This document outlines a study on the cognitive behavior and wayfinding of visitors entering Indian shopping malls. The objectives are to analyze visitor patterns and propose a more effective entrance design. The methodology includes requirement gathering, literature review on wayfinding and eye tracking, experiment design using eye tracking and mobile video, data analysis, and design improvement suggestions. Metrics like fixation, saccade, scanpath, and gaze pattern will be measured. The deliverables will include experiment readings and design guidelines.
architectural case study on City Center Mall, Banjara Hills , Hyderabad. #casestudy,#architecture,#mall,#literaturestudy,#citycenter,#hyderabad,#architectural
architectural case study on City Center Mall, Banjara Hills , Hyderabad. #casestudy,#architecture,#mall,#literaturestudy,#citycenter,#hyderabad,#architectural
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hi...........m zia sameer. i hv made this presentation about atmospherics of shipra mall situtaed in Ghaziabad. If anyone realy need to get this feel free and hv look it. plz dont try 2 miss use it.
Regards
Zia Sameer
Understanding customers is a fundamental activity of professional Product Management. There are many ways of gathering research that will help develop this understanding and this "Briefly Explained" presentation provides context to the What, Why and When of these different methods.
Malls, Unique malls, Glass architecture,architects India, Mall design, Mall project India, mall Construction, contruction equipments India, developers India, Green buildings India, Shopping Malls, sustainable architecture, sustainable energy, sustainable development, Mall deisgn, Mall Construction India, Contruction projects, Malls in India, Indian Malls, lis of malls, Shopping Mall
hi...........m zia sameer. i hv made this presentation about atmospherics of shipra mall situtaed in Ghaziabad. If anyone realy need to get this feel free and hv look it. plz dont try 2 miss use it.
Regards
Zia Sameer
Understanding customers is a fundamental activity of professional Product Management. There are many ways of gathering research that will help develop this understanding and this "Briefly Explained" presentation provides context to the What, Why and When of these different methods.
In this presentation, we will discuss the importance of information and need to be aware of information brought by good researches. Methods to evaluate value of information, data collection, selection of data and types of researches are also presented here.
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Understanding the principles and methodologies for conducting research & surveys.
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3. Designing a Questionnaire
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5. Tools//Offline & Online
When most people think about design, they focus on the aesthetic aspect. But design is a balance of form and function. In usability design, the emphasis is on utility - how well does the design serve the needs of the people that use it?
Understanding user behaviour in the omni channel world- jwtB2B Marketing
How to best leverage data insights from multi-channel platforms to impact ongoing marketing strategies and revenues. This includes customer behaviour across digital platforms and integrated online and offline user experience journey.
This presentation includes advice on how behaviours impact customers’ decision-making processes, practical advice on how to garner insights and how to measure and structure marketing campaigns across multi-channel platforms.
The session will also feature a case study example of applying the above and increasing ROI for B2B brands.
Benefits
Practical advice on managing multi-channel marketing activities
Customer insights in the digital world
Real life examples
How this impacts business objectives and ROI
Measurement of ROI retained via digital and social media
Introduction to Marketing - Session 2 at ITM, Mumbai. Includes:
Targeting
What is good marketing research?
Marketing research Questions
Types of information
Types of market research
Market research summary
Test Market
Define Target Audience
Estimate market potential
Analyze market share/share of customer
Track competitors
Identify market characteristics & trends
Analyze sales data
Sales forecasting: Existing / new products
Product
• Product Strategy
• Product Essentials
• Features and Benefits
• Classifying products
• Product line and mix
• Branding
• Packaging and LabellingTrademarks
Positioning and Brand Building
• The Art of Positioning is Marketing
• Positioning the game of Mind and Heart
• Brand is a Promise
• Brand is owned by Customers
• Understanding Brand Drivers
• Brand Attributes
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• The Positioning Template
Abstract
Gone are the days, when innovation was believed to be the playground for experts and genius. IDEO consultants found in 1991 at Paolo Alto, California that is well known for innovations ranging from shopping carts to Apple mouse to medical devices, propagated that, “Anybody can innovate” via recipe called as, ‘Design thinking’. Design thinking is a user-centric approach that is a strategic department in many Organizations for Innovation and problem-solving. With scaled Agile framework promoting SAFe 5.0, Medical Device industry applies Design thinking in various areas of customer engagement, usability to ensure user needs are understood and met.
This is a quick overview of my design process which I can hardly call my own, because most of it is based on the work done by various experts in the field. I have compiled this to make it easier for anyone to get a quick overview of an end to end research to development lifecycle.
NELAUX Presents: UX Strategies for StartupsJon Fox
A presentation for Silicon Beach Fest Pasadena at Idealab deconstructing what UX is, how to apply it and why Startups will benefit from investing in UX strategy. Includes a case study on Dollar Shave Club.
Presented by Jon Fox, Petra Cesario Wennberg, Kristen Ding and Erik Wingren
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2. Objectives
To analyze the cognitive behavior pattern of visitors while
entering an Indian shopping mall
To purpose a design solution for more effective wayfinding on
entrance of Indian shopping malls
3. Methodology & Timeline
Done Requirement Gathering (Images and Videos)
Self Photography + Observation
Online Resources
Ongoing Literature Review
Wayfinding/IPS/Shopping Mall Layout
Eye Tracking/Research Methods
4-13 March Experiment Design
Eye Tracking/Mobile video recording
Relevant metrics to analyze
Post-Questionnaire Design
14-24 March Conducting Experiments
25 Mar–3 Apr Data analysis
Pattern Findings
4Apr-10Apr Design Improvement Suggestions
6. Observations
Visitors
With Purpose Without Purpose/
Depends on Situation
Outside the Whether I’ll get my Whether to enter
entrance requirement here this mall or not
Inside on Where would I find Where to proceed
entrance my target after entering
Keywords Cost, Variety, Sale, Size of mall, Fun,
Brands, Quality Brands, Attraction,
Expensive
General Interests, Expectation, Assistance, Labeling,
Keywords Efficient Searching, Experience
7. Design Problem
How to design a entrance area of a mall
concerning following issues:
1. Entrance not clear
2. Crowded Entrance
3. What is inside the mall is not clear
4. Where to proceed after entrance.
8. Navigation in Spaces [1.2]
Wayfinding + Motion
Cognitive element Motoric element
=
Navigation
9. Eye Tracking [1.1]
Why Eye-Mind Hypothesis People look at what they think
about
How Goal, Schedule
Task design
Metrics to measure
Think Aloud
Retrospective qus.
Questionnaire
Error Consideration
10. Eye Tracking Metrics [1.1]
Fixation Objective might lead to some metrics
Saccade Area of interest, Time taken to find the target,
Scanpath Regression, Saccade over target, Gaze
pattern while looking for target
Area of Interest
Aggregation of fixations
Pattern/Difference in Scanpaths
Pupil dilation and blinking
Cognitive Stress and load
12. References
Literature
1.1 Research methods in HCI
1.2 Darken, R. P., & Peterson, B. (2002). Spatial orientation, wayfinding, and
representation. Handbook of virtual environments, 493-518
Images
2.1 http://www.skyscrapercity.com/showthread.php?t=1111835&page=1
2.2 http://en.wikipedia.org/wiki/List_of_shopping_malls_in_India
2.3 Google Images