - 3001 Rocky Point Drive E - Tampa, FL 33607
info@tampatequila.com
www.813tequila.com
100% PURE
AGAVE
813
TEQUILA
AÑEJO