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Company Background 
Name Microsoft Corporation 
Current CEO Steve Ballmer 
Revenue $ 73.72 billion (2012) 
Profit $ 16.97 billion (2012) 
Employees 94,000 (2012) 
Competitors 
Apple Inc., Google Inc., Samsung 
Electronics Co., Ltd., International 
Business Machines Corporation and many 
others. 
More information at:
“At Microsoft, our mission and 
values are to help people and 
businesses throughout the world 
realize their full potential.” 
More information at:
Does it include…? 
Customers Products/ 
Services 
Markets 
Yes No Yes 
Technology Concern for 
survival 
Philosophy 
No No No 
Self-concept Concern for 
public image 
Employees 
No No No 
More information at:
Does it mention values like…? 
Citizenship Teamwork 
No No 
Excellence Integrity 
No No 
Customer or product-oriented? 
Customer-oriented 
Score 
1.3/4.5 
More information at:
MORE 
For more information about this presentation 
please visit our website! 
Microsoft Mission Statement 2013 – 
Strategic Management Insight 
Take a look at our other presentations! 
More information at:

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Microsoft mission statement

  • 1.
  • 2. Company Background Name Microsoft Corporation Current CEO Steve Ballmer Revenue $ 73.72 billion (2012) Profit $ 16.97 billion (2012) Employees 94,000 (2012) Competitors Apple Inc., Google Inc., Samsung Electronics Co., Ltd., International Business Machines Corporation and many others. More information at:
  • 3. “At Microsoft, our mission and values are to help people and businesses throughout the world realize their full potential.” More information at:
  • 4. Does it include…? Customers Products/ Services Markets Yes No Yes Technology Concern for survival Philosophy No No No Self-concept Concern for public image Employees No No No More information at:
  • 5. Does it mention values like…? Citizenship Teamwork No No Excellence Integrity No No Customer or product-oriented? Customer-oriented Score 1.3/4.5 More information at:
  • 6. MORE For more information about this presentation please visit our website! Microsoft Mission Statement 2013 – Strategic Management Insight Take a look at our other presentations! More information at: