The document discusses a research project using nanocatalysts called NanogridsTM for water remediation and environmental cleanup. The project aims to commercialize the visible light activated nanocatalysts by establishing partnerships, conducting pilot studies, and engaging with potential industrial manufacturing providers, suppliers, distributors, and customers in the environmental remediation industry. The researchers have conducted field studies and found that current remediation products are often inadequate, indicating a potential niche for their new nanotechnology to provide inexpensive and efficient hydrocarbon decomposition.

1. PHOTOCATALYSTS for WATER
REMEDIATION (Nanocatalysts)
PI: Perena Gouma Assoc. Professor
Lead: Jusang Lee Graduate Student
Mentor: Clive Director of Industry-
Clayton University Center
(SPIR) and Professor
• Aim to commercialize our visible light activated nanocatalysts (Nanogrids™ © )
• Invented breakthrough nanotechnology offers inexpensive, extremely fast and
efficient hydrocarbon decomposition
• Uses in oil decomposition and environmental remediation
(c) copyright 2011

2. •IP validation
•Building a brand •Expanding
• New Product
their services
•Pilot Studies
•Industrial nano- •Green •Remediation of
manufacturing •Marketing •Continuous/lo Petroleum-
providers • Decomposes oil ng term based oil
•Distribution
polluted water
•No energy cost to use
•Suppliers of •Fast Remediation
precursor •IP protection •Partner/other
•Recoverable
material distribution
•R&D capability •Customization channels
•Risk reduction
•Brand •Distributors
•Convenience/u
•Expertise sability •Dealers/Partners
•Marketing •Sale of nanogrids™ © per square foot
•R&D costs • First to market; premium revenues
•Licensing other IP
(c) copyright 2011

3. Here’s What we Thought
Nanogrids™ ©
• We thought we were
introducing a new product to
an existing market
• Our product was going to Booms
replace existing solutions
provided by mainstream
providers (such as injections
and booms)
• Our product distribution Injection clean-up
channels would be those of
our manufacturing partners

4. So, Here’s What we Did
• Talked to dealers of environmental
remediation products ECS Environmental
Compliance (MA)
• Approached key distributors AECOM (MA)
Kerfoot Technologies,
• Talked to remediation specialists in Inc (MA)
numerous remediation companies EnviroTrac (LI, NY)
BKW Environmental
• We went on a field study to realize (TX/PA)
the challenges associated with Advanced
remediating underground oil spills Environmental
Solutions (MA)

5. A Day in the Field
Learned about typical ground
water remediation methods:
– Sometimes need to heat up oil-
contaminated water to pump it up
for treatment
– Then a lot of filtering processes
are involved
– Final product still not clean
enough to dispose in sewer

6. So, Here’s What we Found
Current products and services are often inadequate
or inappropriate to meet remediation needs
We have a new product for an niche segment of
an existing market
Getting our product to the customer, we’ll need to
use existing distributors and dealers

7. Channels
Distributors
Customers
Dealers/Potential
Partners

8. So, Here’s What we Are Going to Do
• Explore Partnering with Interested Parties
• Carry out a Pilot Study
• Continue with Customer Development Efforts
• Establish Relationships with Channels
• Attend Trade Show (National Safety Council
Congress)