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Technology Minute

http://www.youtube.com/watch?v=KOqCXpSK_gM
µ-LAM Tech.
 Micro Laser Assisted Machining Technologies

                                  The Benefits

                                   Productivity

                                    Quality

                                   Tool Wear



Hybrid technology utilizing an optical transparent diamond cutting tool coupled
         along with a laser source to machine hard & brittle materials.



                           Total Customers Met:

                                      126
Micro Laser Assisted Machining Technologies LLC

  µ-LAM Tech. Team




    Dr. John Patten                    Dr. Deepak Ravindra                        Mr. Tom Gross
 Principal Investigator                Entrepreneurial Lead                      I-Corps Mentor
         Dr. John Patten, Ph.D, P.E., CMfgE
               Co-founder and Chief Scientific Officer of Micro-LAM Tech. LLC
               > 25 years precision machining experience
         Dr. Deepak Ravindra, Ph.D.
               Co-founder and Chief Technical Officer of Micro-LAM Tech. LLC
               Conducts R & D on the μ-LAM process for a wide range of ceramics,
                semiconductors & metals
         Mr. Tom Gross, MSME, MBA
               > 25 years manufacturing startups & consulting
               Serial Entrepreneur


Notes:
- Team collectively working together over 10 years
Business Model Canvas – Version 1
Key Partners           Key Activities           Value Proposition      Customer Relationship Customer Segments

                       •R&D
• Optics Mfg.          • Robust System Devlp. • ↑ Material Rem. Rate    • On-site Training       • Optics Industry
• Semiconductor Mfg.   • Product Demo                                   • Customer Survey        • Semiconductor Ind.
• Diamond Turning                             • ↑ Product Quality       • Courtesy Calls/Mails
                       • Awareness/Marketing • ↓ Tool Wear                                       • Diamond Tooling
• Tooling Suppliers    • www (find customers) • ↓ Fracture              • Tech. Support          • Fiber Optics
• Fiber Suppliers      • IP Validation                                  • Warranty               • Laser Industry
• Tribology                                                             • Yearly Brochure        • Advance Ceramics
• Foundations          Key Resources                                   Channels                  • Government Agen.
• Universities                                • Easily Adaptable                                 • Academia
                                              • Add-on Accessory       • Company Website         • Medical/Dental
                        • Novel Technology    • Multiple Apps.         • Trade Shows
                        • IP (Patents)        • Multiple Configs.      • Conferences
                        • Scientific Evidence                          • Publications
                        • Publications        • ~1 yr payback          • Demo Video/s
                        • Partners




Cost Structure •   Personnel                               Revenue Streams
               •   Lab & Assemble Space                      • μ-LAM System Sales
               •   Equipment                                 • Parts Sales
               •   Tools & Supplies                          • IP Licensing
               •   Marketing & Travel                        • Custom Process Development
                                                             • Gov. & Private Funding
BMC – Version 1: Value Proposition
Key Partners           Key Activities           Value Proposition    Customer Relationship Customer Segments

                       •R&D
• Optics Mfg.          • Robust System Devlp. • ↑ Material Removal    • On-site Training       • Optics Industry
• Semiconductor Mfg.   • Product Demo                                 • Customer Survey        • Semiconductor Ind.
• Diamond Turning                                 Rate                • Courtesy Calls/Mails
                       • Awareness/Marketing • ↑ Product Quality                               • Diamond Tooling
• Tooling Suppliers    • www (find customers) • ↓ Tool Wear           • Tech. Support          • Fiber Optics
• Fiber Suppliers      • IP Validation                                • Warranty               • Laser Industry
• Tribology                                   • ↓ Fracture            • Yearly Brochure        • Advance Ceramics
• Foundations          Key Resources                                 Channels                  • Government Agen.
• Universities                               • Easily Adaptable                                • Academia
                                             • Add-on Accessory      • Company Website         • Medical/Dental
                        • Novel Technology   • Multiple Apps.        • Trade Shows
                        • IP (Patents)       • Multiple Configs.     • Conferences
                        • Scientific Evidence                        • Publications
                        • Publications                               • Demo Video/s
                                              • ~1 yr payback
                        • Partners




Cost Structure •   Personnel                               Revenue Streams
               •   Lab & Assemble Space                      • μ-LAM System Sales
               •   Equipment                                 • Parts Sales
               •   Tools & Supplies                          • IP Licensing
               •   Marketing & Travel                        • Custom Process Development
                                                             • Gov. & Private Funding
μ-LAM Demo
               The Science




• If your actual product is too big or not portable, get a miniature replica

• Visual demo vital to get customer's attention

• Engineers were able to relate to demo better than images

• Non-technical people understood the technology better with demo
Current Market Size
               (based on our customer segments)
                                       Total Addressable Market (~ $90 B)
        TAM ~ $90 bil.                    Semiconductor ($75B)
                                          Adv. Ceramics ($10.5B)
                                          Ceramic/Optics Mfg. ($4.5B)
                SAM ~ $4.5 bil.
                                       Served Addressable Market: (~ $4.5 B)
                           TM             OEM machine tools for diamond
                         ~$240 mil.         turning, milling, drilling, etc.

                                       Target Market (~ $240 M)
                                          Fabrication and manufacturing (turning
                                            ~60%, drilling ~10%, milling ~10%, dicing ~10% &
                                            scribing ~10%)
Current Strategy:
• Pursuing ‘Target Market’ to build well reputed brand name
• Develop new version of μ-LAM systems for milling, drilling and dicing/scribing
Future Strategy:
• To partner with OEM Machine tool company
• OEM to offer μ-LAM system to customers as an add-on accessory for new/existing
machines
Industry Model – Ecosystem Map
                      B
               Channel Partner         Customer Segment
           A   OEM Machine       A    Component
µ-LAM             Tools              Manufacturing




               Product/ Name         Materials/Part
Retailer           Brand              Processing




End User
Business Model Canvas – Version 4
                                                 Value Proposition
Key Partners            Key Activities                                   Customer Relationship Customer Segments
                                                • Ability to make/mfg.
                       •R&D                     product faster
• Optics comp. Suppliers Robust System Devlp.
                       •                                                  • On-site Training       • Optics Industry
                                                • Reduce direct mfg.
• Semiconductor Mfg. • Product Demo                                       • Customer Survey        • Semiconductor Ind.
                                                cost
• Diamond Turning      • Awareness/Marketing • Improve Product            • Courtesy Calls/Mails   •Diamond Turn. Mch.
• Tooling Suppliers    • www (find customers) Quality                     • Tech. Support          • Machine tool OEM’s
• Fiber Suppliers      • IP Validation                                    • Warranty               • Diamond Tooling
                                                • Reduce Tool Cost
• Tribology                                                               • Yearly Brochure        • Fiber Optics
                                                • ↓ Fracture/ Cracks
• Foundations           Key Resources                                    Channels                  • Laser Industry
                                                • ↓ ↓ µLAM Cost
• Universities                                  • Easily Adaptable                                 • Advance Ceramics
•Laser Manufacturers                            • Add-on Accessory       • Company Website         • Government Agen.
• Materials Comp.         • Novel Technology                             • Conferences
                                                • Multiple Flex Apps.                              • Academia ??
•National Lab Grp. ?      • IP (Patents) ~10                             • Publications
                                                Multiple Configs.                                  • Medical/Dental
                              Prov. Pat. App.                           • Demo Video/s
                                                • New product opp. for                             • Drilling Inds.
                          • Scientific Evidence                          • * On-site demo
                                                customers                                          • Scribing & dicing
                          • Publications                                 • Miniature Replica!
                                                •Line of packages                                  • Tribology
                          • Partners                                                                          * Secondary
                                                (varying $$)?
                                                • ~ accommodate any      •Trade Shows (future)
                                                payback period
Cost Structure • Personnel                          Revenue Streams
               • Lab & Assemble Space                 • μ-LAM System Sales/ Lease?? (bankers?)*
               • Custom Development – Pre-customers   • Parts Sales – Diamond Tooling
               • Equipment                            • IP Licensing
               • Tools & Supplies                     • Custom Process Development
               • Marketing & Travel                   • Gov. & Private Funding
BMC – Version 4: Customer Segments Evolution
                                                 Value Proposition
Key Partners            Key Activities                                   Customer Relationship     Customer Segments
                                                • Ability to make/mfg.
                       •R&D                     product faster
• Optics comp. Suppliers Robust System Devlp.
                       •                                                  • On-site Training       • Optics Industry
                                                • Reduce direct mfg.
• Semiconductor Mfg. • Product Demo                                       • Customer Survey        • Semiconductor Ind.
                                                cost
• Diamond Turning      • Awareness/Marketing • Improve Product            • Courtesy Calls/Mails   •Diamond Turn. Mch.
• Tooling Suppliers    • www (find customers) Quality                     • Tech. Support          • Machine tool OEM’s
• Fiber Suppliers      • IP Validation                                    • Warranty               • Diamond Tooling
                                                • Reduce Tool Cost
• Tribology                                                               • Yearly Brochure        • Fiber Optics
                                                • ↓ Fracture/ Cracks
• Foundations           Key Resources                                    Channels                  • Laser Industry
                                                • ↓ ↓ µLAM Cost
• Universities                                  • Easily Adaptable                                 • Advance Ceramics
•Laser Manufacturers                            • Add-on Accessory       • Company Website         • Government Agen.
• Materials Comp.         • Novel Technology                             • Conferences
                                                • Multiple Flex Apps.                              • Academia ??
•National Lab Grp. ?      • IP (Patents) ~10                             • Publications
                                                Multiple Configs.                                  • Medical/Dental
                              Prov. Pat. App.                           • Demo Video/s
                                                • New product opp. for                             • Drilling Inds.
                          • Scientific Evidence                          • * On-site demo
                                                customers                                          • Scribing & dicing
                          • Publications                                 • Miniature Replica!
                                                •Line of packages                                  • Tribology
                          • Partners                                                                        * Secondary
                                                (varying $$)?
                                                • ~ accommodate any      •Trade Shows (future)
                                                payback period
Cost Structure • Personnel                          Revenue Streams
               • Lab & Assemble Space                 • μ-LAM System Sales/ Lease?? (bankers?)*
               • Custom Development – Pre-customers   • Parts Sales – Diamond Tooling
               • Equipment                            • IP Licensing
               • Tools & Supplies                     • Custom Process Development
               • Marketing & Travel                   • Gov. & Private Funding
Testing at Industrial Partner Site
µ-LAM Setup on UMT - Lab
                           Team @ II-VI Inc.          Micro-LAM & II-VI Team




                                               Job Well Done !!!




   µ-LAM Setup on DTM - Industry

     This was a HUGE step from academia (lab) to industry
Hypothesis Testing: Value & Savings for Optics
                       Manufacturer
(1) Machining Time (Productivity)/ year:
Current Process
 $/hr machining             hrs/year          $ machining cost/yr
      $200             3 shifts (6000 hrs)       $ 1, 200, 000

                                                 $600k (savings)
With μ-LAM
 $/hr machining              hrs/year         $ machining cost/yr
      $100              3 shifts (6000 hrs)       $ 600, 000




                  Total Savings
                    $ 600, 000
                     Per Year
Business Model Canvas – Version 7
                                                   Value Proposition Customer Relationship
 Key Partners            Key Activities                                                             Customer Segments

                       •R&D                                                 •On-line/Soc. Media/Blog
• Optics comp. Suppliers Robust System Devlp. • Manufacture product
                       •                                                    •Integrated Mrkt.
                                                   faster                   •On-site Training
• Semiconductor Mfg. • Product Demo                                                                  • Optics: lenses,
                                                 • Reduce mfg. cost         • Customer Survey
• Diamond Turning      • Awareness/Marketing • Improve product                                          mirrors, windows
                                                                            • Courtesy Calls/Mails
• Tooling Suppliers    •IP Validation               quality                 • Tech. Support          •Semiconductor: Si &
• Fiber Suppliers      •Get/Meet Customers • Reduce tooling cost            • Warranty                 SiC machining
• Tribology               • Testing @ their site                            • Yearly Brochure/Innov. •Advanced Ceramics:
• Foundations           Key Resources                                       Channels                  CVD- SiC parts
• Universities                                   •Increased Process Apps.                           •Printing: roll-to-roll
•Laser Manufacturers                                                        •OEM Mach. Mfg.
• Materials Comp.        • Novel Technology                                 •Company Website
•National Lab Grp.       • IP (Patents) ~10                                 • Conferences
                             Prov. Pat. App.                               • Publications
                         • Scientific Evidence                              • Demo Video/s
                         • Publications                                     • * On-site demo
                         • Partners                                         • Miniature Replica!
                           • Optics                                         •Trade Shows (future)
                           • Semiconductor

 Cost Structure • Personnel                                   Revenue Streams
                • Lab & Assemble Space                          • μ-LAM System Sales/ Lease?? (bankers?)*
                • Getting Customers – Pre-customers             • Parts Sales – Diamond Tooling
                • Equipment                                     • IP Licensing                     •Investors/AI’s
                • Tools & Supplies                              • Custom Process Development       •Partners
                • Marketing & Travel                            • Gov. & Private Funding
Channel - OEM Machine Tool Manufacturers &
               Direct Sales
         OEM Machine Tool    Precitech, Moore Nanotech.,
          Manufacturers      Swistek, Mitsubishi, etc.

         Manufacturers:
     •   Optics
     •   Semiconductors
     •   Advanced Ceramics
 • > 15, 000 existing machines
           ~ $2.25 bil.                                                         Ex: II-VI Inc.
  • > 200 new machines /year                               Direct/ Wholesale     (Parent Comp.)
    Equip.~ $30 mil./year
     Tools ~ $20 mil./year                             Subsidiary Branches
                                                   • > 20 worldwide (50 Mach.)
                                                         Equip. ~ $ 10 mil.
                                                       Tools ~ $ 12 mil./year


                                                         Industry Partners
                                                • > 50 worldwide (100’s Machines)
                                                        Equip. ~ $ 20 mil.
                                                       Tools ~ $ 25 mil./year
Business Model Canvas – Version 7
                                                   Value Proposition Customer Relationship
 Key Partners            Key Activities                                                              Customer Segments

                       •R&D                                                 •On-line/Soc. Media/Blog
• Optics comp. Suppliers Robust System Devlp. • Manufacture product
                       •                                                    •Integrated Mrkt.
                                                   faster                   •On-site Training
• Semiconductor Mfg. • Product Demo                                                                  • Optics: lenses,
                                                 • Reduce mfg. cost         • Customer Survey
• Diamond Turning      • Awareness/Marketing • Improve product                                          mirrors, windows
                                                                            • Courtesy Calls/Mails
• Tooling Suppliers    •IP Validation               quality                 • Tech. Support          •Semiconductor: Si &
• Fiber Suppliers      •Get/Meet Customers • Reduce tooling cost            • Warranty                 SiC machining
• Tribology               • Testing @ their site                            • Yearly Brochure/Innov. •Advanced Ceramics:
• Foundations           Key Resources                                       Channels                   CVD- SiC parts
• Universities                                   •Increased Process Apps.                            •Printing: roll-to-roll
•Laser Manufacturers                                                         •OEM Mach. Mfg.
• Materials Comp.        • Novel Technology                                  •Company Website
•National Lab Grp.       • IP (Patents) ~10                                  • Conferences
                             Prov. Pat. App.                                • Publications
                         • Scientific Evidence                               • Demo Video/s
                         • Publications                                      • * On-site demo
                         • Partners                                          • Miniature Replica!
                           • Optics                                          •Trade Shows (future)
                           • Semiconductor

 Cost Structure • Personnel                                   Revenue Streams
                • Lab & Assemble Space                          • μ-LAM System Sales/ Lease?? (bankers?)*
                • Getting Customers – Pre-customers             • Parts Sales – Diamond Tooling
                • Equipment                                     • IP Licensing                     •Investors/AI’s
                • Tools & Supplies                              • Custom Process Development       •Partners
                • Marketing & Travel                            • Gov. & Private Funding
Current Integrated Marketing Activities
            Cheap
                       •Cust. Discovery
               $       •Visit/Meet                           •Trade Show (as an
                       •Calls                                 attendee/not participant)
                       •E-mails (follow-                     •Conferences
               $        up)                                  •Group events
                                                             •Customer/partner
                                                              referrals
                       •Conferences
               $       •Tech. Present.
                       •Seminar                               •Publications
                       •Group Events                          •Website Info
                                                              •Social Media
               $                                              •Blog
                                                              •Newsletter
                         •Trade shows
               $         •Tech. Exhibt.
                                                              •Magazines
                                                              •Brochure
          Expensive                                           •Catalog
                                                              •Yellow Pages
Follow us:
• Website: www.micro-lam.com               @microlamtech

• Blog: http://microlam.wordpress.com/     Micro Laser Assisted Machining Technologies, LLC
Unique Experiences
 Applied Materials (AMAT)
    No appointment in March, called the security
    Got in touch with the Director of Engineering
    Had conference call with key people at AMAT
    May 21st, “red-carpet” at AMAT
    Will introduce us to their suppliers
 Applied Ceramics
    Could not get contact
    Sales chat for big order to get a contact
    Got contact and visited facility
    Turned-out to be AMAT’s supplier
 II-VI Incorporated
    Tested at their site
    Dedicated a team of 8 for us
    Figured that faster is better!
    To refine product for next round of testing in summer
    II-VI to bring in key partners for official demo soon
Business Model Canvas: Current Version
                                                     Value Proposition Customer Relationship
Key Partners             Key Activities                                                          Customer Segments

                        • R & D / Engineering
                                                • Manufacture Product   •Integrated Mrkt. Plan
                                                  Faster
                        •Process Development                            •After Sales Support
• Optical Comp. Supplier                        • Reduce MFG Cost       •Educational Seminars   • Optics: lenses,
 Laser & Defense Optics •Mfg./Assembly                                 • Functional Demo @ our   mirrors & windows
                                                • Improve Product         site                    fabrication
•Diamond Tooling                                  Quality
  Suppliers              Key Resources                                  Channels                 •Semiconductor & PV
                                                • Reduce Tooling Cost
                                                .                                                  processing
•Lasers & Laser
  Component Suppliers •IP (Patents)             •Increase Capabilities for •OEM Mach. Mfg.       •Advanced Ceramics
                                                 End-user                                          manufacturing
                        •People – μ-LAM team
                                                                         •Direct/Wholesale
                        •Trade Secrets                                                          •Roll Fabrication:
                                                                         • After market re-man. gravure printing &
                        •University Support                                                       cereal making
                                                                         • Tooling Mfg.

Cost Structure                                                Revenue Streams
                   • Personnel                                 • μ-LAM Equip. Sales
                   • Lab & Assembly Space                      • Parts Sales – Diamond Tooling, Beam Delivery, Lasers
                   • Customer Acquisition & Travel             • IP Licensing
                   • Equipment, Tools & Supplies               • Engineering Services
What’s next? (6-12 months)
• SBIR Phase-I starts July 1st, 2012

• MVP Development

• Joint Process Agreement with strategic channel partners

• Process development validation for customer segments

• Raise $ 1 mil. in capital

• Assemble & expand core team and boards

• SBIR Phase-II, 2013
µ-LAM Tech.
Micro Laser Assisted Machining Technologies




                                   Video

    http://www.youtube.com/watch?v=LmMLREQ-Jeo

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Micro-lam tech-i-corps final presentation - 4

  • 2. µ-LAM Tech. Micro Laser Assisted Machining Technologies The Benefits Productivity Quality Tool Wear Hybrid technology utilizing an optical transparent diamond cutting tool coupled along with a laser source to machine hard & brittle materials. Total Customers Met: 126
  • 3. Micro Laser Assisted Machining Technologies LLC µ-LAM Tech. Team Dr. John Patten Dr. Deepak Ravindra Mr. Tom Gross Principal Investigator Entrepreneurial Lead I-Corps Mentor Dr. John Patten, Ph.D, P.E., CMfgE  Co-founder and Chief Scientific Officer of Micro-LAM Tech. LLC  > 25 years precision machining experience Dr. Deepak Ravindra, Ph.D.  Co-founder and Chief Technical Officer of Micro-LAM Tech. LLC  Conducts R & D on the μ-LAM process for a wide range of ceramics, semiconductors & metals Mr. Tom Gross, MSME, MBA  > 25 years manufacturing startups & consulting  Serial Entrepreneur Notes: - Team collectively working together over 10 years
  • 4. Business Model Canvas – Version 1 Key Partners Key Activities Value Proposition Customer Relationship Customer Segments •R&D • Optics Mfg. • Robust System Devlp. • ↑ Material Rem. Rate • On-site Training • Optics Industry • Semiconductor Mfg. • Product Demo • Customer Survey • Semiconductor Ind. • Diamond Turning • ↑ Product Quality • Courtesy Calls/Mails • Awareness/Marketing • ↓ Tool Wear • Diamond Tooling • Tooling Suppliers • www (find customers) • ↓ Fracture • Tech. Support • Fiber Optics • Fiber Suppliers • IP Validation • Warranty • Laser Industry • Tribology • Yearly Brochure • Advance Ceramics • Foundations Key Resources Channels • Government Agen. • Universities • Easily Adaptable • Academia • Add-on Accessory • Company Website • Medical/Dental • Novel Technology • Multiple Apps. • Trade Shows • IP (Patents) • Multiple Configs. • Conferences • Scientific Evidence • Publications • Publications • ~1 yr payback • Demo Video/s • Partners Cost Structure • Personnel Revenue Streams • Lab & Assemble Space • μ-LAM System Sales • Equipment • Parts Sales • Tools & Supplies • IP Licensing • Marketing & Travel • Custom Process Development • Gov. & Private Funding
  • 5. BMC – Version 1: Value Proposition Key Partners Key Activities Value Proposition Customer Relationship Customer Segments •R&D • Optics Mfg. • Robust System Devlp. • ↑ Material Removal • On-site Training • Optics Industry • Semiconductor Mfg. • Product Demo • Customer Survey • Semiconductor Ind. • Diamond Turning Rate • Courtesy Calls/Mails • Awareness/Marketing • ↑ Product Quality • Diamond Tooling • Tooling Suppliers • www (find customers) • ↓ Tool Wear • Tech. Support • Fiber Optics • Fiber Suppliers • IP Validation • Warranty • Laser Industry • Tribology • ↓ Fracture • Yearly Brochure • Advance Ceramics • Foundations Key Resources Channels • Government Agen. • Universities • Easily Adaptable • Academia • Add-on Accessory • Company Website • Medical/Dental • Novel Technology • Multiple Apps. • Trade Shows • IP (Patents) • Multiple Configs. • Conferences • Scientific Evidence • Publications • Publications • Demo Video/s • ~1 yr payback • Partners Cost Structure • Personnel Revenue Streams • Lab & Assemble Space • μ-LAM System Sales • Equipment • Parts Sales • Tools & Supplies • IP Licensing • Marketing & Travel • Custom Process Development • Gov. & Private Funding
  • 6. μ-LAM Demo The Science • If your actual product is too big or not portable, get a miniature replica • Visual demo vital to get customer's attention • Engineers were able to relate to demo better than images • Non-technical people understood the technology better with demo
  • 7. Current Market Size (based on our customer segments)  Total Addressable Market (~ $90 B) TAM ~ $90 bil.  Semiconductor ($75B)  Adv. Ceramics ($10.5B)  Ceramic/Optics Mfg. ($4.5B) SAM ~ $4.5 bil.  Served Addressable Market: (~ $4.5 B) TM  OEM machine tools for diamond ~$240 mil. turning, milling, drilling, etc.  Target Market (~ $240 M)  Fabrication and manufacturing (turning ~60%, drilling ~10%, milling ~10%, dicing ~10% & scribing ~10%) Current Strategy: • Pursuing ‘Target Market’ to build well reputed brand name • Develop new version of μ-LAM systems for milling, drilling and dicing/scribing Future Strategy: • To partner with OEM Machine tool company • OEM to offer μ-LAM system to customers as an add-on accessory for new/existing machines
  • 8. Industry Model – Ecosystem Map B Channel Partner Customer Segment A OEM Machine A Component µ-LAM Tools Manufacturing Product/ Name Materials/Part Retailer Brand Processing End User
  • 9. Business Model Canvas – Version 4 Value Proposition Key Partners Key Activities Customer Relationship Customer Segments • Ability to make/mfg. •R&D product faster • Optics comp. Suppliers Robust System Devlp. • • On-site Training • Optics Industry • Reduce direct mfg. • Semiconductor Mfg. • Product Demo • Customer Survey • Semiconductor Ind. cost • Diamond Turning • Awareness/Marketing • Improve Product • Courtesy Calls/Mails •Diamond Turn. Mch. • Tooling Suppliers • www (find customers) Quality • Tech. Support • Machine tool OEM’s • Fiber Suppliers • IP Validation • Warranty • Diamond Tooling • Reduce Tool Cost • Tribology • Yearly Brochure • Fiber Optics • ↓ Fracture/ Cracks • Foundations Key Resources Channels • Laser Industry • ↓ ↓ µLAM Cost • Universities • Easily Adaptable • Advance Ceramics •Laser Manufacturers • Add-on Accessory • Company Website • Government Agen. • Materials Comp. • Novel Technology • Conferences • Multiple Flex Apps. • Academia ?? •National Lab Grp. ? • IP (Patents) ~10 • Publications Multiple Configs. • Medical/Dental Prov. Pat. App. • Demo Video/s • New product opp. for • Drilling Inds. • Scientific Evidence • * On-site demo customers • Scribing & dicing • Publications • Miniature Replica! •Line of packages • Tribology • Partners * Secondary (varying $$)? • ~ accommodate any •Trade Shows (future) payback period Cost Structure • Personnel Revenue Streams • Lab & Assemble Space • μ-LAM System Sales/ Lease?? (bankers?)* • Custom Development – Pre-customers • Parts Sales – Diamond Tooling • Equipment • IP Licensing • Tools & Supplies • Custom Process Development • Marketing & Travel • Gov. & Private Funding
  • 10. BMC – Version 4: Customer Segments Evolution Value Proposition Key Partners Key Activities Customer Relationship Customer Segments • Ability to make/mfg. •R&D product faster • Optics comp. Suppliers Robust System Devlp. • • On-site Training • Optics Industry • Reduce direct mfg. • Semiconductor Mfg. • Product Demo • Customer Survey • Semiconductor Ind. cost • Diamond Turning • Awareness/Marketing • Improve Product • Courtesy Calls/Mails •Diamond Turn. Mch. • Tooling Suppliers • www (find customers) Quality • Tech. Support • Machine tool OEM’s • Fiber Suppliers • IP Validation • Warranty • Diamond Tooling • Reduce Tool Cost • Tribology • Yearly Brochure • Fiber Optics • ↓ Fracture/ Cracks • Foundations Key Resources Channels • Laser Industry • ↓ ↓ µLAM Cost • Universities • Easily Adaptable • Advance Ceramics •Laser Manufacturers • Add-on Accessory • Company Website • Government Agen. • Materials Comp. • Novel Technology • Conferences • Multiple Flex Apps. • Academia ?? •National Lab Grp. ? • IP (Patents) ~10 • Publications Multiple Configs. • Medical/Dental Prov. Pat. App. • Demo Video/s • New product opp. for • Drilling Inds. • Scientific Evidence • * On-site demo customers • Scribing & dicing • Publications • Miniature Replica! •Line of packages • Tribology • Partners * Secondary (varying $$)? • ~ accommodate any •Trade Shows (future) payback period Cost Structure • Personnel Revenue Streams • Lab & Assemble Space • μ-LAM System Sales/ Lease?? (bankers?)* • Custom Development – Pre-customers • Parts Sales – Diamond Tooling • Equipment • IP Licensing • Tools & Supplies • Custom Process Development • Marketing & Travel • Gov. & Private Funding
  • 11. Testing at Industrial Partner Site µ-LAM Setup on UMT - Lab Team @ II-VI Inc. Micro-LAM & II-VI Team Job Well Done !!! µ-LAM Setup on DTM - Industry  This was a HUGE step from academia (lab) to industry
  • 12. Hypothesis Testing: Value & Savings for Optics Manufacturer (1) Machining Time (Productivity)/ year: Current Process $/hr machining hrs/year $ machining cost/yr $200 3 shifts (6000 hrs) $ 1, 200, 000 $600k (savings) With μ-LAM $/hr machining hrs/year $ machining cost/yr $100 3 shifts (6000 hrs) $ 600, 000 Total Savings $ 600, 000 Per Year
  • 13. Business Model Canvas – Version 7 Value Proposition Customer Relationship Key Partners Key Activities Customer Segments •R&D •On-line/Soc. Media/Blog • Optics comp. Suppliers Robust System Devlp. • Manufacture product • •Integrated Mrkt. faster •On-site Training • Semiconductor Mfg. • Product Demo • Optics: lenses, • Reduce mfg. cost • Customer Survey • Diamond Turning • Awareness/Marketing • Improve product mirrors, windows • Courtesy Calls/Mails • Tooling Suppliers •IP Validation quality • Tech. Support •Semiconductor: Si & • Fiber Suppliers •Get/Meet Customers • Reduce tooling cost • Warranty SiC machining • Tribology • Testing @ their site • Yearly Brochure/Innov. •Advanced Ceramics: • Foundations Key Resources Channels CVD- SiC parts • Universities •Increased Process Apps. •Printing: roll-to-roll •Laser Manufacturers •OEM Mach. Mfg. • Materials Comp. • Novel Technology •Company Website •National Lab Grp. • IP (Patents) ~10 • Conferences Prov. Pat. App. • Publications • Scientific Evidence • Demo Video/s • Publications • * On-site demo • Partners • Miniature Replica! • Optics •Trade Shows (future) • Semiconductor Cost Structure • Personnel Revenue Streams • Lab & Assemble Space • μ-LAM System Sales/ Lease?? (bankers?)* • Getting Customers – Pre-customers • Parts Sales – Diamond Tooling • Equipment • IP Licensing •Investors/AI’s • Tools & Supplies • Custom Process Development •Partners • Marketing & Travel • Gov. & Private Funding
  • 14. Channel - OEM Machine Tool Manufacturers & Direct Sales OEM Machine Tool Precitech, Moore Nanotech., Manufacturers Swistek, Mitsubishi, etc. Manufacturers: • Optics • Semiconductors • Advanced Ceramics • > 15, 000 existing machines  ~ $2.25 bil. Ex: II-VI Inc. • > 200 new machines /year Direct/ Wholesale (Parent Comp.)  Equip.~ $30 mil./year  Tools ~ $20 mil./year Subsidiary Branches • > 20 worldwide (50 Mach.)  Equip. ~ $ 10 mil.  Tools ~ $ 12 mil./year Industry Partners • > 50 worldwide (100’s Machines)  Equip. ~ $ 20 mil.  Tools ~ $ 25 mil./year
  • 15. Business Model Canvas – Version 7 Value Proposition Customer Relationship Key Partners Key Activities Customer Segments •R&D •On-line/Soc. Media/Blog • Optics comp. Suppliers Robust System Devlp. • Manufacture product • •Integrated Mrkt. faster •On-site Training • Semiconductor Mfg. • Product Demo • Optics: lenses, • Reduce mfg. cost • Customer Survey • Diamond Turning • Awareness/Marketing • Improve product mirrors, windows • Courtesy Calls/Mails • Tooling Suppliers •IP Validation quality • Tech. Support •Semiconductor: Si & • Fiber Suppliers •Get/Meet Customers • Reduce tooling cost • Warranty SiC machining • Tribology • Testing @ their site • Yearly Brochure/Innov. •Advanced Ceramics: • Foundations Key Resources Channels CVD- SiC parts • Universities •Increased Process Apps. •Printing: roll-to-roll •Laser Manufacturers •OEM Mach. Mfg. • Materials Comp. • Novel Technology •Company Website •National Lab Grp. • IP (Patents) ~10 • Conferences Prov. Pat. App. • Publications • Scientific Evidence • Demo Video/s • Publications • * On-site demo • Partners • Miniature Replica! • Optics •Trade Shows (future) • Semiconductor Cost Structure • Personnel Revenue Streams • Lab & Assemble Space • μ-LAM System Sales/ Lease?? (bankers?)* • Getting Customers – Pre-customers • Parts Sales – Diamond Tooling • Equipment • IP Licensing •Investors/AI’s • Tools & Supplies • Custom Process Development •Partners • Marketing & Travel • Gov. & Private Funding
  • 16. Current Integrated Marketing Activities Cheap •Cust. Discovery $ •Visit/Meet •Trade Show (as an •Calls attendee/not participant) •E-mails (follow- •Conferences $ up) •Group events •Customer/partner referrals •Conferences $ •Tech. Present. •Seminar •Publications •Group Events •Website Info •Social Media $ •Blog •Newsletter •Trade shows $ •Tech. Exhibt. •Magazines •Brochure Expensive •Catalog •Yellow Pages Follow us: • Website: www.micro-lam.com @microlamtech • Blog: http://microlam.wordpress.com/ Micro Laser Assisted Machining Technologies, LLC
  • 17. Unique Experiences  Applied Materials (AMAT)  No appointment in March, called the security  Got in touch with the Director of Engineering  Had conference call with key people at AMAT  May 21st, “red-carpet” at AMAT  Will introduce us to their suppliers  Applied Ceramics  Could not get contact  Sales chat for big order to get a contact  Got contact and visited facility  Turned-out to be AMAT’s supplier  II-VI Incorporated  Tested at their site  Dedicated a team of 8 for us  Figured that faster is better!  To refine product for next round of testing in summer  II-VI to bring in key partners for official demo soon
  • 18. Business Model Canvas: Current Version Value Proposition Customer Relationship Key Partners Key Activities Customer Segments • R & D / Engineering • Manufacture Product •Integrated Mrkt. Plan Faster •Process Development •After Sales Support • Optical Comp. Supplier • Reduce MFG Cost •Educational Seminars • Optics: lenses, Laser & Defense Optics •Mfg./Assembly • Functional Demo @ our mirrors & windows • Improve Product site fabrication •Diamond Tooling Quality Suppliers Key Resources Channels •Semiconductor & PV • Reduce Tooling Cost . processing •Lasers & Laser Component Suppliers •IP (Patents) •Increase Capabilities for •OEM Mach. Mfg. •Advanced Ceramics End-user manufacturing •People – μ-LAM team •Direct/Wholesale •Trade Secrets •Roll Fabrication: • After market re-man. gravure printing & •University Support cereal making • Tooling Mfg. Cost Structure Revenue Streams • Personnel • μ-LAM Equip. Sales • Lab & Assembly Space • Parts Sales – Diamond Tooling, Beam Delivery, Lasers • Customer Acquisition & Travel • IP Licensing • Equipment, Tools & Supplies • Engineering Services
  • 19. What’s next? (6-12 months) • SBIR Phase-I starts July 1st, 2012 • MVP Development • Joint Process Agreement with strategic channel partners • Process development validation for customer segments • Raise $ 1 mil. in capital • Assemble & expand core team and boards • SBIR Phase-II, 2013
  • 20. µ-LAM Tech. Micro Laser Assisted Machining Technologies Video http://www.youtube.com/watch?v=LmMLREQ-Jeo

Editor's Notes

  1. Changed the terminologies within first 5 customer meetingsCustomers need to relate to VP VP described in business and production terms (not scientific)ROI varies for each customer depending on usage time, cost of parts manufactured, end product specifications, etc. Important VP: Increase capabilities to end user Important VP: Increase capabilities to end user
  2. After talking to ~ 60 customers, noticeable pattern obtained to group our customer segmentsSegments were chosen based on currently available product and scientific understanding Initially confused between “Customer Segments” and “Distribution Channels” Ecosystem Map helps to identify “Customer Segments” & easiest points of entry
  3. Was initially confused on defining the “Distribution Channel” Chosen channel that create awareness of μ-LAM system among existing customers, subsidiaries & partnersAdded after marker re-man to avoid having to sell directly and deal with all customers