1. The document outlines a midterm presentation for a class project. It will tell the story of the project and present qualitative research findings. 2. The presentation structure includes introducing the project, describing the methodology, presenting research insights and precedents, proposing outcomes and solutions, explaining metrics and benefits, and discussing delivery options. 3. By Tuesday, each group needs to develop 5 insights for their section of the presentation, including defining the insight, providing background, arguing its importance, suggesting a presentation method, and gathering supporting media.

1. GdAM
Midterm presentation
(Or, “Oh shit – we have a lot to do this week.”)
What the “organization team” is doing...
We’re drafting a presentation that will tell a story. 1. Introduce the project, the class and our goals IMPORTANT:
Your work will be the bulk of the information, TRADE GOTHIC!
2. Describe our methodology: why were doing
while our work will present an overall argument
qualitative research and how it helps the Use this version and
that is convincing and compelling.
design process don’t tell anybody
where you got it so I
We’re thinking the structure is going to look 3. Present research don’t get sued. Thanks.
something like this: (where your work goes –
the bulk of the presentation) www.alexturnwall.com/
storage/sweetfont.zip
3.1 Insights
3.2 Precedents
4. Propose possible outcomes and solutions (the
fun part!)
5. Explain metrics and benefits to university
6. Finish up with delivery options – how will the
final presentation look?
7. Open up the floor by asking how the University
would like delivery
What we need for Tuesday – developed insights
1. 2. 3. 4. 5.
Define your insight Present a background Present an argument Present your insight Support your insight
It should be a story of your insight for your insight What do you think Gather the specific
“punchy,” concise How did we arrive Why is it important is the best method media we need to
and memorable at it? Each group enough to influence to present this? make your presenta-
sentence that defines arrived as different our design decisions? What visuals, audio, tion succeed. Start
it. Think marketing. insights this week and video, presentation making your presen-
You’ll probably need now they are being writing methods? tation.
another paragraph to combined. Describe
explain the details, this process and writing/ sketch/ organize the photos,
but the audience maybe retell how storyboard designs, audio
should understand each group arrived at or video that you
and be intrigued just their initial insights. collected for this
by the insight. week so your group
writing can finalize the
writing presentation for
Friday (2/26)